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THE MUSIC TRADE REVIEW
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HOFFAY TALKING MACHINE CO., Inc.
3 West 29th Street
New York City
devoted a considerable portion of his time to
developing Columbia business and, as a result
of his initative and aggressive methods, has
built up a profitable demand for Columbia
Grafonolas and Columbia records.
NEW QUARTERS IN PEORIA
A PROGRESSIVE COLUMBIA STORE
C. E. Wheelock & Co. Have Elaborate Victrola
Department in New Store in That City
Wheeler's Pharmacy, Claremont, N. H., Featur-
ing the Columbia Line Exclusively
J I I I . , November 5.—C. E. Wheelock &
Co., china, glass and talking machine dealers,
of 216 South Adams street, recently held a for-
mal opening of their elaborate new quarters at
that address. The front of the building has been
remodeled and an elaborate show window of the
island style installed. The company's Victrola
department is located on the mezzanine floor
and a special concert was arranged for the open-
ing, with Sol. Cohen, a local violinist, playing
accompaniments to the various Victor records.
BOSTON, MASS., November 8.—The local branch
of the Columbia Graphophone Co. recently re-
ceived several interesting photographs from
Claremont, N. H., showing interior views of the
FEATURING TEN jWULAR RECORDS
Grafonola Department, Wheeler's Pharmacy
Grafonola department of Wheeler's Pharmacy
in that city. This store is a 'branch of W. H.
Wheeler & Son, Springfield, Vt.
N. E. Kinne, who is manager of the Clare-
mont store, has taken an active interest in the
progress of the Grafonola department. He has
The Victor Co. is sending out a very attrac-
tive hanger in which "ten of the most popular
Victor records" are featured for Christmas ex-
ploitation. This list will also appear on the
back cover of the December, January and Feb-
ruary Victor supplements.
OPEN NEW VICTOR DEPARTMENT
The Neal, Clark & Neal Co., wholesalers and
retailers of Victrolas and records of Buffalo, N.
Y., are holding the formal opening of their
handsome new quarters on Main street, that city.
W. L. ECKHARDT FORMS PHILADELPHIA PATHEPHONE CO.
Company Headed by Prominent Talking Machine Man to Act as Distributor for Pathe Pathephones
and Records—Opens Wholesale Offices and Display Rooms in Philadelphia
Walter L. Eckhardt, one of the best known
members of the talking machine trade in the
East, and who recently resigned as district man-
ager of the C o 1 u m b i a
Graphophone Co., of Phila-
delphia, has formed a new
concern w h i c h will be
known as the Philadelphia
Pathephone Co. The com-
pany will be distributors of
P a t h e Pathephones and
Pathe discs in Philadelphia
territory. The company has
opened wholesale offices
W. L. Eckhardt and sales display rooms at
1026 Chestnut street, Philadelphia, Pa., and in
addition to acting as distributors will conduct
at this address one of the most attractive retail
warcrooms in Philadelphia, handling the Pathe
line exclusively.
Mr. Eckhardt is generally recognized in east-
ern talking machine circles as one of the most
successful and best posted members of the
wholesale division of the industry. He was con-
nected with the Columbia Graphophone Co. for
many years, taking charge of the Philadelphia
territory in 1912 and achieving a success that
has won him well-deserved recognition through-
out the country.
Mr. Eckhardt represents the modern type of
aggressive and forceful talking machine man
who knows his product and who above all ap-
preciates and understands the value of dealer
co-operation. He is popular throughout the
trade and the announcement that he has formed
the Philadelphia Pathephone Co. will be a wel-
come one to his many friends in the industry.
In a chat with The Review, Mr. Eckhardt
commented as follows upon his acquisition of
the Pathe distributing agency in Philadelphia:
"The Pathe trade-mark, which is well known
throughout the land, in conjunction with the
distinctive merits of the Pathe products, is a
combination that appeals to me from a mer-
chant's standpoint as irresistible and I deem
myself most fortunate in being given an op-
portunity to accept the distributing agency for
these products.
"Service will be the keynote of our estab-
lishment and we intend to exercise every pos-
sible means towards making our company a
leader in the talking machine industry. Each
and every department will be a complete unit,
welding together a thoroughly efficient organi-
zation. I want to thank my many friends in
this territory for the co-operation and invalu-
able assistance they have given me during the
past five years and I hope that I will continue
to merit their friendship and esteem."
Mr. Eckhardt has announced the appointment
of C. S. Tay and H. A. Pope as the chief
members of his sales organization. They are
both experienced talking machine men and Mr.
Tay was until recently assistant manager of the
Philadelphia branch of the Columbia Grapho-
phone Co.
There will also be included in Mr. Eckhardt's
staff, Hal Dorian and C. W. Flood, who will
visit the dealers and whose previous experi-
ence and training well qualify them to co-
operate with the merchants in Pennsylvania
territory.
When The Review was advised that Mr. Eck-
hardt had formed the Philadelphia Pathephone
Co., a representative visited the Pathe Freres
Phonograph Co. and interviewed' George W.
Lyle, assistant to the president.
Mr. Lyle confirmed Mr. Eckhardt's announce-
ment, stating that" the Pathe Freres Co. was
very much pleased to announce this deal where-
by one of the most experienced talking machine
men in the industry became an active repre-
sentative for their line in Philadelphia. He
staged' that he had been associated with Mr.
Eckhardt in the closest business relations for
ma'ny years and felt very gratified that these
associations would be- renewed and that the
Pathe Co. had secured a representation in
Philadelphia which would be difficult to acquire
in any other- way.
Mr. Lyle stated further that the Pathe Co.
was growing rapidly and that it was closing
desirable distributing contracts nearly every
month, and that while territory for distributors
was nearly, allotted there were one or two
points in which arrangements similar to those
closed with Mr. Eckhardt'could be duplicated by
interested parties.
57
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
i
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARDJYMAN BILL, Inc.
Publisher
373 Fourth Ave,
NEW YORK