Music Trade Review

Issue: 1917 Vol. 65 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
REVIEW
HE concerted effort looking to the extension of the trade ac-
T
ceptance to general use among merchants as a means of financ-
ing their commercial transactions, in the place of the open account
system, is receiving closer consideration from bankers and it is
regarded as likely that some measures may be adopted in the early
future calculated to lead up to a decidedly broader employment
of the trade acceptance in business.
Bankers and credit men, who are back of this movement, con-
cede
that but comparatively little progress has been made in popu-
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President, C. L. Bill, 373 Fourth Ave., New York; Vice-President, J. B. Spillane,
larizing
the acceptance plan since the organization of the Federal
373 Fourth Ave., New York; Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
Reserve Bank system. The greatest difficulty is to convince the
retailers of the country how it will be to their special benefit to
J. B. SPILLANE, Editor
J. RAYMOND BILL, A s s o c i a t e Editor
change their customary methods. First and foremost the leading
AUGUST J . TIMPE
.
.
.
.
. Business Manager
commercial organizations of the country should take the initiative
Executive a n d Reportorlal Stall:
by drawing drafts upon their customers when they effect sales
B. BBITTAIN WILSON, CARLETON CHACE, L. M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
instead of selling on open account and permitting their clients to
WM. BRAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE:
CHICAGO OFFICE:
draw upon them, accepting such drafts in the case of purchases
JOHN H. WILSON, 324 Washington St. E. P. VAN HAKLINGEN, Republic Building.
Telephone, Main 6950.
209 So. State St. Telephone, Wabash 5774.
effected.
H. SCOTT KINGWILL, Assistant Manager.
If leading business houses in each industry would act it would
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
give a tremendous impetus to the use of the trade acceptance. That
LOCATED IN T H E LEADING CITIES THROUGHOUT AMERICA.
acceptances are of decided help to retailers of goods, their bankers
Published Every Saturday at 373 Fourth Avenue, New York
and credit men is self-evident. If it were as easy to convince the
Entered at the New York Post Office as Second Class Matter.
buyer the task of bringing about the general use of acceptances
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
would be an easy one.
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $4.50 per inch, single column, per insertion. On quarterly or
At a recent gathering of banking and credit men in this city
yearly contracts a special discount is allowed. Advertising pages, $130.
REMITTANCES, in other than currency forms, should be made payable to Edward
it
was
decided to inaugurate an active campaign to educate the
Lyman Bill, Inc.
buyer
or
retailer to the substitution of acceptance for the open
Pionn anil
Departments conducted by an expert wherein all ques-
account, and this appeal is directed not only to the self-interest of
-rlallU dllU
of a technical nature relating to the tuning,
t ; ons
npnartmpntG
regulating and repairing of pianos and player-pianos
the buyer, but to his patriotism, for it is pointed out that not only
I F c p d l I l l i e i l l S . a r e dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concern-
would the trade acceptance make his business resources more liquid,
inn which will be cheerfully given upon request.
but it would help support the increasing financial and credit needs
Exposition Honors Won by The Review
of the Government.
Grand Prix
Paris Exposition, 1900 Silver Medal. .Charleston Exposjtjon, 1902
Diploma.. .Pan-American Exposition, 1901 Gold Medal
S t Louis Exposition, 1904
The trade acceptance plan is making slow growth in the music
Gold Medal. .Lewis-Clark Exposition, 1905
trade industry, owing to the prevalence of long-time paper. Any
LONG DISTANCE TELEPHONES—NUMBERS 6982—598S MADISON BQ.
Connecting all Departments
system, however, that will tend to liquidize capital and make shorter
Cable address: "Elbill, New York."
time paper more popular will be welcomed in this industry. The
NEW YORK, OCTOBER 20, 1917
trade acceptance plan has done much to advance business stability
in Germany and England, and it is generally believed that once -the
trade acceptance plan is put into universal use in the United States
EDITORIAL =
it will become exceedingly popular. It will do as much to help
business as the Federal Reserve Bank has helped to liquidize our
monetary resources. This is a move which, from the start, has had
ENERAL business throughout the United States continues
active, although there has been a slowing up this week in the the support of The Review, which has published numerous articles
and editorials suggesting its adoption.
music trade field, which is due, doubtless, to the concentration of
all branches of business on the success of the Liberty Loan, which
for the time being is the foremost matter of importance before the
HE endorsement by the executive committee of the New York
nation.
Piano Manufacturers' Association, recently, of the plan to hold
The New War Revenue measure, as far as its effect on busi-
business meetings of the Associations at the 1918 Convention in
ness is concerned, has also been a disturbing factor, inasmuch as
the same building with the National Music Show, i.e., the Grand
business men are figuring out this greatly involved piece of legisla-
Central Palace, New York, appears to be a step in the right direc-
tion, to the end that they may ascertain how far it affects their
tion, and should certainly make for a larger attendance at the meet-
earnings. One thing is evident, that whether a business is small or
ing, as well as a more direct interest in the exhibit.
large, this new law will compel the owner to keep track of his
Past experience has shown that where the exhibit hall is at
accounts-—to install a cost system. Thus the War Revenue Law may
some distance from the convention hall, the association members are
be a blessing in disguise, for a great many business men have been
frequently inclined to stray from the meeting, and neglect the work-
indifferent to the installation of a proper cost system which, under
that supposedly brought them to the convention city. With both
the new law, becomes imperative if they are to know where they the show and the meetings in the same building, and the show
stand.
closed during the business sessions, the delegates should have no
Speaking of the general business situation, Dun's Review, in excuse for wandering off and neglecting association affairs. The
results of the experiment will at least be interesting.
