Music Trade Review

Issue: 1917 Vol. 65 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
72
LARGER TERRITORY FOR J. J. DAVIN
CATALOGS OF VICTROLA PARTS
SIGN MANY IMPORTANT CONTRACTS
Popular Representative of New York Talking
Machine Co. to Cover Entire Metropolitan
District—Thoroughly Qualified for Work
Fourteen New Folders Issued Covering the
Latest Types of Machines Marketed
Manager Neumeister, of Cincinnati Branch of
Otto Heineman Phonograph Supply Co., Tells
of Gratifying Business Prospects
J. J. Davin, traveling representative for the
New York Talking Machine Co., New York,
Victor distributor,
and one of the most
popular members of
the wholesale fra-
ternity, h a s taken
over the entire met-
ropolitan district as
his territory, includ-
i n g New Y o r k ,
Brooklyn and Long
Island. Mr. Davin
formerly visited the
trade in the two last-
mentioned districts,
J. J. Davin
a n d New York City
was transferred to his territory upon the resig-
nation of S. B. Schoonmaker, who resigned from
the company's service a fortnight since.
Mr. Davin has been associated with the New
York Talking Machine Co. for the past five
years, and during that time has won the friend-
ship and esteem of the Victor dealers and the
personal good-will of every one of his co-
workers. He has made a thorough study of
every phase of the Victor industry, and repre-
sents the type of salesman who is something
more than an order-taker, and whose visits are
productive of beneficial results to the dealers.
During his five years' association with the
New York Talking Machine Co. Mr. Davin has
never lost sight of the fact that dealer co-opera-
tion is the keystone of success in the Victor
wholesale business. He has worked day and
night to render his dealers practical assistance,
and has been particularly successful in the de-
velopment of Victor record business. His many
friends in the trade will doubtless be glad to
learn that General Manager Keith, of the New
York Talking Machine Co., has recognized Mr.
Davin's signal ability by giving him a territory
that will offer unlimited opportunities for fur-
ther success.
The Victor Talking Machine Co. has just is-
sued for the convenience and information of
wholesalers and dealers fourteen new repair
part catalogs for Victrolas IV-A, VI-A, VIII,
IX (2), X, X-A, XI (2), XI-A, XIV (2), XVI
and XVII, which are equipped with new style
motors and improved taper arms.
The new mechanical features that have been
incorporated in the machines have necessitated
the issuance of the new catalogs and repair
parts, and they have been prepared on the com-
prehensive scale that characterizes Victor Co.
literature of that sort. The various parts are
illustrated in detail on one page, and on the
succeeding page are found the prices and other
special features.
The parts are carefully
grouped for the sake of convenience in order-
ing.
SENDS PHOTOGRAPH TO COL. LANDON
Miss Anna Case Presents Pleasing Memento to
Commander of New Jersey Regiment
Miss Anna Case, the prominent Edison artist,
recently presented an autographed picture of
herself, reproduced herewith, to Col. T. D. Lan-
don, now at Anniston, Ala., who was colonel
of the Third New Jersey Infantry when Miss
C. W. Neumeister
whose headquarters are located in the Commer-
cial Tribune Building in that city. "The talk-
ing machine manufacturers in this territory are
making plans for an active holiday trade, and
from all indications their expectations for this
year's business will be more than realized.
"I am glad to state that the popularity of the
Heineman products is increasing steadily in
this section of the country, and during the past
few months we have signed a number of im-
portant contracts with manufacturers who will
use the Heineman motor exclusively. The
Meisselbach motor continues to maintain its
prestige in talking machine circles, and all of
the manufacturers who are using this, motor
refer to it in the highest terms of praise. This
territory as a whole is progressing very satis-
factorily, and the optimism of the manufactur-
ers is indicated in the fact that they are asking
for the immediate shipment of merchandise
which was scheduled for delivery after the first
of the year."
DALHART AND THE EDISON
Vernon Dalhart, a popular tenor, who records
for the Edison Diamond Disc library, appeared
last Friday at the Edison Shop, 473 Fifth ave-
nue, New York, and gave a very interesting re-
cital in conjunction with his Edison records.
Mr. Dalhart sang several selections, which im-
mediately afterwards were played on the Edison
Diamond Disc phonograph. The comparison be-
tween Mr. Dalhart's voice and the Edison rec-
ords served to demonstrate the remarkable mu-
sical qualities and fidelity of reproduction that
characterizes Edison Diamond Disc records.
It is interesting to note that a number of
years ago Mr. Dalhart was associated with Stein-
way & Sons, at Steinway Hall, New York, head
of their shipping department. Since that time
he has achieved country-wide success as a tenor,
and has appeared in a number of prominent mu-
sical productions.
