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THE MUSIC TRADE REVIEW
VICTOR CO.'S "FIRST AID" FRENCH
Read the Trade Mark carefully,
hear the machine, and you'll agree
that it is truly
The World's Musical Instrument
Announce Course of French Lessons for Ameri-
can Soldiers in Three Records
45
THE BUSINESS SITUATION
Discussed by J. Newcomb Blackman, Who Re-
turned From an Extensive Trip—Observations
Are Timely and, as Usual, of Value
The Victor Talking Machine Co. has just an-
nounced to the trade a course of French lessons
J. Newcomb Blackman, president of the
for American soldiers, contained in three ten- National Association of Talking Machine Job-
inch records and retailing for the modest sum
of $2.50. Each set is accompanied by two
CELEBRATED 20TH ANNIVERSARY
R. F. Bolton, New York and New England Dis- booklets which give in type all that is given
trict Manager for Columbia Co., Congratulated verbally by the record in order that the spoken
French may be more closely associated with the
Twenty years of service with one concern is printed words. A waterproof container is also
a record that anyone can well be proud of, and provided for the records. The course is di-
R. F. Bolton, New York and New England dis- vided into six lessons, listed as follows: Lesson
trict manager for the Columbia Graphophone No. 1, "Getting Around''; No. 2, "Food and
Lodging"; No. 3, "Purchases and Numbers";
No. 4, "Campaigning"; No. 5, "Getting Ac-
quainted," and No. 6, "Additional Vocabulary."
The arrangement of the course is very simple,
and in every case the English phrase or word
precedes the French, so there is no chance for
confusion. The company emphasizes the fact
that it is a patriotic duty to get the records into
the hands of American soldiers.
Improves All Records
Send for oar Special Proposition
•OFFAY TALKING MACHINE CO.. Inc.
3 West 29«h Street
New York City
NEW QUARTERSJN MINNEAPOLIS
Nye's Brunswick Shop Now Located in the
New LaSalle Building, That City
MINNEAPOLIS, MINN., December 17.—One of the
tirst business concerns to move into the recently
completed LaSalle Building, this city, is Nye's
Brunswick Shop, conducted by Ex-Mayor Wal-
lace G. Nye and Geo. M. Nye, and in which the
Brunswick phonograph is featured, together
with Pathe records. The new quarters arc most
elaborately furnished. In addition to a full line
of phonographs, the Shop also has on display
a big assortment of billiard outfits which are
also manufactured by the Brunswick-Balke-Col-
lender Co. With the opening of the new shop,
R. F. Bolton
Co., is well deserving of the congratulations Wallace G. Nye made the following interesting
which he received from his many friends in the comment to a reporter: "1 find the harmony
trade last month. On November 18 Mr. Bolton of the Brunswick Shop most agreeable in con-
celebrated his twentieth anniversary with the trast with the discord of public life."
Columbia Co., and during these many years of
service he has won the friendship and esteem of WINNERS COLUMBIA^SALESMEN CUPS
Columbia dealers as well as of his co-workers.
The sales department of the Columbia Grapho-
When Mr. Bolton entered the Columbia phone Co., New York, announced this week the
service twenty years ago he occupied the post following October winners of the salesmen's
of chief accountant of the company's New York
individual cups donated by
branch, which at that time was located at
President Whitten: W. E.
Twenty-seventh street and Broadway. The
Parker, Dallas branch, Mid-
talking machine industry was in its infancy then,
dle West territory; H. G.
and the Columbia executive offices which were
W.lKams, Atlanta branch,
located in the same building comprised two
Philadelphia territory; \V. R.
or three rooms. The company's next move
Jngalls, P o r t l a n d , Me.,
was to larger quarters at Liberty street and
branch, New York and New
Broadway, and when the New York branch
L. C. Ackley England territory; A. H.
moved to 83 Chambers street Mr. Bolton was Dankman, Buffalo branch, Pittsburgh territory.
promoted to the position of credit manager.
The cup for the leading salesman in the Pa-
Soon afterwards he was placed in charge of cific Coast territory is out of the contest, this
the New York wholesale division when the com- handsome silver trophy having been won by L.
pany occupied a new home at 353 Broadway.
