Music Trade Review

Issue: 1917 Vol. 65 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MAKING THE MUSICAL MERCHANDISE DEPARTMENT PAY
Piano Merchants Should Take Advantage of the Great Demand Now Prevailing for Band Instru-
ments, Owing to the War, and Emphasize Their "Small Goods" Lines
The piano dealers who are giving serious at-
tention to their musical merchandise depart-
ments these days are profiting accordingly. The
unparalleled demand for instruments for mili-
tary bands, and the general activity throughout
the nation, due to the wave of patriotism, has
brought an immense business to the merchant
who has been featuring musical jnerchandise
in a manner to attract the attention of the pur-
chasing public. It lias brought him money, too,
all of which goes to show that it doesn't pay
to hide one's light under a bushel.
Too many dealers are prone to hide their
musical merchandise department in the rear of
the store and to abstain from featuring in win-
dow displays the line of "small goods" handled,
with the result that their department is not
a profitable one, and they are constantly com-
plaining that the space given over to this de-
partment is money wasted.
This is just the argument which piano mer-
chants made when they first handled talking
machines. They put them in "any old place,"
and never featured them in their advertising,
or window displays, with the result that they
grew disheartened, saw no future for the talk-
ing machine and gave up handling them.
Meanwhile independent stores took on the
talking machine, and by proper exploitation, and
impressive display, they built up such a business
•that the piano merchant who had found the
talking machine department a failure, and had
given it up, was compelled to admit there was
something wrong. He realized this more fully
as time went on, and years later went into the
talking machine business again, but in the proper
way, and he has made money.
Now this situation is exactly the situation in
the musical merchandise field. The dealer, mark
you, who is giving proper consideration to his
musical merchandise department, featuring it in
his advertising, who is realizing its potentialities
in a financial way, and is striving to make the
public acquainted with his house and the line
of small goods he handles, is building up a
nice, profitable trade which is particularly re-
munerative to-day.
RUNQ
T H E OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
Exclusively Wholesale
35I-53FWRTH AVE. NEWYORKCITY
Vic tor Dis trih u tors
We should like to impress on piano merchants
who have musical merchandise departments that
unless they place this branch of their business
in a prominent place in the store and in the
hands of a competent manager; pushing it just
as intelligently as they do their talking machine
department, they will not make it pay. This de-
partment deserves consideration and encourage-
ment along the right lines—that is the applica-
tion of intelligent management, and a fair appro-
priation in a monetary way to enable the man-
ager to bring the store to public attention.
We are sure that the leading manufacturers
and jobbers are most anxious to co-operate with
the dealers in every way possible by giving such
service aids as will help to bring the products
of the house to larger public attention.
It only needs action and co-operation to se-
cure results. The time to act is now. Give
the musical merchandise department a proper
"show" when making definite plans for your
trade this fall.
PATENTS NEW_ZITHER ACTION
Improved Method of Playing the Melody Strings
Provided in Recent Patent
WASHINGTON, D. C, August 13.—An improve-
ment in zither actions is covered in Patent No.
1,235,368 just granted to Samuel C. Osborn, of
Chicago. The object of the invention is to
provide a new and improved zither action more
especially designed for playing the melody
strings, and arranged to maintain a proper aline-
ment and co-action of the keys with their ham-
mers on pressing the keys for actuating the
hammers with a view for the hammers to prop
erly sound the melody strings. The special
constructive features aimed to attain this end
are pointed out in detail in the specifications.
B. DE MARTIN WITH DITSON & CO.
JOHNFRIEDRICH&BRO
Chicago
AND
STEWART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
113 University Place
NEW
YORK
WHAT IS JAZZ?
A Dyspeptic's Definition of What Constitutes
This Particular Kind of Music
A jazz band consists of a clarinet, cornet,
tango banjo, saxophone, slide trombone, piano,
drums and traps and more traps, but there are
some people who evidently do not like it.
"Jazz music is a brazen, screaming, screech-
ing confusion of whang-ganging, mingled with
moans and groans, cowbells, sleighbells, Chi-
nese gongs, washboilers, barnyard bedlam, and
all noises weird and unearthly that human in-
genuity can invent. In short, it is syncopation,
limited only by the sky," says a dyspeptic critic.
"Now people are demanding 'jazz' parties and
'jazz' dances. They want jazz music with their
meals, and jazz in the after-theatre cabaret.
Player-roll imitations give us all the cleverness
and artistry in jazz, minus the disturbance of
the peace."
H. L. HUNT OFF ON VACATION
H. L. Hunt, manager of the musical merchan-
dise section of Chas. H. Ditson & Co., will
leave on his vacation August 22. Mr. Hunt, as
usual, will spend his vacation in visiting in Bos-
ton and Chicago as well as calling upon manu-
facturers of the various lines handled at the
Ditson store.