ISSUE ATTRACTIVE FOLDER
The Victor Talking Machine Co. have just
sent out a very handsome folder bearing on
their new Victrola XXV-A. This type of Vic-
trola is specially designed for school use, and
is so arranged that the horn can be placed un-
derneath the machine, the bottom cross braces
furnishing a safe and convenient place for it
when not in use. This design is in use in
hundreds of schools throughout the country.
"Business conditions in this section of the
country are very gratifying," said C. W. Neu-
meister, manager of the Cincinnati branch of
the Otto Heineman Phonograph Supply Co.,
Miss Anna Case
Case presented that unit with an Edison war
phonograph at Sea Girt a short time ago. The
picture is the latest taken of Miss Case, who
posed for it less than a fortnight ago. It shows
this favorite artist just as she appears to-day,
and will no doubt serve to remind Col. Landon
of a very pleasant incident in his military expe-
rience.
ISSUE DELPHEON INVITATION
The Man-ton Shops, 31 Church Street, New
York, sent out this week invitations to local
music lovers to visit their warerooms and hear
the Delpheon phonograph, for which it has
the agency. This invitation was accepted by
quite a number of prominent people, who, after
hearing the Delpheon, expressed their keenest
appreciation of its tone quality and its artistic
cabinet design.
The Phonograph Shop, Inc., of Tulsa, Okla.,
has purchased the Edison business of the R. C.
Bollinger Music Co. . •*- •
DICTATING MACHINES NOT TAXABLE
Provisions of War Revenue Act Do Not Ap-
ply to Such Types of Phonographs or Talk-
ing Machines—Ruling of Revenue Collector
Although apparently slow progress is being
made in solving some of the puzzles found in
the War Revenue Act, the Treasury Department
has nevertheless given some interesting rulings
in specific instances, direct and through local
Internal Revenue collectors. Among the rul-
ings of particular interest to the trade is that
announced by Wm. H. Edwards, collector of the
Wall street district, New York, to the effect that
machines used for dictating purposes, like dic-
taphones and dictagraphs, are not subject to tax,
not being classed as musical instruments. He
has also emphasized the point that the provi-
sions of the act in no case affect those pri-
vate owners of talking machines, etc., who had
the instruments in their possession before the
law went into effect, and that the tax can only
affect machines unsold at the time the tax bill
was passed.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
THE AEOLIAN CO. ANNOUNCES PERIOD STYLE VOCALIONS
Sixteen Various Styles Represented in New Line Now Ready for Distribution—Created in Re-
sponse to Demand for Machines Which Harmonize With Interior Furnishings
The Aeolian Co., New York, announced this
week the addition to its line of Aeolian-Vo-
calion phonographs of sixteen period style Vo-
calions at popular prices, retailing from $215
upwards. These new instruments were ad-
"Like the best examples of furniture to-day,
these period Vocalions have their origin in the
rich traditions of the historic past. Further-
more, they are thoroughly adapted to the prac-
tical needs of the present, making them a true
73
Read iUe Trade Mark carefully.
hear tlie machine, and you'll agree
that It Is truly
The World's Musical Instrument
Improves All Records
Send for oar Special Proposition
HOFFAY TALKING MACHINE C O.. Inc.
a West 29th Street
New York City
COLUMBIA CHRISTMAS LITERATURE
Attractive Booklets and Folders Included in
New Series of Dealers' Helps Just Issued by
the Columbia Graphophone Co.
The Columbia Graphophone Co., New York,
has prepared for the use of Columbia dealers a
very attractive batch of Christmas literature
which can be used to excellent advantage in
stimulating Grafonola and Columbia record
sales. This literature will be re-enforced by a
country-wide advertis'ng campaign that will be
more extensive than ever before introduced by
the Columbia Co.
Included in the Christmas literature is an ar-
tistic four-page pamphlet entitled "Give Music
This Christmas," and featuring a Columbia gift
certificate which simplifies the purchase of Co-
lumbia records during the holiday season. Ac-
companying the reproduction of this gift cer-
tificate is a list of Christmas records from the
Columbia catalog, which were selected because
of their adaptability and timeliness during the
holiday season. The gift certificate is attrac-
tively designed, and should prove a valuable aid
to Columbia dealers in increasing their record
sales around Christmas time.
An unusually artistic eight-page booklet, with
an appropriate cover design in colors, is another
contribution to the Christmas literature for Co-
lumbia representatives.
