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58
THE MUSIC TRADE REVIEW
A P R I L 20,
1918
PATHE RECORD-PRESSING EXHIBIT
EQUIP THE WONDER-
FUL "RESURRECTONE"
OD all make* of machines
and attachments for Edisons. Improve their
tone and increase the value o! records.
Send for our Special Proposition
HOFFAY TALKING MACHINE CO.. Inc.
3 West 29th St.
New York City
Bope-Hayes Co. Reports Good Sales Follow-
ing Recent Exhibit of How Pathe Records
Are Made—Fischer Co. Renders Assistance
COLUMBUS, O., April IS.—The Bope-Hayes Co.,
of this city, which handles the products of the
Pathe Freres Phonograph Co., recently installed
ANNIVERSARY OF THE PEPTIMIST
in its store a very effective record-pressing ex-
House Organ Published by the Columbia Co. hibit, which demonstrated the method employed
Completes First Year—Willson's Message
by the Pathe Freres Co. in pressing Pathe discs.
This exhibit attracted wide attention, and crowds
The current issue of The Peptimist, the house of people visited the store daily in order to gain
organ published by and for the sales organ- an insight into methods which have usually been
ization of the Columbia Graphophone Co., considered technical and mysterious to the aver-
marks the first anniversary of this successful age layman.
publication. Included in
The Bope-Hayes Co. was very well pleased
its contents is the fol- with the success of this exhibit, and after it had
lowing
congratulatory closed wrote a letter to the Pathe Freres Co.
m e s s a g e from H. L. stating as follows: "We are more than pleased
Willson, general m a n- with the success of the exhibit, and moreover
ager of the company:
believe we will do a wonderful business in Pathe
"To m a r k the first goods this year.
birthday of that indus-
"We placed ten phonographs in country homes
trious and dauntless lit- yesterday, and notice quite an increase in our
H. L. Willson
tie sales crier, The Pep- record sales. We have continuous inquiries
timist, the sales organization has come forth from owners of other phonographs as to how
with a splendid birthday present! March sales to play Pathe discs on their instruments. We
were the biggest in the history of the company are now arranging quite a campaign of news-
—a feat of which we are justly proud! The paper advertising and soliciting about 5,000 live
short but useful life of The Peptimist has prospects, which we received during the exhibit.
reached its first anniversary at a most con- We are going to do our best to lead the Pathe
spicuous time—conspicuous because it marks a sales in Ohio this year, and thoroughly believe
great effort and a great achievement. Its cre- that we can 'go over the top.' We wish to thank
ator showed a high degree of forethought in you for sending us Mr. Gates, who helped us
organizing The Peptimist just one year prior materially in arranging the exhibit."
to the most successful month in our history. We
The Fischer Co., of Cleveland, O., Pathe dis-
congratulate Mr. Pennington* and we congratu- tributors, co-operated with the Bope-Hayes Co.
late our splendid sales force on its accomplish- in arranging this exhibit, and R. J. Jamieson, of
ment.
this company's staff, spent the entire week in
"I wanted to know, and General Sales Man- Columbus in order to co-operate with the com-
ager Hopkins wanted to know, whether the Co- pany in every possible way.
Mr. Jamieson arranged for a banquet for the
lumbia sales organization would respond to a
sales test. You may not have known it, but in Bope-Hayes Co.'s employes, and left nothing
March the test was made—you all know the undone to assist the company in making the
answer! And the answer places a direct chal- exhibit a success. In a letter to the Bope-Hayes
lenge by the sales department to our factory Co. the Fischer Co. commented as follows: "We
manager. Those of you who are personally learn to-day that the week following the ex-
acquainted with Mr. Hanson know what he hibit practically nothing was sold out of the
would do with any challenge! Now go to it— Bope-Hayes store except Pathe phonographs.
Every other department showed a falling off in
factory and sales force.
"We look for a great future—for The Pep- sales, while the sales totals of the Pathe de-
timist—for the sales force—for the factory—for partment increased more than 100 per cent."
you—for the company! You have never dis-
appointed us. My best wishes, and my con-
TO FEATURE EDISON LINE IN UTICA
fidence that you never will."
New Concern Formed to Take Over the Busi-
ness of the Utica Music Co., Inc.
COLUMBIA STARS ENTERTAIN ROTARY
UTICA, N. Y., April 15.—A new company has
been formed to promote the sale of the new
Edison phonograph. This company will han-
The Rotary Club of New York held its fifth dle a probationary zone, having the exclusive
annual ladies' night last Friday, and one thou- sale of the Edison instruments and records.
sand Rotarians and guests filled the grand ball- The stock, fixtures and lease of the Utica Music
room of the Waldorf-Astoria, at an entertain- Co., Inc., have been purchased and the Utica
ment which was provided from beginning to end business will be conducted at 261 Genesee street,
by Rotary Club members.
Crouse Building, where every model of the New
It was an all-star entertainment, the artists, Edison and a complete stock of the Edison Disc
being furnished by the entertainment commit- and Blue Amberola records will be found. The
tee, the chairman of which is N. F. Milnor, sales members of the new company are Clayton L.
manager of the Dictaphone division of the Co- Wheeler, Arthur R. Knox,.E. L. Kuhl and John
lumbia Graphophone Co. A number of Colum- Schuderer. The Utica headquarters at 261
bia artists contributed to the enjoyment of the Genesee street will be under the management of
evening, these artists including Florence Mac- Arthur R. Knox and the Rome branch, 173 West
beth, well-known coloratura soprano; Miss Dominick street, will be managed by John H.
Amarito Farrar, popular Spanish soprano; Schuderer.
Arthur Fields, Theodore Kittay, the Edna
White Trumpet Quartet, and others. Charles MANAGER OF VICTROLA DEPARTMENT
Prince, conductor of Prince's Band and Orches-
tra, an exclusive Columbia recording organiza-
E. A. Christman, who some time ago left the
tion, was the orchestra conductor at this enter- employ of the G. C. Aschbach Music House,
tainment.
Allentown, Pa., to enter other fields, has re-
One of the features of the evening was the turned to the service of that company as man-
presentation of 360 prizes, which ranged from a ager of the Victrola department.
Columbia Grafonola to a hand bag. Mr. Mil-
nor, who is one of the most active members of
Consult the universal Want Directory of
the Rotary Club, well deserved the congratula- The Review. In it advertisements are inserted
tions which he received at the close of the free of charge for men who desire positions
N. F. Milnor Chairman of Entertainment Com-
mittee at Recent Rotarian Aftair
of any kind.
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave.
NEW YORK