Musical Instrument
Strings
satisfy the most exacting buyers. Try
Helmet, II Trovatore and La Melodia
Violin Strings.
Send for a wholesale Musical St
and Accessory catalogue
OLIVER DITSON CO.
BOSTON, MASS.
M anuf acturen
Importer* and Jobbers ol
MUSICAL
MERCHANDISE
ESTABLISHED 1834
Cincinnati
DURRO
B. De Martin, who has had long experience
in the musical merchandise field and is an ac-
complished musician, has been added to the
sales staff of the musical instrument and small
goods section ©f Chas. H. Ditson & Co.
Attractive Specialties
Modern Service
MU.SICA L
Merchandise
47
MYMAHN
Superior Quality MUSICAL INSTRUMENTS
Victor Distributor*
1108 Chestnut Street, Philadelphia, Pa.
Established over half a century
Armour & Company
Chicago
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
Nev/ Brunswick, N. J.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
48
CONDUCTED BY B. B. WILSON
LOCAL ASSOCIATION HOLDS OUTING SUIT OVER "LIVERY STABLE BLUES"
Massapequa Inn Scene of One of the Most Suc-
cessful Affairs of Its Kind—Plenty of Sports
and Big Eats Fill a Most Enjoyable Day
The annual outing of the Greater New York
Music Publishers' and Dealers' Association,
which has been heralded for some weeks past,
was held on Tuesday of this week at the Massa-
pequa Inn, Massapequa, L. I., and in practically
all respects proved the most successful outing
yet held by the organization. Those who at-
tended the outing gathered at the store of Chas.
H. Ditson & Co. in the morning and were car-
ried to Massapequa in big sightseeing cars and
in private automobiles, the thirty-mile auto-
mobile trip developing an appetite for most that
made the early luncheon very welcome.
The afternoon was devoted to the usual run
of picnic sports, including a baseball game be-
tween scrub teams representing the various pub-
lishing houses, rowing, swimming and running
races, and other feats of speed and endurance.
There was also a golf course at hand for those
who desired to bat the elusive ball across the
green and had brought the necessary equipment
along with them.
At 6 o'clock an elaborate shore dinner was
served to the music of a jazz band, which ap-
parently helped to make the diners eat faster
and therefore eat more. The details of the out-
ing will appear in The Review next week.
WANT MUSIC BOOKS FOR SCHOOLS
Commissioners of District of Columbia Desire
Proposals for Furnishing Such Books to the
Washington, D. C, Schools
Sealed proposals will be received at the office
of the commissioners, Washington, D. C, Room
509 District Building, until 2 p. m., August 27,
1917, for furnishing and delivering music books
for use in public schools. The forms of pro-
posal may be obtained upon application to the
purchasing officer, D. C, Room 320, District
Building, Washington.
Our Dealers Have Been Loyal to Us!
We are the only Publishers
of 10 cent' music who have
not raised prices—
Still 200% Profit on
Famous
McKinley
10 Cent Music
AH of the Best Reprints and more
Big Selling Copyrights than any
other 10 Cent Edition.
Flock of Complainants Charge That Melody Is
Same as That of "The Barnyard Blues"
Max Hart, Henry W. Ragas, Dominick La-
rocca, Lawrance Shield, et al., have brought a
suit in Chicago against Roger Graham to re-
strain him from publishing "The Livery Stable
Blues." It is claimed that "The Livery Stable
Blues" has substantially the same melody as
"The Barnyard Blues," which was written in
1914 by Larocca, one of the complainants. It
appears that Hart, the holder of the copyright
on Larocca's song, did not obtain it until April,
1917, while Graham's number was copyrighted
in January of this year.
INTERESTING DITSON PUBLICATIONS
Complete Score of Operetta "The Fire-Prince"
Just Issued—Other New Contributions That
Are of Particular Value Also Announced
One of the most important of the recent
publications of the Oliver Ditson Co. is a com-
plete score of "The Fire-Prince," an operetta
in two acts with libretto by David Stevens, and
music by Henry Hadley. It is a rather pre-
tentious work with twenty-two different num-
bers in the score. Most of them are of a
light opera type. A libretto and a stage man-
ager's book are also published with the score.
The Oliver Ditson Co. control the performing
rights of the operetta.
There has also just been published the Dit-
son Trio Album for violin, 'cello and piano by
Carl Rissland, and which contains ten popular
selections, including "Still as the Night," by
Bohm; "At Dawning," by Cadman; "Romance,"
by Debussy; "Deep River," by Fisher; "The
Swan," by Saint-Saens, and others of similar
standing, all carefully arranged.
To the Ditson Edition there has been added
a volume on the School of Octave Playing, by
Theo. Kullak and edited by Carl Benker. The
text is in both English and German in parallel
columns, and the arrangement is very complete.
