Music Trade Review

Issue: 1917 Vol. 65 N. 22

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
VOL. LXV. No. 22
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Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York.
Dec. 1, 1917
8In
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ft* 1
«2.00 Per
HEY are eliminating patch pockets from coats, and inside pockets from vests, to save cloth. They
are inaugurating meatless days and substituting syrups for sugar to save food. They are using paper
and composition in shoes to save leather, and yet there are piano merchants who continue to tempt
fate by giving with a piano or a player-piano, sold at close to ante-bellum prices, cabinets, stools,
scarfs, music rolls, etc., enough almost to represent the entire furnishings of a room.
In other words, while manufacturers are worrying- over the tremendous advances in the cost of materials
and the additional burden that the new war taxes will place on them through various channels, and are
endeavoring to keep the overhead down in order that as little of the burden as possible be passed on to the
dealer, and by him to the customer, the disciple of the "throw in" goes merrily on his way.
Music roll cabinets have advanced materially in price. Music rolls have gone up in many cases. Bench
manufacturers are asking and getting more for their products, as are the makers of scarfs, and yet one can
hardly scan a daily paper without seeing an advertisement announcing that one or all of the articles are given
away free to every purchaser of a piano or player.
Even in normal times the "throw in" habit is to be condemned, as being extremely unbusinesslike. It indi-
cates to the sophisticated that an abnormal price is being charged for the piano or the player itself, or that the
instrument requires a lot of free gifts behind it to overcome any lapses in quality. This may be a radical view,
but there is bound to be a suspicion when there is too much given for nothing.
In times like these the "throw in" practice is really dangerous because it represents an increased
expenditure on the part of the dealer that is not always covered in his calculations of selling expense and profits.
There is no line of trade that has not endeavored recently to eliminate every unnecessary item of expense, shaving
off here and there, and cutting waste to a minimum. It may be that a stool is a necessary and accepted adjunct
to a piano, and a bench and a dozen music rolls to a player-piano, but certainly scarfs and cabinets are articles
that the retailer can well forego giving away. Two dozen music rolls, free, which some retail concerns con-
tinue to advertise, is overdoing it, for a half dozen rolls (even if this is necessary) will serve to show what the
player can do, just as well as four times that number.
If a purchaser desires extra laces for his shoes, or tires for his automobile, or a cabinet for his talking
machine, or sheet music for a piano, he must, and expects to, go into the open market, and buy these addi-
tional items, yet some piano merchants proceed to advertise and give away with their instruments about
everything that can be considered as being usable in any sense with those instruments.
If the trade will come to a realization of the waste that is represented in "throw ins," there may be a
reversal of form that will enable some piano merchants to discount their notes instead of asking for extensions.
The inconsistency of the "throw in" idea at present lies in the fact that the piano merchant is frequently
inclined to protest when asked to pay a 5 per cent, or 10 per cent, increase in the wholesale price of his
instruments, but doesn't say a word when the customer takes out of the store with his instrument free
accessories which equal in cost the increased price asked for by the manufacturer.
What is needed now is the cultivation of salesmanship and public understanding of piano values. The
first requires the ability to make the purchaser buy the piano or player-piano without extras and at the price
quoted. The second means that the public must be educated to the fact that the piano or player has a definite
value, and is worth what is asked for it, without several dollars 1 worth of paraphernalia free to cover any
possible overcharge.
Every day the "throw in" habit is persisted in means that much more added to the cost of doing business,
and just so many dollars in cash taken from the profits. It is about time the trade woke up to this fact.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President, C. L. Bill, 373 Fourth Ave., New York; Vice-President, J. B. Spillane,
373 Fourth Ave., New York; Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorlal Staff:
B. BEITTAIM WILSON, CARLETON CHACE, L. M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
WM. BRAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE:
CHICAGO OFFICE:
JOHN H. WILION, 324 Washington St. E. P. VAN HARLINGEN, Republic Building.
Telephone, Main 6950.
209 So. State St. Telephone, Wabash 5774.
H. SCOTT KINGWILL, Assistant Manager.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
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Departments conducted by an expert wherein all ques-
Plavoi*
Piann and
Ild
JCl -riallU
allU
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concern-
ing which will be cheerfully given upon request.
Exposition Honors Won by The Review
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NEW Y O R K ,
DECEMBER
1, 1 9 1 7
EDITORIAL
REVIEW
It is the intention of the Music Industries Chamber of Com-
merce to co-operate with the Government in the closest possible
way and to present the claims of the music trade industry for the
consideration of the authorities.
