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THE MUSIC TRADE REVIEW
50
NEW EDUCATIONAL DEPARTMENTS
Kead the Trade Mark carefully.
hear the machine, and you'll agTee
that It is truly
The World's Musical Instrument
Improves All Records
Send for oar Special Proposition
HOFFAY TALKING MACHINE CO., Inc.
3 West 29th Street
New York City
Idea of Special Work Along That Line Quickly
Adapted by Many Dealers—Educational Bulle-
tin Proves of Genuine Value
The idea of establishing special educational
booths in charge of special educational sales
VICTOR PLANT IN WINDOW DISPLAY people is meeting with increased favor among
Victor retailers. New school departments have
O. K. Houck Piano Co. Presents Large View of been established recently by the following
Victor Factories in Camden as Background stores: Cohen & Hughes, Baltimore, Md., in
charge of Mollie Lenderking; Davis, Burkham
for a Most Attractive Window Arrangement
& Tyler, Wheeling, W. Va., in charge of Miss
MEMPHIS, TENN., December 10.—A most effec- Frank; the Euclid Music Co., Cleveland, O.,
tive talking machine window was recently ar- Miss Wilma Masten in charge; Famous-Barr,
ranged by the O. K. Houck Piano Co., the enter- St. Louis, Mo., Mrs. Alfred Tillman in charge;
prising Victor distributors of this city, who are C. A. House Co., Wheeling, W. Va.; Lewis Bros.
becoming quite noted locally for the originality Co., E. Liverpool, O., Miss Werner in charge;
McMillin & Son Co., Cleveland, O., Ruth Skeel
in charge; Perry B. Whitsit Co., Columbus, O.,
Mrs. Esther Beaver in charge, and the R. Wur-
litzer Co., Cincinnati, O., Mrs. Anne B. Robbins
in charge.
The Victor educational department, under the
direction of Mrs. Frances E. Clark, has in the
past been issuing an educational bulletin every
two weeks. This bulletin contains timely sug-
gestions and information about Victrola work in
schools, and also gives practical demonstrations
with the children. At the suggestion of L. F.
Geissler, general manager of the Victor Co.,
the first twelve bulletins, issued January to
June, 1917, have been reprinted in the form of
a sixty-four-page booklet, which is now being
mailed to all Victor dealers who have reported
O. K. Houck Piano Co.'s Artistic Window
school sales.
and effectiveness of their window displays. The
The same department has also issued a new
particular window in question was designed for
folder advertising the new Victrola XXV-A.
the purpose of emphasizing the wonderful ex-
This folder also gives suggestions for raising
tent of the Victor manufacturing interests.
funds to place Victrolas in the schools, and a
The background consisted of a comprehensive
list of forty records is also given for initial use.
view of the great Victor plant in Camden, N.
A new edition of the catalog of school records,
J., as seen from the waterfront, and was re-
"A New Graded List," is now in preparation and
produced from the cover of the "Voice of the
will be ready early in this month.
Victor" for September.
It was declared by the O. K. Houck Piano
Co. that the display attracted more attention
and comment than any of the previous window Fifth Avenue Music Store Has Window Display
arrangements, except some few displays in
Which Is Both Artistic and Productive
which ideas foreign to the business were re-
sorted to, to attract attention.
PITTSBURGH, PA., December 10.—One of the
most attractive window displays shown during
the past year by any local talking machine dealer
ALBERT SPALDINQ IN THE ARMY
LABORATORY MODEL IN NEW CASE
Laboratory Model of New Edison Now Fur-
nished in Walnut With Case Design After the
William and Mary Period to Meet Demand
In response to a persistent demand from
dealers and the public, Thos. A. Edison, Inc.,
have recently distributed to the trade the official
Laboratory Model, New Edison, in a new wal-
nut case designed after the period of William.
Victor Supremacy
AN ATTRACTIVE COLUMBIA WINDOW
Herewith is presented the latest photograph
of Albert Spalding, violinist and Edison star,
Grafonola Display in Pittsburgh Store
was presented recently by the Fifth Avenue
Music Store of this city, 1304 Fifth avenue. This
store, which is owned by H. Weber, handles
the Columbia line exclusively, and a considerable
portion of its success may be attributed to his
up-to-date methods and efficient merchandising
policies.
The accompanying photograph will give some
idea of the attractiveness of this display, and
it can be readily realized that Mr. Weber took
advantage of current conditions to form the
basis for this display. This window, in addition
to attracting wide attention, was responsible for
Albert Spalding
showing him in his uniform as a member of the the closing of enormous Grafonola sales and a
U. S. Aviation Corps. Mr. Spalding is now in very active Columbia record business, which
proves its productiveness.
Italy, training at an aviation station there.
The William and Mary Laboratory Model Edison
and Mary. The mechanical features of the
Laboratory Model are retained in the new model,
simply the case being changed. The original
Laboratory Model was cased in Chippendale
Style, and the William and Mary design wa*s
chosen to make an appropriate use of the wal-
nut. The attractiveness of the new case style
is indicated by the illustration herewith. A
folder has been issued describing the William
and Mary Official Laboratory Model.
VICTOR TRAVELERS ORGANIZE
Past and Present Members of Victor Co. Travel-
ing Staff Form Permanent Association jj-i
Following the broaching of an idea at the
last convention of the National Association of
Talking Machine Jobbers, there has recently
been formed the Victor Travelers' Association,
which includes in its membership those travel-
ers at present connected with the company
and also those who were previously connected
with the staff. The object of the organization
is fraternal to a certain degree, but the mam!
idea is for the members to disseminate infor|M'a-
tion of trade value and work along other lines
for the betterment of the trade as a whole. The*
officers of the new association are: Thomas F.
Green, Silas E. Pearsall Co., president; G. T.
Williams, G. T. Williams Co., vice-president;
W. T. Haddon, Victor Co. traveling depart-
ment, treasurer, and C. H. North,^Victor Co.
service statistical department, secretary.
OPENS GRAFONOLA DEPARTMENT
Steger, Dudgeon Co., New Bedford, Mass.,
Arrange Attractive Quarters for New Depart-
ment Under Management of J. W. Livingston!
NEW BEDFORD, MASS., December 10.—The Steger,.
Dudgeon Co., who conduct a large department
store in this city, have opened a new talking
machine department on the third floor of fchjjfr
building, where Columbia Grafonolas and (rec-
ords will be handled. A battery of eight sound-
proof demonstrating booths has been provided
for the department which is under the manage-
ment of Jas. W. Livingston, formerly with M.
Steinert & Sons Co., Boston.