Music Trade Review

Issue: 1918 Vol. 66 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
APRIL 13, 1918
Hippodrome, which will seat about 4,000 people.
"Liberty Day" in Cleveland was the biggest
T. J. Dunnigan Opens Retail Store—May Co. Featuring Weil-Known Lines—Dreher Store Has demonstration in the city's history. The city
was one round of patriotic enthusiasm all day,
Liberty Loan Window—Talking Machine Dealers to Give Benefit in May
April 6, and far into the night, the parade re-
new period models of instruments, featuring the quiring over two hours to pass the reviewing
CLEVELAND, O., April 9.—Thomas J. Dunnigan,
Dreher's "Liberty Loan" stand in the Public Square. Secretary of the
who has been assistant manager of the piano Aeolian-Vocalion.
department of the May Co. for several years, window decorations are very attractive. They Navy Daniels reviewed the parade and spoke
has launched into business on his own account. are driving on the Grand Pianola, pointing out in the Central Armory during the afternoon.
Music played a big part in the demonstration.
Monday he announced that he had purchased the merits of the Duo-Art models.
the University Music Co.'s store, 1010 Euclid
Henry Dreher, of the B. Dreher's Sons Co., Every music, piano and talking machine store
avenue, near the Western Reserve University, in has returned from a trip to New York and in the city "did its bit" in window displays and
several piano men were on important sub-com-
the upper shopping section of Cleveland. This other Eastern cities.
store has a fine business and is largely patron-
Arrangements for the benefit the Talking mittees working up interest in the launching of
ized by students of the university. The store Machine Dealers' Association of Northern Ohio the third Liberty Loan of which Cleveland is
handles Cheney talking machines and records. propose to give for the Y. M. C. A. and Knights asked to take $55,000,000. More than $27,000,000
"I expect to put in a fine line of pianos next of Columbus, this city, early in May, are making was subscribed the opening day.
fall," said Mr. Dunnigan, "and will have other good headway. The affair promises to be one
Piano and talking machine men say that they
plans to announce to my friends."
of the spring's biggest musical events. Several do not anticipate any decrease in sales because
Mr. Dunnigan was located in Pittsburgh for phonograph stars have already consented to of the third loan. Some dealers say the busi-
two years as manager of the Boggs & Buhl de- give their services in singing. The arrangements ness will increase, as the war is making music-
partment store when it was controlled by the committee appointed by President Charles K. lovers and patriotism is encouraging the sale of
May Co. of this city, and when the May con- Bennett of the association will report in a few player-pianos and talking machines for home
cern sold the establishment Mr. Dunnigan re- days. The benefit may be held in the Keith use.
turned to Cleveland. He left the May Co.
Saturday.
EXCELLENT STIEFF PUBLICITY
BUSINESS CHANGE IN BUFFALO
Tt is understood that the piano department
business of this concern will be looked after Albert F. Koenig Buys Out Interest of L. B. Baltimore Piano Manufacturers Using Some
High-Grade Booklets to Feature Their Line
Adams in the Adams-Koenig Piano Co.—To
by others in charge of Manager Dan J. Nolan
Continue and Enlarge the Business
and that Mr. Dunnigan's duties will be dis-
BALTIMORE, MD., April 8.—That Chas. M. Stieff,
tributed to present employes.
Inc., are firm believers in the use of high-class
BUFFALO, N. Y., April 9.—Albert F. Koenig has
Mr. Dunnigan is organist for St. Ann's fash-
ionable church. He is widely known in Cleve- bought out the interests of L. B. Adams in the booklet work in the representation of their
land music circles and for a year was organist Adams-Koenig Piano Co. Mr. Koenig will con- pianos is well evidenced by the literature found
at St. Thomas Aquinas' church. He is very duct the business at the present store, 626 Main upon the tables at their headquarters at 9 North
popular with the trade and his friends assert street, and will follow the same policy which Liberty street, in this city, and in their sixteen
made the firm successful in the past seven branch warerooms throughout the country. One
he will make good in East Cleveland.
"A poor piano will usually keep in condition years. As in the past, Mr. Koenig will feature of two pieces of literature that stand out most
until you have paid for it, but seldom much the Hallet & Davis line. The Adams-Koenig conspicuously is a book of some sixty pages
longer; and not always that long. Think of Co. has always catered to the better class of entitled "indorsements." As its name would im-
the names you see on pianos in fine old homes. trade and has placed the Hallet & Davis pianos ply, it is chiefly composed of testimonial letters
Chickering, Henry F. Miller, Mehlin—names and players in many of the best homes of Buf- from many of the enthusiastic users of the Stieff
piano. The great majority of these indorsements
that have stood for musical excellence for years. falo.
