Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
46
BECOMES ASS]STANT MANAGER
ARMY AND NAVVVMODEL POPULAR
MME. FARRARJN CALIFORNIA
W. C. Pilgrim Appointed to This Important
Post with the Otto Heineman Phonograph Co.
Latest Edison Phonograph in Great Demand for
Military Units Going to France
Otto Heineman, president of the Otto Heine-
man Phonograph Supply Co., New York, an-
nounced recently the appointment of W. C.
Pilgrim as assistant general manager of the
ORANGE, N. J., July 30.—The unusual interest
aroused by the Army and Navy Model New Edi-
son has swamped the Edison laboratories with
orders for this phonograph, which is being made
and sold without profit to soldiers and sailors
exclusively. Telegraphic orders from all parts
of the country have been received for the ma-
chine, and nearly three hundred Army and Navy
Models are being shipped this week.
Edison dealers and jobbers are co-operating
so that no military or naval unit will leave
America without the latest model of the Edison
phonograph. Word reached New York yes-
terday that two of the Army and Navy Models
were with the American soldiers who reached
"somewhere in France" within the last few days.
In a special war supplement just issued by the
Universal Film Service, Charles Edison is
shown giving an Army and Navy phonograph
to the Fifth New Jersey Regiment.
Los ANGELES, CAL., July 30.—Miss Geraldine
Farrar, the noted American soprano and film ar-
tist, has arrived in Los Angeles to start again
making photo plays for the Lasky Co.
Miss Farrar is very mu(ih interested in the
\V. H. MEADOWCROFT'S VACATION
W. C. Pilgrim
company with headquarters in New York. Mr.
Pilgrim will work in conjunction with A. Heine-
man, who is also assistant general manager,
and his appointment was made in order to re-
lieve Otto Heineman, president of the com-
pany, of some of his extensive duties.
Mr. Pilgrim has been connected with the com-
pany for the past two years, having had experi-
ence in both the executive and factory divi-
sions. He spent some time at the Heineman
factory at Elyria, and more recently was as-
sistant sales manager of the company's Middle
West branch in Chicago. Prior to joining the
Heineman forces Mr. Pilgrim was associated
with several leading English banks. He has
had considerable executive experience and will
doubtless prove invaluable in his new and im-
portant field of endeavor.
W. H. Meadowcroft, for thirty-seven years
secretary to Thomas A. Edison, started on a
month's vacation several days ago. Mr. Mead-
owcroft a few years ago wrote a vivid biography
of the noted inventor with whom he has been
in close touch for nearly two score years.
TO HANDLETVICTOR LINE
J. W. Pauly has purchased the stock and
good will of the Lange Piano Co., Burlington,
la., which will be conducted in the future under
the name of The Music Shop, handling a full
line of Victrolas and records.
Mme. Farrar and Her Victrola
"movies" and her pictures are always enjoyed
by everyone. Miss Farrar is a great believer in
the atmosphere created by music as an aid in
her work and always has a Victrola in her dress-
ing room.
BATTEN SECURES COLUMBIA ACCOUNT
Edw. M. Baker, advertising manager of the
Columbia Graphophone Co., New York, has
announced that beginning September 1 the com-
pany's advertising account, including all pub-
licity used in behalf of Columbia Grafonolas,
records and the Dictaphone will be handled by
the George Batten Co. This concern is one
of the country's foremost advertising agencies
and has splendid facilities at hand to co-operate
with the Columbia advertising campaign.
UNUSUAL LETTERS COMING TO EDISON LABORATORIES
A few days ago the letter illustrated herewith
reached the Edison laboratories, having been on
the way from India for six months. As an il-
lustration of the power of printer's ink we be-
lieve this letter is unusually interesting. It is
but natural for a man to be thinking of the
submarine problem—the foremost in the world
Last week L. C. McChesney, advertising man-
ager of Thomas A. Edison, Inc., received in the
morning mail an unsealed folder from Australia.
Although it had passed through the hands of
the censor, by accident a letter written by a
soldier to his mother in Sydney had slipped into
the Edison folder, and when Mr. McChesney
WERLEIN OCCUPIES^NEW WAREHOUSE
In New Orleans for the Development of
Wholesale Business — Howard Weber in
Charge of This Department of the Business
NEW ORLEANS, LA., July 30.—Philip Werlein,
Ltd., of this city, having recently separated their
wholesale and retail departments, are now oc-
cupying the three-story warehouse at 521
Bienville street, in which their wholesale Vic-
tor business is conducted. There are over 7,500
feet of floor space, and the building is equipped
with all modern improvements for the han-
dling of the business with dispatch.
They have equipped their record department
with new modern racks to facilitate the speedy
handling of record business, thereby insuring
dealers quick service. By reason of this sep-
aration of the departments and the increased
record stock, they have had exceptional results.
They are supplying all of the very largest
houses in their section of the country.
Howard Weber, formerly traveling represen-
tative for Cohen & Hughes, of Baltimore, Md.,
is in charge of the wholesale Victor department
and reports 100 per cent, increase for the month
of July, and from present indications expects
to have some difficulty in supplying machines
to the trade.
Thore is a
licensed dealer in
your \icinity. Watch
for his announcement.
May we send you
the brochure
"MUSIC'S
HE-CRKATION"?
EDISON
makes ,your_homc
the world's greatest
stage
AKIUI
(''''.•, <'f tli.
M e t i>|inli!in
p ; m v , j i l n ) t i ) g - , p l n il i>[> (IK- -.wge v f tli<- \ 11 fi-i.i
Theatre in St. I.ouis on Oct. z\,
1916, while
P-
singing in direct comparison with the N e w
Edison's Ivc-Crc-.irion W her \t>ioc.
McCHESNEY INJTHE MOUNTAINS
L. C. McChesney, advertising manager of
Thomas A. Edison, Inc., is spending his vaca-
tion in the mountains of New York State. Be-
fore leaving Orange, Mr. McChesney put the
finishing touches to "The Round-Up," a unique
publication which is being issued this week.
This thirty-two page paper tells a complete
story of Edison convention week.
Interesting Inquiry Written
war—even though thousands of miles inland.
However, the letter is not published because of
the question raised by this technical man of
India. It is simply submitted as an apt illus-
tration of the drawing power of the printed
word.
on Edison Advertising Card
opened his mail the letter was revealed for the
first time in its journey across two continents.
The British Consul in New York, to whom the
letter was forwarded, saw to it that the soldier's
mother would finally get the long delayed mis-
sive from her son.