Music Trade Review

Issue: 1918 Vol. 66 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE
4, 1918
MUSIC
TRADE
REVIEW
TAKE OVER NORDHEIMER BRANCH
INCREASE CAPITAL STOCK TO $300,000
PLANS FOR TRAVELERS' CONVENTION
Maloney-Connolly Piano Co. to Operate This
Establishment in Windsor, Ont.
The J. M. Greene Music Co., of Peterboro, Can-
ada, Increase Capital and Also Award Shares
in the Company to All of the Employes
To Be Held at Grand Central Palace, New
York, on Wednesday, June 5—Annual Ban-
quet at the Piano Club on Same Evening
PETERBORO, CANADA, April 29.—At a complimen-
tary dinner tendered the staff of the J. M.
Greene Music Co., Ltd., of this city, that firm
put in effect a policy of awarding shares in the
company to employes according" to length of
service. The shares of $100 each are awarded
as follows: One share for three years' service,
two shares for five years' service, and an addi-
tional share for each subsequent five years'
service. Those receiving shares on this occa-
sion were W. C. Sills, manager of the Madoc
branch; Wesley Mason, manager of the Lindsay
branch; J. W. Hales and Miss Waddell, of the
Peterboro staff. The length of service of these
employes was from seven to eleven years.
Cash prizes were also awarded by the com-
pany to managers operating their branches on
the lowest ratio of expenses. James Goodsell,
manager of the Belleville branch, won the first
prize, and W. C. Sills, of Madoc, second.
The company are increasing their capital from
$75,000 to $300,000. They operate four distinct
branch houses.
John A. Krumme, president of the National
Piano Travelers' Association, has sent out the
following notice to members of that organiza-
tion regarding the plans for the annual con-
vention:
"The annual meeting of the National Piano
Travelers' Association will be held at Grand
Central Palace, Forty-sixth street and Lexing-
ton avenue, New York City, on Wednesday, June
5, 1918, at 10 o'clock a. m., at which time the
election of officers for the ensuing year, read-
ing of reports and other important business will
be taken up.
"The annual banquet will be held at the Piano
Club, 137th street and Third avenue, on Wed-
nesday evening, June 5, at 7 o'clock sharp, tickets
for which will be $2 each, and can be secured
from the assistant secretary at his headquarters
in the Grand Central Palace any time previous
to the dinner.
"None but members will be permitted to at-
tend this dinner, and members desiring to at-
tend must have their 1918-19 card before they
can purchase a ticket.
"The committee having this affair in charge
assure us that it will be the 'best ever.' "
WINDSOR, ONT., April 29.—Recently the transfer
of the Nordheimer Piano & Music Co., Ltd.,
branch at this point to the Maloney-Connolly
Piano Co. was completed. The new firm is
being incorporated and for the present will
operate in the premises occupied by the Nord-
heimer firm, but it is proposed to remove to
larger warerooms as soon as these can be secured.
Both members of the firm are well known to
the trade. Mr. Maloney proposes to continue
his business in Perth and vicinity, making period-
ical visits to Windsor, but leaving the active
management of the new concern in the hands
of Mr. Connolly. Mr. Connolly is well known
in Canada through his many years' connection
with the Karn-Morris Piano & Organ Co. in the
capacity of secretary-treasurer, which position
he had to resign last year on account of ill
health.
CHAMBER OF COMMERCE NOMINATES
Nominating Committee Presents Names for New
Board of Directors of That Body
The nominating committee of the Music In-
dustries Chamber of Commerce, consisting of
James F. Bowers, George J. Dowling and Ed-
ward H. Uhl, has placed in nomination the fol-
lowing members of the trade to serve as di-
rectors for three years from the date of the next
annual meeting of the Chamber of Commerce in
June. The nominees are: Richard W. Lawrence,
B. H. Janssen and J. A. Coffin, of New York;
Edward H. Droop, of Washington, and F. E.
Edgar, Meriden, Conn.
HAVE PAID 55 PER CENT.
On the Bankrupt Estate of the Enfcelhardt-
Seybold Co.—Third Dividend Just Sent Out
The Central Trust Co. of Illinois have, just
sent out a third dividend* of 5% in the bank-
rupt estate of the Engelhardt-Seybold Co., Chi-
cago, 111., allowed by the court on all filed
claims. Inasmuch as the first dividend was 20%,
the second 30%, and the third 5%, 55% in all
lias been paid by this estate, and it is expected
that more will follow. All in all, the people in
charge of the settlement of the affairs of this
company are to be congratulated on the good
work accomplished.
