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THE MUSIC TRADE REVIEW
48
TWO NEW VICTROLA STYLES
LARGE EXPORT TRADE
THE COLUMBIA IN HOLLAND
One Issued at $17.50 and Another at $27.50 Now
Ready for the Trade—Advertising for Oc-
tober Now Ready—Advance Proofs Issued
In Amberola Phonographs and Blue Amberol
Records Reported by Thos. A. Edison, Inc.
An Interesting Photograph Shows Delivery of
Columbia Disc Records in Amsterdam
Thos. A. Edison, Inc., report that despite the
handicap of ocean freight rates, which are more
than four or five times higher than normal, to-
gether with other expenses which war condi-
tions have created, the sale of Amberola phono-
graphs and Blue Amberol records is holding its
own in the markets of the world.
In a recent statement they remark: "It
may be hard for some of our friends to realize
that from a small town in the interior of the
Orange Free State, Africa, one of the dealers
has just favored us with an order for over
2,000 Blue Amberol records, while in the far-off
Dutch East Indies two new dealers have just
been established. In the Eastern part of South
Africa the initial order of a new acquisition
to our list of dealers in the foreign field totaled
2,350 Blue Amberol records.
"New Zealand and Australia continue to be
active purchasers, and at the present time over
500 Amberola phonographs and more than 53,000
Blue Amberol records are in New York, await-
ing transfer to a steamer loading for Austral-
asian ports. From such remote places as the
Samoa Islands, Iceland, the African Gold
Coast, British North Borneo, Korea, etc., or-
ders are reaching our export diyision, and give
convincing evidence of the universal apprecia-
tion in which the Amberola line is held by clients
in foreign countries."
The sales department of the Columbia Grapho-
phoue Co., New York, received recently from
the Columbia representative at Amsterdam, Hol-
land, A. H. A. Bakker, a photograph of un-
usual interest, which is shown herewith.
This illustration presents a carload of Colum-
bia records delivered from London to Mr. Bak-
The Victor Talking Machine Co. have just
announced two new styles, Victrola IV-A and
Victrola VI-A. The former sells at $17.50 and
the latter at $27.50. In this connection the
Victor Co. state: "With the announcement of
these new Victrolas IV-A and VI-A, the manu-
facture of Victrolas IV and V is discontinued,
and they will be omitted from all future cat-
alogs. Victor retailers are therefore advised
to place orders for the new style Victrolas at
the earliest possible moment."
The Victor Co. are sending out advance in-
formation of special newspaper advertising
which they will use during October. The
opening advertisement on October 1 will fea-
ture the second movement from the Fifth Sym-
phony by the Victor Concert Orchestra, "Any
Place Is Heaven if You Are Near Me," by John
McCormack; "The Last Rose of Summer," by
Amelita Galli-Curci, selection from "La Tra-
viata," by Giuseppe De Luca; "Doan Ye Cry,
Ma Honey," and "Flow Gently, Sweet Afton,"
by Olive Kline with Orpheus Quartet.
COLUMBIA NEWS GLEANINGS
Attractive Window Strips and Hanger—J. P.
Bradt Optimistic Over Canadian Outlook—
Other Columbia Callers During the Week
The advertising department of the Columbia
Graphophone Co., New York, has just prepared
a series of three window strips, which can be
used by Columbia dealers to excellent advantage.
These window strips, which are designed in
black and white, feature three popular and
timely Columbia records: "Over There,"
"Where Do We Go From Here" and "Tillie Tit-
willow," from "Robinson Crusoe, Jr.," Al Jol-
son's great hit.
The Columbia advertising department has also
sent out to Columbia dealers an attractive hanger,
listing the September mid-month records. The
illustration and heading feature the record
"From Me to Mandy Lee," which is meeting
with a phenomenal sale everywhere.
James P. Bradt, Canadian manager of the
Columbia Graphophone Co., was a visitor this
week to the company's executive offices, with
glowing reports of the situation in Canada. Mr.
Bradt's optimism is substantiated by the fact
that Columbia sales in his territory for the past
three months have shown an average gain of
122 per cent., a remarkable record.
Another caller this week at the Columbia
offices was Harry C. Grove, Washington, D. C,
head of the company bearing his name, and an
exclusive Columbia representative. Mr. Grove
was another optimist as far as the coming fall
and holiday trade was concerned.
R. F. Bolton, New York and New England
district manager for the Columbia Co., returned
Monday from a visit to the branches in his terri-
tory, which are enjoying a big fall business.
