Music Trade Review

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THE MUSIC TRADE REVIEW
The possibilities of South American trade in
pianos and player-pianos have for many years
now been the subject of opinion pro and con;
but the actualities as to trade in music rolls
have scarcely been given a thought. Yet the
fact remains that the music roll exports to Latin-
America have been for several years past equally
important in quantity and quality. It is a well-
known fact that the Universal Music Co. has for
a number of years done a large business with
the various Latin-American nations; and this
business has been of an uniformly high char-
acter. The musical tastes of the Latin-Ameri-
cans run to the best of music, especially in re-
spect of modern works from the time of Liszt
to that of contemporary composers. They like
Spanish airs, dances and songs. They also like
the Italian opera and music of that school. They
are not so strong on the older classical music
but the modern music of sentiment appeals
strongl}' to them. They emphatically do not like
the ragtime of their Northern neighbors. One's
respect for the Latin-American peoples is not
lessened by the discovery that they use their
intelligence in matters musical. Incidentally, the
hint will prehaps not be wholly lost on other
manufacturers whose temper is not being exactly
improved by the existing and prospective condi-
tions of domestic business. The Latin-American
trade is, of course, not rendered any easier by the
unfortunate condition of the American merchant
marine, nor by the, as yet, little understood fact
"PERFECTION"
30c
For MARCH 1917
30c
LATEST POPULAR SONGS
86950 Cora. Walts Ballad, Mandolin Interpolations.
Played by Kathryne Delaney.
Bemroge
MiO-ll Everybody Loves a Jags Band.
Jazz-Rag Fox-Trot.
Flatow
Flayed by George Morton.
86044 For Me and My Gal. Jazz-Rag Pox-Trot. Meyer
Played by Paul E. Rowley.
86940 From Here to Shanghai. Jazz-Rag Fox-Trot.
Berlin
Played by Frank C. We it on.
K(>1>53 I Called You Sweet heart. Ballad.
Monaco
Played by Joseph J. Fecher.
86054 It Takes an Irishman to Make Love. One-Step.
Berlin
Played by Edna Mackey.
SOU 1S> I've Got the Sweetest Girl in Maryland.
Donaldson
Played by Lewis Rigby.
80947 Pray for the Lights to Go Out. Jazz-Rag.
Skidmore
Played by Harry W. Waller.
80945 The Honolulu Hlcki Boola Boo.
Jazz-Rag Fox-Trot.
Von Tilzer
Plaved by Paul E. Rowley.
86946 The Road That Leads to Love. Waltz Ballad.
Berlin
Played by Josephine Hamblin.
86952 Though I'm Not the First to Call You Sweetheart.
Bull ad.
Lange
Played bv Joseph J. Fecher.
86938 To Any Girl. Jazz-Rag One-Step.
Von TiUer
Played by Harry Monroe.
86048 When You Hear Jackson Moan On His
Saxophone. From "So Long Letty."
Jazz-Rag Fox-Trot.
Carroll
Played by Alvin Gardner.
86942 Where the Black Eyed Susans Grow.
Whiting
Played by Alvin Gardner.
86943 Would You Take Back the Love That You
Gave Me? Waltz Ballud.
Ball
Played by Joseph J. Fecher.
LATEST DANCES
86937 Havanola. (Have another) Fox-Trot
Frey
Played by Charles Dunbar.
86951 Hawaiian Waltz Medley. Introducing No.
1, "lini Au la Oe"; No. 2, "Halona."
Arr. by King
Played by John A. Schmidlin.
86039 Pozzo Fox Trot.
Rose
Played by George M or tun.
86956 Santos Marcos March. Marimba Arr.
Schmidlin
Played by the Composer, John A. Schmidlin.
86955 The Missouri Waltz. Jazz-Rag. Air.
Logan
Played by Frank M. Hearn.
We will allow you the 16c price on shipments of 100 or
more rolls at a time.
We will be glad to send you a sample roll free.
Standard K.usic Roll Co.
Oranse, N. J.
2 ^
Maker, of Music
Membw of the National Association of Music Roll Manutacturtrs of tawrlca
that the first essential in successful export busi-
ness is a careful study of the methods and man-
ners of doing- business, together with a knowl-
edge of the language and some training in that
politeness of intercourse which is such a feature
of life with all the Latin peoples. It is, of course,
true that the volume of business at present ob-
tainable in Latin-America is relatively small;
but it is of the best quality. Standard music
which requires new-arranged master rolls only
when the old ones wear out through excessive
use, brings real profit when it forms the prin-
cipal item in the average order. Those who
complain that they cannot sell good music might
do worse than look into this.
