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56
THE MUSIC TRADE REVIEW
DEATH OF FREDERICK J. WARBURTON
START OF VICTOR HOLIDAY DRIVE
CHAS. R. LEE NOW SALES MANAGER
Vice-President of Columbia Graphophone Co.
Passes Away, Beloved by All, in His 75th Year
Special and Attractive Folder in Colors To-
gether With Selected List of Records for
Christinas Just Issued by the Victor Co. for
Benefit of Dealers—Christmas Window Dis-
plays Illustrated and Described
Former Territorial Supervisor for Thos. A. Edi-
son, Inc., Takes Important Position With
Phonograph Corporation of Manhattan
Frederick J. Warburton, vice-president of the
American Graphophone Co. and the Columbia
Graphophone Co., died Friday mo'rning, No-
vember 2, at his country home, Scarsdale, N. Y.
Mr. Warburton, who was seventy-five years of
age at the time of his death, had been ill for
Frederick J. Warburton
the past mouth, but his many friends had hoped
that he would recover from this illness.
• Mr. Warburton was prominent in financial
and industrial circles, for in addition to being
president of the above companies, he was sec-
retary and treasurer of the Mergenthaler Lino-
type Co., New York, one of the foremost manu-
facturing concerns in the country. He was also*
a director of the Automatic Clock Co., and sec-"
retary and treasurer of the National Typewriter
Co.
^
Mr. Warburton had been associated with the
American Graphophone Co. and the Columbia
Graphophone Co. from practically its birth, and
his wise counsel and intimate knowledge of
the most important problems that confront
the executive helped the company' immeasurably
in attaining its wonderful success. During his
recent years Mr. Warburton had taken an un-
usually keen interest in the activities and prog-
ress of the Columbia Graphophone Co. and had
been an important factor in arriving at decisions
which proved stepping-stones to the company's
steady and satisfactory rise in the talking ma-
chine industry.
j
Personally, Mr. Warburton had won the es-
teem, admiration and friendship of every one
of his co-workers. Courteous and considerate
at all times, he represented the type of success-
ful business man who appreciated the efforts of
his associates and whose genial personality and
kindness was an unfailing help in times of need.
He had been very active in Y. M. C. A., church
and general philanthropic work and had de-
voted the greater part of his spare time to many
charities and social movements which owe a
great deal to his unselfish co-operation. His
loss is keenly felt by his associates in the Co-
lumbia Graphophone Co., many of whom had
been associated with him intimately for a num-
ber of years.
The funeral services were held Monday eve-
ning from the Central Congregational Church,
Brooklyn, N. Y., and were attended by the offi-
cials of the Columbia Graphophone Co. and a'
great many of Mr. Warburton's friends and as-
sociates in the business and social world.
The Victor Talking Machine Co. under date
of November 2 issued the first batch of adver-
tising matter for the use of the dealer in de-
veloping holiday trade, and the material this
year surpasses in every way the previous ef-
forts of the company along this line. One of
the features of the publicity matter for the holi-
days is a handsomely lithographed Christmas
folder for which is provided a special envelope
bearing the device attractively set in holly: "A
Christmas Gift for Every Member of the Fam-
ily—Every Day in the Year." The folder itself
shows the home on Christmas morning with a
tree trimmed and lighted, and the presents of
the family, including a handsome Victrola,
grouped beneath. In the background is shown
Santa Claus leading a procession of noted Vic-
tor artists into the home, and so well is the
work done that even in miniature the faces of
the artists are easily recognizable.
The outside of the folder shows Santa Claus
in his sleigh on his way across snowy wastes,
the sleigh bearing a Victrola and a great group
of Victor artists, to the home in the distance.
The back of the folder bears attractive text mat-
ter to support the pictured appeal.
A special folder of Vicor records for Christ-
mas, holly bordered, has also been provided for
the Victor dealer.
I For the dealer's show window the Victor Co.
Offers three carefully worked out Christmas win-
dow trims, which are pictured on a special
folder and regarding which complete details
are given as to the cost of the various displays
and where the materials of which they are com-
posed may be obtained.
EXPLAIN APPEARANCE OF OLD PRICES
Victor Talking Machine Co. Issues Statement
Regarding Saturday Evening Post Ad
The Victor Talking Machine Co. double page
advertisement-in colors in the Saturday Evening
Post of last week, November 3, quoted the old
prices for the Victrolas XIV, XVI and XVII,
appearing in the advertisement. The company
has called the attention of the trade to the fact
that colored advertisements for the Saturday
Evening Post are printed about eight weeks be-
fore the date of issue, and the advertisement in
question was, therefore, printed some time be-
fore the new prices were announced. The new
prices, however, had been featured before the
public in daily newspaper ads on several occa-
sions before the Post ad appeared.
NEW RECORD BY WERRENRATH
The Victor Talking Machine Co. has just is-
s'iied" a special hanger calling attention to a new
and timely record by Reinald Werrenrath, the
noted baritone, the record bearing on one side
the rendition of "Flag of My Heart," and on the
other side the musical setting of the popular
pbem by Wilbur D. Nesbit, "Your Flag and My
Flag." The hanger bears a reproduction of a
crayon portrait of Mr. Werrenrath drawn by
James Montgomery Flagg, and a letter from Mr.
Nesbit, expressing his appreciation of the fact
that' Mr. Werrenrath has included "Your Flag
and My Flag" in his repertoire.
The American Graphophone Co. has declared
its regular quarterly dividend of 1)4 per cent,
on preferred stock, payable November 15, to
stock of record November 1.
Charles R. Lee, who recently resigned as ter-
ritorial supervisor of Thomas A. Edison, Inc.,
left ()range, N. J., a few days ago to begin
his career with the Phonograph Corp. of Man-
Charles R. Lee
hattan, as sales manager. Mr. Lee has had a
number of years' experience on the road. For
the last two years he has represented the mu-
sical phonograph division of Thomas A. Edison,
Inc., in Atlanta, Richmond, New Orleans and St.
Louis.
Mr. Lee goes to his new job with the good
wishes of his old business associates. He pos-
sesses energy, persistency, tact, and the per-
sonality that counts in commercial life.
NEW EDITION OF VICTOR OPERA BOOK
Latest Issue Contains Additional Opera Stories
and Illustrations and Features Several Operas
Which Have Been Recently Produced
The Victor Talking Machine Co. has just an-
nounced the fourth edition of "The Victrola
Book of the Opera," which is now ready for de-
livery, and which will be ready for shipment for
wholesalers about November IS. Some of the
new features of the latest edition include ten
new opera stories, making 120 in all, and includ-
ing several recent productions, such as "Goyes-
cas," "Prince Igor," "Rosenkavalier," "Made-
leine," etc. Sixty new illustrations have been
added, making a total of over 700. More than
1,200 opera records are described in the volume
which is substantially bound in green cloth with
gold lettering.
"The Victrola Book of the
Opera" has proven most popular for the valu-
able material it contains of interest to music
lovers. As a matter of fact the volume is often
used as a libretto by those attending the opera.
The Scott Talking Machine Co., of 617
Clement street, San Francisco, Cal., has sold its
entire stock of machines, records and supplies
to the Phonograph Shop, located at 109 Stock-
ton street.