Music Trade Review

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THE MUSIC TRADE REVIEW
47
BLISHIN©
CONDUCTED BY B. B. WILSON
LIVELY TRADE ON PACIFIC COAST
PLACE 15=CENT PRINTS ON MARKET
A SEASON OF CHINESE NUMBERS
Sheet Music Business in San Francisco Increases
Over 50 Per Cent, in Sixty Days Is Report—
Morosco's "What Next?" Is Produced
Over Thirty Publishers Follow Agreement Made
at Recent Convention and Place One or More
Numbers on the Market at This Price
Predictions Indicate That Chinese Numbers Will
Be in Great Demand This Season
The tentative agreement of the New York
entine, of the Florentine Music Co., is extremely music publishers made at the closing session
well satisfied with the remarkable increase in of the National Association of Sheet Music
the sales made lafely of sheet music. He says, Dealers to place 15-cent prints upon the market
regarding the trade situation existing at the resulted finally this week in thirty-two publishers
present time:
placing, or agreeing to place, such publications
"The sheet music business in San Francisco on the market. One publisher placed several
has increased 50 per cent, in the last sixty days; numbers of this class with dealers a number of
one reason for which is the presence of many weeks ago, and reports the reception of the
thousands of soldiers and sailors in and about same with both the sheet music dealers and the
the city. These men, being debarred from spend- music buying public to be very favorable. It is
ing their surplus cash for liquor, spend it in less expected that he will, before the season is over,
harmful ways. So many of them buy music, have at least a dozen numbers of that class.
from popular airs up to Beethoven, that fully
Almost every publisher in the city will place
one-half of my company's business in sheet at least one number in the 15-cent class and all
music to-day is done with uniformed men." Mr. sheet music dealers will be encouraged to handle
Florentine also stated that the valse "Innocents" them. It is not thought these numbers will be
published by the Florentine Music Co. is one of excluded from the syndicate stores which retail
the biggest sellers on the Pacific Coast. Orders sheet music above the 10-cent price.
are coming in from all parts of the country,
This action on the part of the publishers
and he says present indications point to its should be encouraged by every sheet music
being a worthy successor to the "Missouri dealer who is a member of the national associa-
Waltz."
tion and all other dealers who are progressive
"What Next?" is not a query asked of the enough to see another source of profit in these
reader, but the title of Oliver Morosco's musical prints. These numbers will in most cases be the
confection about to be played in San Francisco. most popular in the publishers' catalogs. Num-
It is a sister piece to "So Long Letty," with bers that in the past were featured upon the
Rlanche Ring in the title role, and first saw the vaudeville stage and were given much publicity
light in Los Angeles, where it ran for several otherwise will in the future retail at 15 cents if
weeks. The musical comedy is being played in these trial publications prove a success.
Oakland and comes to the Cort Theatre in this
The salability of these songs is beyond ques-
city next week. Some of the airs and songs con- tion, as the professional and the publicity staffs
tained in "What Next?" are very catchy and of most of the publishers will be behind them.
there are also some very melodious ones. "Cleo- Every large publisher had during the season at
patra," sung by Blanche Ring, and "For One least one or two hits and these 15-cent songs
Sweet Day," sung by Eva Fallon, never fail will without question be in the hit class.
to bring down the house. Taking advantage of
Efforts are being made to encourage the
the heavy advance advertising of the opera, Woolworth Syndicate to open up 15-cent song
J. H. Remick & Co.'s "Song Shop" is doing a counters in all their stores handling sheet music.
land-office business in the sale of songs pro- Such efforts in the past have proved unsuccess-
duced in the opera.
ful, but according to all reports from those who
should know, the refusal on the part of the
above company to make such a move need not
jeopardize the success of these publications.
SAN FRANCISCO, CAL., September 1.—E. S. Flor-
Our Dealers Have Been Loyal to Us!
We are the only Publishers
of 10 cent music who have
not raised prices—
Still 200% Profit on
Famous
McKinley
10 Cent Music
All of the Best Reprints and more
Big Selling Copyrights than any
other 10 Cent Edition.
