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THE MUSIC TRADE REVIEW
52
the different Pathe machines. This surpasses AMBEROLA MONTHLY'S GOOD ADVICE
any of its kind previously distributed by Pathe
and will succeed the well-liked "Sapphire Ball Dealers Advised to Get Behind Jobbers in Na-
Folder."
tional Advertising Campaign in Farm Papers
The World's Musical Instrument
For the Christmas business, a two-color book-
Improves All Records
Send for our Special Proposition
Recent issues of the Edison Amberola Month-
let has been prepared which describes every
HOFFAY TALKING MACHINE CO., Inc.
ly,
issued by Thos. A. Edison, Inc., in the in-
Pathe
model
as
well
as
the
famous
Pathe
"Sap-
:t Went •HHU Street
New York City
phire Ball." The combined efforts of well- terests of their Amberola products, contain much,
known artists and phonograph advertising men matter of distinct value to the dealer in the
PATHE ADVERTISING CAMPAIGN
have been used to make the booklet forceful conduct of his business, serving to stimulate and
Plans Prepared for an Extensive Publicity Cam- enough to fairly make the sale for the dealer. guide him in his selling.
The leading article in the October issue of the
paign for the Pathe Pathephone During the It is artistically made up in a convenient form,
size nine inches by twenty-one inches.
Amberola Monthly, for instance, calls for im-
Coming Season—New Catalog Coming
The new edition of the Pathe machine cat- mediate action in selling, and reads as follows:
Do It Now!
Extensive plans have been prepared by the alog, in full color, has been reduced to pocket
Just the advice you try to convey to your
Pathe Freres Phonograph Co. for a unique and size. This will be ready some time before
attractive advertising campaign for the coming Christmas. The makeup has been changed, and customer is what you should follow. Begin now.
The jobbers have started their nation-wide ad-
fall and winter. Arrangements for national ad- instead of having the illustrations inserted in an
vertising have been made and such magazines envelope inside the back cover, they now are vertising drive in farm papers. Get behind
as Saturday Evening Post, Smart Set, Every- part of the book proper. A well arranged list them.
Do It Now!
body's, and other equally good mediums will be of Pathe Hawaiian selections is included and a
Don't wait until you hear of the fine results
used. Newspaper advertising will also be used, hanger containing a list of Pathe Hawaiian rec-
and the leading papers will run big ads at dif- ords will be used in conjunction with the cat- that some other dealer has had because he linked
ferent times. Some of the best art and copy alog. Dealers are requested to order as much his local advertising to the national campaign.
men in the trade are preparing this advertising advertising material as they possibly can use Link your local publicity campaign to the big
so as to make a formidable showing when the one right now. When you place your adver-
and extraordinary results are anticipated.
tisement with your local newspaper have it in
For each dealer's convenience the Pathe con- campaign is in full swing.
accord with the one that is running in the big
cern has prepared a special advertising "Cut
farm publications of your part of the country
Service" book. It contains a numbered list of
TAKES CHARGE IN PHILADELPHIA
by using the copy that jobbers are furnishing.
the various newspaper and magazine cuts which
Of all things timeliness counts in this cam-
are given to the dealer without charge. The A. J. Heath Succeeds W. L. Eckhardt as Man-
paign. That's why you should jump into the
book is also free. The new Pathe window dis-
ager of Columbia Co. Branch in Quaker City
work with all the pep and go that's in your
play will be one of the best and most appropriate
BALTIMORE, MO., October 15.—A. J. Heath, who make-up, that's why we say
displays ever offered to Pathe dealers. Com-
Do It Now!
plete details of this special display service and for three years has been manager of the Colum-
.its advantages will be mailed to all dealers short- bia Graphophone Co. in this city, has been pro-
If you have anyone to blame for not getting
ly. Extraordinary care has been taken with the moted to succeed W. L. Eckhardt as manager results that one will be you—yourself. It will
different forms of printed material to be ready of the Philadelphia branch of the company. be because you neglected the big opportunity
William S. Parks, of the Boston branch of the to reap the harvest of big Amberola sales by
for distribution soon.
The artistic and pictorial makeup of the Columbia Co., has arrived in Baltimore to suc- linking your advertising with the national ad-
vertising that your jobbers are doing.
monthly record supplement has been improved, ceed Mr. Heath.
During the regime of Mr. Heath in this city
Progressive Amberola dealers will heed our
making an attractive and unique booklet. The
Every business-getter will. Mr.
page size is five inches by seven inches, allow- the Baltimore branch has come to the front with advice.
ing the use of clear-cut illustrations with suf- a sales record that has astonished even the Co- Thoughtful Dealer, think it over and do it now.
ficient data to convince any prospect of the qual- lumbia officials. Baltimore was a poor Colum-
bia town when Mr. Heath took charge, but to- COMBINED PIANO AND GRAPHOPHONE
ity of the Pathephone and Pathe records.
An attractive mailing folder is now being day it is one of the substantial branches of the
Patent Granted on Device Enabling Piano to
completed which will display, in artistic style, company.
Be Used as an Accompaniment to "Talker"
Read Hie Trade Mark carefully,
hear the machine, and you'll agree
that it is truly
WISCONSIN INFANTRY PRESENTED WITH EDISON AMBEROLA
October IS.—The Heppe Cash
Store Co., who conduct a live Edison Amberola
department in conjunction with their regular
housefurnishing business, recently presented a
HARTFORD, WIS.,
Heppe Co.'s store in a body, and were formally
presented with the instruments and records by
C. J. Heppe, manager of the store, who inci-
dentally spoke highly of the patriotism of the
WASHINGTON, D. C, October IS.—A combined
piano and graphophone is the invention of Jacob
J. Froess, Erie, Pa., the object of which is to
so combine a piano and graphophone, that the
piano may be used to accompany vocal selec-
tions or the like on the graphophone, as a mat-
ter of entertainment, and also as a matter of
instruction for those who desire to practice an
accompaniment to the vocal or instrumental
music produced by the mechanism of the talking
machine.
A further object of the invention is to provide
mechanism for winding the graphophone motor
shaft from the central pedal of the piano.
A still further object of the invention is to
arrange mechanism within the piano case for
connecting the forte pedal of the piano with
the graphophone damper, so that the full tones
of the graphophone may be heard when the
forte pedal is depressed by the performer.
A MARITIME TALKING MACHINE
Radiophone Fog Device Was Installed Off
Point Judith October 1
Company D, of Hartford, Wis., With Their Edison Diamond Amberola
new Edison Diamond Amberola and twenty- men. The accompanying photograph shows
five of the latest records to the boys of Com- Company D drawn up before the Heppe Co.'s
pany D, Fifth Wisconsin Infantry, as the sol- store with the new Edison Diamond Amberola
diers were about to leave for camp.
holding a prominent position in the center of
All the members of the company went to the the group of men.
The groans of the famous whistling buoy off
Point Judith, in Block Island Sound, just this
side of Newport, will not be the only noisy
warning to mariners along that coast in the
future. Judith commenced to speak out her dan-
ger beginning October 1, when there was in-
stalled at the lighthouse there a radiophone fog
warning device. The apparatus will be in opera-
tion during fog, mist, rain and falling snow.
The warning consists of the repeating of the
words "Point Judith Light" every five seconds
over a range of eight miles. After every third
repetition the warning, "You are getting closer;
keep off," will be sent out with a limit range of
two miles. Only an ordinary radio receiver will
be required to receive the warning signals.