Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE
11, 1918
MUSIC
TRADE
REVIEW
PATRIOTISM AND MUSIC
VICTORY PAINTING BY MRS. MAYER
C. S. GUNDLICH IN NAVY
Philadelphia North American Starts Campaign
to Popularize Practice of Singing Patriotic
Song Each Day in Honor of Soldiers
Wife of Julian T. Mayer, and a Well-known
Portrait Painter, Painted and Donated Pic-
ture That Brought Big Bids at Rally
Nephew of Charles and W. J. Pfriemer Making
Rapid Advancement at Pelham Bay Reserva-
tion Doing His Bit for Uncle Sam
The Philadelphia North American, which has
been doing some excellent work through its
reading and advertising columns in the cause of
music, has started a new campaign with a full
page ad advocating a brief patriotic song serv-
ice each day as a mark of respect to friends and
relatives in the military service of the country.
The page ad, set in strong type, was headed:
"Philadelphia's Sons by the Thousands Are Go-
ing 'Over There'. Let Us Give Them Five Min-
utes a Day to Encourage and Strengthen Them
and to Make Lighter the Tremendous Burden
They Are Taking Upon Themselves for Us."
The advertisement goes on to say:
"Write upon a large card the names of those
in their country's service whom you know inti-
mately. Stand this card on the piano or talk-
ing machine and every evening, with the family
gathered round, read the list aloud and then
let all join in singing a patriotic song. Vis-
ualize this thing. The sooner we can bring our
homes face to face with this conflict close up,
the faster will we hasten its end."
The advertisement closes with the following
suggestions:
"That in every home a list of relatives and
intimate friends who are in the military or naval
service of the country be kept in a conspicuous
place and that daily at twilight all the family
join in singing a patriotic song in their honor.
"That in case a family is lacking in singers
the list be read, followed by a piece of patriotic
music on the talking machine.
"That blocks, or neighborhoods, or groups of
families unite in holding a few minutes' song
service of this character at least one evening a
week, or oftener, if desired.
"That the churches display where all may read
an honor roll of their service men and that their
names be called before every church service,
after which the congregation, standing, shall
sing 'America.'
"That the schools hold a similar song service
each morning, and request the pupils to urge
upon their parents the same remembrance in
the home.
"That each community be divided into dis-
tricts under the direction of song leaders, who
shall lead and instruct the people in the sing-
ing of patriotic songs.
"That these districts hold public song services
at which everybody may sing at least once a
month, if not oftener.
"That the musical societies and all organiza-
tions for the advancement of music take up this
project and assist in making it popular.
"Let the boys in the army and navy know
that we are doing this at home for them and
they will return our efforts a thousandfold. It
will be a close tie between them and us. They
will gather in groups at dusk and sing the same
songs they know the folks at home are singing
at the same time. To be united—sing."
The members of the music trade in Philadel-
phia are naturally deeply interested in the new
campaign, and are commending the North
American heartily for its work.
One of the sensational features of the Lib-
erty Loan rally of the Allied Music Trades at
Carnegie Hall last week was the bidding on the
oil painting representing Victory draped in an
American flag and pleading for Liberty Bonds.
The picture, which is reproduced herewith,
measured sixty inches high by forty inches wide,
and proved a big factor in stimulating bond
bidding, for the first bid made for it was $135,-
000, and was turned over to H. L. Willson, gen-
eral manager of the Columbia Graphophone Co.,
for $160,000. Mr. Willson returned the picture
Among the most enthusiastic members of the
U. S. Naval Reserves, now located at Pelham
Bay, is C. S. Gundlich,
f o r m e r l y connected
w i t h Chas. Pfriemer,
Inc., manufacturers of
the well-known Pfrie-
mer re-enforced ham-
mers.
Mr. Gundlich, who is
a nephew of Charles
a n d W. J. Pfriemer,
heads of the Pfriemer
business, h a s been in
training for about two
months, a n d h a s ad-
vanced so rapidly from
ordinary seaman t h a t
C. S. Gundlich
he is now taking advantage of an opportunity
offered him in the school for petty officers,
which is being maintained at the training camp.