50 New Numbers and Catalogs Ready for 1917
Better Music, Better Paper, Better Titles
Free catalogs vrith stock orders. We pay
for your advertising. Our music is as staple
as wheat.
Write for samples.
Chicago McKlNLEY MUSIC CO. New York
"SOMEBOD\^S_BOY" A HIT
"Somebody's Boy" is the title of a new song
with words by D. A. Esrom and music by
Theodore Morse. The number has an entirely
new idea and while it will probably be sung for
many months while the soldiers are away it is
in no sense a war song. It has a very appeal-
ing melody and the lyrics also are very original
and create immediate attention. Leo Feist, Inc.,
publish the number.
It is the consensus of opinion of those who
ought to know in the music publishing field
that the coming season will see a reign of
Chinese numbers. The recent announcement of
the association of dancing masters, which de-
creed that this year's sensational dance would
be the "Chinese Toddle," a new dance creation,
lends itself to the general feeling that Chinese
songs and instrumental numbers will be very
popular.
The success last season of "Hong-Kong" and
"Ching-Chong" and several other Chinese and
near Chinese numbers gives more than a usual
feeling of confidence to the predictions that arc
now abroad in relation to the wants of the music
buying public during the balance of the present
year.
It is not thought that the demands will be
for any one particular class of Chinese songs,
but that the call will range from blues, jazzes
pnd rags up to and including contributions of
a high class nature. One thing what will be
necessary, according to those in the know, is
that the song must be strictly Chinese in effect.
L. G. BATTEN BACK FROM TRIP
L. G. Batten, sales manager of the Century
Music Co., returned early this week after an
automobile trip through the Berkshire Moun-
tains and Mohawk Trail. While away Mr. Bat-
ten told several fish stories through the mail
which it is hoped he can substantiate now that
he is home.
DEATH OF MOTHER OF WM. JEROME
Mrs. Mary Flannery, mother of Wm. Jerome,
head of the Wm. Jerome Publishing Corp., New
York, died at Mr. Jerome's summer home in
Goshen, N. Y., on Sunday. The funeral was
held at the Funeral Church, New York, on
Monday of this week.
E. F. BITNER RETURNS
Kdgar F. Bitner, general manager of Leo
Feist, Inc., returned to his desk Tuesday morn-
ing of this week after a week visiting the trade
in Detroit and Chicago.
'JEROME H.REHICK&qX'S
Sensational Son£ Hits^
"MY LOVE IS FOR THEE"
"DON'T SAY ANYTHING"
"YOU DON'T KNOW EVERY-
THING"
"CARRY ME BACK TO OLD
VIRGINIA'S SHORE"
"WON'T YOU WAIT TEN
YEARS FOR M E ? "
"I HAVE CORNS"
•DOWN SOUTH EVFRYBODY'S HAPPY"
"SOMEWHERE ON BROADWAY"
"SHE'S DIXIE ALL THE TIME"
"SO LONG MOTHER"
"WHERE THE BLACK EYED SUSANS
GROW"
"ALONG THE WAY TO WAIKIKI"
"AIN'T YOU COMING BACK TO
DIXIELAND"
"SWEETEST GIRL IN TENNESSEE"
"YOU'RE A GREAT RIG LONESOME
BABY"
•SAILING AWAY ON THE HFNRY CLAY"
"CHINA DREAMS"
"WHERE THE MORNING GLORIES
GROW"
"SOUTHERN GALS"
"I'LL COME SAILING HOME TO YOU"
"CHERRY BLOSSOMS"
"SO LONG SAMMY"
•IN THE HARBOR OF LOVE WITH YOU"
"FOR YOU A ROSE"
"THERE'S EGYPT IN YOUR DREAMY
EYES"
"SOME SUNDAY MORNING"
•I'M YOURS WITH LOVE AND KISSES"
"LAST NIGHT"
7 Cents
JEROME H. REMICK & CO.
/. Q. DIXON'S
SONG THAT STIRS THE NATION
"GO! MY SON, GOD
BLESS YOU"
4 Plate, 8c.
Orchestra. 15c.
SOVEREIGN PUB. CO., m & t T T t BUFFALO, N.Y.
On P r e s s - " All Babies Look Alike to Me"