Music Trade Review

Issue: 1917 Vol. 65 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President, C L. Bill, 373 Fourth Ave., New York; Vice-President, T. B. Spillane,
373 Fourth Ave., New York- Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorlal Stall:
B. BKITTAIN WILSON, CAKLITON CRACK, I- M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
WM. B«AID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWKKS
BOSTON OFFICE:
CHICAGO OFFICE:
JOHN H. WILSON, 324 Washington S t
E. P. VAN HARLINGEN, Republic Building,
Telephone, Main 6950.
209 So. State Street Telephone, Wabash 5774.
H. SCOTT KING WILL, Assistant Manager.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
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PlavOP
anil
ts i a j C l - I Piann
U1UU aUU
Departments conducted by an expert wherein all ques-
t l a j t o i n n s o f a n a d technical nature relating to the tuning, rcgu-
*
repairing of pianos and player-pianos are
X I I a I e p d n i l i e U I S . dealt wjth, will De found in anotner section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.. .Charleston Exposition, 1902
Diploma ...Pan-American Exposition, 1901 Gold Medal
S t Louis Exposition, 1904
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LONG DISTANCE TELEPHONES—NUMBERS 5982—6983 MADISON 8Q.
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Cable address: "Elbill, New York."
NEW Y O R K , J U L Y
2 1 , 1917
EDITORIAL
buying pianos right now the retailer can take advantage of present
prices even though they be above normal. Three months from now
he may be called upon to pay prices that are almost staggering. The
market is steadily going up, and it is certain that any pianos bought
now will have all been sold before there will be any chance of
prices dropping. It's good business and self-protection to buy now.
GOOD many munition plants whose orders with foreign
A governments
had run out are now booming again under the
demands of our own Government. The labor situation, which
has shown signs of bettering, is again thrown into a critical state
because these munition plants have not only stopped the gradual
release of their employes, but are now making a vigorous drive
to draw a decidedly larger labor force from other industries.
The policy pursued by the munition makers in their quest for
skilled workmen is not in all cases commendable. In a great
many piano and supply manufacturing centers employment
agencies have been opened in cities and men have been lured off
under the argument that working in a munition plant is the
easiest way to dodge active war service. This may be business
in its colder aspects, but its patriotism is truly questionable.
Not infrequently the claim is added that the names, addresses,
etc., of the workmen have been furnished to the munition makers
by the Government. To the best of our knowledge the Govern-
ment has not adopted any discriminating policy which would
tend to drive workmen from an occupation for which they are
well fitted into one which they must learn from the start. The
patriotism involved in this argument is also questionable.
But worst of all is the failure on the part of certain munition
employment agencies to recognize that certain individuals are
so placed in a manufacturing organization as to be practically
indispensable to the operation of a plant. There are men in each
factory who are like the jewel pivots in a watch movement—
their absence is crippling. Is it granting too much if munition
makers diverge from the road of utter selfishness enough to co-
operate with the manufacturers whose plants they are drawing
from, to the extent of ascertaining which men are vital?
Surely the taking away overnight of those whose presence is
absolutely essential to the operation of other important factories
and other important interests is not practical under the roof
of true patriotism!
EPORTS received from dealers this week indicate that a large
HE farmers of the country, aided by Mother Earth and favor-
R
number are fully cognizant of the conditions they may be
T
able weather conditions, have made a magnificent response to
called upon to face in the fall, and are already making up their
the demands of President Wilson for an enlarged crop this year.
orders with a view to having the necessary pianos on their floors
The Government report issued last week gives promise of the
as soon as possible, to preclude any possibility of running short of
greatest
corn crop on record, and wheat, though below the maxi-
stock later in the year. It is easily realized that this is an unusual
mum, is still above last year's supplies. Potatoes and all other
year, and the trade cannot be content to rest on its oars during what
crops will be simply tremendous.
may be called the term of summer dulness, but must take advantage
We need these great crops not only for ourselves, but to feed
of any lull to put their business houses in order, to analyze the
our allies. It must be remembered that a vast sum will be paid
present situation carefully, to anticipate their requirements, and,
for these crops that go to Europe, and this combined with the
most important of all, see to it that the manufacturer is advised of
greatest industrial activity in history will result in such circulation
those requirements at the earliest moment.
of money as to insure the music trade industry, and in fact every
The piano merchant who places his orders now may perhaps
other industry in this country, experiencing the greatest activity
be unable to get all the instruments he needs when he wants them,
in years.
but he will at least have had the satisfaction of trying to protect
We are now realizing that with good crops, and the vast sum
his interests. The merchant who delays in placing his orders will
later find himself with practically empty warerooms and no one of money which the Government will expend this year for all kinds
of supplies for war purposes, that we are facing an unusual spell
but himself to blame.
of activity in which the music trade industry is bound to share.
