Music Trade Review

Issue: 1917 Vol. 65 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE
DURRO
MUSIC TRADE REVIEW
NEW SMALL GOODS CATALOG
TOURTE VIOLIN BOWS
C. Bruno & Son, Inc., Issue Booklet Describing
Their Extensive Line
The Violin Bow as Now Made Has Been in
Use Since Tourte Improved the Old Style
Bows in 1775—Bows Were Semi-Circular
AND
C. Bruno & Son, Inc., 354 Fourth avenue, New
York, musical merchants, importers and whole-
salers, have issued a catalog supplement which
is a timely and valuable publication for the
Largest Wholesale
musical merchandise dealers throughout the
Musical Merchandise
country. This supplement which is designated
House in America
as catalog supplement "C" contains illustrations
and descriptions of practically all kinds of musi-
Buegeleisen & Jacob son
cal merchandise and the contents of this publica-
113 University Place
NEW YORK
tion are decidely interesting in view of the tre-
mendous shortage of musical instruments.
Since the outbreak of the war C. Bruno &
SMALL GOODSJN DEMAND
Retail Music Dealers Find That Small Goods Son, Inc., have left nothing undone to co-operate
Departments Are Producing Real Profits— with their dealers, and have spared no time or
expense to secure merchandise that can be of-
Some of the Factors in the Case
fered their trade. As a result of their efforts,
dealers handling the different lines merchan-
There is a noticeable tendency on the part of
retail dealers at the present time to pay more dised by C. Bruno & Son, Inc., have been able
attention to their small goods departments. to offer their clients musical merchandise that
Many dealers who hitherto have never handled has brought them repeat orders.
small goods are opening departments for the
Among the musical instruments featured in
sale of various stringed and fretted instruments, this new supplement are band instruments, vio-
and are finding that their activities in this line lins, violin strings and accessories, guitars, man-
are producing very satisfactory results. The dolins, ukuleles, banjos, banjo mandolins, har-
Hawaiian craze, which has continued to hold its monicas and in fact every type of musical in-
attraction much longer than was at first antici- strument that is in demand at the present time.
pated, is responsible for the enormous trade in
ukuleles and Hawaiian steel guitars which has
NEW AUTOMATIC PLAYING DEVICE
been done during the past two years. Not only
have the Hawaiian manufacturers of these in- Patent Issued on Apparatus for Mechanically
struments been working overtime in order to
Operating Stringed Instruments
supply the demand made upon them, but many
WASHINGTON, D. C, October 1.—Benjamin
American manufacturers of stringed instruments
have turned their attention to the ukulele, with h. Cartmell, Dayton, O., was last week granted
the result that every town and hamlet in the Patent No. 1,238,884 for an automatic playing
country is familiar with the soft strum of the device for stringed instruments and more par-
"uke," and the plaintive strains of the steel ticularly for an automatic playing apparatus ap-
plicable to stringed instruments without neces-
guitar as well.
sitating any changes in the construction of the
The dancing fad which has been in evidence
instrument
or involving any mutilation thereof.
for the past three or four years is still going
The
object
of the invention is to simplify the
strong, and the introduction of jazz music for
the livelier dances has given rise to a demand for structure as well as the means and mode of
banjos and drums that has proved most profit- operation of such apparatus whereby it will not
able to manufacturers and dealers alike. The only be cheapened in construction, but will be
military activities at present engaging the at- more efficient in use, positive in action, and un-
tention of every citizen of the country have also likely to get out of repair.
A further object of the invention is to pro-
had their effect on the small goods industry,
as recruits without number have taken with vide improved "form, of string stopping devices
them into camp some sort of a portable musical and control means therefor and improved means
instrument, with which to entertain themselves for operating the plectrums or picking devices.
during the comparatively little spare time they
find on their hands.
"Exclusively
The fall season always sees an increased
Wholesale "
interest in glee clubs and other local musical
organizations, and banjos, mandolins, violins,
PEARL MUSICAL STRING CO.
guitars, flutes and drums are in demand for the
Commercial Bldg., 8th and Chestnut Street., PHILADELPHIA, PA.
numerous small orchestras to be found almost
everywhere.