He has become vitally interested in the work
and is thoroughly convinced that the life of a
sailor is invigorating for both mind and body,
especially when in the service of Uncle Sam.
CAPT. STEPHENS AT PIANO CLUB
Member of New York Club Now Recruiting for
Tank Corps—Interesting Facts About Service
"Victory," by Mrs. Julian T. Mayer
to be bid for at other rallies, and it proved a
medium for selling many hundred thousand dol-
lars' worth of bonds.
The picture is particularly interesting to the
piano trade in that the painter, Agnes E. Mayer,
who offered it as her donation, is the wife of
Julian T. Mayer, chairman of the Liberty Loan
Committee of the Allied Music Trades. Mrs.
A4ayer is a well-known portrait painter with a
studio at 17 East Forty-fourth; street, New
York. She spent many years in Florence study-
ing art, and has been very successful in her pro-
fession. Among the well-known people she has
painted are: John G. Lonsdale, president of the
National Bank of Commerce, and his wife; Mr.
and Mrs. Edward Graves, of East Orange; Prin-
cess DeBourbon; Pietro, the sculptor, and many
others.
A pjcture of "The Blue Cross," presented by
Mrs. Mayer to the late exhibition, "Hero Land,"
proved the means of raising sufficient money to
equip an ambulance.
STIEFF GRAND AT FESTIVAL
CHARLOTTE, S. C , May 6.—At the Patriotic
Entente Allies' Music Festival, held here the
THE EMERSON LINE IN WHEELING last week in April, which was given for the
benefit of the Red Cross, the Stieff artist grand
WHEELING, W. VA., May 6.—The agency for the was used in accompanying the artists who par-
popular Kmerson piano, manufactured by the ticipated in the affair, including Mme. Alda,
Kmerson Piano Co., Boston, has just been placed Alice Nielsen, Lucien Muratore and Marion
with the C. E. Guild Co., 1420 Market street, Green. There were over 15,000 people in at-
this city. The Guild Co. has met with great tendance at the affair, which ran for two days,
success since the establishment of its business and the Stieff artist grand was the recipient of
much praise for its tone and carrying power.
in Wheeling.
Members of the Piano Club of New York
listened to a very interesting talk on the form-
ing of the United States Tank Corps by Captain
Roderick Stephens, who is a member of the
c!ub, and who has been assigned to duty for
recruiting men for the Tank Corps. Captain
Stephens told some very interesting facts re-
yarding this new branch of the service and
urged every member of the club to put posters
advertising the corps which he would furnish
them in a prominent place in their factory and
to impress upon the men, who were interested,
that it is the only branch of the service that
is enlisting men of draft age.
PETITIONS TO CHANGE NAME
Fuller-Wagner Music Co., Indianapolis, to Be
Known as the Fuller-Ryde Music Co.
INDIANAPOLIS, INP., May 6.—The Fuller-Wagner
Music Co. has filed a petition in circuit court
here asking that its name be changed to the
Fuller-Ryde Music Co. J. B. Ryde, formerly
assistant manager of the talking machine depart-
ment of the Lyon & Healy Co., of Chicago, has
purchased an interest in the business and will
have charge of the talking machine department
of the store.
C. J. Fuller, manager, is pleased with the pres-
ent business outlook, stating that April busi-
ness was ahead of last year. C. R. Fuller, his
father, treasurer of the Lyon & Healy Co., mo-
tored to Indianapolis from Chicago to-day for
a week-end visit.
NEW INCORPORATION
John W. Calder, music dealer at 9-30 Chapel
street, New Haven, Conn., has incorporated his
business with a capitalization of $50,000 and will
do business under the name of Calder's, Inc.
The Thatcher Music Co., of Logan, Idaho, has
opened a branch store at 144 North Arthur
street, Pocatello, Idaho.
WINTER & CO.
RUDOLF
PIANOS AND PLAYER-PIANOS
PIANOS AND PLAYER-PIANOS
22O SOUTHERN BOULEVARD, NEW YORK