CHARLES J. DEBAR RECOVERING
Manager of Frederick Co. Branch Convalescing
From Attack of Pneumonia
WARREN, PA., April 29.—'Charles J. DeBar, man-
ager of the W. F. Frederick Piano Co. store
in this city, is now recovering from a severe at-
tack of pneumonia which he contracted the mid-
dle of the month, and expects to resume his
duties within a few days. During his absence
his wife has been looking after the interests of
the business. Mr. DeBar was formerly in charge
of the McKeesport, Pa., branch of the Frederick
Co., having been appointed manager of the
Warren branch on April 1.
OSCAR JONES WITH BLOOMINGDALE
Oscar Jones, well known in the piano trade in
the East, was recently appointed assistant man-
ager of the Bloomingdale Bros, piano depart-
ment, where he will collaborate with Manager
Frederick R. Roberts. Mr. Jones was formerly
connected with the Greenhut store.
LOCAL MERCHANTS'ANNUAL MEETING
New York Piano Merchants' Association to
Hold Election on May 9—L. A. Cerf to De-
liver an Address on "Salesmanship"
The annual meeting and dinner of the New
York Piano Merchants' Association will be held
on Thursday evening, May 9, at 6.30 o'clock, at
the Boulevard Restaurant, Forty-first street,
near Broadway. In addition to the election of
officers and the handling of such other business
as may come up at an annual meeting the as-
sociation will have as guest L. A. Cerf, one of
the most successful life insurance men in the
country, who will talk on "Salesmanship." Mem-
bers of the association are requested to have
their salesmen present at the meeting.
MEETING OF DALLAS ASSOCIATION
Strongly Supporting the Liberty Loan—Several
New Officers Are Elected
DALLAS, TEX., April 29.—The Dallas Music In-
dustries' Association at its regular meeting held
here last week adopted extensive plans for the
continuance and enlargement of the advertising
campaign boosting the Third Liberty Loan is-
sue.
B. W. Cratigny, of the Bush & Gerts
Piano Co., was elected secretary and treasurer
of the association to fill the vacancy in that of-
fice; B. Heyer, of Thos. Goggan & Bro., was
elected to the board of directors, and Paul B.
Emery, of the W. A. Green Co., was appointed
chairman of the press committee.
PROMOTION FOR A. A. SIBERT
Former Cable Company Traveling Accountant
Now Superintendent of Sales Division
CHICAGO, I I I . , April 29.—A. A. Sibert, formerly
a traveling accountant for the Cable Company,
has been promoted to the position of superin-
tendent of the Illinois retail sales division of
the company. The position was formerly held
by R. J. Co'ok, assistant secretary, who some
time ago took on work of more important char-
acter. The promotion of Mr. Sibert is in line
with the well-known policy of the Cable Com-
pany, which is to fill all executive positions with
men who have come up from the ranks.
FOUR NEW AGENCIES IN ONE WEEK
Lindeman & Sons Piano to Be Strongly Repre-
sented in Several Localities—Small Grand
Winning Favor Throughout the Country
During the last week the Lindeman & Sons
piano has manifested its popularity and superior
quality by the fact that four new agencies were
established in that time with representative deal-
ers in various parts of the country who are to
give the Lindeman product a very high-class
representation in their various territories. The
business being done by the Lindeman & Sons
Piano Co., Forty-fifth street and Eleventh ave-
nue, New York, has been of a very high grade
quality, practically since the inception of the
piano, and the factory to-day is one of the
busiest in the East. With a scale that has won
the praise of many of the leading musicians and
citizens of the country, as well as dealers, and
a reputation of over eighty years of healthy
activity, this piano is still making rapid prog-
ress.
One of the latest achievements of this com-
pany has been the producing of a small grand
which has received the unqualified approval of
the dealers who are now handling it with much
success.
GREGORY JOINSJJNCLE SAM'S NAVY
SAGINAW, MICH., April 28.—Chester F. Gregory,
in charge of the old-established Gregory's Music
House, this city, has enlisted in the Great Lakes
Naval Station, Chicago, for duty on May 1. Just
before leaving for the service Mr. Gregory placed
an order for one of the new style Viola grands
with Paul G. Mehlin & Sons, to be specially made
and which he has given to his young bride, who
will reside in Oak Park, the fashionable suburb
of Chicago, while Mr. Gregory is in the service.
