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THE MUSIC TRADE REVIEW
CATALOG OF PERIOD V1CTROLAS
WM. MAXWELL'S NEW BOOK ISSUED
COLUMBIA NEWS GLEANINGS
Volume Just Issued by Victor Co. Illustrates
and Describes Forty-six Distinct Models Rep-
resentative of Twelve Leading Periods
"If I Were Twenty-one," by Vice-President of
ihos. A. Edison, Inc., Full of Valuable Ma-
terial for the Benefit of the Business Man
Geo. W. Hopkins on Trip—Attractive Columbia
Advertising—To Talk on Tone
One of the most interesting pieces of litera-
ture that has come from the Victor Talking Ma-
chine Co. in a long time past is the elaborate
booklet just issued and which is devoted exclu-
sively to the presentation of new Victrolas in
period styles. This new line includes forty-six
distinct models covering twelve of the most
artistic and popular periods.
The new catalog has been prepared with the
usual Victor Co. thoroughness, and each ma-
chine model is shown in harmonizing surround-
ings through the medium of wash drawings. In
connection with the models of each period there
are offered some brief but accurate com-
ments upon the style itself and its dominating
features.
The period styles chosen for the designs of
the new period Victrolas include William and
Mary, Sheraton, Gothic, Louis XVI, Jacobean,
Hepplewhite, Empire, A d a m , Chippendale,
Queen Anne and Louis XV. The chief char-
acteristics of each style have been carefully fol-
lowed in the case designs with effects thor-
oughly artistic and charming.
For a number of months past the trade has
been deeply interested in a report that Vic-
trolas in period styles were on the way, but the
extent to which the Victor Co. has gone into
this n'ew line has proven a distinct surprise to
all except the comparatively few who were let
into the secret in advance. The prices for the
period styles range from $300 to $750 with a
majority of the styles priced around the $500
figure.
Owing to the elaborate character of the ma-
chine, it is not expected that dealers will carry
a full range of period styles, depending upon a
few samples and the catalog to bring the new
models to the attention of the public.
The new book by William "Maxwell, vice-
president of Thos. A. Edison, Inc., entitled "If
i Were Twenty-one," has just been issued by
Lippincott's, and contains many inspirational
business stories and helpful tips to young and
old who are playing the game. The fact that
Mr. Maxwell is a successful business executive
is reflected in the book, and he has had prac-
tical experience in developing and directing
sales departments that make his advice of much
value.
The object of the book is well set forth by
the foreword which reads as follows:
"Our straight-backed young men in khaki
have given a new significance to the words 'If
1 Were Twenty-one.'
"Many of you, who are ineligible to military
service and accordingly must stay at home, will
have new responsibilities and new problems.
Some of you, who are now privates in the ranks
of business, will have the opportunity to be-
come officers in the great American industrial
army which is to do its part in winning the
great war. If somewhere in this chronicle of
my own observations there is something that
will help you win your shoulder straps in busi-
ness, I shall be very much gratified.
"War is a grim business in which clean living,
straight thinking and earnest doing count for
more than in any other form of human en-
deavor. This book is not a sermon. I do not
believe over much in sermons. But I shall be
very happy if somewhere in the following pages
there prove to be a few helpful thoughts that
our boys of twenty-one to thirty-one can app'ly
to the business of being a soldier. And may I
offer to every soldier reader a word of advice?
Don't think of your enlistment as a slice of
time cut out of your career. Think of it rather
as a post-graduate course in character building.
When you come back from the war your old
job may not be waiting for you; but what of
that? The loss of your job may prove the very
best thing that could have happened to you.
Tf you have been a square peg in a round hole,
be thankful for the chance to take a fresh start
in life, and be determined to start right. If
this book helps you, it will not have been writ-
ten in vain."
BECOME DELPHEON DISTRIBUTORS
The Delpheon Sales Co. to Cover New York
Territory for the Products of Delpheon Co.
The Thornell-Manton Co., 25 Church street,
New York, has changed its name to the Del-
pheon Sales Co., with executive offices and
showrooms at the same address, and will act
as a distributor in this territory for the products
of the Delpheon Co., Bay City, Mich. This
company manufactures the Delpheon phono-
graph which has been on the market for the
past year and which has won general recogni-
tion and approval from well-known dealers
throughout the country.
Pending further details in connection with the
expansion and organizing of the Delpheon Sales
Co. the management will be conducted by J. D.
