Music Trade Review

Issue: 1917 Vol. 64 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
47
REVIEW
1 realize that on that method it is "not cov-
ered," and only too frequently the profit in the
Commissioner M. Wulpi, of the National Asso- sale of the piano is cut to the extent of the cost
ciation of Piano Bench & Stool Manufactur- of the bench or stool. Now that is unfair to
ers, Writes a Strong Letter Concerning This the instrument, to yourself, to the purchaser, as
Very Unbusinesslike Practice in the Trade
well as the bench. All wrong. If so, then why
not correct it?
Chicago, 111., February 8, 1917.
Now if there was no further wrong incurred
Editor, The Music Trade Review:
I have read The Review of January 29 and find than this, why it might be condoned as the con-
it very interesting. There is a lot of good stuff tinuance of a bad method. However, it leads
in it. I was particularly interested, however, to a worse condition and one that is conducive
in the article on "Proper Merchandising of to loss and demoralization.
Since the dealer places no direct profit and
Player Rolls," not so much from the viewpoint
of the player roll man but from the position of sales price on the bench or stool, what, naturally,
the piano bench manufacturer, to which refer- is his attitude toward its purchase? None other
ence is made as coming under the same argu- than to get it as cheap as possible. To that end
ment, and ask, "Why they should be given he pits one manufacturer's price against an-
away?" Your answer to same is good logic and other's, and in the effort to meet the demands,
good business. The particular point you raise, the manufacturers throw quality,' etc., to the
i. e., that where the piano bench (or rolls) are winds, and up to recently have fallen over each
given away with a piano or piano player, it other to secure the business. This has brought
carries the thought with the buyer that it has about a deplorable condition in the bench and
no purchase value, is the point that, so far as I stool manufacturing line, which said manufac-
have been able to observe through my short turers are now endeavoring to correct.
contact with this industry, is playing hob in the
Why should any intelligent piano dealer not
bench and stool industry.
merchandise this article on a correct merchandis-
Here is an industry of upwards of two million ing basis? It is a surprise to the writer that the
dollars annually, whose product to a large ex- piano manufacturers have themselves not gotten
tent is turned over to the consumer (the pub- after this practice, since it surely is unwhole-
lic) without any specific purchase value attached some also to that industry.
The music trade press can do all manufactur-
to it. It is "thrown in," so to speak, with the
piano, organ or player-piano. In other words, ers, as well as intelligent retailers, a direct serv-
the price of the bench is supposedly covered by ice in agitating this question, and urge that re-
the price of the instrument. I say supposedly, for tailers establish a profitable sales price on all
articles they handle and not keep up this prac-
tice that hoodwinks themselves as well as the
manufacturer of piano benches. Cordially yours,
(signed) M. Wulpi, Commissioner National As-
sociation Piano Bench and Stool Manufacturers.
"THROWING INTPIANO BENCHES
American - Made
Tuning Pins
will stand the most tensile strength
A NEW SOSTENUTO DEVICE
"AMSCO"
Theodore E. Steinway Granted Patent on New
Sustaining Device for Pianos
BRAND
WASHINGTON, D. C, February 13.—Patent No.
ARE MADE OK SPECIAL STEEL
Thirty-five years of experience in mak-
ing tuning pins enables us to give you
the most reliable pins in the market.
Guaranteed to hold for a lifetime.
Send for sample set
and prices
American Musical Supply Go.
451 Communipsw Avenue, Jersey City, N. J.
1,214,237 was last week granted to Theodore E.
Steinway, New York, for a sustenuto device for
pianos.
The present invention relates to an improved
sostenuto or sustaining device for pianos, and
has for its object to provide such a device which
will be simple in construction, occupying a rela-
tively small space, and of positive and noiseless
operation.
Another object is to provide a damper lifter
T H E COMSTOCK, C H E N E Y
MANUFACTURERS:
And when you're satisfied
that we've the best punch-
ings on the market, cut
clean and accurately from
the best of material in cellu-
loid, cloth, felt, fibre,
leather, paper, rubber or
whatever you want, give
us credit and send your
orders to
C.F. GQEPEL&CO
137 E A S T I3 T -* ST.
NEW YORK
whereof the pivoted nose will be projected by a
compression spring into position for engage-
ment by the rocking sustaining rod which will
be inclosed and unexposed, thereby being longer
lasting than tension spring means, and entirely
protected from dust and other foreign matter
which would clog the mechanism.
It is also an object to provide in such de-
vice, adjusting means which will permit cor-
rect alignment and perfect operation of such
devices.
The Ohio Veneer Co.
CINCINNATI, O.
Importers and Manufacturers of Figured
