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THE MUSIC TRADE REVIEW
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HOFFAY TALKING MACHINE CO.. Inc.
3 West 29th St.
New York City
THRIVING SCRANTON STORE
Temple of Music Has Most Artistic Victor
Quarters Under Management of G. W. Deetz
SCRANTON, PA., April 29.—One of the most suc-
cessful talking machine establishments in this
section of the State is
the Temple of Music in
this city, which han-
dles t h e Victor line,
a n d has developed a
profitable Victrola and
Victor record business.
This establishment is
under the management
of Guy W. Deetz, for-
merly connected with
the Emerson P i a n o
Co., Decatur, 111., and
G. W. Deetz
w e n known in Western
talking machine circles. Mr. Deetz came to
Scranton with a thorough knowledge of the re-
tail Victor business, and his practical experience
in this field has been an important factor in
the success which has been achieved by the
Temple of Music.
This establishment was opened last fall by
Stoehr & Fister, and is considered one of the
most attractive Victor establishments in the
East. It is a consistent user of advertising
space in the newspapers, and Mr. Deetz, who
is a firm believer in the value of this publicity,
takes advantage of every opportunity to fea-
ture the Victor line.
The Temple of Music is becoming more than
a retail store, for it has a concert hall, which
scats 500 people, and which has been the scene
of many important musical events. Mr. Deetz
has made this store a community proposition,
and its prestige, together with the store's splen-
did sales totals, reflects the practicability of his
ideas in this field.
NEW DISTRIBUTIVE PLAN SOON
To Be Announced by Wm. H. Alfring, Manager
of Wholesale Vocalion Dept. of Aeolian Co.
Wm. H. Alfring, manager of the wholesale
Vocalion department of the Aeolian Co., New
York, announced recently that the company
W. H. Alfring
will soon be in a position to advise the trade
regarding the establishment of several impor-
tant points of wholesale distribution. Mr. Al-
fring has been busy the past few weeks working
MAY
4, 1918
LOCATES INJSEWARK, N. J.
HEARS OWN VOICE ON V1CTROLA
W. C. Strong to Make Headquarters at Meissel-
bach Division of Otto Heineman Phonograph
Supply Co.—An Authority on Motors
Miss Marion Harris, Victor Artist, Visits Sher-
man, Clay & Co. in Tacoma, Wash.
Otto Heineman, president of the Otto Heine-
man Phonograph Supply Co., announced this
week that W. C. Strong, who has been one of
the company's factory executives at Elyria, O.,
for the past two years, will in the future make
his headquarters at the plant of the company's
Meisselbach division in Newark, N. J. Mr.
Strong, who is recognized as one of the fore-
most authorities on motor construction in this
country, will act as assistant to A. F. Meissel-
bach, head of the Meisselbach division and vice-
president of the Otto Heineman Phonograph
Supply Co.
TACOMA, WASH., April 25.—While Marion Har-
ris, the well-known concert singer and Victor
artist, was in this city recently, in the course
of a recital tour, she visited the store of Sher-
ATTRACTIVE HEINEMAN FOLDER
The Otto Heineman Phonograph Supply Co.,
Inc., has just issued a very attractive four-page
folder that is devoted primarily to the products
of the company's Dean division. On one page of
this folder there are presented some of the most
popular styles of Dean steel needles and atten-
tion is also called to the fact that the company
manufactures permanent needles to play i'athc
records and sapphire and genuine diamond
points to play Edison records.
Miss Marion Harris and the Victor
There is also shown on another page of this
folder two of the most popular motors manufac- man, Clay & Co., Victor wholesalers, and took
tured* by this company; these motors being the occasion to listen to the reproduction of several
Meisselbach Motor No. 18, and the Heineman of her latest records. The accompanying pic-
Motor No. 77. It is suggested that the manu- ture shows Miss Harris enjoying the sound of
facturers utilize the idea of combination orders her own voice coming from the Victrola, with
for these motors, and it is mentioned that the the Victor dog on the other side, showing a
ideal combination for a $165 machine is the very intent, even though inanimate, interest.
Meisselbach motor No. 18, tone arm No. 98, and
sound box No. 2C. The ideal combination for an
NOW IN TALKING MACHINE TRADE
$85 machine is the Heineman motor No. 77, tone
arm No. 11, and Ideal sound box No. 2. The
Harry Jasper, formerly sales manager at the
company offers to send interested manufacturers factory warerooms of Paul G. Mehlin & Sons,
and dealers a copy of its complete catalog, which prominent piano manufacturers of West New
includes sixteen different styles of tone arms •York, N. J., is now conducting a Victrola store
and sound boxes.
in Englewood, N. J., under the store of the
Franklin Parlors. Mr. Jasper also conducts
The Harmony Talking Machine Shop, of Jasper's Orchestra, a well-known musical or-
Brooklyn, has increased its capital stock from ganization which recently provided dance music
$1,000 to $25,000.
at the dinner of the Talking Machine Men, Inc.
out this plan of distribution, and, according to instrument is manufactured, marketed, and guar-
present arrangements, Vocalion wholesale head- anteed by the.Aeolian Co., the world's largest
quarters will soon be
located in many of the
principal cities.
At the present time
the Vocalion is being
distributed from St.
Louis a n d Chicago,
a n d the dealers in
these territories han-
dling this .line are en-
thusiastic regarding
the service a n d co-
operation that t h e y
a r e receiving f r o m
these two distributing
points. The demand
for the Vocalion has
increased so rapidly
that it has been found
advisable to d i v i d e
the country i n t o a
number of wholesale
distributing centers,
so that the dealers in
each section of t h e
country may be given
maximum service and
co-operation.
A Period Style Vocalion
During the past few months Mr. Alfring has
visited Vocalion representatives throughout the
country, and, according to reports he has re- manufacturer of musical instruments, has been
ceived, this high-grade line will enjoy a ban- an important factor in the success which this
ner era of prosperity during the coming year. instrument has achieved during the past t\lro
Vocalion representatives have been concentrat- years. Meanwhile, plans already laid should
ing their activities on the development of the mean even greater progress for the Vocalion jin
better class of business, and the fact that this the future.
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