Music Trade Review

Issue: 1918 Vol. 66 N. 19

raw
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
VOL. LXVI. No. 19
I
Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York. May 11, 1918
slng
£ oW' 8 l°J enU
$2.00 Per Year r
N less than a month from the time this issue of The Review reaches its readers, the doors will he thrown
open on the National Music Show at the Grand Central Palace, New York, with Governor Whitman of
New York presiding at the opening ceremonies.
At the present time the indications are that the Show will be a great success, and will he well
calculated to impress upon the public, as well as on the members of the trade itself, the tremendous importance
of the industry. Just to make the Show a big success, however, is not the whole thing. To have the proper
effect it must be put over with enthusiasm and must be thoroughly representative of the music industry in
every section of the country.
At the present time the majority of those who have contracted for space are Eastern concerns, with
only a very small representation from the West. This representation should, and probably will be, much more
extensive before the books are finally closed, as the manufacturers realize what a big impressive Show will
mean, under existing conditions, in educating the public to the importance of the industry.
The National Music Show this year will have a significance that it has never before possessed. The
successful Show in Chicago last year was primarily a trade exhibition to allow the public, and particularly the
dealers, to see at close range the new things produced in the piano and talking machine factories. This year
the Show is to be regarded in the light of forwarding trade propaganda.
We have heard much since the war first began regarding the importance and value of music in war
times, and have ample evidence that not only the rank and file, but the leaders of our fighting men have a
lively appreciation of music as an entertainer and as a medium for overcoming any possible depression. The
Music Show, therefore, will afford the opportunity of proving to the public just how important music and musical
instruments are to the country in war times, as well as when peace prevails. Moreover, the fact that every
dollar taken in at the door will be devoted to the purchase of musical instruments and musical supplies for
American fighting men will give to the Show a patriotic appeal that should have a tremendous effect in arousing
general public interest.
New York has not had a Music Show for something like a decade, and, since the last Show here, the trade
in all its branches has made wonderful advancement that is not generally appreciated to the fullest extent,
even by those more or less closely associated with it. We have automobile shows, and shows representing
many other industries, but a Music Show, in view of the universal appeal for music itself, should prove to
even the blase metropolitanite a most welcome novelty.
When the question of a National Music Show for this year was first broached, conditions were, of course,
somewhat different than they are to-day, but once committed to the Show proposition, the thing to do is to
make it an overwhelming success. Those who, through existing circumstances, are unable to exhibit, can lend
their support in other directions. The Show must be regarded as something more than simply an exhibition
of musical instruments. It must be accepted as reflecting the status of the industry as a whole, and its success
or failure will reflect on the entire industry.
A perusal of the list of exhibitors at the present time indicates that practically every branch of the
industry will be represented in some form or another. Pianos, player-pianos, automatic pianos, talking
machines, music rolls, and supplies will all have their allotted spaces. From an educational viewpoint, there-
fore, the Show should possess unusual interest. Not only will the exhibits themselves be unusually elaborate,
but there will be a sufficient number of novelties introduced to appeal to practically every visitor. The thing
to do then is to crystallize this interest and make the most of the opportunity. Although only a portion of the
trade will, and, for that matter, can exhibit at the Show, the fact must not be lost sight of that it is a National
Music Show, and as such must be representative of the entire trade, not only in name but in spirit.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President, C. L. Bill, 373 Fourth Ave., New York; Vice-President, J. B. Spillane,
373 Fourth Ave., New York: Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorlal Staif:
B. BRITTAIN WILSON, CARLETON CHACE, L. M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
WM. BRAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE J ,
CHICAGO OFFICE:
IOHN H. WILSOM, 324 Washington St. E. P. VAN HARLINGEN, Republic Building,
Telephone, Main 6950.
209 So. State St. Telephone, Wabash 5774.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
MAY 11, 1918
fault in his payments, after paying twelve instalments, and the
piano is repossessed in 1919, the dealer must enter one hundred
eighty dollars on his return for 1919, payable in 1920, as a result
of such repossession. This figure represents the entire amount
of money collected on the instrument ($240) less the sixty dollars
entered in the 1918 report, on which the tax will have already
been paid.
Piano dealers should bear in mind that the percentage of
profit for the tax returns should be figured on the gross selling
price, instead of on the cost. In the example quoted above the
piano dealer really makes a gross profit of 33 1/3 per cent. ($100
profit on $300 cost), but the percentage to be returned on the
income tax blank is only 25 per cent. ($100 on $400 selling price).
The ruling is in no sense complex, but piano dealers should keep
a careful account of all their instalment collections during the
year, so that they will have accurate figures on which to base
their returns in 1919.
HE union of music and patriotism and its power in moving
T
men and nations to great accomplishments was emphasized
very eloquently by James M. Beck, the distinguished publicist,