"This business will be expanded and the sales come from large institutions of learning situated
Many of these noble pianos have been in use
for fifty years, or more, and are still sweet- force reorganized and increased," said Mr. Koe- in various sections of the country. The other
nig. "I have renewed the lease on the present is the Stieff catalog, attractively covered in
toned."
royal purple and artistically printed on fine
Thus spoke the sales manager of the May premises for several years. This is a very de- stock. The frontispiece is a very fine reproduc-
Co. in calling attention to sixty-three styles of sirable location."
tion in colors of the painting by Griffith B.
Chickering, Mehlin, Shoninger, Estey, Marshall
Coale entitled "The First Lesson." The book
& Wendell, Henry F. Miller, J. & C. Fischer,
HOLDING REMOVAL SALE
is chiefly devoted to a history of the Stieff piano
Apollo, Angelus, Armstrong, and Behr Bros.,
and a description of the large plant that produces
Mathushek & Sons Piano Co. is now holding these instruments. The various styles are de-
offered patrons by the firm.
"Pretty hard to beat this offering," remarked a removal sale at the warerooms long occupied scribed on separate sheets and are inserted in an
Dan J. Nolan, manager of the company's piano by them at Forty-seventh street and Broadway, envelope arrangement on the back cover.
preparatory to moving to their new quarters at
department.
The B. Dreher's Sons Co. are offering sixteen 37 West Thirty-seventh street, New York.
CLEVELAND PIANO TRADE SATISFIED WITH CONDITIONS
FOUR STARS IN SERVICE FLAG
To Save Yourself, You Must
Save Your Country
OUR factory, your store, your home, represent years.of
Y
labor, thought, saving and struggle. If they are threat-
ened, you spring to their defense with all your strength, all
your ingenuity and resourcefulness. They are the fruits of a
lifetime of effort, and must be protected and preserved at all
cost.
Your country represents the toil, the sacrifice, the struggle of
past generations of Americans. They won it by their valor;
they freely gave their lives, when called upon, to preserve its
integrity and its freedom; they have handed it down to you
as a priceless heritage and a sacred trust.
Can You Do Less for Your Country than You Would Do for Your Home?
To Save yourself, you must save your country
BUY LIBERTY BONDS!
by Kindler & Collins, Inc., 520 West 48th St., N. V.
James S. Gray Has Three Sons and a Son-in-
Law in the Service of Uncle Sam
ALBANY, N. Y., April 8.—James S. Gray, of
Boardman & Gray, well>-known piano manufac-
turers of this city, has the honor of having four
stars in his family service flag. Three of the
stars represent his songs, Bradley C. Gray, a
petty officer in the Yale Naval Reserve Training
School, New Haven; Sergeant Neil A. Gray and
Sergeant Emerson C. Gray, both of Troop B,
New York Cavalry, now in the Federal service,
and doing guard duty on the State Waterways.
The fourth star represents Major M. S. Damon,
Mr. Gray's son-in-law, also of the New York
Cavalry, and on guard duty in the State.
KROEGER USING TRADE ACCEPTANCE
The Kroeger Piano Co., of Stamford, Conn.,
adopted the trade acceptance on April 1.
When a sale is on a time settlement basis this
company requires that the trade acceptance shall
be mailed within ten days after the date of ship-
ment. Bearing on this new move Mr. Garrit-
son, president of the Kroeger Co., stated to a
representative of The Review: "We are firm
believers in the trade acceptance plan, and for
a long time have given earnest thought and
study to the way the trade acceptance idea has
been taken up and developed by leading indus-
trial institutions of the country."
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 13, 1918
THE MUSIC TRADE REVIEW
9
Conducting a Retail Piano
Business in War Time
The Second Instalment of Opinions From Prominent Piano Retailers Throughout the Country Concerning
Proper Methods to Be Employed in Conducting a Retail Piano Business During War Time,
Which Will Prove of Real Interest and Benefit to Piano Dealers Everywhere
The first instalment of interviews with piano merchants on wartime) business methods, which appeared in The Review last
week, has created wide comment, inasmuch as the message came from all sections of the country, and the opinions were based on
conditions as they actually existed in those sections, i,
' l
•,.,-*-..•
- • • >- • • •<
While no one piano merchant, no matter how progressive or successful, can have the full vision of a prophet, yet the experience
of each one in less serious crises enables him to suggest means for placing the piano business as a whole on a basis that will render
it less liable to sudden shock. In other words/'to use military parlance, the piano merchant can, from experience/judge how best
to consolidate his position in order to withstand an offensive. Having taken full protective measures, he can await the future
with more than ordinary confidence.
In this second instalment of opinions, as was the case in the first, the point that stands out in the forefront is the advice to
order as early and as liberally as possible, shorten terms and watch retail credits generally, keep on advertising even more liberally
than usual, and put the business house in order.
P. E. Conroy Advises Early and Liberal Orders
ST. LOUIS, MO., April 8.—P. E. Conroy, presi-
dent of the Conroy Piano Co., and chairman of
the Better Business Bureau of the National As-
sociation of Piano Merchants, declares that for
their own protection piano merchants must not
only order as early and as liberally as possible,
but must be prepared to pay increased prices
for instruments. In discussing the situation Mr.