C. Ackley, of the Los Angeles branch, who
He was next promoted to the management of scored victories in June, August and September,
the New York branch with headquarters at 111 his third victory giving him permanent posses-
Chambers street, and he also occupied this im- sion of the cup. It is interesting to note that
portant post when another move was made to Mr. Ackley again demonstrated his salesmanship
83 Chambers street, where large and adequate by winning the cup in October.
quarters gave the company sufficient room to
take care of its fast growing business in this
ATTRACTIVE JPAJHE HANGERS
territory.
The Pathe Freres Phonograph Co., Brooklyn,
In November, 1914, Mr. Bolton was appointed
district manager of the New York territory, one N. Y., has mailed to its dealers three very at-
of the most important positions in the Colum- tractive hangers which can be displayed to ex-
bia service. His success in this work was rec- cellent advantage by Pathe representatives. One
ognized in March of this year when, in addi- of these hangers features new Pathe records
tion to the New York territory, he was ap- made by Rube Goldberg, famous cartoonist, who
pointed district manager for New England.
sings his popular hit "Father Was Right." There
Mr. Bolton's success may be attributed in a are also presented on this hanger other popular
considerable measure to the fact that he thor- hits from the Pathe catalog.
Another hanger gives a list of new Pathe
oughly understands every division of the talk-
• ing machine industry. He knows and appre- dance records, which are meeting with a read}'
ciates the problems that confront the dealer, and sale throughout the country, and the third
has made it a point to always be at the service hanger features the new January supplement
of the Columbia clientele. His friends in the of Pathe records. This supplement contains a
industry are legion and they are all looking splendid group of operatic records, the latest
forward to the celebration of his silver jubilee dance numbers, popular song successes, new
with the Columbia Co.
Hawaiian records, etc.
J. Newcomb Blackman
bers and head of the Blackman Talking Ma-
chine Co., Victor distributors, returned recently
from a two weeks' trip through the West. This
trip included a visit to Cleveland, Toledo, De-
troit, Chicago and Pittsburgh, and in all of
these cities Mr. Blackman called on the Victor
trade, both wholesale and retail, and endeavored
to observe general business conditions and
gather opinions upon which to base a forecast
of business conditions in the near future, par-
ticularly in the holiday season.
Referring to his trip, Mr. Blackman said:
" The impression seemed to prevail that there
had been, following the various Liberty Loan,
Red Cross and Y. M. C. A. campaigns, a certain
retail depression, but almost without exception
the trade seemed to be confident of good holi-
day business, and as usual the chief fear was
inability to get adequate stock to fill the de-
mand.
"Among the most representative concerns I
noticed a tendency to regard the present busi-
ness situation as one calling for a keen interpre-
tation of present and possible future conditions,
in order that policies would not, by a hasty de-
cision, bring about a sudden retrenchment
through pessimism, or on the other hand reck-
less indifference through what I might term
prejudiced optimism at all times, regardless of
conditions.
"These are times when the man who is a
friend of business in general uses every possible
means of intelligence to strike what we all
endeavor to, but seldom do—a happy medium.
War is war, and if it represents Sherman's term
in our business, or business in general, it is
because we act on extreme impulses, rather than
after a most careful analyzation of the prob-
lems of business during war times."
A CLEVER ADVERTISING STUNT
Home Music Co., Lancaster, Pa., Reproduces
Words of Songs in Local Advertising to Call
Attention to the New Columbia Records
The Home Music Co., Lancaster, Pa., who
handle the Columbia line of Grafonolas and
records, have hit upon an original method for
advertising the new Columbia records in the
local newspapers. The company takes a gen-
erous space and then reproduces the words of
the choruses of the various songs, with the
number of the Columbia record on which the
song appears shown plainly at the bottom, to-
gether with the name of the company. Accord-
ing to reports the original method of advertising
is getting excellent results.
NEW INCORPORATION
The K. & E. Phonograph Exchange, of Man-
hattan, has been incorporated with a capital-
ization of $1,000 by Irving Kesner, Hyman
Edelstein and Solomon Manheimer.