Mahogany and Foreign Woods for high-
grade piano cases and cabinets.
^^•"^^^™7V«t» York Office and Samplm Room
Grand Central Palace Bid?. I
Lexington Are. and 46th St.
G.H. VAUGHAN. Eastern Represent
entatnre
I
& CO., 1V0RYT0N » CONN
Piano-forte Ivory Keys, Actions and Hammers,
Ivory and Composition Covered Organ Keys
GRUBB & KOSEGARTEN BROS.
Manufacturers of HIGH GRADE
PIANO-FORTE ACTIONS
NASSAU, Rensselaer County. N. Y.
THE STANDARD CO.,
TORR1NGTON,
CONN.
«i.«»i.«i»r.r.
SYLVESTER TOWER CO.
G p a n d ana upright Plano-iorte Actions
Keys, Actions, Hammers. Brackets and Nickel Kail Furnished Complete
131 to 147 Broadway
.
.
.
CAMBRIDGEPORT, MASS.
WESSELL, NICKEL & GROSS
MANUFACTURERS
OF
Manufacturers of a
Complete Line of Piano Action Hardware
Brass Flange*, Damper Rods, Special Capstan Screws,
Bracket and Ball Bolts, Key Pins, Regulating Brackets
and Specialties.
WHITE, SON COMPANY
Manufacturers
ORGAN AND PLAYER-PIANO LEATHERS
530-540 ATLANTIC AVENUE
PIANO
ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
OFFICE
457 WEST FORTY-FIFTH ST.
FACTORIES—WEST FORTY-FIFTH ST.
Tenth Arenae and Weit Forty-Sixth Street
NEW YORK
BOSTON, MASS.
A. C. CHENEY PIANO ACTION CO.
Manufacturers
PNEUMATIC ACTIONS FOR PLAYER-PIANOS
HIGH-GRADE PIANOFORTE ACTIONS
CASTLETON, NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE REVIEW
iiinu
J^*^-~—i r
^ " u r t T i i i ff i II i / r i i n^i i7 i"oTr7TnTiri n i n ^ m i f i i i m i
1
T ^ T * * * * ^ I *
**"
r
^*T" 7 *
r
^r
AUTO DE LUXE WELTEMICNON
N
*"
PLAYER ACTION
* « T 0 PNEUMATIC ACTION CO
ESTEY
Estey Piano
Company
New York
City
PIANOS-ORGANS
STERLING
Estey Organ
Company
PIANOS
Brattleboro,
Vt.
It's what is inside of the Sterling that has made its repu-
tation. Every detail of its construction receives thorough
attention from expert workmen—every material used in its
construction is the best—absolutely. That means a piano
of permanent excellence in every particular in which a
piano should excel. The dealer sees the connection be-
tween these facts and the universal popularity of the
Sterling.
Almost one-half million manufactured and sold
Opportunities offered to dealers located in open territory
THE STERLING COMPANY
DERBY, CONN.
Matchless
MILTON PIANOS AND
"INVISIBLE" PLAYERS
iiiiiiiiiuiuiiiiiiiiiniiiiiiiiiniiiiiuuiiiuiiiiiiiiniiiniiiiiiiiuiiiuniiuiiiiiiuiiuiuiniu:
HIGH-GRADE LEADER FOR THE DEALER
I
have exceptional
?iMiiiuiniiiinnininmniimniiiinnniminiHUii(uinininiiMmiiiiinnmiiiniiuiininniiinuinnniiriumiimiMiiiiniiiiiiiui(iitiimii!inii)iiiniiiriiii[iitiiitiii^
GRANDS, UPRIGHTS
^iiHiiiitiiiiiMiiiiiiiiiiiiiiiiuiiitiiiiiiii](tiifi.i)iiiiiiTiiTiiinni]HiiiiiMiiiiiTiiniiiiiiiiiitiiiinriiuii]iiiini(iiiiiiittiiiiiiiiiifU4iuiiiiixi]iiiri]i[nni(Tnnrniniin»riiitntin
Piano
MILTON PIANO COMPANY
§ Received the HIGHEST AWARD World's Columbian
Exposition, Chicago, 1893
riiiiiiiiuiniiiniiuiiiiuiiiiiiiiiiiiuiuHiiiuiiuiiiiiiiumiiiiiiiuuininmiiiiiiiuiiiiiiiiiil
The Styles For 1917
Excel All Previous
Creations
"A NAME TO REMEMBER"
BRINKERHOFF
Krakauer
Pianos
Factories
Cypress Avenue
136th and 137th Streets
New York
J. H. Parnham, President
12th Ave., 54th and 55th Sts., New York
CINCINNATI
OHIO
THE KRELL PIANO CO.,
Represent in
Pianos and Player-Pianos
their construction
The details are vitally interesting to you
BRINKERHOFF PIANO CO.
the highest
209 South >tate Street, Chicago
mechanical and
artistic ideals
KRAKAUER BROS., Makers
KURTZMANN
PIANOS
win
C. KURTZMANN & CO.
Friends
for
the
= r ^ ^ = = ^ = FACTORY •
Dealer
526-536 Niagara St., Buffalo, N. Y.
STODART PIANO CO.
THE
Instruments of Merit
Progressive dealers have
found them to be most
profitable.
Pianos and Player-Pianos
Established 18S6
697-701 East 135th St., New York
FAVORITE FREDERICK
Oiflce and Factory:
117-125 Cypress Avenue
)
f
AGENTS WANTED
E x c l u s i v e Territory
(
|
The
IANO
452-456 Tenth Ave., New York
FACTORY, Southern Boulevard and Trinity Avenue, NEW YORK
DECKER k SON
values
• p XAMINATION and comparison with other in-
1^ struments will prove this—but there is notta-
a
~" ing like seeing one of these instruments to
convince ypu.
H As an ajd we will ship a sample instrument to
any financially responsible dealer in open territory.
PIANO
y
FREDERICK * PIANO co
New York
UPPOSE we sent a man to your store
to tell you how to analyze your terri-
tory and how to get more business?
You'd be willing to pay his expenses and a
big fee. Instead of this man talking face to
face with you, he writes his story and it
is published in The Music Trade Review.
You get it for less than 4 cents. You are
then called a "subscriber," but you really
are a buyer of merchandising knacks, as
every week's issue is full of bright things.
$2 in any kind of money buys this service
for 52 weeks.
S
The Music Trade Review
373 Fourth Avenue
New York, N. Y.
&&&
The Weser Piano and Player is
conceded by the trade as being
the best proposition for the
money.
WESER BROS
You may be convinced of this
fact by ordering a sample for
inspection.
NEWTORK

Download Page 47: PDF File | Image

Download Page 48 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.