DISTINCT forward move in the progress of trade accept-
A ances
throughout the country was revealed at the meeting
of the American Trade Acceptance Council held in New York
last week. The council has been in existence only since the
business war convention held at Atlantic City in September,
yet since that time much has been accomplished toward estab-
lishing an organization, national in scope, to advance the move-
ment. Numerous committees have been formed and are actively
campaigning, and this is regarded as only a beginning. Every
effort will be put forth during the next few months to arouse
general interest in the trade acceptance and introduce it as a
means of aiding large and small business over the period of
financial strain which the Government's war program will in-
volve.
preparations for trade after the war are being
G ERMAN
scrutinized carefully by experts in the Bureau of Foreign
and Domestic Commerce, of the Department of Commerce, and
the recent important report on the subject of "German Foreign-
Trade Organization," by Chauncey D. Snow, which touched on
this point, has been in such great demand as to establish a new
sales record for Government trade reports.
Since the war eliminated Germany from world trade, the
United States has improved its position in foreign markets in
spite of the shipping shortage and other abnormal restrictive
factors. Department officials point out that the future prosperity
of the country will depend in part on Germany's loss of good-
will in practically all foreign markets and in part upon American
ability to maintain our new prestige. American business must
not make the mistake of seeing only one side of this situation
and thus underestimating the German capacity for foreign trade,
nor the energy, application and craft with which German busi-
ness will address itself to the task of regaining favor in markets
in which it once prospered.
N
OTHING in the history of music or musical instrument cre-
HERE is no need to indulge in hysteria in considering the
ation in America parallels the success scored by the repro-
attitude of the Government toward the music trade industry.
ducing type of piano introduced in two concerts recently held in
R. S. Lovett, the chairman of the Priority Board, and H. A. Gar- New York. As already recorded reportorially in The Review,
field, the Fuel Administrator in Washington, are on record as
the Duo-Art piano was the soloist with the New York Sym-
stating that they will place every safeguard about industry, and
phony Orchestra, directed by Walter Damrosch, in the Saint-
that no action will be taken "without reasonable notice and an Saens Concerto in G Minor from a Duo-Art recording made by
opportunity to be heard."
Harold Bauer, while the Ampico Reproducing piano, assisted by
Meanwhile, it is now up to the members of the entire in-
the Rialto Symphony Orchestra, led by Dr. Hugo RiesenfehL
dustry, whether manufacturers, dealers, traveling men, sales- "was heard in an Ampico record of the Grieg A Minor Concerto,
men, or anybody else interested, to get right behind the Music
made by Marguerite Volavy.
Industries Chamber of Commerce and its general manager, Geo.
Both occasions were not only novel, but historical, for they
W. Pound, so that they may present to the Government such
chronicle the first public appearance of the reproducing piano as
facts as will convince those in, authority that musical instru-
soloist with a great musical organization in America. Those
ment production is an absolute necessity during war times.
who had the privilege of being present, apart from the critics
The facts in favor of music as an essential to the morale of of the daily press, were a unit in declaring that the instruments
our army and navy, and a necessity in the home, are so over-
filled the role of soloists in a manner so perfect and so satisfac-
whelming that they only need collating and presentation, backed
tory as to inspire the audiences to extremes of enthusiasm.
with such figures as will be deemed authoritative, to secure the
The recordings of both Bauer and Volavy were so personal,
favorable consideration which they merit from the Government.
so exactingly accurate in every nuance, in every shade of artistic
Whatever is done, however, must be done quickly, and no finish, in sublimity and grandeur of expression, with that
one having the interests of the industry at heart should neglect
union between orchestra and artist that one would hardly ex-
to extend his best support and manifest a keen personal inter-
pect when the soloist happens to be an inanimate object, that it
est in the work of the Music Industries Chamber of Commerce
aroused not only surprise, but established beyond peradventure
and its manager, Mr. Pound.
that we had entered upon a new era in the musical domain. For
This whole subject, however, can be considered without in-
instance, one noted critic stated that Mr. Bauer himself might
dulging in sensational statements that tend to unsettle the in- have been sitting at the keyboard, so extraordinarily faithful to
dustry. It means the application of common sense and good
the original, so photographically correct, one might say, was
judgment, and what is most necessary, immediate action. It is
this Duo-Art achievement, while Bodanzky, the conductor of
not the time when the alarmist should be in the saddle.
the Metropolitan Opera Co., in referring to the Knabe-Ampico
It is absurd to consider that the Government desires to ruin
reproducing piano entitled it—"a great phenomenon in the world
the industries of the country despite the exaggerated stories
of miracles."
reaching the daily newspapers from Washington. Their regula-
Nothing that has ever occurred in trade history can equal
tion by the Government is, of course, necessary to meet war con- these concerts as a means of bringing to public attention the
ditions.
amazing advance made in the art of reproducing or photograph-
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