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58
THE MUSIC TRADE
MUSIC A REAL NECESSITY
Samuel Buegeleisen Points Out Why Music Is
Needed In Every Home
"For many years past I have maintained that
music is a necessity and not a luxury, and that
musical instruments should also be classed as
necessities," said Samuel Buegeleisen, head of
Samuel Buegeleisen
the prominent house of Buegeleisen & Jacobson,
New York, musical merchants, importers and
wholesalers. "I have tried to develop this idea
among the members of my sales staff and among
all of the dealers who have visited our offices,
but as a whole the average retail merchant fails
to grasp the thought that music should be con-
sidered as an absolute necessity and not as a
luxury in any degree whatsoever.
"Since the outbreak of the war the value of
music has become accentuated, but it has only
been during the past few months that the
American public as a whole has commenced to
realize the wonderful influence that music ex-
ercises in the home and every sphere of life.
Since the United States entered this world-wide
war the people have paid more attention to the
subject of music, and as a natural result the
progressive dealer has also devoted more time
to the proper presentation of his stock.
DURRO
AND
STEWART
"Only the other day 1 received a remarkably
well written circular from a big firm of adver-
tising agents, the title of this folder being 'Now
Everybody Wants It.' In this folder were con-
tained some excellent thoughts, such as 'Music
has at last become a necessity. Its days as a
luxury, as an exclusive art, are past, and musical
T H E OLDEST AND
instruments must be bought and sold as neces-
sities—which revolutionizes musical instrument
LARGEST MUSICAL
merchandising. The doors of the once limited
MERCHANDISE HOUSE
field have opened to an unforeseen multitude of
IN AMERICA
prospects. The middle and lower classes need
and want the beneficial effect of music as well as
Exclusively Wholesale
the well-to-do!'
"It seems rather strange that a firm of ad-
vertising agents should be able to grasp so
35I-53P»VRTHAV!;JEWYORKCITY
rapidly the idea that we have been trying to im-
Victor Distributors
press upon music dealers for so many years.
The average dealer regards music from a casual
viewpoint, but if he paid proper attention to the
UPHOLDS OLE BULL BEQUEST
development of his musical instrument business
Court
Supports Bequest Given to Norwegian
along the lines that I have mentioned above he
Institution by Famous Violinist
will be surprised at the wonderful results that
he will be able to achieve in a comparatively
The Supreme Judicial Court of Massachusetts,
short while."
in Thorp against Lund, has upheld a bequest
in the will of Ole Bull, the noted violinist, to
ASKS INSTRUMENTS FOR SOLDIERS an institution in Norway for the purpose of in-
Mrs. John Philip Sousa Makes Plea for Instru- culcating patriotism to that country. The bene-
ficiary is the Ole Bull Fund Committee of
ments for the Boys in the Trenches
Iitrgen and the gift is a memorial to the vio-
Mrs. John Philip Sousa, wife of the famous linist's father, Ole Bull. The Court said:
That committee is established by royal char-
bandmaster, is doing her bit by collecting por-
table musical instruments for the use of our ter in Norway to administer the surplus moneys
soldiers in France. She is maintaining head- collected for the Ole Bull monument and not
quarters in the office of her husband, Lieut. John needed for that purpose and such augmenta-
Philip Sousa, at 1 West Thirty-fourth street, tions, as may come by gift or otherwise, the
New York City, and is making an appeal for income of which is to be applied directly or by
mandolins, banjos, ukuleles, guitars, violins, cor- accumulations to the distribution of donations
nets, clarionets, flutes, accordions and mouth to younger musicians, actors and actresses
organs. Her request for instruments has al- holding engagements with the National Stage of
ready been acceded a hearty response and a Bergen—a national theatre of Norway. It was
shipment is now on its way to France. The founded by Ole Bull. It is devoted to the fos-
instruments donated need not be new, but Mrs. tering of a national and patriotic spirit. It pre-
Sousa asks that they be in suitable condition for sents plays and music, the authors of which,
and the actors and musicians performing which,
playing.
must be Norwegian. . . . The Brigade Band,
members of which are eligible to the benefits of
OPEN VIOLIN FACTORY
the fund, is a part of the national army of
Sons of Old-Time Violin Maker Start Plant for Norway. . . . It is distinctly associated with
the Manufacture of These Instruments
the name of Ole Bull. . . . The proposed ap-
pointment satisfies every requirement of the
INDEPENDENCE, MO., November 5.—Frank and trust instrument in being a public charity, na-
J. H. Behee have established a violin factory in tional and philanthropic in nature, closely asso-
this city. Both men are experienced in this ciated with the name of Ole Bull.
line, their father having been an expert work-
man on violins, and they learned the trade from
Consult the universal Want Directory of
him. The plant employs fifteen persons at the The Review. In it advertisements are inserted
present time, and can turn out two dozen vio- free of charge for men who desire positions.
lins a day. A large number of orders for future
delivery are now on hand.
RUNQ
' O L D * NEW
VIOLINS
[BEST S T R I N G S * "
OLIVER DITSON GO.
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
113 University Place
REVIEW
NEW YORK
OUR
TALOGUES'
Chicago
NEW YORK
tST. IS83
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Established ortr half a caatury
*•
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New Brunswick, N. J.