This booklet is en-
titled "Yours for a Merry Christmas," and the
contents are in complete harmony with this sea-
sonable greeting. The two center pages of this
booklet portray a home scene at Christmas time
with a Columbia Grafonola as the center of at-
traction. This illustration, which is designed
in many colors, has a human interest appeal
that cannot fail to arouse favorable comment.
There are reproduced in this booklet mahogany
colored illustrations of the following types of
Grafonolas; Electric 225; Nos. ISO, 100, 75 and
Central Design Used in Advertisement Announcing New Aeolian-Vocalion Period Styles
50.
There is also listed a carefully selected
vertised in the Sunday newspapers, one of the product of this age as well as beautiful illus- group of Columbia records representing ideal
illustrations featured in this advertising being trations of the art of the cabinet maker of Christmas music.
shown herewith.
ages past. There are sixteen of these period
The Columbia Co. has also sent its dealers
In the text of.its newspaper advertisements models, with motifs ranging from Gothic and proofs of a series of Columbia Christmas ad-
the Aeolian Co. called attention to the distinc- Jacobean through Queen Anne, Chippendale vertisements that the company will use in all
tive qualities of the Aeolian-Vocalion, and, un- and others, to our own American Duncan of the newspapers on its list during the pre-
der the heading "Harmony in Home Furnish- Phyfe."
holiday season.
These advertisements were
ing," commented as follows upon the introduc-
The model shown in the illustration is desig- specially prepared to concentrate holiday ma-
tion of the new period style Vocalions: "In nated as style No. 1493, Queen Anne, 1702- chine and record trade in Columbia stores,
selecting furniture for even the moderate home 1714, and its technical description follows: "In and they will appear in newspapers throughout
a purchaser is now enabled to secure a har- this design, the Holland influence, a factor in
the country.
mony of effect that in the past was available Queen Anne furniture, is very marked. The
Accompanying these proofs were reproduc-
only to the wealthy. The Aeolian Co. has curve base, whose curve is continued by the
tions of a series of newspaper advertisements
recognized this condition and has taken steps characteristic 'cabriole' leg, gives this Voca-
that the Columbia Co. is ready to furnish to its
to met it. The superb group of period styled lion a grace very pleasing to those who ad-
dealers in any size for use in conjunction with
Vocalions here announced is its response to mire this period. The finely moulded top, the
the growing popular demand for phonographs shaped chamfering of the corners and the deco- the general Columbia newspaper campaign. I t
of reasonable price that will harmonize with rative grille, all contribute to the harmony of was suggested to the dealers that they use these
advertisements in such a way that they will
the finest modern furniture.
the whole."
appear alongside of the Columbia Co.'s adver-
York territory. The winners in the Pacific isement, as such a combination of advertising
WINNERS OF SALESMEN'S CUPS
Coast and Philadelphia territories will be an- is certain to produce excellent results.
Offered by Columbia Co. for Month of Sep- nounced next week. It is interesting to note
tember Duly Announced
that Mr. Schuetz has won the cup for two
ATTRACTIVE PATHE ADVERTISEMENT
The sales department of the Columbia Grapho-
phone Co., New York, announced recently
that W. C. Fuhri, district manager in Phila-
delphia territory, had won the President Whit-
ten cup for the month of September. We now
learn that the Baltimore branch was the most
important factor in Mr. Fuhri's victory, and
this branch will therefore retain possession of
the cup for one month.
The winners of the individual salesmen's cups
donated by President Whitten are as follows
for the month of September: G. L. Schuetz,
Indianapolis
branch, Pittsburgh
territory;
Clifford R. Ely, Chicago branch, Chicago ter-
ritory; O. P. Graffen, New York branch, New
months, and a third victory will give him per-
manent possession of the cup in his district.
The Pathe Freres Phonograph Co., Brooklyn,
N. Y., carried a very attractive full page ad-
vertisement in the November 17th issue of the
VISITS COLUMBIA OFFICES
Saturday Evening Post. This page presented
Alfred D. Engelhardt was a visitor this week a striking illustration of the Pathephone No.
to the executive offices of the Columbia Gra- 175, together with an enlarged reproduction of
phophone Co., New York, and also called at the famous Pathe Sapphire Ball. Tone was the
the company's recording laboratories and at basis of discussion in the text, and the ad-
the Columbia Shop. Mr. Engelhardt, who is vertisement as a whole was one of the most
very well known in the piano industry, is now effective pieces of copy that has yet been used
associated with the Columbia Co.'s wholesale in Pathe national advertising.
division, traveling from the New Haven branch.
He has been very successful, and is enthusi-
The music store of Bowman & Co., Ingersoll,
astic in his praises of the sales possibilities of
O n t , was recently burned, the loss amounting
Columbia Grafonolas and records.
to $20,000.

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