Music Trade Review

Issue: 1917 Vol. 64 N. 4

Music Trade Review -- ©
mbsi.org, arcade-museum.com
-- digitized
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Supplement
to THE MUSIC TRADE
REVIEW
NT OF INTEREST TO EVERY MUSIC DEALER
JsTew 'Phonograph
Then I suddenly realised that I never
had been quite satisfied with talking-
machine music.
"And father
well anyway he
has forgotten all his objections — in fact
the Vocalion has just carried him com-
pletely away.
"The very first evening after the new
instrument arrived I insisted upon his
hearing it. He was really amusing. He
put on his best 'humoring-daughter 1 air,
but I could see that he expected to be
bored. I chose the 'Vision Song 1 from
Butterfly, for it is one of his favorite bits
of opera. Adjusting the record, I started
the motor with a simple movement of
the ^JRp«^T¥i, "arid from the corners of
my ejlls I coufd see father watching,
puzzled at- v |he-^ay it "waa^done: ' Here
was interest already.
W
HfeN the first tone> sounded
from the record, their unus-
ual quality gripped his atten- '
tion instantly. And in a moment he
"was so engrossed that he didn't *hear
me speak to him. He was enjoying him-
self hugely, but there was an expression
of perplexity upon his face., He just
couldn't believe his eyes and ears. Such
wonderful tone—and from a phono-
graph, too !
"Then I showed him the Graduola,
the Vocalion expression device. Of course
he was cynical about it at first. But I
knew that he was only building an alibi,
man-fashion, to protect his dignity in
case he didn't prove a success at the
new art.
"His first record didn't go very well. He
was so self-conscious, poor dear. But I coaxed
him to try another, and before it was finished
he was getting on beautifully. The knack in
using the Graduola is to emphasise nicely the
accents and help the very soft notes to become
the delicate, musical whispers they should be
—to just give the record a human sparkle and
variety.
S A W that my work was completed and
slipped away. And when I returned an
hour later for a good-night kiss, father was
still playing away as enthusiastically
as a boy.
"We are all so happy over the Vocalion.
For it is a real musical instrument. But it is
not surprising after all that this new phono-
graph is so different'—is it really? The Vo-
calion is made by the greatest musical
instrument house.
"And it should make a difference whether
the men who make a phonograph know about
music and appreciate it—or are just steeped in
science and mechanics. Don't you think so? 1 '
7
i // *^^^*' HE handsome, new Book of the Vocalion gives interesting
>Jg
facts about this new instrument that everyone who cares for
m music will want to know. It is sent free upon request—together
M with the name and address of the store nearest you where the
Aeolian-Vocalion may be seen. Address Dept. Mi.
Vocalion prices are—conventional styles, -without Graduola, $35 to $75—-with
Graduola, $100 to $350. cArt styles to $2000.
Vie AEOLIAN COMPANY
AEOLIAN HALL
Makers of the Aeolian -Vocation — largest manufacturers of
musical instruments in the world
Supplement arcade-museum.com
to THE MUSIC TRADE
REVIEW
Music Trade Review -- © mbsi.org,
-- digitized
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' w
Foyer dfHKe Vocation Department,*
AEOLIAN-VOCALION
REPRESENTATION
Its Present Value and Promise for the Future
AR-SIGHTED merchandisers in the music therefore safe to assume that the same spirit of
field are awake to the necessity of making initiative, backed by wide experience and un-
provision against the real competition developing paralleled equipment, will enable this company
in the phonograph market.
to keep its phonograph far ahead of all com-
petitors.
To such the opportunity to secure the repre-
Moreover, the Aeolian policy of exclusive
sentation of The Aeolian Company's phonograph
—the Aeolian-Vocalion—must appeal as the most representation, which assures to the dealer the
valuable franchise available in the music industry. benefit of all the business in his territory, is not
Not only is the Aeolian-Vocalion today superior only a vital consideration at the present but is
to any of the machines of older type, both intrin- destined to become more and more important in
sically and as a sales proposition, but its leader- the years to come.
ship in the future is equally assured. During the
Valuable territories for representing the
past twenty-five years, the Aeolian Company has Aeolian-Vocalion are still available. Information
been responsible for the most important develop- as to these and full particulars will be furnished
ments in musical instrument construction. It is to those who inquire.
F
THE AEOLIAN COMPANY
AEOLIAN HALL
NEW YORK CITY
CHICAGO OFFICE: FINE ARTS BUILDING, MICHIGAN AVE.
A complete display of all models of the Aeolian-Vocalion may be seen at this office

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