All of these factors have con-
tributed to create new markets for musical in-
OLIVER DITSON CO.
struments of all kinds, and the retail piano dealer
BOSTON, MASS.
who inaugurates a small goods department, or
who gives more attention to such a department,
if he already has one, is bound to find it a
Manufacturers
Importers and Jobbers ol
source of profit during the coming season.
STEWART
Black Diamond
Strings
THE WORLD'S BEST
To many it may be news that up to 1775 all
violin bows were bows in the truest sense—
were bowed or semi-circular in form.
About the year 1775 Tourte invented and per-
fected the "long bow"—as it was then called.
And though it wasn't a "bow" in the sense of
being radically bowed, the name still clings.
Tourte's bow, compared with all its forerun-
ners, exhibits no little* ingenuity and originality.
To begin with, he reversed the bow. That is
to say, he bent the ends of the stick backward
instead of forward, and brought the center of
the stick nearer to the hair than were the ends.
Previous bows were designed on the plan of
having the center of the stick furthest from the
hair. Tourte's father and elder brother, Xavier,
were both bow makers of the old school, so
there was no lack of material for the more
youthful Francois Tourte to experiment upon.
The great length of Tourte's bow—nearly
thirty inches—was, in itself, a revolutionary fea-
ture. This great length made violin technique
much more elaborate and much more certain.
The subtle effects of bouncing bow and every
other technical feat which depends upon the
flexibility and surety of the bow all came into
vogue with Tourte's long bow.
PATENTS MANDOLIN PICK
WASHINGTON, D. C, October 1.—Francis Tay-
lor Griffin, Ulm, Mont, is the patentee of a
mandolin bow, or pick, Patent No. 1,241,370 for
which was recently granted him.
This invention relates to a device combining
in effect the properties of a violin bow and a
mandolin pick. An object of the invention is
to provide a device which will produce a softer
tone on the mandolin than that obtained by
an ordinary pick, which is easy to manipulate,
and will afford a wider range of movement.
L. R. SINCLAIR JOINS ARMY BAND
Leroy R. Sinclair, son of the manager of the
White Musical Instrument Co., of Cleveland, O.,
has joined the Marine Corps Band now being
organized in Cleveland.
RUNO
THE OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
Exclusively Wholesale
C.BRUNO ^SONJNC.
35I-53FOURTH AVE. NEWYORK CITY
MUSICAL
MERCHANDISE
Victor Distributors
Attractive Specialties
Modern Service
ESTABLISHED 1834
WEYMMN
National Musical String Co.
Superior Quality MUSICAL INSTRUMENTS
Nev/ Brunswick, N. J.
1108 Chestnut Street, Philadelphia, Pa.
Victor Distributors
Established orer half a century
MUSICAL
Merchandise
Cincinnati
Chicago
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
51
THE MUSIC TRADE REVIEW
CONDUCTED BY B. B. WILSON
JUST YOU" HAS PASSED THE HALF MILLION MARK
. "Just You," the big ballad hit from the A. J.
Stasny Music Co.'s catalog, has sold over 500,000
copies, according to the latest reports. The
You" have been sold in the space of three weeks.
"Just You" continues to be popular and before
many months elapse its sale should pass the
PUBLISHERS GIVE AWAY MONEY
Leo Feist, Inc., Send a Nickel to Each of Sev-
eral Thousand Dealers in Order That They
May Purchase a Saturday Evening Post and
See the Feist Page Ad Therein
Leo Feist, Inc., set a new mark in advertis-
ing originality last week when they sent to
several thousand dealers on their list a bright
new nickel with the request that the recipient
buy a Saturday Evening Post of the current
week and observe the Feist full-page ad. The
letters were mailed so that they reached the
dealers on Thursday, September 27, when the
Post for the week was first offered on the news-
stands. The letter said in part:
"Here's a nickel—an honest-to-goodness-
L'ncle-Samtny's-nickel—which will buy a copy of
this week's Saturday Evening Post, on sale the
day this letter reaches you, September 27, at
any newsstand.