APPOINTED PATHE REPRESENTATIVES
The Pathe Freres Phonograph Co., Brooklyn,
N. Y., announced this week the appointment of
Wright & Wilhelmy, Omaha, Neb. ( as Pathe dis-
tributors in Omaha territory. This concern is
one of the leading wholesale houses in its sec-
tion of the country, and has a corps of experi-
enced travelers who visit the dealers continu-
ously in order to render maximum service and
co-operation. G. E. Jennings, who was elected
a vice-president of the. Pathe Jobbers' Associa-
tion at last week's convention in New York,
will be in charge of Wright & Wilhelmy's Pathe
activities.
S. E. Anderson and L. Claude Powell have
formed a partnership and will conduct a music
business in Conway, Ark.
Shipment of Columbia Records in Amsterdam
ker's establishment last June. This shipment,
as Mr. Bakker points out, was made in spite of
U-boats and other shipping difficulties, and as
it was received in the thirty-fourth month of
war, indicates that the war has not yet curtailed
the demand for Columbia product in Holland.
The Queensboro Music Shop, Inc., Jamaica,
N. Y., has been chartered to deal in talking
machines and musical instruments with a capital
stock of $20,000. The incorporators are D. A.
Wren, T. B. and E. Palisor.
R. H. MACY & CO. ENTERJIlJn^AGAINST THE VICTOR CO.
S # ix New York Jobbers Also Named as Defendants in Joint Action Which Asks for Damages of
$570,000—Complaint Sets Forth Basis on Which Plaintiff Claims Said Damages
Much interest has been displayed by the trade damaged in the sum of $75,000; that by reason
in the suit entered last week in the United States of the expense which plaintiffs incurred they
District Court for the Southern District of New suffered damages by the litigation instituted
York by R. H. Macy & Co., the prominent de- against them by the defendant Victor Co., and
partment store of New York, against the Victor in which the complaint was dismissed for lack
Talking Machine Co., of Camden, N. J., and six of equity in the United States Supreme Court,
corporations and their principals, all Victor dis- in the sum of $15,000; that, by reason of ina-
tributors, viz., Lajiday Bros., Inc., Max Landay, bility to secure sufficient Victor merchandise
Maurice Landay, James B. Landay; Blackman at any price whatsoever plaintiffs were pre-
Talking Machine Co., J. Newcomb Blackman, F. vented from doing business which they other-
O. Oliver, Frank Roberts; Charles H. Ditson wise would have done, and were prevented
& Co., Charles H. Ditson, Charles F. Smith, from making profits which they otherwise
Edward Cragin; New York Talking Machine would have made, in the sum of $100,000."
Co., Arthur D. Geissler; Ormes, Inc., Ralph
In the complaint the various points at issue
Wolf, Clarence L. Price; Silas E. Pearsall Co., in earlier litigation between the plaintiff and
James W. Pearsall, Thomas F. Green, Edgar L. defendant companies are set forth at length,
Pearsall; Emanuel Blout; C. Bruno & Son, Inc., and in this connection the license agreements
Henry Stadlmaier, Charles F. Bruno; I. Davega, entered into between the Victor Co. and its
Jr., Inc., Isaac Davega, Abram Davega, Louise jobbers and dealers are printed in detail as part
Davega; S. B. Davega Co., Sol. B. Davega, of this document.
David Levey, H. C. Moses, Harry S. Davega.
The fourth paragraph of the complaint says
The complaint prepared by Wise & Seligs- "that, as these plaintiffs are informed and be-
berg, New York, and signed by Jesse Isadore lieve, the said defendant Victor Talking Ma-
Straus, proprietor of the Macy store, names the chine Co. manufactures and produces 80 per
sum of $570,000 as the judgment demanded, cent, of all the talking machines and records
which is three times the amount of damages al- manufactured and sold in the State of New
leged to have been sustained, in accordance York and throughout the United States of
with the statutes provided in the Sherman Anti- America. That the trade name for their prod-
Trust Law, and the Clayton Act. The complaint uct is 'Victrola,' for the instrument, and that
avers that: "Since the first day of April, 1914, in many localities throughout the United States
the plaintiffs have been unable to purchase the name of 'Victor' or 'Victrola' is applied to
Victor talking machines and records in the ordi- any talking machine or sound-reproducing in-
nary course of business, at the usual discounts, strument, no matter by whom manufactured,
and upon the customary terms. They have and is deemed in many localities to be the gen-
been compelled to purchase supplies in unusual eric term of all sound-reproducing instruments
ways and through agents in various States or talking machines."
throughout the United States. That by rea-
According to the usual procedure the defend-
son thereof, and by reason of the expense plain- ant companies have twenty days from date of
tiffs were compelled to incur for the extra service to file an answer to the complaint, which
transportation and hauling, salaries or additional will be on or about September 26, when the
employes and loss of discounts, they were case will come up for consideration.