Music Trade Review

Issue: 1917 Vol. 65 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MEMBERS OF VICTOR SALES STAFF IN MILITARY SERVICE
Seven of the Company's General Representatives Among Those Preparing to Fight for Democracy
—They Are to Be Found in Army, Navy and Ambulance Corps
CAMDEN, N. J., October 1.—The patriotism that
actuates the members of the sales staff of the
V i c t o r Talking Ma-
chine Co. is evidenced
by the fact that to date
no less than seven
members of the staff
have entered or are
about to enter the mili-
tary service of the
Government.
One of the latest of
the sales staff to enter
the service is Geo. A.
Lyons, who has been
Wm. G. Garlan
doing important work
in the office, as well as taking care of
special matters arising from time to time
in various territories.
Mr. Lyons made
several attempts to enlist in various branches
of Government service, but was rejected owing
to the fact that he did not measure up to the
W. G. Gaston, Jr.
Leonard L. John
height regulation standard of sixty-four inches.
He was, however, accepted in the draft and
ordered to one of the camps for training.
Leonard L. John, Nebraska representative, is
also to become a member of the National Army.
Mr. John left his territory early in July and,
being a Princeton man, made application for
appointment to the Second Officers' Training
Camp. He was rejected, however, owing to de-
fective vision, but in the same mail with his
rejection notice was a notification of his accept-
ance in the new National Army.
G. Harlan Miller, Victor representative in
Wisconsin, was fortunate enough to obtain an
appointment to the Second Officers' Training
Camp and left for Fort Oglethorpe, Ga., on
August 22. Mr. Miller is a Harvard graduate
and has proved most successful in his work for
the Victor Co. He possesses the qualities that
should make him a most successful army officer.
Wm. G. Garlan, the Victor California repre-
sentative, is now a member of Troop D, First
New York
Cavalry,
which is now in Fed-
eral service. The latest
information
received
from Mr. Garlan on
August 15 was to the
effect that he antici-
p a t e d l e a v i n g for
France very shortly.
He carries with him
the best wishes of his
friends and business
associates.
Wm. G. Gaston, Jr.,
New York City repre-
sentative, enlisted and
was accepted in the
United States Coast
R e s e r v e , a service
known
in
everyday
parlance as the "mos-
q u i t o or submarine
chaser fleet." That Mr.
W. G. Gaston, Jr.,
Gaston has shown apti-
in Uniform
tude in his new role as seaman is indicated by
the fact that he has already advanced to the
rank of boatswain during the short time he has
been in the service.
Milton W. H. Holden resigned from the Vic-
tor service on May IS and left for France on
June 2 as a member of the American Ambulance
Milton W. H. Holden
G. Harlan Miller
Corps. Very shortly after reaching the other
s jd e he became interested in the aerial service
a n d entered the Lafayette Flying Squadron. Mr.
Holden has not yet seen active service, but hopes
to be given the opportunity very shortly. While
in the Victor service he covered the territory
embracing Pennsylvania and Eastern Ohio. He
is a graduate of the University of Pennsylvania.
Myron C. Schoenly, who represents the Victor
Co. in Boston and environs, enlisted in the Engi-
neering Corps in that city some time ago and is
now believed to be in France.
At the present time there is a likelihood that
several other members of the Victor sales staff
will enter the fight for democracy in various
capacities, and the other departments of the
company are also well represented in Uncle
Sam's service.
NEW COLUMBIA REPRESENTATIVES
Several Experienced Men Added to Sales Staff
by Manager Friedl, of the New York Branch,
to Work With Dealers in This Territory
Lambert Friedl, manager of the New York
branch of the Columbia Graphophone Co., an-
nounced recently the addition to his sales staff
of a number of experienced men who will
work in close co-operation with the company's
dealers in this territory, and enhance the effi-
ciency of the company's service along prac-
tical lines.
J. L. Matthews, well-known in local talking
machine circles, will cover New Jersey terri-
tory, succeeding J. A. Johnson, who resigned
to enlist in the United States Navy.