Negotiations are about concluded by which a
well-known piano man will become manager of
the Gregory Music House from May 1 and un-
der whose directions plans are being matured
to push the retail piano business in Saginaw and
vicinity and to expand and increase the busi-
ness along the lines of modern and progressive
piano merchandising.
WINTER & CO.
RUDOLF
PIANOS AND PLAYER-PIANOS
PIANOS AND PLAYER-PIANOS
22O SOUTHERN BOULEVARD, NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE
REVIEW
M A Y 4, 1918
Piano Advertising That Appeals Especially to Men
Retail Piano Dealers Can Obtain Excellent Results Through the Use of Ads
Which Make a Direct Appeal to the Member of the Family Who Pays the Bills
It is estimated that fully 75 per cent, of the
retail piano advertising that contains a sex ap-
peal is directed at "the female of the species."
Many good reasons are responsible for this
women, it really seems good policy to conduct man, it seems reasonable to suppose he will
a drive now and then on the men. As a general soon become convinced that he should have one.
thing it is quite true that "father pays the bills,"
The same idea is brought forth in the Angelus
and this being so, it ought to prove economical
salesmanship to aim
directly at the family
purse instead of beat-
Ihe day , work
ing around the bush
A FTER
u done there » nothing
so
entertaining
and relieihing
through s e c o n d or
as music. Especially when it
third
parties.
u music of your own making
onoa in
—the kind ol music you like
There are many ex-
best, played by you the way
There is no feeling except the extremes of fear and grief cellent ways to appeal
you like il.
that does not find its expression and relief in music. And
there is no Player-Piano that provides a better means for directly to the man.
I this expression of feelings, this matter of moods, than the Jesse One of the best of
We ANGELUS
1 French Piano-Player. Responsive to the slightest variation of touch
I the Jesse French Player-Piano is in closest sympathy with the player. these is to call force-
PLAYER-PIANO Will Give You This Power
I There is almost a feeling of affinity between them, so readily, so fully to his mind the
:ause you know nothing of muiKiJ technique, or lack finger skill, u no reason why
I accurately and so delicately does it synchronize with the moods.
i should longer deny yourself this inexpressible pleasure. The Angelu* lupplirs all
t, and provides you with simple devices by which you can give your own expression
That is the marked characteristic of the Jesse French Player—its fact that he owes it to
n though you do not know one note from snot her Whatever your opinion of playei-pianos
sympathetic responsiveness and obedience to the will of the his wife to get her a
y be we want you to hear the Angelus. It will be a revelation to you
player. And this result is attained by the Jesse French methods-
With the ANGELUS You can Give a Musical
quality materials, and perfect architectural and mechanical con- piano.
The headline
struction. Thousands of homes have given the Jesse French Player-
Rendition Like That of an Accomplished Pianist
Piano a cozy corner. It banishes the grouch, displaces the glooms and grumps, substituting happines3 of the Bacon adver-
e reason is thai the Angelus has exclusive patented device* that produce r
ipossible. The Phrasing Lever and, the, Melodant are without equal
and good humor. Why not a Jesse French Player-Piano in Your home? May we tell you all about it? tisement
reproduced
expression control, while the Diaphragm Pneumatics
Come into our store today.
e Ihe same delicacy and certainly of touch as the
herewith shows how
it is possible to vig-
The Player as a Means of Expressing Moods
W, iruvire You to Hoar tk, Anftiu-To May ft
Yovmtt. Y-xiwiUbm under no cMlfaljon to tmy
practice. In the first place, women as a class orously remind a man of his obligation to his
have been better favored with time and oppor- wife as far as a piano is concerned. The same
tunity for learning to play the piano. . This kind of appeal can be used to bring out what a
POST CARD
means that women constitute the major portion father owes to his children. This form has been
of "home pianists." In the second place, women used quite extensively, but in most cases has
exercise a more or less hereditary right to con- been directed to "mother love" rather than to
trol the furnishing of the family home, and it the fondness and interest in their welfare which
is a conceded fact that a considerable number a father feels for his descendants.
The Emerson advertisement accompanying
of pianos are bought because they make attrac-
An Avenue of Entertainment
tive pieces of furniture for my lady's drawing
advertisement, but in this case the idea presented
room or parlor. In the third place, the artists
in the "copy" is supported by a highly perti-
who draw the illustrations for piano advertise-
nent illustration. The dual picture of the busi-
ments have judged a greater artistic connection
ness man in his office and then in his own home
enjoying a player is certainly a powerful appeal
to those who read as they run. There is no
possibility of misunderstanding the thought the
advertiser wishes to convey.
