Music Trade Review

Issue: 1917 Vol. 64 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUJIC TIRADE
VOL. LXIV. No. 5
Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York, Feb. 3, 1917
K
NOWLEDGE is power, provided it is accurate knowledge and is used properly. Accurate and
exhaustive knpwledge of a product and the means of its production commands the respect not only of
those to whom the product is being sold, but of competitors who realize the standing of the man who
b
knows.
One of the troubles of the piano business has been that a scientific, or even general mechanical knowledge of
the piano and player-piano and their construction has not been considered absolutely essential. Factory repre-
sentatives, and particularly tunervcan cite numerous instances where dealers even to-day display a woeful lack
of accurate knowledge regarding piano construction and the things that go to make a piano worth the money
asked for it.
It has been said that there is no business to-day that depends more upon the customer's confidence than that
of selling pianos and players. The average layman cannot be expected to be an expert on piano values. He
cannot be expected to have at his finger tips facts and figures that must be the result of long study. He must
of necessity take the dealer's word for the piano's Value and make his selection largely on the basis of general
appearance and tone quality.
If the dealer or salesman does not possess an accurate knowledge of pianos how can he properly advise
the customer? The retailer can, of course, pass along the claims and assertions that have been made to him
when he purchased the instrument from the factory, and", if he is that sort of a dealer, add a lot of claims of
his own that may or may riot be based on facts, but the member of the trade who actively engages in handling
pianos in any capacity, should not be forced to admit that he depends upon the knowledge of others in the
selection and sale of the stock.
From the customer's viewpoint, moreover, every purchaser likes to do business with the salesman who
displays a knowledge of the details of the product he is selling. Some of these details will be apparent to
the customer, and he will appreciate that what the salesman tells him is not simply parrot talk, but that the
salesman knows, and knowing, can give better attention to the purchaser's requirements.
The coming of the player has offered a new problem for the salesman. In the old days he could open
up the top of the piano, remove the upper panel, and see just how the action worked. With a fair knowledge
of piano construction he could explain the various functions of the action parts, the construction of the plate
and back, etc.
The complex mechanism of the player, however, is out of sight of the customer. He knows that when he
pushes the pedals something happens, but the why and the wherefore is a deep mastery. In fact a great majority
of laymen believe to this day that the operator pumps air into the player instead of out of it.
*
The salesman who "stalls" and speaks of pneumatics, governors and five and six point motors without
knowing what he is talking about impresses the purchaser with the idea that the player is far too complex for
the average man to attempt to handle. If the man who sells dozens of them does not know about its
what chance has the man who buys one to keep out of trouble?
Players have been so simplified; there has been so much written about the details of their constructi?>n'>so
much talk about them, and there are so many opportunities offered for a direct study of the mechanism, tfrajpthe
salesman who must depend for business upon his gift of gab instead of an accurate knowledge, suffers a'^fuine
handicap.

