Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
66
THE
MUSIC TRADE REVIEW
BRADT REPORTS GOOD OUTLOOK
THE USE OF EDUCATIONAL BOOKS
ANNOUNCING 1917 BROOKS MODEL
General Sales Manager for Columbia Co., Just
Returned From Trip, Comments on Conditions
Victor Talking Machine Co. Sends Circular to
Dealers Outlining Methods for Proper Order-
ing and Distributing of Various Publications
of Its Educational Department
Automatic Stop and Repeater Exclusive Fea-
tures of New Model Brooks Phonograph Be-
ing Placed on the Market by the Brooks Co.
"The optimism, which is country-wide at the
present time, is remarkable," said James P.
Bradt, general sales manager of the Columbia
Graphophone Co., New York, who returned this
week from a visit to Pittsburgh, Cincinnati,
Cleveland, Detroit, Chicago, St. Louis, Indian-
apolis, Boston and Toronto, Can. Mr. Bradt is
recognized as one of the best-posted members
of the talking machine industry, and his com-
ments anent the business situation are based on
a careful study of industrial conditions.
"On this trip I did not find one man who
could see anything but a wonderful year from a
business standpoint, without regard to any de-
velopment in the 'war' situation. At the most,
the business men of the country believe that a
real state of war would only create a ripple in
general conditions.
"Our own business is splendid, and every one
of our wholesale distributing centers closed a
record-breaking year. February sales to date
give every indication of this month being the
largest in the history of the company, with the
possible exception of last December.
"Our Canadian manager, Mr. Cabanas, is clos-
ing a phenomenal business in the Dominion of
Canada, and his figures for 1916 showed an in-
crease of more than 700 per cent, over any year's
business prior to 1910."
TALKING MACHINE EXPORTS
The Figures for December Presented—Exports
Show Increase for the Month
WASHINGTON, D. C, February 19.—In the sum-
mary of the exports and imports of the com-
merce of the United States for the month of
December, 1916, (the latest period for which it
has been compiled), which has just been issued
by the Bureau of Statistics of the Department
of Commerce and Labor, the following figures
regarding talking machines and supplies appear:
Talking machines to the number of 8,987
valued at $225,577, were exported in December,
1916, as compared with 2,967 talking machines,
valued at $95,688, sent abroad in the same
month of 1915. The total exports of records
and supplies for December were valued at
$105,120 as compared with $57,829 in December,
1915. For the twelve months 64,996 talking ma-
chines were exported valued at $1,640,208 in
1916, and 28,994, valued at $885,306, in 1915,
while records and supplies valued at $1,227,005
were sent abroad during 1916, as against 764,526
in 1915.
In a recent circular to dealers the Victor Talk-
ing Machine Co. offers some general informa-
tion regarding the proper manner of ordering
and distributing the various educational books
and the quantity of educational literature issued
by that company. Special attention is called to
the fact that the various volumes such as the
"English" booklet and the "Physical Educa-
tion" and "Rural" booklets are designed for
special purposes. The "Rural" booklet, for in-
stance, is only for rural and small town schools,
and not for city schools, and "Physical Educa-
tion" is designed only for those teachers in
schools or playgrounds who teach folk dancing
and calisthenics, etc. In no cases are the book-
lets to go to the pupils. Attention is also called
to the new edition of "What We Hear in Music,"
and which has been greatly improved and espe-
cially adapted as a text book for high schools,
colleges, clubs, etc, A paragraph of the cir-
cular is also devoted to the interesting volume
"Pan and His Pipes," and which the dealers are
advised to bring before the mothers of their
communities, as well as the teachers. The grow-
ing importance of the educational work being
conducted by the Victor Co., through the co-
operation of its own educational department with
the distributors and dealers make advice on the
proper handling of educational matter of this
kind both very timely and quite welcome.
J. H. FLETCHER IN TOWN
James H. Fletcher, who conducts the finest
music store in British Columbia, Can., accom-
panied by Tom Switzer, the manager of his
store in Vancouver, B. C, were visitors this
week at the executive offices of the Columbia
Graphophone Co., New York.