Manton, of the Manton Shops. Mr. Manton ex-
pects to complete his sales staff in the very near
future, and is now making plans to co-operate
efficiently with dealers in the East handling Del-
pheon phonographs. Mr. Manton is well known
in wholesale and retail talking machine circles
and is generally recognized as thoroughly fa-
miliar with the most important phases of talking
machine merchandising.
THE SONORA IN HARTFORD, CONN.
Electrical Supply and Equipment Co., Hartford,
Conn., to Handle Product of That Company
The Sonora Phonograph Corp., New York,
N. Y., announced recently the appointment
of the Electrical Supply & Equipment Co., of
Hartford, Conn., as distributors for the products
of the company. This company, which is well-
known throughout New England, will distribute
the Sonora line in Connecticut, Rhode Island
and Boston, and plans are now under way
whereby efficient service and co-operation will
be extended Sonora dealers in this important
territory.
GIFT FOR LEOJE^ G. SHATNEY
PROVIDENCE, R. I., September 24.—At the close
of business Friday afternoon, the employes of
the Vocalion Co., 336 Westminster street, pre-
sented their manager, Leo E. G. Shatney, with
a beautiful silver shaving outfit and a hand-knit
sweater before his leaving for the National
Army. The presentation was made by Miss
Helen V. Casey in behalf of the force, and Mr.
Shatney feelingly expressed his appreciation.
George W. Hopkins, general sales manager
of the Columbia Graphophone Co., New York,
is at present visiting the Columbia branches and
many of the Columbia dealers in the territory
as far west as Kansas City.
The Columbia advertising department has
just sent out to Columbia dealers a set of four
very attractive window posters, supplementing
the series which was mailed last week. These
four window posters feature the following four
Columbia records: Figaro's "Aria from the
Barber of Seville," sung by Riccardo Stracciari;
"Good-bye, Broadway, Hello, France"; "Lily of
the Valley" and "From Me to Mandy Lee."
H. A. Yerkes, district manager of the Chi-
cago territory, was a visitor to the Columbia
Co.'s executive offices this week, bringing with
him optimistic reports of the business outlook
in the West.
Under the heading "Tone," the Columbia Co.
carried an artistic and effective full-page adver-
tisement in last week's Saturday Evening Post.
Flanked by illustrations of the famous Cathedral
at Rheims and the Columbia Grafonola 200, the
text said (referring to the organ at the Cathe-
dral in Rheims):
"Its wondrous organ is now dead, but if you
ever listened to that famous instrument you
have felt its very wizardry—thunderous, over-
whelming billows of sound dying away to the
merest echo, then swelling again in a glorious
wave of music. You have marveled at this ab-
solute perfection of tone control in every great
organ you have heard. While volume of sound
is determined by the number and character of
pipes employed, yet the secret of the delicate
gradations of tone lies in the swell-box—in
shutters that open and close at the player's will.
"Only the Columbia Grafonola is equipped
with this same device for tone control. Shut-
ters that open and close and make it possible
for you to play the world's great music with
the depth of expression that it deserves. It is
in these perfections of tone—the very heart of
music—that this masterful instrument stands
supreme; tone is the heart of your Columbia
Grafonola."
AN EDISON ANNOUNCEMENT
The Edison laboratories announce the issu-
ance this week of an Edison Re-creation of the
"Quartet from Rigoletto," sung by Ciccolini, the
noted tenor, Alice Verlet, coloratura-soprano,
Arthur Middleton, bass-baritone of the Metro-
politan Opera, and Merle Alcock, contralto.
Thos. A. Edison, Inc., has also been prompted
at the request of a number of jobbers to bring
out the official laboratory model in walnut style.
This will be in the William and Mary design
and will be known as W-250. The new model
should prove quite popular.
Harris retail store in Dover, N. J., does not
profess to be as good a photographer as he is
Camera Snaps Baby and Her Dog Listening to a piano man, but according to the accompanying
a Victor Talking Machine
snapshot which he recently took of his little
daughter he seems to be holding his own with
Geo. L. Harway, manager of the DeRivas & the camera. One might think to look at the
dog that it is the regular
papier mache type listen-
i n g to "His Master's
Voice," but three seconds
after t h i s picture was
s n a p p e d this "Victor
trade-mark" was wagging
all there was left of what
was once a long tail. In
other words, the three
subjects of this picture
are all the real thing, a
real baby, a real dog and
a real Victor. Little Miss
Harway is already a Vic-
tor enthusiast, as the pic-
ture shows.
Baby Harway and Her Live Victor Dog
HERE IS A PICTURE OF 3 "LIVE ONES"