Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
11, 1918
THE MUSIC TRADE REVIEW
9
NEW DETROIT STORE OF HUDSON CO. FORMALLY OPENED
Special Events Running Throughout the Week Mark the Official Opening of Magnificent Six-
Story Headquarters of the J. L. Hudson Co.—Many Special Features Excite Admiration
DETROIT, MICH., May 7.--Nothing but the high-
est words of praise can be uttered regarding the
new music store of the J. L. Hudson Co., now
located at 68-70 Library avenue. Here the Hud-
son company has a music store that is every-
thing you would want a music store to be. No
matter how much money you might spend you
could not improve upon the new Hudson store,
which represents thousands and thousands of
dollars. Four years ago the Hudson company
took over the retail store of the Farrand Co.,
then on Woodward avenue, and retained E. P.
Andrew, the manager. The very minute that the
sign of "J- L. Hudson Co." went over the door
business started to improve. Well, to make a
long story short, Manager Andrew in the space
of four years has so developed the music busi-
ness for the company that the officials felt justi-
fied in getting larger quarters to take care of
the expansion. At first they were going to de-
vote a part of the new building now being
erected on the premises to these music depart-
ments, but later it was decided to take the
Hudson Annex on Library avenue and give it
over entirely to Mr. Andrew and whatever de-
partments he desired. Contracts were let for
the remodeling of this building, and in its com-
pleted state it is probably the finest institution
of its kind in the country. The formal opening
of the new music building took place last week.
Monday was for the music dealers, their ladies,
and those in allied trades, and nearly every
dealer in town was there. Tuesday was "off,"
being the day of the recital at the Arcadia un-
der the auspices of the Detroit Talking Machine
Dealers' Association. Wednesday afternoon,
Wednesday night and Thursday afternoon were
for the public; Thursday night was for the mu-
sic teachers, instructors and professors; Friday
evening was for the Hudson employes, and
something like 3,000 attended. Saturday was
open for business. For the openings, there was
some special entertainment on each floor. A
five-piece orchestra was on the first floor; on
the second floor was the Hudson Quartet, one
of the very best in the country; on the third
floor was a trio of piano, 'cello and violin; on
the fourth floor was Eloise Johnson, who will
sing at Ann Arbor for the May Festival; on the
3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points in
the trade.
We fix " o n e p r i c e 1 ' — *
wholesale and retail.
The Heppe Piano Co.
PHILADELPHIA, PA.
fifth floor was Miss Ursula Dietrich, demonstrat-
ing the Apollo players. There are six floors
and basement to the new store. The first is
for the sheet music department and small goods
department, under the management of Arnold
Robinson; a ticket booth for selling concert
tickets; fourteen private booths for demonstrat-
ing records to purchasers; a large lobby; a long
counter for selling records and racks for keep-
ing the stock. There are two large front win-
dows for display purposes, but the floors are
level with those of the store so that it is very
easy to make displays. The window glass runs
clear to the floor, giving a very clear vision
into the window and the entire first floor. An
elevator takes you to all floors. On the second
are the general auditing and accounting offices,
and the switchboard, which are towards the
front; then there is a large lobby for displaying
music roll cabinets and benches. On each side
are four private booths, each equipped with an
electric player-piano for demonstrating music
rolls. Manager L. Hartwell is extremely pleased
with his new department and predicts he will be
able to double his business on Woodward ave-
nue. On the third floor is the private office of
Ed Andrew, Jr., manager of the talking ma-
chine department, an assembly room for his
salesmen, a large lobby for displaying talking
machines, and booths on both sides for private
displays. These rooms are very large and are
equipped with the very latest and best ven-
tilating system. In fact, the same ventilating
system is installed in all of the booths on every
floor. The fourth floor contains the private
office of E. P. Andrew, general manager of the
store, C. H. Kesler, sales manager, an assembly
room for the sales people, a large lobby fitted
with tables, lamps and comfortable chairs, and
large parlors on each side for demonstrating
and displaying straight pianos, uprights and
grands. In the rear is a department for used
pianos. The fifth floor is given over entirely to
player-pianos. In the rear of the third floor is
a finishing and repair department just for talk-
ing machines, while a similar department is on
the fifth floor for pianos. The sixth floor is for
repairing and stock, while the basement is also
for stock.
Among the features of the new store is an
automatic sprinkler system on all floors and in
all of the booths; a pneumatic tube .cash carry-
ing system on all floors where it is needed; a
ventilating system of forced air on all floors
and in all booths; hardwood floors and rugs on
all floors except the first and second, which are
of linotyle.
There were many beautiful bouquets for the
opening, and among those who sent flowers
were Mark P. Campbell, of the Brambach Piano
Co.; T. M. Pletcher, of the Melville Clark Piano
Co.; the Detroit Rotary Club, Grinnell Bros.,
the Edison Shop, Sam E. Lind, manager of the
Columbia branch in Detroit, and Charles Mar-
shall, of the Sonora Phonograph Sales Co.
The colors used throughout the store are
French gray, principally; also French blue and
French DuBarry rose. Aluminum and silver is
the combination for the fixtures and the door
hinges; while American walnut dominates in the
exposed woodwork, which means the counters
and the main entrance doors.
On the first floor is being exhibited a floral
piece made to resemble a Brambach baby grand
piano, the gift of Mark P. Campbell. It is very
beautiful and costly, and was made up by one
of Detroit's best florists. It has been attracting
a great deal of attention and comment.
The visitors the first week included Mark P.
Campbell, of the Brambach Piano Co.; Charles
Howe, of the Melville Clark Piano Co., and Bur-
ton Collver, of the Cheney Talking Machine Co.,
and, of course, there were dozens of congratula-
tions from a host of friends in and out of the
trade.
Victrola XVI, $215
Victrola XVI, electric, $270
Mahogany or oak
Other styles $20 to $400
Victor
Supremacy
The Victor has earned
its supremacy by the
great things it has ac-
tually accomplished.
The large measure of
success enjoyed by Vic-
tor retailers is in keeping
with Victor supremacy.
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner Gramophone Co.. Montreal.
Canadian Wholesaler!
" V i c t r o l a " j , the Registered Trade-mark of
the Victor Talking Machine Company designating
the products of this Company only.
W a r n i n g : The use of the word VictroU
upon or in the promotion or sale of any other
Talking Machine or Phonograph products is mis-
leading and illegal.
I m p o r t a n t N o t i c e . Victor Records and
Victor Machines are scientifically co-ordinated
and synchronized in the processes of manufacture,
and their use, one with the other, is absolutely
essential to a perfect reproduction.
"HIS MASTERS VOICE"