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THE MUSIC TRADE REVIEW
MUSICAL INSTRUMENTS AS A FACTOR IN THE WAR
(Continued from page 3)
machinery, and music, according- to leading authorities, must be accorded the highest recognition as a stimu-
lant in making man power more effective and resultful.
Music in this country, because of its nationalizing- and educational influences, may be compared to a
melting flame, whereby all races and all traditions are smelted, resulting in a priceless, indestructible metal
that rings true—it is a powerfully unifying, rousing and inspiring force in the great crisis through which
the United States is now' passing.
Yet there are superficialists who would class musical instruments with the "non-essentials." Ask this
of the soldiers who fight our battles! Ask this of the heads of the homes whose sons have been given to the
Nation! Their answer will be that music and musical instruments, always a necessity, become in time of
war absolutely indispensable to a nation. When patriotic emotions demand expression and encouragement,
it is music that will supply it, and when our people are working under constant strain, it is the calming,
sustaining influence of music which, like a real friend, soothes and consoles.
The holiday season will soon be with us, and it is the duty of manufacturers, merchants, and all
interested in this industry of ours, not only-to keep business going to the utmost, but to emphasize, as never
before, that musical instruments of any kind help to promote patriotism, to stimulate devotion, and to focus
the spirit of the Nation.
in which the twenty-five or more concerns making" up the asso-
ciation co-operate. In another section of The Review is repro-
duced No. 3 of the series which shows the trade-mark adopted
by the association, as w r ell as those houses participating in the
advertising-. It is the hope of Edmund Gram, of Milwaukee,
president of the National Association of Piano Merchants, that
the co-operative advertising idea may be adopted in other cities
throughout the country where local associations exist. There is
no question regarding the effectiveness of this co-operative ad-
vertising in developing the confidence of the public and the mat-
ter should be given more than casual thought by all those in-
terested in piano retailing.
SIGNIFICANT feature of the report of conditions in the piano
A
trade appearing in the New York Times last Saturday, and
reproduced in another section of The Review, was the statement
that by far the most noticeable demand was for grand pianos,
due to the fact that such instruments were now being made of a
size to fit conveniently into the home. Coming from an outside
source and following a general survey of the field, the Times com-
ment is to be accepted as particularly significant by those who have
labored long and faithfully to bring the small grand up to a point
where it is deserving of the recognition now being accorded it.
The demand for the small grand was never greater than it is
to-day, and that demand will increase as time goes on.
Music Expresses the
Joyous Spirit of Christmas
PIANOS
PLAYERS
have long been famous for n\eir richness in musical resources v?kick remain unimpaired
{krougkout a lifetime. Yet fke;9 cost no more u\an is asked for ordinary instruments.
Bogart Means Both Prestige and Profit
ogart Piano Co.
York