The music roll division of the Starr Piano Co.
has once more shown its enterprise and wisdom
by donating 500 rolls of standard music to the
new Woodlawn branch of the Chicago Public
Library, to be used by the public on the same
terms as govern the lending of books. The
Public Library at Richmond, Ind., home of the
Starr piano, was, we believe, the first recipient
of this bounty; but other institutions have since
benefited by Mr. Qennett's enlightened gener-
osity. The Public Library in the Steel City,
Gary, Ind., also possesses a large collection of
music rolls which are loaned out in the same
way and in addition has a Steinway upright
piano specially equipped with a 1 ' Gulbransen
player action, which is also available to the roll-
borrowing patrons of the library. At Gafy, in-
deed, the public-spirited librarian actually gave
two seasons of free player recitals for the bene-
fit of the citizens, thus introducing to their notice
the library's collection of music rolls, and at the
same time enlightening them as to the perform-
ance and enjoyment of good music. No better
scheme for the spread of musical culture could
be imagined; and the benefits to the trade, direct
and indirect, are in any case large, and usually
quite permanent.
There is probably no special reason why the
selling of music rolls to the public should be
conducted in an unbusinesslike manner, save that
the music-roll unfortunately "got in wrong"
from the start. The notion developed from
earliest days among retail consumers that rolls
can always be had for nothing when buying
a player; naturally when a man or woman has
once found that anything at all can be had for
nothing, or apparently for nothing, the notion
of ever paying real money again becomes quite
distasteful. When retail dealers cease giving
away music rolls with the purchase contract
for a player-piano, the roll business will be more
profitable for all concerned.
AEOLIAN CO.
Aeolian song rolls, Metro-Art hand-played
records and Themodist-Metrostyle straight-cut
rolls all appear in the March bulletin of this
company. The principal item among the song
rolls appears to be the song, "The Old Soaken
.Bucket," now being sung in New York with
much' eclat, whatever that may be. We suspect
—being too far moral to do aught else—that
"The Old Soaken Bucket" is what might be
called a "souse" song, ,Of coiffse, we hope it is
not, but we* ca'nncft help believing that it is.
There are otHer classics # of the same general de-
scription in the bulletin, but this is the cake-
taker. •
The Metro-Art rolls include Felix Arndt's
playing of his own arrangement of the Rigoletto
quartet, as well as a selection roll of well-known
hymn melodies from the hymnal of the Christian
Science Church. The arrangement is by Arndt
also. Banta, Eastwood and Gershwin also con-
tribute.
The regular Metrostyle Themodist rolls in-
clude Beethoven's lovely C Major Rondo, Sapell-
kikoff's delightful little Op. 5 Gavotte, and a
Barcarolle by Scharwenka. The remaining num-
bers are the usual sort and we append a selec-
tion from them in all three of the editions.
SONG ROLLS
Composer.
Title.
Played by.
Verges—Don't Leave Me, Daddy
Eastwood
Nessler—It Was Not So To Be (Trompeter von
Sakkingen)
Favier
Paris—Sweethearts
Van Alstyne
Lohr—Where My Caravan Has Rested
Arndt
Alexander—You Never Can Tell
Arndt
METRO-ART HAND PLAYED
Composer.
Title.
Played by.
Romberg—Bachelor Girl and Boy
Banta
Schuett—Carnaval Mignon, No. 2 Serenade
Arndt
Arndt—Medley of Christian Science Hymns
Arndt
Arndt—Merman
Hoffman
Kussner—Moon Moths
Favier
MKTROSTYLK TIIKMODIST
Abendlieil—(Violin arr. by Wilhelmj)
Schumann
Barcarolle
Schwarenka
He a Mason and Take It By Degrees—One-step.Von Tilzer
Come Out of the Kitchen, Mary Ann
Kendis-Bayha
Dance and Grow Thin—Fox-trot
MeyeT
Jigs and Reels, Medley No. 2
(Arr.) Wilson
Nipht in Cairo—One-step
Hamilton
Step Along, Henry—Fox-trot
Olman
There's Only One Little Girl
Cohan
War Babies—Waltz song
Hanley
Whole World Comes from Dixie—One-step
Hanley
AMERICAN PIANO CO.
Richard Buhlig is again the bright particular
star of the Rythmodik forces this month and his
contribution is of no less a work than the
wonderful E flat major rhapsody of Brahms'
Op. 119, one of the latest and greatest of the
master's piano works. Howard Brockway and
(Continued on page 14)
ONE
GRADE
ONLY
United States Mask Co.
AND
THAT
THE