Conroy said:
"First, on account of so many embargoes and
delays in transportation, I believe it a good
idea for all merchants, when placing orders with
for food, raiment and shelter, regardless of the
price, in order to live, but they can get along
very nicely without pianos.
"During these times, I believe dealers should
be very careful of their credits, and not try to
see how much business they can do, while on
the other hand they should not get inoculated
with the 'war scare,' and see how little business
they can do in order to pay expenses.
"The war I am afraid is going to make it
hard for the consignment dealer, and the one
who buys his goods on long time. It stands
to reason that the manufacturers when they
are oversold will select only cash houses, or
houses who take very little time in settling their
accounts, 'trade acceptance* will make piano
paper a little better, as it needs to be bolstered
up very badly.
"The trading in of old pianos to apply to-
ward the purchase of new instruments has
helped to ruin many piano dealers, which is
caused by making too big an allowance for them
and then being unable to dispose of them at any
kind of a reasonable price. The player-piano
has taken the place of the upright instrument,
and the demand for uprights has decreased ac-
cordingly, which makes it all the harder to sell
second-hand pianos. Dealers should be very
careful and not sell men of draft age, because
the recent ruling of the Government makes
them a rather precarious risk, should they be
disposed at any time during the war to discon-
tinue paying, provided they enter the service.
"On account of the advance on all instruments
it behooves every dealer to insist on getting
better payments and shorten the time as much
as possible, because manufacturers will prob-
ably curtail their credits arso.
"Every dealer should jojn the National Asso-
ciation of Piano Merchants of America and the
Music Industries Chamber of Commerce. The
dues in both of these associations is so small
that I do not understand "why any one who is
connected with the music trade industry is not
a member of both associations. The work ac-
complished by our associations at Washington
has saved every piano merchant hundreds of
dollars and has saved the large dealers several
thousands.
"It is about time that the entire music trade
awoke to the fact that now is the time to make
the United States a great world center of music.
This war will help to pauperize the countries
of Europe, and the United States with its wealth
will be in a position to control all the leading
musicians and teachers of the world. The Bu-
reau for the Advancement of Music in the Home,
which is under the auspices of the Music In-
dustries Chamber of Commerce, has done won-
derful work during the past year to advance
the cause of music in all directions, and has
strongly recommended a National Conservatory
of Music, supported by the Government, -which
would be a big step in making this country an
international musical center.
These are the
kind of movements which deserve the support
of every piano dealer, as by so doing they will
reap their reward by increased sales of pianos
in the future."
Hamilton Tells of the Need for Better Terms
P. E. Conroy
manufacturers with whom they do a volume of
business, to order their instruments in carload
lots, as in this way they are liable to receive
them much sooner, for if there is any delay in
the shipment it is much easier to trace through
a car than if goods were shipped otherwise.
By following this rule when possible, I have
found less delay-in getting goods, although all
railroads are very much congested at present.
"Owing to the scarcity of labor and material,
it is but natural that the cost of manufacturing
has greatly increased, and dealers must expect
to pay more for their instruments. I believe,
however, the manufacturer who makes the least
advance on his prices during the war will be
repaid in the future when the war is over and
things resume more of their normal state. It
is all very well for the manufacturer to tell
the merchant he must advance the prices on his
pianos, but sometimes the prices they should
get are almost prohibitive. People have to pay
E. Paul Hamilton, president of the New York
Piano Merchants' Association and manager of
the piano department of Loeser & Co., Brook-
lyn, where he has managed to keep war time busi-
ness pretty close to the figure registered dur-
ing normal conditions, has some interesting
views regarding what the piano merchant must
do to keep his" balance in the face of the ex-
isting situation.
"First of all," declares Mr.
Hamilton, "it seems to me that if it is necessary
for any dealer to extensively change his modus
operandi because of the fact that we are at war,
it is a proof that he has not been conducting
his business in a proper manner in time of peace.
What has actually happened for the past few
months is, that dealers who have been selling
pianos on unreasonably long terms, taking un-
necessarily low first payments, giving ridicu-
lously large allowances, have awakened to the
fact that they were not conducting their busi-
ness on a profitable basis.
"High cost of living-, high cost of help, extra
taxation has been responsible for some piano
dealers beginning to look over their figures, and
no doubt some of them have been startled be-
cause of the difference between their gross
profits and actual net profits and the trade,
therefore, has good reasons to believe to-day
that the war may eventually be responsible for
a saner and safer method of piano merchan-
dising throughout the country.
"To conduct a retail piano business on a
profitable basis at, all times, it seems to me that
it is necessary, first of all, to decide what per-
centage of gross profit is needed to cover all
selling expense and to leave a fair margin of
net profit. The next step is to determine the
correct percentage for the various items of the
expense necessary in selling pianos at retail,
and, as it is entirely a matter of percentage, I
fail to see why the fact that we are at war
should have any bearing on a piano dealer's
method of doing business. The method should
(Continued on page 11)

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