The freight situation will probably get worse before it gets
better. It is certain that the congestion will continue, and possibly
become intensified as the demand of the Government for rolling
HE campaign for the broadening of the work of the National
stock increases. This means that the merchant is going to have a
Piano Manufacturers' Association, through the putting into
hard time getting his pianos from the factory, even if the manufac-
effect of a definite system of contributions to carry on the work,
turer is able to make them in sufficient quantities.
is now actually under way, and a letter explaining the action taken
The manufacturer for his part is faced by a shortage of both
by the association in Chicago, together with the zone system of
supplies and labor, and by prices that are jumping over night. He
contributing to the association funds, has been sent out to all
cannot from the very nature of things anticipate the fall require-
members. The response to the letter should be prompt and liberal,
ments of the dealer without some co-operation from that end, and, for with ample funds at hand the association can do things not
therefore, cannot afford to tie up a considerable amount of capital
only for the benefit of its own members but for the trade at large.
in supplies at present prices, unless there is some assurance of that
Certainly it is better to distribute the burden of cost equitably
supply being needed.
among all members of the association than to have the burden car-
Hardly a day passes but that some manufacturer is called upon
ried by a few concerns who in some cases contribute much more
to urge his dealers to order early, and the fact that members of
than their just share.
the retail trade are taking this advice is to be commended. By
It is not the time for procrastination. Members of the asso-
T
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Piano Manufacturers Are Forced to Raise Prices
T
HE question of the increasing cost of pianos, and the diffi-
culty of securing supplies, is the question of the day. A
prominent traveling man, who is a keen student of conditions,
said to The Review this week, "It is the general impression
among retailers that the contemplated raise in wholesale prices
of pianos, following previous price advances, is not fully neces-
sary—that the manufacturer probably bought supplies 'ahead' at
lower prices, laid in a big stock, and is now realizing a large
profit on the situation."
This erroneous opinion cannot be combated too strongly.
Dealers who reason this way should remember that it has long
been impossible for the piano manufacturer, or supply man for
that matter, to stock up "ahead" in the matter of supplies,
largely because of the steadily increasing raise in prices of all
kinds of materials, which has resulted in a condition whereby
neither delivery nor prices could be insured with any degree of
certainty.
There are very few houses that have been able to stock
ahead—all have been buying at increased prices month after
month, in order to turn out instruments to supply the require-
ments of the dealers. To-day the prices of all those materials
required in the making of pianos are rapidly going up at every
turn, and this, combined with slow deliveries, embargoes, and
non-delivery of supplies, has brought about a situation that is
most serious.
The question now arises, can the manufacturers under these
unprecedented conditions do justice to the quality of their product
and themselves, and agree to ship pianos, excepting at a price
on current conditions and cost of materials at the time?
Would a dealer agree to deliver a piano to a customer on a small
margin without knowing the cost at wholesale? There must be
an answer in the negative to both of these questions.
Both dealers and manufacturers should thresh out this seri-
ous problem with a mutual consideration for the interests of both
in mind. It would be against reason for makers to allow th£
retailer to get the impression that pianos can be sold on thfc
basis of having bought materials before the stupendous raisd
in prices. Pianos will go up higher and then higher, unless some
relief comes to the maker, and at that, some materials necessary
in the making of musical instruments may not be secured at any
price. What then? Greater advances in price must come—an4
heaven knows when they will stop.
:
In view of the situation it is obviously the duty of dealers;
to get in touch with the manufacturers as quickly as possible
and acquaint the manufacturers with their needs for fall and
winter, to the end that the factories may be able to make up
sufficient stock to meet demands, and to make them up quickly.
Manufacturers must know where they are at.
Think of the disaster to the dealers if the manufacturers
cannot supply their demands. What then? It is much better to
take time by the forelock and place orders now, no matter what
the increased cost may be, for pianos are bound to go higher in
view of the conditions in the supply and labor markets. Then
there is the probability of delayed shipments, which can only
be obviated by dealers having a good stock in hand to meet their
demands. The necessity of placing orders now cannot be over-
emphasized. Dealers and manufacturers should get in close touch
with each other on this subject.
ciation who really want that body to become an active trade force
and who desire to give substantial support to the freight bureau,
the National Bureau for the Advancement of Music, and the work
of various committees, should make quick response to the appeal
of the officers, and give them the financial backing asked for.
When schools allow credits for music studies, even the most
conservative parents are inclined to appreciate the educational
importance of such study and are willing to stand a certain
amount of expense to carry it on. It has actually happened that
a father who has persistently refused to consider the purchase of
a piano under ordinary conditions has agreed to buy an instru-
ment, when, through the medium of school credits, he has been
convinced that a piano is necessary to the child's education, just
as are books and other school equipment.
The dealer or the group of dealers who take action to estab-
lish a music credit system in local schools, are not simply ad-
vancing the cause of music as an art, but are actually developing
business possibilities that, largely through neglect, have been
lying dormant. Piano men should check up their lists and learn
just how many pianos they have sold that the child or children
of some family might take up the study of the piano.
HE more retail piano men give thought to the work now
being done by the Bureau for the Advancement of Music and
by many individuals, including Warren C. Whitney, of the A.
B. Chase Co., for the establishment of music credits in schools
to stimulate and encourage the study of music outside school
hours,: through according proper recognition for such efforts,
the stronger will be the campaign to insure such credits. It is
increasingly apparent that by arousing musical interest in the
child, not only are future buyers of musical instruments provided
for, but the child's influence in the home often results in sales.
T
§>tnmto Pianos
Fulfill a
National Trade Need
Style 10, Hammond Player
for an artistic, reliable, qual-
ity-made instrument at a mod-
erate and reasonable price.
STRAUBE PIANO COMPANY
235 S. Wabash Ave., Chicago, 111.
Hammond, Ind.
Style 46, Hammond Upright

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