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THE MUSIC TRADE REVIEW
"Concerning the prospects," continued this Illlllllllllllllll
iiuiinil
dealer, "it may be said that they are everywhere
bright. The general public, meaning by that
dealer in a central industrial State, "to term the great industrial and agricultural
allow the trade to suppose that dealers classes, are enjoying great relative prosperity,
are the only ones remiss in the matter of
in spite of the very high prices of provisions.
circumventing the anticipated railroad diffi- There is reason to anticipate that this pros-
culties. Most dealers are ordering well in ad- perity will increase; and with it, of course, the
vance and indeed in many cases have made gen- trade in pianos, and especially in player-pianos,
erous calculations as to their anticipated de- should increase likewise. Nothing is easier than
mands for goods and have tiled orders for to stimulate a demand for player-pianos among
delivery at early dates, covering the entire those who are earning war-wages; and it seems
winter season. Manufacturers are talking about to me that the thing to do is to concentrate on
trouble in manning their factories; but the same two kinds of player; the reliable simple instru-
is true with us. Tuners, salesmen and repair ment of moderate price for the crowd, and the
In these days of substitution and
shop workers have been drafted, others have high-grade reproducer or grand player for that
makeshift,
dealers should be un-
enlisted, others have gone to making munitions. smaller class which is being made prosperous
usually careful in making their
All branches of the business have suffered alike. in even more elaborate a manner by the present
purchases, for many of the things
It is true that there are always dealers who enormous national activities.
they buy are exceedingly short on
simply will not bring themselves to place their
"Anyhow, put it as we please, we may antici-
durability. Tt pays to patronize a
business in good time; but they deserve no pate an excellent business up to and including
manufacturer with a reputation for
encouragement and should be ignored in favor Christmas. Those who don't get their share will
reliability, to buy an article of which
of those who are striving to assist the manu- be those who do not prepare for it, or do not
the
maker is justly proud.
facturers by adopting a far-sighted policy.
go after it."
THE POINT OF VIEW
(Continued from page 3)
Only the Best Is
Good Enough for
THE LESTER
PLAYER-PIANO
For more than a quarter
of a century the name
LESTER on a piano has
been a recognized guar-
antee of rich, full, mellow
tone, easy, quickly re-
sponsive action, superb
cabinet work and finish,
and, above all, absolute
durability of all these
things.
This reputation
is more fondly cherished
today than at any time
during all these years.
player roll cabinets for the fall and holiday
trade and have been working their large plant
Salter Mfg. Co. Making Additional Models of at 339-49 North Oakley boulevard to its full
Player Roll Cabinets—Plant Working to Ca- capacity in order to accumulate stock. They
pacity to Fill Advance Orders in Hand
are now in a position to make deliveries on
CHICAGO, I I I . , September 24.—The-Salter Mfg. practically every style, but urge the trade to
Co. have recently made a number of additions place their orders at once, as with the freight
congestion which is sure to occur it will be
very difficult to insure shipment later on in time
for the rush business.
Anticipating that conditions will be much more
severe in this respect this year than usual, the
company has arranged to give thirty days' extra
dating in addition to the usual terms on all
goods ordered before October 15—this in order
to accommodate those of their trade who would
otherwise postpone ordering and to enable the
company to handle the large volume of busi-
ness which they anticipate without crowding or
inconveniencing the trade.
The accompanying cut shows one of the at-
tractive art models of the Salter line. It is
41 '/> inches in height, with top 23 by 20%; inches.
It has oval sides and door, has a capacity of 100
player rolls of average size and is furnished
in either mahogany, walnut or the various oak
finishes. The company issue a catalog giving
their entire line of combination and sheet music
cabinets and also one devoted to their exten-
sive line of talking machine record cabinets.
SALTER LINE BEING ENLARGED
'GRAND OLD MANM)F CABINET TRADE
Salter Player Roll Cabinet, No. 77
to their extensive line of player roll and sheet
music cabinets and are having an excellent de-
mand for all their models, which embrace a
very wide range in price, enabling the dealer to
successfully care for all classes of his trade.
Judging from their experience the last year and
a general survey of conditions, the company
anticipate an exceptionally large demand for
The Bench People Want
CHILDS PLAYER AND
REGULAR MUSIC COMPARTMENT
IN MAHOGANY, OAK OR WALNUT
PRICE $5.00
Patented and made for nine year* by
PETERSON ART FURNITURE CO.
FAR1BAULT
MINN.
Looking ahead, we saw two years
ago the shortage in materials which
.has since come to pass, and we
started then to buy up in large quan-
tities the finest woods, the best felts,
the highest grades of everything-
entering into the construction of a
player-piano. The result is that
Lester Players, with the improve-
ments we are constantly making,
are better to-day than they have
ever been.
Dealers should by all
means place their Fall and
Winter orders at once, for
the transportation short-
age with which we are
even now face to face is
bound to become more
serious as the season ad-
vances. You would be in
a pretty how-de-do with
plenty of customers and
no pianos to sell them.
Order now and play safe.
|
Daniel G. Williams Has Lost None of His •
Punch After Two-Score Years on Firing I
Line—Getting Big Orders for Udell Cabinets g
One of the most popular of the veterans in
the cabinet branch of the trade is Daniel G.
Williams, of the Udell Works, Indianapolis, who,
although he has passed his seventy-eighth mile-
stone, is as chipper and spry as the best of the
boys, and may truthfully be said to be just
seventy-eight years young. No trade gathering
of piano or talking machine men in any section
of the country is complete without Uncle Dan
being in evidence, his latest convention appear-
ance being at the meeting of the Piano Mer-
chants' Association of Ohio in Dayton recently.
He does not press Udell cabinets or talk shop,
but that fact does not interfere with his being
called upon to drag out his order book on fre-
quent occasions just to oblige the dealers. They
insist on placing orders, so he just naturally has
to oblige.
It is reported that Uncle Dan is getting or-
ders for Udell cabinets just as regularly this
year as he has been for two-score years past,
and this is looked upon as emphasizing the fact
that the Udell Works this year has a great
line of cabinets for both player-piano rolls and
talking machine records.
Certainly two-score years in the trade have
not taken anything from the selling punch of
the "grand old man" of the cabinet industry.
His example is a worthy one for the younger
members of the trade.
Write to us immediately for full par-
ticulars of special offer to dealers, and
if your territory is still open we will
r/ladly give you some facts of partic-
ular profit.
LESTER PIANO CO.
1306 Chestnut Street, Philadelphia, Pa.
Please send me full details of your special offer
to dealers and your aids to retail selling.
Name
Street and No
City
Stale