Mr. Fletcher
handles the Columbia line exclusively in his
main establishment at Victoria, and in his store
at Vancouver, and is enthusiastic regarding the
progress which the Columbia products are mak-
ing in his territory.
NEW DEPARTMENT FOR VICTROLAS
B. Feldman & Sons, talking machine and
furniture dealers of Little Falls, N. Y., have
moved their Victrola department to the ground
floor of the building and have installed three
sound proof booths for demonstration purposes.
The department is under the management of
R. W. Cain.
VER since the invention of the Talking Machine the big problem has been to eliminate the " needle scratch.'
Various devices have been applied to the sound box, all of which acted as mufflers. The tone was modified but
I the scratch remained. You endured the scratch to enjoy the music. With the "Little One-der" you can enjoy
without enduring. You will be astonished at the tone improvement in all records, especially the new life and sweet, pure
tone of your old and worn favorites that have become noisy and scratchy from long use. Adds one-third to the life of
any record. You really must have it because it makes your Talking Machine investment doubly valuable. Instantly
attached to any needle machine, Pathe or Victrola, order today, post paid 75c, money back if not satisfied.
E
Big Seller for Dealers.
BIG DISCOUNT.
BROWN MUSIC CO., 3018 91st St., Chicago, Dept. A
The Brooks Mfg. Co., Saginaw, Mich., one
of the country's leading furniture manufacturers,
who achieved very pleasing success in 1916 with
the Brooks phonograph, has placed on the mar-
ket the 1917 model of the Brooks phonograph,
which embodies a number of distinctive features.
The company is planning a national advertis-
ing campaign in behalf of this instrument, and
will use double-page spreads, similar to the ad-
vertisement that appears in another section of
this issue of The Review, with the wording
changed to make an appeal to the consumer.
The 1917 Brooks phonograph will embody an
automatic stop and repeater that are exclusive
features of this phonograph, and are not em-
bodied in any other instrument. Both of these
devices were carefully tested out under all con-
ditions before being offered to the trade, and
the repeater, particularly, which is the inven-
tion of B. A. Brooks, vice-president of the
company, is one of the most interesting devices
ever presented to talking machine dealers.
This repeater is manipulated by means of a
dial, there being no button to push and noth-
ing to move, the device being absolutely fool-
proof. It is only necessary to set the needle
at the inner edge of the record cutting, and then
move the pointer on the dial to the word "con-
tinue" or to the figure indicating the number of
times the record is to be repeated. This re-
peater can be utilized for any size of record,
and in operation the needle is lifted automatic-
ally and gently deposited at the outer edge of
the record, accurately and safely.
The Brooks Mfg. Co. occupies a fifteen-acre
factory at Saginaw, Mich., and the company is
generally recognized as one of the most suc-
cessful and prominent producers of high-grade
furniture. It is splendidly equipped to manu-
facture a high-class phonograph, and in its
bulletin to the trade, the company calls atten-
tion to the fact that its 1916 output was con-
tracted for within thirty days of the time it
made its first announcement, and that dealers
will find it advantageous to give careful con-
sideration to the 1917 Brooks phonograph be-
fore the 1917 output is also all under contract.
BISHOP LEAVES BLACKMAN CO.
Takes Ownership of Ridgewood Talking Ma-
chine Co., of Ridgewood, N. J.
L. W. Bishop, the veteran of the traveling
sales staff of the Blackman Talking Machine
Co., New York, Victor distributors, resigned
from this position last week to become the own-
er of the Ridgewood Talking Machine Co.,
Ridgewood, N. J., which will handle the Victor
line exclusively. Mr. Bishop is well-versed in
the Victor retail business, and is planning to
make his establishment a model Victor retail
store.
Alexander J. Wilckens, of the Blackman
wholesale staff, will cover New York City, the
territory formerly handled by Mr. Bishop, and
Edgar S. Palmer will visit the Blackman dealers
in New Jersey.
H A Y N E ' O L A
The Instrument of Quality
Plays all Disc Records made,
without changing parts.
We have the right Instrument and
the right discount for the dealer.
Can satisfy the most conservative.
It will pay you Mr. Dealer to write us.
Hayne'ola Phonograph Corporation
OTTAWA
ILLINOIS