V"
If the salesman becomes a dealer he owes it to himself to know all about the product he is handling—not
just how much it costs—how much he can sell it for and how long he can keep the manufacturer waiting for his
payments—but just what its intrinsic worth is.
•• T '\2. i
(Continued on page 5)
....
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
4
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, I n c .
President, C. L. Bill, 373 Fourth Ave.. New York; Vice-President, J. B. Spillane,
373 Fourth Ave., New York; Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorial Staff:
B. BRITTAIN WILSON, CARLETON CHACE, L,. M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
WM. BRAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE:
JOHN H. WILSON, 324 Washington St.
Telephone, Main 6950.
CHICAGO OFFICE
E. P. VAN HARLINGEN, Consumers' Building,
220 So. State Street. Telephone, Wabash 5774.
HENRY S. KINGWILL, Associate.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghali St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the Neiv York Post Office as Second Class Matter.
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ADVERTISEMENTS,
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yearly contracts a a special discount is allowed. Advertising pages, $130.
REMITTANCES,
i, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
anil
Departments conducted by an expert wherein all ques-
OIIU
t i o n s o f a technical nature relating to the tuning, regu-
rtpnarfiriPntc
latins and repairing of pianos and player-pianos are
U t p d l UIIC1II&. d e a l t w j t h i w fji b e found in another section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.. .Charleston Exposjtion, 1902
Diploma ...Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medal. ..Lewis-Clark Exposition, 190S
LONG DISTANCE TELEPHONES—NUMBERS 5982—6983 MADISON SQ.
Connecting all Departments
Cable address: "Elbill, New York."
NEW YolRK, FEBRUARY 3 , 1917
EDITORIAL
CTIVITY continues in all departments of the music trade in-
A
dustry. There has, of course, been a slight slowing up in the
retail field in some parts of the country, which is customary this
time of the year, but manufacturers are working to full capacity
to supply the shortage which was so markedly in evidence during
the holiday period, particularly in the supply of player-pianos
Many plants are now working full force, full time, in an effort
to fill orders which have been hanging over since 1916.
Reports from dealers in widely separated sections of the
country are of a most buoyant nature, and everyone seems to be
of'the opinion that 1917 will be a year of unexampled prosperity
in the music trade industry. Proof of this is evident in the very
remarkable trade closed by many piano dealers during January.
A number of them write The Review that the first month of
the New Year was even more resultful in good sales than De-
cember.
The leading financial authorities, such as Dun's and Brad-
street's, in their latest reports of trade conditions express them-
selves most optimistically regarding the yutlook in all branches of
trade. Bradstreet's especially says: "Industrial plants are sur-
feited with orders, some being sold twelve months ahead, the steel
and shipbuilding industries being particularly favored in this
respect, and seemingly in a position to be oblivious to peace
propaganda. In fact, this week's developments indicate further
strengthening of underlying factors. Industry just now suffers
materially from inability to get cars, which restricts shipments of raw
materials while hampering deliveries of finished products, and the
consequences are especially felt in iron and steel, fuel and lum-
ber, as well as the movement of grain and textiles."
HE campaign now being carried on by the New York Piano
Manufacturers' Association for the purpose of enlisting the aid
of piano merchants throughout the state in preparing to combat any
legislation that may come up at Albany and which may prove inim-
T
REVIEW
icable to the interests of the industry, is one that deserves more than
passing attention and support. On the various occasions within the
past few years when the piano men of this state have been forced
to take joint action against certain legislation, it has been necessary
to organize the independent trade forces and gather funds before
any definite step could be taken.
Fortunately, the piano men have succeeded in getting together
in time to kill objectionable bills, but such luck cannot be expected
to last permanently. The newest proposal is that a definite fund
be created, subscribed to by both manufacturers and dealers for the
sole purpose of combatting harmful legislation and supporting that
for the good of the trade. If the fund is large enough the piano
men will have the assurance that their interests can at. all times
have proper representation before the legislative bodies.
It may be years before a questionable bill comes up and then
again it may only be a question of weeks. A definite fund in safe
hands can take care of such matters and when the bills against the
interests of the trade come up the piano men will not be faced with
the problem of organizing hastily and mayhap too late to act.
CCORDING to the financial papers, the output of pianos, which
A
includes player-pianos, during 1916 was estimated at close to
450,000 instruments as compared with about 326,000 in 1914. Those
who have been in close touch with trade conditions during the past
year and are acquainted with just what the piano manufacturers have
been doing will be interested to learn where the financial papers got
the information.
It is all right to endeavor to emphasize the importance of the
trade by the quotation of large production figures, but as a matter
of fact production during 1916 with a great majority of concerns
was not in any sense abnormal. We had frequent reports from
dealers of inability to get stock and a great part of this trouble was
due to delayed freight shipments. In cases where it was impossible to
get pianos or players from the factories themselves and where it was
claimed at the factories that the limit of production had been reached,
investigation proved in almost every case that the limitation of the
factory output was due to the inability to get certain supplies, and not
to the physical equipment of the plant. More than one manufacturer
during 1916 was turning out every instrument he could produce with-
out in any sense taxing the capacity of the equipment of his factory.
Four hundred and fifty thousand pianos and players represent
an enormous total, even in days of war-time prosperity and from
available figures it would seem that cutting down that 450,000 by
eighty or ninety thousand would not be doing such a great injustice
to the trade.
S has been their custom about this time of year, a great
A
number of piano houses, both manufacturers and retailers,
are holding "get together" dinners of their employes. Some of
the dinners offer excuses for the distribution of bonuses as a re-
sult of a prosperous year of business, while others simply bring
together staffs for the purpose of promoting unity in action.
Whatever the idea back of such gatherings, the general effect
is excellent. In the course of business the employer or the execu-
tives for the employer and the employe are kept at a distance
through the demands of business discipline. An informal dinner,
however, gives the staff itself and those at the head of the staff
an opportunity to get together on a common footing—a chance
to be "little pals together." Employer and employe call each
other by their first names, all talking freely about questions re-
garding which each may have peculiar ideas. It all serves to
bring about a better understanding.
It puts the members of
the staff in a position to pull together, because they know the
other fellow better.
the most important actions taken at the meetings of
O NE the of Board
of Control of the National Association of Piano
Merchants in Chicago last week was the appointment of a
Vigilance Committee, not alone to assist local dealers or asso-
ciations in competing misleading advertising and questionable
trade methods, but to devise ways and means tending towards
better business.
The objects of the Vigilance Committee cannot be consid-
ered in any sense Utopian in character. The committee does
not plan to enact the role of a multi-headed Don Quixote in
charging blindly against trade factors that although not over-

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