The Jesse French advertisement is a straight
challenge to the man—notice he is a middle-aged
"1 learned to play on my
man—to let himself out in musical expression.
Grandmother's Kmerson
The headline and the illustration with its in-
Square. Then my mother
spiring vision complete an "attention getter"
gave me an E m e r s o n
Picture Yourself
1
An Emerson Family
Grand which I still have.
And now my husband has
the latest Emerson Player.
We feel that we c o u l d
hardly keep house without an Emerson."
This is o n l y o n e of
t h o u s a n d s of rases in
w h i c h t h e I', m c r s o n
figures as
"A Family
Tradition"
To acquire loyalty of this sort requires m e r i t .
To keep it from genera-
tion to generation means
that the Emerson Piano
has maintained its high
standards and has kept
abreast with the times.
Send for Catalog
Dealers in Principal Cities and Towns
EMERSON PIANO CO.
Established 1S49
BOSTON. MASS.
The Player as a Man's Instrument
to exist between the form or face of a woman
and the grace of a grand piano than between
the contour of a piano and that of man,.
But with all the reasons that may be* advanced
why piano advertising should seek»t»-appeal to
Your Wife Should Have a
Piano
The hours of enjoyment you
will derive from a good piano in
the home will repay you a thou-
sand fold for the investment.
The perfect tone of a "Francis
Bacon"delightfully hrings out the
charm of old time melodies, the
thrill of the stirring march and
the rhythm of the latest dance.
"Francis Bacon" pianos are
made by one of the oldest and .
best known concerns in America.
They are beautiful and distinc-
tive.
What a Man Owes His Wife
this article is a rather unique piece of work. It
starts in by referring to a young girl and then
to a full-grown woman, but it winds up with a
man. It will be noticed that the last illustra-
tion in this advertisement neatly suggests that
the player-piano is a man's instrument. It is
mighty clever suggestion.
The advertisement of the Knabe-Ampico, en-
titled "In the Gloaming," emphasizes more di-
rectly the idea that the reproducing piano is es-
sentially a man's instrument. The "copy" con-
sists of an artistic description of the important
part a reproducing piano can play in the life
of a man. If descriptions of this sort are
brought frequently to the attention of any one
"In the Gloaming
• story familiar to all ol
j&—the story of the typical
'ew Yorker Alen, sggres-
hitherto so vainly sought.
Great pisnisn will play lor them the
[ problems- a
they are played on the concert stage
They will hear the lighter compositions
ol the day played with deliehtful feeling
-later tome o l the daughter's "young
friends will cone in lot an informal dance
to the playing ol lamout masters of the
up with the stress.of the day's business,
he comes home it night with evety taut
nerve crying lor reft and diversion and,
like thousand* of others, nichl alter night
he gees the futile I
•ch ol I
r rinds.
In this wonderful Ampico, which re-
produces the playing of great concert
pianists, of gifted minor ardsti and masters
of moitern dance music and the popular
wngs of the day, they have found a new
world u[ plcasurr~M/ uttiifft*/ nmrUt/
T,.,,h hr li sitting by h'11 own fireside,
listening to ihe c^c,aifitety played strains
ol an old and ever lovely melody, "In r».
u f i K u q . " With him are Bis wile and
daughter. They have all lound the per-
This pleasure you may have in your own hoi
The A
producing Piano
preserves forever the playing of the world of piani
h for rouch, each
minute cadence will come to you with the glowing magne ism of the lifted artist. Bui
Rembrandt, Velasquez, and Titian Through the Ampico
ol the world', matter musician), played hy mater pianists
ol the modern home and home life
THE JA1P1C0 W THE KKABE
l f r,,hi.Sl.:0O.^
SIJOO
Un«
THE AMPICO IN THE HAINES
BUOH. S9SO
IN THE fkAKKUN
SSCO
IHE A Unco
Gr—it. SI, 950
T,r
Daily Dtmmitratimi in The Ampicn StuJie
fflmahe /Utererooms
nfthUvenur at ThiiUjiilnth 0t
•W'A'.V COU'HBLH
I>AX.
Relief From Business Cares
which should provide sufficient introduction to
go on and prove that through the modern player-
piano the middle-aged man who has never
studied music can still play the piano in an ar-
(C on tinned on page 10)

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