Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MARCH 9, 1918
NO CHANGE IN GRATZ IMPORT CO.
Recent Death of Founder Makes No Change in
Corporation—Joseph Mock Active Head
Announcement was made this week that the
business of the William R. Gratz Import Co.
will be conducted as heretofore. Mr. Gratz
died last week, but as the company was incor-
porated many years ago his estate has taken
over his interests, and activities will continue
without interruption.
Joseph Mock, secretary of the company, who
was associated with Mr. Gratz for twenty-four
years will be the active head of the busi-
ness, and will have the valuable assistance of
M. Stein, who has been the company's travel-
ing representative for fourteen years. Mr.
Mock is familiar with every angle of the musical
merchandise business.
MUSIC TRADE
REVIEW
49
87-101 Ferry Street
Jersey City, N. J.
OSCAR SCHMIDT, Inc.
ESTABLISHED 1877
Manufacturer of Musical Stringed Instruments — Celebrated Stella and
Sovereign Guitars, Mandolins and Banjos, Violins,
Menzenhauer Guitar Zithers, Mandolin Harps,
Gultarophones, Symphonettes and other musical novelties
NEW STEEL GUITAR INTRODUCED
Buegeleisen & Jacobson Featuring the Victoria
Steel Guitar—Mahogany Throughout
Buegeleisen & Jacobson, New York, well-
known musical merchandise importers and
wholesalers, have just added to their extensive
Jacobson are suggesting to their dealers that
they anticipate their orders wherever possible.
In a chat with The Review Samuel Buegeleisen
commented upon the fact that his firm is leav-
ing nothing undone to co-operate with the deal-
ers in every possible way. Notwithstanding the
tremendous difficulties which have confronted
musical merchandise importers since the out-
DITSON'S FINE DISPLAY
One window of Chas. H. Ditson & Co.'s ware-
rooms at 8 East Thirty-fourth street is devoted
entirely to the small goods department of that
house. The display consists chiefly of drums,
which H. L. Hunt, manager of the department,
states are selling very strongly throughout the
entire country. In this window is also shown
a large framed picture of the Salzedo Harp En-
semble, together with their harps which are all
of Lyon & Healy make. This ensemble is be-
fore the New York musical eye for the second
time this season through their coming engage-
ment at Aeolian Hall on March 22.
TRENCH PIANO FOR THE SOLDIERS
The musically inclined soldier may now be
able to take a piano with him to France—not
the baby grand that stood in the front parlor
at home, but a new one recently invented for
him by an English firm. This piano is quite
small and but a little heavier than the average
suit case. While the strings are not as long
as on the usual instrument, this is a true piano
and the lighting man can play on it anything
he wishes from the Beethoven "Moonlight So-
nata" to "Poor Butterfly.'"
Victoria Steel
line of guitars a new model designated as the
Victoria steel guitar, No. 700, which is shown in
the accompanying illustration.
This guitar is made of genuine mahogany
throughout, including the top, and the edges and
the sound hole are bound with ukulele edging.
This instrument is so constructed that it can
be played both as a steel guitar and a regular
guitar, thereby making it a very attractive in-
strument for the dealer's stock.
The Victoria No. 700 has an exceptionally loud
tone, and has won considerable praise because
of its pleasing tone quality. It is finished in
koa-wood, and is one of the most artistic instru-
ments in the Victoria line. Orders are being re-
ceived for this instrument in large quantities,
and in view of the unsettled condition of the
musical merchandise market, Buegeleisen &
HARD ON POOR STRADIVARIUS
A Chicago violinist who gives concerts
throughout the West was bitterly disappointed
with the account of his recital printed in an
Iowa town paper. "1 told your man three or
four times," complained the musician to the
owner of the paper, "that the instrument 1 used
was a genuine Stradivarius, and in his story
there was not a word about it, not a word."
Whereupon the owner said with a laugh: "That
is as it should be. When Mr. Stradivarius gets
his fiddle advertised in my paper under $2 a
line, you come around and let me know."
VIOLINS i
f BEST STRINGS
JOHNFRIEDRICH&BRO.
SEND FOR ^ ^ ^ 279 HFTH AVE
OUR
~
NEW YORK
~-'. 1883
OLIVER DITSON GO.
BOSTON, MASS.
RONO
THE OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
Exclusively Wholesale
ESTABLISHED 183+
3 5 1 - 5 3 FOURTH AVE. NEWYOHKCITY
Victor" Distributors
GRAND PRIZES 1
CHICAGO m i -5T. IOUI5I4O41
M anuf actur era
I m p o r t m and Jobber* of
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
ESTABLISHED 1S34
WEYMAHN
Superior Quality MUSICAL INSTRUMENTS
Manufac-
turers of
Victor Distributors
1108 Chestnut Street, Philadelphia, Pa.
Established o*«r half • century
Guitar, No. 700
break of the war, and which are steadily grow-
ing more serious, this enterprising house has
kept its stock in pretty fair shape. The other
day it received a shipment of harmonicas, but
as the demand for these instruments has far
exceeded the supply for several years past, it is
safe to predict that this shipment will soon be
exhausted.
LUTE OUT OF EXISTENCE
The lute has vanished.
It was one of the
oldest of instruments, and had a beautiful vibrant
tone somewhat like that of the bar]). But its
size and complexity were against it. It had a
long tail, and many strings, and while its size
increased its power and range, it also increased
its weight and made it cumbrous. The minstrel
of to-day plays on the mandolin, the guitar or
the banjo—and the lute is forgotten.
DURRO
AND
STEWART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
113 University Place
NEW YORK
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.