at the great Liberty Loan Rally of the Allied Music Trades in
New York on Tuesday of last week. It was a tribute well de-
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
served,
for the important part that music has played in human
ADVERTISEMENTS, $4.50 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $130.
evolution
and progress is such that there is ample truth in the
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
statement oft expressed in these columns, that music is not a
. n J
Departments conducted by an expert wherein all ques-
luxury, but a necessity.
alia
of a technical nature relating g to the tuning,
t j ons
li
d repairing
ii
i
d player-pianos
l
i g,
r i a n a r t n i a n t e regulating
and
of f pianos
and
When a member of the music trade makes a statement like
U e p a r t m e i l t S a r e dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concern-
the
foregoing
it is viewed from a purely selfish standpoint, hence
ing which will be cheerfully given upon request.
the value of the utterances of great men of the nation, who are
Exposition Honors Won by The Review
nowadays recognizing, as never before, that in times of stress
Grand Prix
Paris Exposition, 1900 Silver Medal. .Charleston Exposition, 1902
Diploma.. .Pan-American Exposition, 1901 Gold Medal.... S t Louis Exposition, 1904
and of great crises music is the great stimulator and controller
Gold Medal..Lewis-Clark Exposition, 1905
of emotions. It opens up the great spiritual side of mankind,
LONG DISTANCE TELEPHONES—NUMBERS 6982—6983 MADISON 8Q.
and helps to eradicate the purely selfish conception of one's duty
Connecting- all Departments
Cable address: "Elblll, New York."
to his fellow-man and to the nation.
The other day the New York Sun had a short editorial which
NEW YORK, MAY 11, 1918
emphasized most forcibly the power of an ordinary brass band
in getting people together, stimulating them with military ardor
and filling them with an idea of the needs of the hour, of doing
EDITORIAL^
their duty for the country, whether it be in buying Liberty
Bonds or getting recruits. It is a little classic in its way, and
it
is worth reproducing:
HE Allied Music Trades did themselves proud in subscrib-
"It was just before noon when the band struck up on Broad-
ing to, and securing subscriptions for, the Third Liberty
way,
near the Post Office. The sidewalks were well filled with
Loan during the drive which ended last Saturday night. Despite
the
usual
jostling, hurrying, double streams of human traffic,
the uncertain conditions existing regarding the immediate future
each
atom
intent on his personal affairs. The band was just a
of the industry, and the unusual burdens placed on all business
band
;
no
flags,
no companies of uniformed men following it, no
by the war, the Allied Music Trades went "over the top" with
brilliant
uniforms
or dancing horses. It was on its way to do
subscriptions totaling $3,017,200, or 276 per cent, over the sub-
its
noon
time
duty
on the Sub-Treasury steps, but it was not
scriptions of the music industry to the Second Liberty Loan, a
showing
off.
Even
the drum major was as unobtrusive as a
record that does honor to everyone connected with the campaign.
drum
major
can
be.
But it was a very good band.
Special credit is due to those who engineered and participated
"At the first roll of the drums the human traffic thrilled in
in the tremendous rally held at Carnegie Hall last week, when
response. Nobody stopped to watch. The curb remained clear;
subscriptions of over $2,200,000 were recorded. The work of
it was not a parade—nothing much to see. But in a few seconds
the trade in the Liberty Loan campaign furnishes convincing
everybody was marching. Shoulders were straightened, heads
proof of the patriotism of its members and their eagerness to
came up, and what had been a tangled mass subconsciously be-
back up the Government in its time of need
came a marching army; inchoate, ragged in action, but still
marching, everyone, from the stenographer in search of her early
IANO dealers doing an instalment business should familiarize
lunch, the stray imp of an office boy, the hurrying clerk, and
themselves with the ruling handed down last week by Internal
the 'traveling man' from Dayton, O., up to the elderly magnale
Revenue Commissioner Roper regarding the manner in which
in
an anachronistic silk hat and white whiskers, marching, yield-
returns must be made on instalment transactions during this year,
ing
to the spell of the rhythm of other marching feet and the call
on which an income tax will lie due in 1919. The Commissioner
of
martial
music. Perhaps there is an auspicious omen in t-i<-
has ruled that a percentage of each instalment collection, equiva-
incident."
lent to the percentage which the gross profit bears to the gross
contract price, must be entered upon the piano dealer's return as
S a means of promoting closer commercial relations between
income.
the manufacturers of America and buyers from foreign
To use a purely arbitrary example, the tax will work in this
lands, the New York International Exposition of Science, Arts
fashion: A piano costing three hundred dollars wholesale is sold
and Industries, which will be open in the very handsome exhibi-
on the instalment plan for four hundred dollars, the payments
tion grounds at East 177th street, Bronx River, from May 30
running over a period of twenty months. The gross profit on this
sale is one hundred dollars, which is twenty-five per cent, of the to November 1, should prove of tremendous interest to members
of the music trade and to all industries in this country.
gross selling price of four hundred dollars. Tf the piano dealer
collects twelve payments during 1918, of twenty dollars each, he
To-day it is necessary for us to give the closest considera-
must enter twenty-five per cent, of such collections as income on
tion to business after the war, in view of the activity which is
his return, or sixty dollars. Should the customer suddenly de-
now being displayed not only by our allied nations, but by the
Entered at the New York Post Office as Second Class Matter.
T
P
A

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