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THE MUSIC TRADE
REVIEW
EXCELLENT PIANO TRADE REPORTED IN SAN FRANCISCO
Holiday Business Meeting All Expectations—Local Piano Men Anxious Concerning Future Ship-
ments—Results of Hauschildt Advertising Campaign—Soloelle Recitals at Kohler & Chase's
SAN FRANCISCO, CAL., December 7.—All the come in in the past two weeks have been from
music houses of San Francisco report a satis- officers in these two services. Another reason
factory business at the present time and an ex- given for the good business noted by this house,
ceptionally good trade for the year now draw- and one which will apply to all music dealers,
ing to a close. The future is giving them some is that the war conditions and general unrest are
concern, however, especially the matter of bringing out the sentimental side of the people,
freight cars and as to what action the Govern- and it is finding expression in music. The de-
ment may take in regard to allowing shipments mand for patriotic music is offered as evidence
of musical instruments. In regard to this that the people's sentiments have been deeply
phase of the situation the leading dealers are moved, and this demand is expected to grow as
a unit in the belief, that the Pacific Coast is in, the war becomes more serious for our country.
Chas. S. Mauzy in Credit Men's Association
a better condition than the rest of the coun-
Charles S. Mauzy, of Byron Mauzy, has been
try. Bumper crops have been the rule all over
the Coast and the warehouses are bulging with elected treasurer and member of the board of
canned and otherwise preserved foods, as well directors of the newly organized Retail Credit
as grains and cereals. This means that until Men's Association. San Francisco has never
this food is all transported to the Eastern Coast had such an association, but the enthusiastic
or other less fortunately situated places, freight support given it by the retailers shows that it
cars in large numbers must be sent to the is needed. The new association has adopted a
Coast. Good railroading would demand that constitution and is now in working order. It
these cars come loaded, for the most part at will affiliate with the National Association as
least, and the music houses believe that there soon as practicable.
will be enough to handle all their freight. A
L. C. Finch, who formerly had charge of sell-
short time ago a train of empty freight cars ar- ing pianos for the Emporium, has been ap-
rived over the Western Pacific, and this momen- pointed sales manager for the piano department
tarily shook the faith of the optimistic, but it of Byron Mauzy.
was later learned that these cars were gathered
Byron Mauzy has added J. E. Trewin to his
up at out of the way stations in the extreme force of salesmen in the talking machine de-
West and could not have been used to bring partment.
in freight without first sending them East. As
Some Publicity Campaigns
the Eastbound traffic is the more important
The Heinze Piano Co. will start its Christ-
these cars were rushed to the Coast and loaded mas advertising campaign in the Sunday's papers
here. But having been sent to the Eastern ter- • of December 9. This company recently brought
minal points there is no doubt that they will in eight carloads of pianos, and an effort will
come back loaded. The prospect that the Gov- be made to sell as many of them as possible
ernment may take over the railroads is re- in a two weeks' drive.
garded with equanimity by the trade, as it is be-
Kohler & Chase have started a series of
lieved that operated as a unit the railroads will Soloelle recitals to be given every evening in
carry more freight of all kinds—including mu- their concert room. These will continue until
sical instruments. One threat that is held over Christmas. The concerts are being, well at-
the business cannot be waved aside if it ma- tended, and the company reports that the sales
terializes, and that is the possibility of the Gov- arising therefrom have been satisfactory.
ernment's seizing the woodworking departments
August Reis, salesman in the sheet music de-
of the piano factories to assist in the output of partment of Kohler & Chase, has just joined
aeroplanes. If this occurs it will be a severe the navy. That makes ten from the local store
blow to the piano business.
to join the service of Uncle Sam, and their
service flag now shows that number of stars.
Advertising Campaign Bearing Fruit
W. S. Gannon, representing the Kohler In-
At the Hauschildt Music Co. it is reported
that business is particularly good, and the fact dustries, is spending the week on business in
that this house is being favored so extensively Seattle.
Placing Q R S Music Rolls
by purchasers is explained by the statement that
A. L. Quinn, of the Q R S Co., leaves in a
the campaign of advertising which has been in
progress for six months is now bearing fruit. day or two to cover this territory in the south-
Added to this campaign is the effect of a win- ern part of the State. He goes down by the
dow which last June was used for a military dis- Coast line and returns by the valleys. Imme-
play and attracted a good deal of attention at diately after the first of the year he will start
the time. This was the first and only window on an extended trip throughout the rest of his
in San Francisco which was dressed under the territory, which comprises all the States west
sanction of the army officers, and for several of the Rocky Mountains, and includes Montana,
days it was used as a branch recruiting station. Wyoming and Colorado. It will take him two
This patriotism and enterprise on the part of months to cover this territory.
Orders From the South Sea Islands
Henry Hauschildt has had the effect of making
this piano house a favorite one with the army
The Q R S Co. reports its business unusually
and navy, and many of the orders which have good for the time of the year. It is generally
dull at this time, but the orders keep coming in,
especially from the South Sea Islands. The
only difficulty with this trade is in persuading
the steamships to accept freight. It is nothing
unusual to have a shipment accepted and then
taken out of the vessel to make way for more
important freight. Mr. Quinn had this hap-
for the finest
pen three times to one shipment he recently
made to Australia before it finally left port.
Frank Anrys, manager of Wiley B. Allen,
has just returned from a trip to Portland, Ore.
He says that he found the company's business
in a very satisfactory condition in the Northern
city.
At Sherman, Clay & Co. the report is given
that business is satisfactory in all lines, espe-
cially in talking machines. The shortage in the
larger types of talking machines continues.
Fred Christianer, of the Cote Piano Mfg. Co.,
Fall River, Mass., and J. E. Gerlich, of the J.
San Francisco
New York
P. Seeburg Piano Co., Chicago, were visitors to
Chicago
the Saa, Francisco trade during the past week.
FOTOPLAYER
Motion Picture
Theatres
AMERICAN PHOTO
PLAYER CO.
STYLE 7 7 - 4 ft. 8 in.
Consider Now
the line of pianos and
p l a y e r - p i a n o s upon
which you must depend
for your sales and prof-
its during the coming
year.
If you are building for
the future—if you really
want your business to
grow — you c a n n o t
afford to overlook
Christman
Pianos
They are exceptional in
Case Designs, Quality
of Finish and Veneers,
and TONE.
They are profitable, too,
for notwithstanding
their High Quality they
are very reasonable in
price.
You should at least in-
vestigate their merits
and you may take our
word for it that as soon
as you have seen the
C h r i s t m a n you will
wonder why you did not
secure the agency long
ago.
"The First Touch Tells 9 '
Christman Piano Co.
Makers of the Famous Five-Foot
Studio Grand
597 E. 137th Street, New York