The Ditson Co. has also just issued "Avec
Leurs Fusils" (With Their Guns), a French
song for Americans fighting in France, and
written for the Harvard Regiment by Lieuten-
ant-Colonel Paul Azan.
"OVER THERE" IN THE METROPOLITAN
Geo. M. Cohan's Song Success Reproduced in
That Prominent Magazine
In the September issue of the Metropolitan
magazine the Wm. Jerome Publishing Corp.
have a half-page display advertisement featur-
ing all their latest song publications. There
also appears in the same number a full page of
reading matter endorsing Geo. M. Cohan's
great war song "Over There." The words and
melody are both reproduced, and the whole is
set in such a way as to attract immediate at-
tention. On the cover of the number is the
announcement "Geo. M. Cohan's Great War
Song 'Over There.' " The Metropolitan maga-
zine has over five hundred thousand circula-
tion, which should mean a big demand for
"Over There."
50 New Numbers and Catalogs Ready for 1917
Better Music, Better Paper, Better Titles
J. A. DECATUR AT ATLANTIC CITY
Free catalogs with stock orders. We pay
for your advertising. Our music is as staple
as wheat.
Write for samples.
J. A. Decatur, of the sales department of
Leo Feist, Inc., spent the latter part of last
week in Atlantic City, N. J., visiting the mem-
bers of the Feist staff who are very busy pop-
ularizing the company's songs at that summer
resort.
Chicago McKINLEY MUSIC CO. New York
PUBLISH "LIFE" MARCHING SONG
Chappell & Co. Secure Rights to "A Marching
Song for America," by Henri V. Van Praag,
Which Won $500 Prize in "Life" Contest
Chappell & Co., Ltd., .have just sent out a
notice to the trade to the effect that they have
secured the rights of "A Marching Song for
America," by Henri J. Van Praag.
As all readers of "Life" already know,, this is
the musical-setting of the poem by Edith Willis
Linn, who won the $500 prize. Various popular
arrangements are advertised.
The composer, Henri J. Van Praag, is one
of the well-known musicians in New York, and
several of his compositions have already se-
cured considerable popularity, the best-known
being the French Valse "L'amour defendu," and
the military march, "The March of Marches."
This number will make a nice addition to the
songs of the moment already published by Chap-
pell & Co., Ltd., such as "Tipperary," "Keep the
Home Fires Burning," "Pack Up Your Troubles
in Your Old Kit Bag and Smile, Smile, Smile,"
"We'll Never Let Our Old Flag Fall," and
"When the Great Red Dawn Is Shining."
CHAS. K. HARRIS' PATRIOTIC SONG
"We'll See You Later, Yankee Land," Is Just
Released—Looks Promising
"We'll See You Later, Yankee Land" is the
title of a new patriotic song from the pen of
Chas. K. Harris, and one which has already re-
ceived favorable notice from the professional
singers, many of whom seem to think it will
be one of the most popular songs of the war
period. Chas. K. Harris succeeded in writing
one of the hits during our last war, and it may
be that he is repeating in placing this number
before the public.
THREE NEW SONGS FOR FEIST
Leo Feist, Inc., will shortly open its fall cam-
paign with a lease of several new numbers,
among them being "At the Yankee Military
Ball," by Howard Johnson and Harry Jentes,
"Pussy-Willow," a fox-trot by Harry Jentes and
Jas. V. Monaco, and "There It Goes Again" by
Coleman Goetz,. brother of E. Ray Goetz; Leon
Flatow and Harry Jentes. It looks like Jentes
has been pretty busy lately.
'JEROME H.RElilCK&Ca'S 1
.Sensational Son£ Hits
"FOR YOU A ROSE"
"IT'S TIME FOR EVERY BOY TO BE A
SOLDIER"
"SINBAD WAS IN BAD"
"SOMEWHERE ON BROADWAY"
"IF YOU EVER GET LONELY"
"SHE'S DIXIE ALL THE TIME"
"WHERE THE BLACK EYED SUSANS
GROW"
"ALONG THE WAY TO WAIKIKI"
"THERE'S EGYPT IN YOUR DREAMY
EYES"
• I CAN HEAR THE UKULELES CALLING
ME"
"THE BOMBA SHAY"
"AIN'T YOU COMING BACK TO
DIXIELAND"
•THE SWEETEST GIRL IN TENNESSEE"
"YOU'RE A GREAT BIG LONESOME
BABY"
INSTRUMENTAL
POZZO-FOX-TROT
WHISPERING HEARTS-WALTZ
TIDDLE-DE-WINKS-FOX-TROT
SANS TOI-WALTZ
JEROME H. REMICK & CO.
ttaCnrliy terftat SttemnrtNumrtamrlw 0KM*

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