W. I. Brunner, connected with the Columbia
Co. for the past fourteen years, and one of the
real "veterans" of the local Columbia business,
has been appointed a member of the local sales
staff to cover the northern part of the State.
John I. Biro has joined the Columbia whole-
sale staff as an expert on foreign records, and
will render service to Columbia dealers and
the other members of the sales force in this
important division of the business.
The other members of the Columbia sales
staff, all of whom are thoroughly experienced
talking machine men and esteemed by the deal-
ers in their respective territories for their sincere
efforts to co-operate with and assist them in
the solution of their problems, are the follow-
ing: O. P. Graffen, C. M. Dalley, L. C. Ziegler,
J. L. Williams and R. R. Wilson.
Mr. Friedl was the host at a dinner given
the members of his sales force recently as a
"get-together" affair.
George W. Hopkins,
general sales manager of the Columbia Co.,
was the guest of honor at this dinner, and de-
livered one of the effective sales talks which
have made him one of the most sought-after
speakers in the country. He spoke at length
on general conditions, and more particularly
of conditions in New York territory. Other in-
vited guests were Frank K. Pennington, assist-
ant general sales manager; J. C. Button, local
Dictaphone manager, and George A. Baker, as-
sistant manager of the local branch.
49
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave.
NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE
DURRO
MUSIC TRADE REVIEW
NEW SMALL GOODS CATALOG
TOURTE VIOLIN BOWS
C. Bruno & Son, Inc., Issue Booklet Describing
Their Extensive Line
The Violin Bow as Now Made Has Been in
Use Since Tourte Improved the Old Style
Bows in 1775—Bows Were Semi-Circular
AND
C. Bruno & Son, Inc., 354 Fourth avenue, New
York, musical merchants, importers and whole-
salers, have issued a catalog supplement which
is a timely and valuable publication for the
Largest Wholesale
musical merchandise dealers throughout the
Musical Merchandise
country. This supplement which is designated
House in America
as catalog supplement "C" contains illustrations
and descriptions of practically all kinds of musi-
Buegeleisen & Jacob son
cal merchandise and the contents of this publica-
113 University Place
NEW YORK
tion are decidely interesting in view of the tre-
mendous shortage of musical instruments.
Since the outbreak of the war C. Bruno &
SMALL GOODSJN DEMAND
Retail Music Dealers Find That Small Goods Son, Inc., have left nothing undone to co-operate
Departments Are Producing Real Profits— with their dealers, and have spared no time or
expense to secure merchandise that can be of-
Some of the Factors in the Case
fered their trade. As a result of their efforts,
dealers handling the different lines merchan-
There is a noticeable tendency on the part of
retail dealers at the present time to pay more dised by C. Bruno & Son, Inc., have been able
attention to their small goods departments. to offer their clients musical merchandise that
Many dealers who hitherto have never handled has brought them repeat orders.
small goods are opening departments for the
Among the musical instruments featured in
sale of various stringed and fretted instruments, this new supplement are band instruments, vio-
and are finding that their activities in this line lins, violin strings and accessories, guitars, man-
are producing very satisfactory results. The dolins, ukuleles, banjos, banjo mandolins, har-
Hawaiian craze, which has continued to hold its monicas and in fact every type of musical in-
attraction much longer than was at first antici- strument that is in demand at the present time.
pated, is responsible for the enormous trade in
ukuleles and Hawaiian steel guitars which has
NEW AUTOMATIC PLAYING DEVICE
been done during the past two years. Not only
have the Hawaiian manufacturers of these in- Patent Issued on Apparatus for Mechanically
struments been working overtime in order to
Operating Stringed Instruments
supply the demand made upon them, but many
WASHINGTON, D. C, October 1.—Benjamin
American manufacturers of stringed instruments
have turned their attention to the ukulele, with h. Cartmell, Dayton, O., was last week granted
the result that every town and hamlet in the Patent No. 1,238,884 for an automatic playing
country is familiar with the soft strum of the device for stringed instruments and more par-
"uke," and the plaintive strains of the steel ticularly for an automatic playing apparatus ap-
plicable to stringed instruments without neces-
guitar as well.
sitating any changes in the construction of the
The dancing fad which has been in evidence
instrument
or involving any mutilation thereof.
for the past three or four years is still going
The
object
of the invention is to simplify the
strong, and the introduction of jazz music for
the livelier dances has given rise to a demand for structure as well as the means and mode of
banjos and drums that has proved most profit- operation of such apparatus whereby it will not
able to manufacturers and dealers alike. The only be cheapened in construction, but will be
military activities at present engaging the at- more efficient in use, positive in action, and un-
tention of every citizen of the country have also likely to get out of repair.