"We are anxious for you to see this par-
ticular issue of the Post, and especially anxious
to have you turn to page No. 87, where you will
Display of "Just You" in S. S. Kresge Store, Chicago, 111.
see our $5,000 advertisement on 'The Four Big
number is still going big and should continue mark of any hit the Stasny catalog has ever pro- Song Hits,' the most daring, costly, and at the
duced. Among other features of the number is same time the most logical advertising campaign
to do so for some time to come, it being a ballad
the fine quality of the pebbled paper used, its the music business has ever seen."
of exceptional merit. Herewith is reproduced
a photograph of the S. S. Kresge Store No. 8, artistic title page in a number of colors, and
This is believed to be the first case on record
in Chicago, where over 8,500 copies of "Just the fine effect obtained in displaying the song. where a music publisher has so far forgotten
himself as to give away real money. Leo Feist,
STASNY SONG STRONG IN THE SOUTH "THE FOX TRAIL" FOR SEPTEMBER Inc., are members of the Music Publishers' Pro-
The high-class song from the A. J. Stasny Full of General Matter of Interest and Fea- tective Association, which forbids the payment
of singers. Now the question is, does the pay-
tures Some New Publications
catalog, "I'm Mighty Lonesome for Some-
ment of dealers also come under the ban?
body," is having a good sale, according to the
The September issue of "The Fox Trail," the
statements of several sheet music dealers. Espe-
house organ of the Sam Fox Publishing Co.,
cially is this true as regards the South, where
Cleveland, O., contains, among other features, a
HIT of the ANNA HELD
it has been featured. The number is from the
short account of the visit of Sam Fox and R.
Show
pen of Bernie Grossman and Leon De Costa.
O. Weiss, publicity manager of the company,
"Long Boy," the Middle West song sensation, to the trade in the Far West, a short sketch
has been purchased by Shapiro, Bernstein & Co. about Johnny Zamecnik, one of the Fox Co.'s
after lively bidding by several prominent pub- star writers, some facts about Earl Fuller's
lishers. The number has hitherto been distributed Novelty Orchestra, and some details about the
by the Carlin Music Co., of Indianapolis, Ind. new Fox publications.
An insert calls attention to the fact that Sibyl
Sanderson Fagan, "the artist whistler," is fea-
turing "Simplicity" with great success in her
concert work, and has also recorded the num-
ber of the whistling solo for the Columbia
Graphophone Co.
FOLLOW ME
PARLEZ YOUS FRANCA1S"
SEVERAL JEROME HITS
" I ' M A REAL, KIND MAMA,
LOOKIN' FORALOVIN' M A N "
"GIDDY GIDDAP! GO ON! GO ON!"
WE'RE ON OUR WAY TO WAR
" I AIN'T GOT NOBODY MUCH"
AND NOBODY CARES FOR ME
"GHOST OF THE SAXOPHONE"
"SWEET COOKIE MINE"
"WHEN SHADOWS FALL"
"LET'S GO BACK TO DREAMY
LOTUS LAND"
"PARADISE BLUES"
O PRETTY PAPA! PRETTY PAPA 1
"MY FOX TROT GIRL"
"DOWN THE SUNSET TRAIL TO
AVALON"
While the Wm. Jerome Publishing Co. is
featuring Gco. M. Cohan's "Over There," the
fact that they have several other numbers that
are going big is sometimes overlooked. "If I
Catch the Guy Who Wrote Poor Butterfly" is
having a very good sale, as is "Sometime," which
Raymond Hitchcock featured in "Betty." Among
other numbers having good success are Geo.
M. Cohan's "There's Only One Little Girl" and
"Cotton Pickin' Time in Alabam'."
KARCZAG TO PUBLISH."STAR GAZER"
Franz Lehar's latest operetta, "The Star
Gazer," is now in rehearsal and it is expected to
be produced before the close of this month.
The cast is a very excellent one, John Charles
Thomas and Beth Lydy, stars of Lehar's "Alone
at Last," carrying the leading parts. The Karc-
zag Publishing Co., Inc., publish the score.
I'LL TRAVEL ON TO YOU
MAY SUE TOJPROTECT SONG
"DARLIN"'
"STEPPIN'ON THE PUPPY'S TAIL"
"MOONLIGHT BLUES WALTZ"
"VALSE MARGUERITE"
It is understood that Chappell & Co. will
shortly take action against a Boston popular
publisher to uphold their rights for the title
"Keep the Home Fires Burning." It seems that
the publisher in question has used a title of
striking similarity as well as closely following
the lyrics of the Chappell song.
ORDER TODAY
7c. Per Copy
A. J. STASNY MUSIC CO.
56 WEST 45th STREET, NEW YORK

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