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THE MUSIC TRADE REVIEW
APRIL 27, 1918
LATEST BRUNO LITERATURE
Contains Much of Interest and Importance to
Dealers in the Musical Instrument Line
C. Bruno & Son, Inc., New York, musical mer-
chandise wholesalers and importers, have just
issued a four-page folder which features some
of the most popular instruments in their line
that are in demand at the present time. This
company has heen making extraordinary efforts
to co-operate with its dealers in every possible
way, and the merchandise that is listed in this
folder has a timely appeal that will doubtless
interest the company's clientele.
Among the instruments that are presented in
this folder are drums and accessories, lute
mandolins, banjo ukuleles, banjo mandolins and
various accessories. The demand for lute man-
dolins, banjo mandolins, etc., is steadily increas-
ing, and from all parts of the country musical
merchandise dealers report a more active trade
for these instruments than during any past sea-
son. Bruno products have long been popular
with the trade, and judging from all indications,
1918 will be a record-breaker for this successful
house.
87-101 Ferry Street
Jersey City, N. J.
OSCAR SCHMIDT, Inc.
ESTABLISHED 1877
Manufacturer of Musical Stringed Instruments — Celebrated Stella
Sovereign Guitars, Mandolins and Banjos, Violins,
Menzenhauer Guitar Zithers, Mandolin Harps,
Guitaropltones, Symphonettes and other musical novelties
"WAR SAVING SPECIALS"
and
NOW THE "BATTLE VIOLIN"
An Important Announcement by Buegeleisen & British Officers Advertise for Sale Instruments
Jacobson—How War Saving Stamps Are Fea-
Said to Have Been in Trenches
tured—The S. S. Stewart Ukulele Line
The "genuine" Cremona and Stradivarius vio-
A timely batch of literature has just been is- lins which in the past have been featured so
sued by Buegeleisen & Jacobson, musical mer- frequently in the advertising columns of the
chandise importers and wholesalers. One piece daily papers have now given place to the bat-
The new tendency is well illus-
of this literature consists of a two-page cir- tle violin.
cular entitled "War Saving Specials." Under trated in the following advertisement which ap-
this effective heading, there are featured four peared recently in the London Times, as fol-
models of S. S. Stewart Lute Mandolins, and lows:
"Officer will sell' genuine Cremona violin,
two models of U. S. regulation bugles. These
types of instruments appeal to distinctly differ- which he has played in battles of Somme, Arras
."
ent classes of trade, but they can both be fea- and Messines without harm; £100. Box
It is quite evident that the advertiser de-
tured by the dealer with profitable results.
CAN SUPPLY SMALL GOODS
On the reverse side of this circular, under the pends upon the romantic appeal to get a high
Just how the of-
heading
"W. S. S.," there are presented a num- price for his instrument.
W. H. Peate, of Peate's Music House, Utica,
ficer happened to have the opportunity to play
ber
of
excellent
reasons
why
the
public
should
N. Y., Carries Big Jobbing Stock
buy U. S. War Savings and Thrift Stamps. the violin in the midst of those furious battles
"War Savers are Life Savers" is one of the is not made clear.
W. H. Peate, head of Peate's Music House of
Utica, N. Y., was in New York during the pithy paragraphs on this sheet, which forms an
greater part of last week. Mr. Peate has in effective argument in behalf of the War Sav- BIG GOVERNMENT ORDER FOR CONN
recent years developed a large jobbing business ings Stamps movement.
ELK HART, IND., April 22.—C. G. Conn, Ltd., of
Another recent circular issued by this house
in musical merchandise. In speaking of the
this
city, recently closed a contract for one of
present shortage of such goods which is now features the S. S. Stewart ukulele line, which
the largest sets of band instruments that has
has
achieved
remarkable
success
during
the
past
felt by the trade, he said: "Despite the fact that
ever been purchased. This order, which con-
there is a great shortage, I am able to make year. This line consists of six models, all of
sisted of about 700 instruments, was purchased
deliveries in quantities of violins, bows and which have met with a ready sale. One of the
accessories and from the outlook at present I instruments presented in this circular is the for the Great Lakes Band, which is under the
will be able to continue to do so for some time S. S. Stewart ukulele banjo, a distinctive type direction of John Philip Sousa, famous band
to come." Mr. Peate is also buying sheet music of banjo that has won considerable popularity leader, and an officer in the U. S. Navy, now
conducting the Great Lakes Band. These in-
and small goods from dealers, etc., who find with the B. & J. dealers.
struments are all in silver finish, with gold
they are overstocked.
mounting,
and have already been delivered to
Consult the universal Want Directory of
this
famous
band.
The Review. In it advertisements are inserted
PRESENTS INSTRUMENTS TO CAMP
S. Ernest Philpitt, who through his stores in
Miami and Tampa, Fla., and other cities, has
done some good work in supplying musical in-
struments to the various camps and cantonments,
recently presented several mandolins and guitars
for the use of an orchestra at the Miami Naval
Air Station, and arranged to receive contribu-
tions of such instruments from the general pub-
lic for presentation to the camp.
free of charge for men who desire positions
of any kind.
'OLD & NEVT
VIOLINS £
f BEST STRINGS
6RAH0 PRIZES^
kCmcuooiKi-si: Louis i<
JOHNFRIEDRICH&BRO.
• 279 FIFTH AVE
SEND FOR
OUR
* '
^
LfATALOGUES " ^ ™
OLIVER DITSON GO.
Sheet Music and Small Goods
Buegeleisen & Jacobson
Manufacturers
RUNQ
ESTABLISHED 183*
Victor Distributors
113 University Place
NEW YORK
Importer* and Jobbers of
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
ESTABLISHED ISM
wwm
Superior Quality MUSICAL INSTRUMENTS
3 5 1 - 5 3 JbuRTH AVE. NEWYORKGTK
Largest Wholesale
Musical Merchandise
House in America
BOSTON, MASS.
Utica, N. Y.
Exclusively Wholesale
AND
STEWART
FOR CASH
T H E OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
DURRO
NEW YORK
EST. 1883
I WILL BUY
Peate's Music House,
The Soward-Anderson Co., Dayton, O., has
been incorporated with capital stock of $100,-
000, to deal in musical instruments of all
kinds.
*--
Victor Distributors
;1108 Chestnut Street, Philadelphia, Pa.
Established e>Ter half a canturjr
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
Nevs Brunswick, N. J.