Music Trade Review

Issue: 1918 Vol. 66 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
The World Renowned
SOHMER
MUSIC
TRADE
REVIEW
T H E QUALITIES of leadership
*
were never better emphasized
than in the SOHMER PIANO of
to-day.
Sohmer & Co., 315 Fifth Ave., N. Y.
BAUER
PIANOS
MANUFACTURERS' HEADQUARTERS
3O5 South Wabash Avenue
CHICAGO
The Peerless Leader
§>tnmb? pauna
The Quality Goes in Before the Name Goes On
GEO. P. BENT COMPANY, Chicago
SING THEIR
OWN PRAISE
Straube Piano Co.
HARDMAN, PECK & CO.CsD
sD
Factory and Offices: HAMMOND, IND.
Display Rooms: 209 S. State St., CHICAGO
Manufacturers of the
HARDMAN PIANO
The Official Piano of the Metropolitan Opera Co.
Owning and Operating the Autotone Co.. makers of the
Owning and Operating E.G. Harrington & Co., Est. 1871, makers of the
AUTOTONE (KsJM
HARRINGTON PIANO
The Hardman Autotone
ffhe Autotone The Playotone
{Supreme A mong Moderately Priced Instruments')
The Hensel Piano
The Standard Piano.
The Harrington Autotone
The Standard Player-Piano
APRIL 20, 1918
VOSE BOSTON
PIANOS
They have a reputation of over
FIFTY YEARS
MEHLIN
"A LEADER
AMONG
LEADERS"
PAUL Q. MEHLIN & SONS
Faotorlas 1
Broadway from 20th to 21st Streets
• Main Of flee and Wareroom:
WEST NEW YORK, N. J.
4 East 43rd Street, NEW YORK
for superiority in those qualities which
are moat essential in a First-class Piano
VOSE & SONS PIANO CO
BOSTON, MASS.
QUALITY SALES
developed through active and con-
sistent promotion of
BJUR BROS. CO.
BUSH & LANE
Pianos and Cecilians
Makers
Pianos and Player-Pianos of Quality
,. ......
; ..,
705.717 Whillock Avenue, New York,:««iu£m^
DECKER & SON
Pianos and Player-Pianos
insure that lasting friendship between
dealer and customer which results in
a constantly increasing prestige for
Bush & Lane representatives.
BUSH & LANE PIANO COMPANY
HOLLAND, MICH.
Established 1856
697 701 East 135th St., NewYor
"SveyythmuTCvown inJKusJe"
HALLET & D A V I S . _ _
PIANOS
Boston,
Endorsed by leading artists more than three-quarters
Made on Honor and
Sold on Merit
M
A If
M. A M / I c ~ D r L H J A
lL
A . li/l
cPHAII
PIANOS
D ¥ A M H f*f\
f j
of a century
CHICAGO
Have Been Manufactured
in Boston since 1837
OFFICES. 120 BOYLSTON ST.
rlAINU CU., GENERAL
BOSTON ; MASSACHUSETTS
Jbriatest Catalogs
Known the World Over
HADDORFF
CLARENDON
PIANOS
Novel and artistic case
designs.
Splendid tonal qualities.
Possess surprising value
apparent to all.
Manufactured by the
HADDORFF PIANOCO.
Rockford, - Illinois
R. S. HOWARD CO.
PIANOS ana
PLAYERS
Wonderful Tone Quality—Best
Materials and Workmanship
Main "Off ice*
Scribner Building, 597 Fifth Are., N. Y. City
Writ* urn for Catalogues
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUJIC TFADE
VOL. LXVI. No. 16
Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York. April 20, 1918
8ln
*H$?$£
$2.00 Per Year
Time for Action—and Co-operation
I
N his inaugural address, if we may so term it, before the New York Piano Manufacturers' Association
last week, Mark P. Campbell, the new president, said in substance, regarding the plans for meeting the
effects of the Government's curtailment order: -"It is my idea that we should not prepare for a 30 per
cent, curtailment, but rather for 130 per cent, business, by having our offices, plants and men ready to
take over the nation's work, and handle it efficiently." In short, this is not the time to stop and worry about
war conditions, but rather the time for action, for co-operation, for the individual to maintain plans and keep
the industry going ahead even under handicaps.
It can be said generally that the manufacturers have received the curtailment order in a spirit that is
distinctly to their credit. They feel that it is necessary in the work of winning the war and are willing to
make the sacrifice to that end. As was the case with the heatless Monday order in the winter, calm reflection
indicates that the curtailment order is not going to affect the industry one-half so seriously as was feared at
the time of the first announcement. Piano manufacturers, and dealers as well, have become more or less used
to curtailment for some time, curtailment not by Government order, but by industrial necessity.
The fly in the ointment is that daily papers and other news agencies featured the curtailment order covering
the musical instrument industry as being a Government move directed specifically at one trade, giving the
impression that of all industries, the one producing musical instruments was the least essential in the eyes of the
Government. The truth of the matter is that the music industry is only one of a great number to be placed
under curtailment orders. Automobile makers, manufacturing jewelers, and scores of other trades have been
similarly affected, and as has already been explained, the 30 per cent, cut ordered in musical instrument, produc-
tion was as low a percentage as that ordered against any one industry. In some cases the output of other
articles was cut peremptorily to 50 per cent, of normal.
The main thing is, now that the Government has told us what to do, that it must be done. The Government
at the same time, however, has said that musical instrument factories will be considered in the apportioning of
war work in order to make up in part for any loss in regular output as a result of the curtailment. Not all
piano factories can handle war work; their locations, their equipment or their organizations may not be designed
to carry on any business beyond that of making pianos or musical instruments. There are a number of plants,
however, that can be readily adapted to the Government's needs for airplane work and other purposes. The
next move, therefore, is to take stock of our facilities for the making of war goods, and by every endeavor
build up factory organizations, in both equipment and personnel, to a point where such Government work as is
allotted to the industry can be properly handled.
The New York Piano Manufacturers' Association has already appointed a committee, headed by Julian T.
Mayer, to look into the facilities of local factories and gather statistics that will prove of value both to the
Government and to the industry itself. Those factories that can handle war work efficiently will undoubtedly
get Government orders. Those that are not equipped to handle such specialized work will be able to keep going
by handling their own business and that portion of the demand forced out of other factories by war orders.
Every prominent man in the industry has urged the absolute necessity of close and honest co-operation
between manufacturers in this crisis in the affairs of the trade and of the world as well. It is only by such
co-operation that the demands of the trade for goods from one quarter and curtailment from another can be
adjusted so that no one concern, or group of concerns, shall suffer unduly. The burden must be divided. The
work that we will face for some time to come will be that of preserving the industry in as strong a condition
as possible for the developments that will follow the end of the war. If half the industry succumbs and the
other half survives, it will simply mean that the era of peace and industrial development will be entered upon
(Continued on page 5)

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