A further object of the invention is to pro-
had their effect on the small goods industry,
as recruits without number have taken with vide improved "form, of string stopping devices
them into camp some sort of a portable musical and control means therefor and improved means
instrument, with which to entertain themselves for operating the plectrums or picking devices.
during the comparatively little spare time they
find on their hands.
"Exclusively
The fall season always sees an increased
Wholesale "
interest in glee clubs and other local musical
organizations, and banjos, mandolins, violins,
PEARL MUSICAL STRING CO.
guitars, flutes and drums are in demand for the
Commercial Bldg., 8th and Chestnut Street., PHILADELPHIA, PA.
numerous small orchestras to be found almost
everywhere.
All of these factors have con-
tributed to create new markets for musical in-
OLIVER DITSON CO.
struments of all kinds, and the retail piano dealer
BOSTON, MASS.
who inaugurates a small goods department, or
who gives more attention to such a department,
if he already has one, is bound to find it a
Manufacturers
Importers and Jobbers ol
source of profit during the coming season.
STEWART
Black Diamond
Strings
THE WORLD'S BEST
To many it may be news that up to 1775 all
violin bows were bows in the truest sense—
were bowed or semi-circular in form.
About the year 1775 Tourte invented and per-
fected the "long bow"—as it was then called.
And though it wasn't a "bow" in the sense of
being radically bowed, the name still clings.
Tourte's bow, compared with all its forerun-
ners, exhibits no little* ingenuity and originality.
To begin with, he reversed the bow. That is
to say, he bent the ends of the stick backward
instead of forward, and brought the center of
the stick nearer to the hair than were the ends.
Previous bows were designed on the plan of
having the center of the stick furthest from the
hair. Tourte's father and elder brother, Xavier,
were both bow makers of the old school, so
there was no lack of material for the more
youthful Francois Tourte to experiment upon.
The great length of Tourte's bow—nearly
thirty inches—was, in itself, a revolutionary fea-
ture. This great length made violin technique
much more elaborate and much more certain.
The subtle effects of bouncing bow and every
other technical feat which depends upon the
flexibility and surety of the bow all came into
vogue with Tourte's long bow.
PATENTS MANDOLIN PICK
WASHINGTON, D. C, October 1.—Francis Tay-
lor Griffin, Ulm, Mont, is the patentee of a
mandolin bow, or pick, Patent No. 1,241,370 for
which was recently granted him.
This invention relates to a device combining
in effect the properties of a violin bow and a
mandolin pick. An object of the invention is
to provide a device which will produce a softer
tone on the mandolin than that obtained by
an ordinary pick, which is easy to manipulate,
and will afford a wider range of movement.
L. R. SINCLAIR JOINS ARMY BAND
Leroy R. Sinclair, son of the manager of the
White Musical Instrument Co., of Cleveland, O.,
has joined the Marine Corps Band now being
organized in Cleveland.
RUNO
THE OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
Exclusively Wholesale
C.BRUNO ^SONJNC.
35I-53FOURTH AVE. NEWYORK CITY
MUSICAL
MERCHANDISE
Victor Distributors
Attractive Specialties
Modern Service
ESTABLISHED 1834
WEYMMN
National Musical String Co.
Superior Quality MUSICAL INSTRUMENTS
Nev/ Brunswick, N. J.
1108 Chestnut Street, Philadelphia, Pa.
Victor Distributors
Established orer half a century
MUSICAL
Merchandise
Cincinnati
Chicago

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