its latest issue, says: "Not only has the betterment which recently
developed in business been sustained, but it has become more de-
cisive. In some leading departments results already exceed antici-
USINESS men in all communities have organized to assist in
pations. Nor does the gain alone appear in volume of transactions,
the flotation of the second Liberty Bond issue, so as to
for sellers' views about prices have experienced sudden revision and
enable the Government to secure the funds with which to success-
in some quarters where concessions were lately a feature sharp re-
fully prosecute the war. The aim, of course, is to make this bond
coveries are now witnessed. The most potent and gratifying factor
issue as popular as possible, and in this connection President Wil-
in the situation is the general spirit of conservatism which curbs
son has issued a proclamation setting aside Wednesday, October
speculative tendencies in trade and industry and operates to keep
24, as a special day whereby the people of the Nation may join
commitments within the limits of safety."
hand in hand in rendering practical and concerted service to the
It is the general opinion of the trade that as soon as the cam- Government to the end that the issue is fully subscribed.
paign for the Liberty Loan is ended, and the customary financial
The Liberty Loan Committee organized in the piano trade is
readjustment effected, business will resume its healthy, upward
already doing effective work, and it now looks as if this industry
trend, with the result that we will have an active winter business.
will be well represented among the purchasers of the second Liberty
All conditions fundamentally are sound, and there is no reason why
Loan. Speaking of the Loan, the editor the entire industry should not be optimistic.
says : "For the people of the United States this month of October fe-
G
T
B
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
RETAIL PRICES MUST BE INCREASED
(Continued from page 3)
luxuries, and a large proportion of the public is getting- more money with which to pay the increased prices.
Why, therefore, should the retail piano man hesitate and suffer?
The argument will probably be advanced that increased prices will reduce the number of sales, and this cry
will most frequently come from those who deal in medium-priced or low-priced pianos. Yet it is a known fact
that even in normal times the makers of high-priced instruments generally have about all the business they can
take care of. The proportion of those who may be kept from buying through an increase in prices will be more
than offset by the proportion of those who graduate into the class of piano prospects through the high wages
that go with wartime prosperity. It is acknowledged that the war activity has brought with it a new class of
piano purchasers, a class made up of those who, in ordinary times could never hope to. have enough money to
purchase an instrument.
If there was ever a time to find a legitimate reason for increasing piano, player-piano and music roll prices,
that time is now. Neglect of the opportunity may cause serious embarrassment in the near future.
one of the most momentous in the century and a half of their coun-
try's independent existence, for it brings to them such an oppor-
tunity as they never had before to declare to the world their devo-
tion and love for the form of government for which their fathers
fought and died and which men are again called upon to defend
to the death lest democracy be placed in imminent danger.
"The sum of $3,000,000,000 is asked of the 100,000,000 people
who live in our happy land in order that our Government may take
that magnificent part of which it is capable in defending the theory
of 'government by the people' against an autocratic government
which would make all peoples everywhere eventually subject to its
will. Three billion dollars! A sum scarcely one-eightieth part of
the vast wealth which under this free Government our people have
been able in a brief span of years to save and accumulate."
ESPITE the many delays and inconveniences which manu-
facturers have suffered in making shipments to our neigh-
bers in the South, the value of our trade with Latin-America
during the past year has assumed tremendously impressive fig-
ures. Pianos, players and talking machines are included in this
increase, we are pleased to say, and they would have figured to
a larger degree were it possible to make shipments easily.
For the past few months particularly, it has been almost
impossible to make shipments of musical instruments to South
America without a delay of from three to four months—a con-
dition which is not by any means pleasing to those merchants
who have placed the orders. The call for ships to meet Euro-
pean war demands has not only caused a veritable famine irr
ships making Southern trips, but the freight rates have assumed
figures that are almost prohibitive.
D
Meanwhile, shipments from this country to South America
in the fiscal year 1917 had a total value of $259,559,458 against
only $99,423,957 in 1915, or more than two and a half times
greater. Exports to Argentina, Brazil and Colombia were more
than doubled; to Peru more than tripled; to Uruguay nearly
tripled, and to Chile nearly quadrupled.
Of course, it is not to be forgotten that enhanced values have
something to do with the larger figures, nevertheless the oppor-
tunity of the country is obvious. As to imports, 1917 figures
likewise more than doubled those of 1915, the total being $542,-
212,820 against $261,489,563 in 1915. The greatest increase was
from Chile, the gain being more than four times. For the
first time Argentina heads the list of South American countries
in exports to the United States, with a total of $152,612,411
against $73,776,258 in 1915 and against Brazil's total of $151,-
638,245.
This is certainly a most satisfactory showing and empha-
sizes the opportunity which this country has before it of develop-
ing an even larger trade with Latin-American nations.
The chief thing, however, is to hold this trade, not only
during the period of the war, but to hold it permanently there-
after. We must solidify our relations with South American coun-
tries, so that our business transactions are congenial and our
products offered in styles and finishes satisfactory to the market.
With the improved banking facilities which now exist, there
is no reason why the United States should not obtain and hold
a greater portion of the trade which hitherto has gone to Euro-
pean countries. We can have it if our manufacturers plan and
act wisely, and in this connection they should receive support
from the Government in the development of their operations.
PEASE PIANOS
1844
1917
Leaders for Seventy-five Years
The Fenimore Cooper Piano
Made by the Pease Piano Co.
for the Famous American
Novelist
Were recognized leaders three-
quarters of a century ago and
retain the same prominent
place today
Your territory may be open
PEASE
PIANO
Leggett Avenue and Barry Street
Write for booklet
Pease Grand, Style B
COMPANY
BRONX, NEW YORK

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