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THE
MUSIC TRADE REVIEW
THE QUESTION OF COSTS
(Continued from page 3)
THE IDEAL ROLL
teemed contemporary repeating week by week
his conviction that the war will soon be over.
This is not likely, however, although no doubt
one would like to feel that it is. The war will
not end until military autocracy has been
crushed, not parleyed with, not slapped on the
GENEROUS IN LENGTH (Averages 25 feet)
wrist, but positively crushed! Until that day,
no man is free in the world and the world is
chained. You may not believe this now, but
you will ere long-, sceptical, sir, whoever you
DELIGHTFULLY ARRANGED
may be.
No Change Yet
Now the present abnormal conditions are not
E J X P E R T L Y CUT
going to be succeeded by the reaction (even
though temporary) of peace. Therefore, as
g
ROll
The ROM Valley Co., Media, P..
patriotic Americans, as good citizens and as
-ATTRACTIVELY BOXED and
good business men, let us see our duty plainly.
It is, not to encourage extravagance, but to
encourage wise spending. Hysterical talk about
saving is usually false and always silly. Our
ONG ON QUALITY
national need is to conserve foodstuffs; but to
promote manufacture.
Foodstuffs must be
saved, and not spent where we can avoid the
spending.
We may stint our stomachs, but
they are overfed anyway. We are not there-
LET US SEND YOU A SAMPLE
fore to stint our purchases. We are to buy all
The
Roll
They Want Is in the Ideal Catalog
we can and earn all we can. It is not business
that the country has to "save"; it is actual
food. And not because we shall starve, but
because we want to have untold wealth of it to
feed our Allies as well as ourselves.
Promote Active Buying!
It is up to us. Let our motto this season be
DISPLAY GOLD STANDARD PLAYER
Therefore, once more, let us in the music Quality, and Quality again. "Not how cheap,
Large Crowds in St. Louis Attracted to Win-
business use all our powers in the effort to pro- but how good!"
dows of Conroy Piano Co.
mote, at all costs, the active buying designs of
a people abnormally busy and earning abnormal
A striking display which attracted unusual
rewards for their labor. Let us, at the start,
attention was the one reproduced herewith which
and as the principal part of our effort, insist
Seven New Students Join Day Class, and Four was shown in the window of the Conroy Piano
upon the promotion of the best, not of the
Men Graduate During the Month of June
worst items in our lines of goods. Let us, in
The report of the Danquard Player Action
short, forget the cheap player-piano. Let us
try to sell the better player-piano, at the better School for the month of June shows the fol-
price and on the better terms. When every- lowing new students registered in the day
one else is working along lines of price-boost- school: C. Lutters, New York; Lee H. Smith,
ing, which simply means, in the vast majority Iowa; C. A. LaPort, Missouri; W. Harry Brown,
of cases, advance towards a fair price, why Pennsylvania; F. R. Gaston, Nebraska; R. D.
should we hang back and pretend to believe that Spear, Vermont; Joseph E. Kempner, New York.
Students graduated from the day class dur-
folks won't buy our goods at all unless we claim
to be more than half giving them away? Why ing the month of June were as follows: May-
nard B. Scranton, Connecticut, 80 per cent.;
on earth is it that the people buy autos without
any bait at all; buy them the moment they have Chester A. Gibson, Massachusetts, 91% per
cent.; Roy L. Bailey, Missouri, S8 l / 2 per cent.;
the money? Because they know the merits of
Fred Manrer, Wisconsin, 91 per cent.
these goods! That is why.
k
ALL FOR A QUARTER
THE ROSE VALLEY CO., Media, Pa.
DANQUARD REPORT FOR JUNE
Pioneers
in the
Player Industry
From the very inception of the industry, this company
has been making its own player actions. Large sums
have been spent in experimenting, until today, with
confidence we offer the Ludwig Unit Valve Action as
being as near perfection as a Player can be made.
Couray's Display of Standard Gold Action
Co., St. Louis, recently. The feature of the dis-
play was the gold medal Standard player ac-
tion, manufactured by the Standard Pneumatic
Action Co., Fifty-first street and Twelfth avenue,
New York, which was exhibited at the National
Music Show in Chicago in May. The Conroy
Piano Co. had this display in its windows for
several weeks and report that the gold medal
action attracted much favorable comment.
MORE AUTOPIANOS AS PRIZES
Write for booklet "20 Reasons
Why You Should Sell the Ludwig "
LUDWIG & CO
"The mark of
tone quality"
136th Street and Willow Avenue
NEW YORK
Information received by the Autopiano Co.,
Fifty-first street and Twelfth avenue, New York,
during the last few days, states that the Auto-
piano is being used as a first prize in Liggett &
Myers popularity contests which are being con-
ducted in Charleston, S. C ; Harrisburg, Pa.;
Akron, O.; Houston, Tex.; Burlington, Vt.;
Springfield, Mass.; Newport, R. I.; Dayton, O.;
Scranton, Pa.; Johnstown, Pa.; Springfield, 111.
These cities are in addition to those which
were recently published in The Review.