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THE MUSIC TRADE
9
REVIEW
SAN FRANCISCO PIANO DEALERS ADVERTISING HEAVILY
Grands and High-Grade Uprights Being Featured in Local Newspaper Publicity—Heine to Can-
vass Small Towns—Hawaiian Music in Good Demand—Personal Items and News of the Week
SAN FRANCISCO, CAL., January 10.—Considerable during his Eastern trip he made arrangements
piano advertising is being done by the various with the Pathe record people to act as their
San Francisco houses, many establishments fea- Coast distributor.
Mr. Kavanaugh, of the Imperial Song Record
turing grand pianos and other high grade instru-
ments. After trying several methods of adver- Co., left San Francisco for a week's tour of
tising most of the local music houses have come Southern California. Mr. Kavanaugh will re-
back to the straight newspaper ad with cuts, turn to San Francisco before he leaves for the
deeming this the most efficient method of reach- East.
ing prospective buyers. To a certain extent
E. Mack, representing the Wiley B. Allen Co. in
piano advertising has been sacrificed to talking Reno, Nevada, spent a few days in San Fran-
machines, although this tendency is being reme- cisco last week.
edied and all- the houses are calling special at-
The Edison Shop, under the management of
tention to their piano offerings.
Paul Levy, enjoyed a good holiday business and
has started well on the new year. All the better
New Building for Heine Co.
G. O. Heine, of the Heine Piano Co., contem- grades of instruments sold well during the
plates building a ten-story building in the down- Christmas season and the record business was
town district to be used exclusively for his piano most satisfactory.
Clark Wise Business Satisfactory
business. At the present time Mr. Heine is look-
Clark Wise is very well satisfied with his 1916
ing for a suitable location for the proposed
structure and will start construction as soon as business as a whole. He says that during the
the desired location is found. It is the intention first months of the year business was only fair,
to have the building in the course of construc- but that the last three months brought the aver-
age for his year's business up to a very good
tion within the next six months.
figure. Mr. Wise is inclined to think that the
Good Business for Wiley B. Allen
The Wiley B. Allen Co. reports a satisfactory piano business on the Coast will not get better
business during these first weeks of the new year. during the coming year than it was the closing
The country districts are sending in good orders months of 1916. He feels that the dealers are
booming the talking machine business at the
accompanied by a generous amount of cash.
Andrew G. McCarthy, head of the talking ma- expense of the piano, the demand for talking ma-
chine department of Sherman, Clay & Co., is in chines here being greater than any musical in-
the East on a trip to the factory. He will be strument in the history of the business.
gone' a month.
Takes Agency for Stern Co. Music
T. M. Pletcher Expected in Town
E. S. Florintine, of the Florintine Music Co.,
Frank Anrys, of the Wiley B. Allen Co., is dealer in sheet music, has taken the Western
expecting T. M. Pletcher, vice-president of the agency for the Joseph W. Stern Music Publish-
Melville Clark Piano Co., here soon. Mr. ing Co., and will travel throughout California
Pletcher leaves Chicago this week and expects and the West in the interest of that house. Mr.
to come directly to San Francisco.
Florintine will continue his sheet music business
H. C. Wilson, of Denver, formerly connected in the Hauschildt Music Co. building, which will
with a large music house in that city, is in San be in charge of Miss M. Brooks.
Francisco on business..
E. S. Florintine, of the Florintine Music Co.,
Byron Mauzy finds business in the new year reports an increased sale of all Hawaiian pieces
starting out in a most pleasing manner. All which continue to be the favorites of the music
kinds of musical instruments are selling well buying public. "My Hawaiian Sunshine" is one
with a decided preference for the better grade of the best sellers of this class of music. Among
article regardless of price.
other pieces being bought* in large quantities by
Kohler & Chase are giving daily demonstra- the San Francisco public 'are "Shades of Night,"
tions, accompanied by lectures, of the Soloelle "My Own Iona," "Out of the Cradle Into My
player-piano, and a large number of people are Heart," and the new fox trot, "Pray for the
attracted to the store to inspect the new instru- Lights to Go Out."
ments.
Big Demand for Band Instruments
To Revive Old Time Sales Plan
H. C. Hanson, exclusive agent for J. York &
The Heine Piano Co. is putting on a sale of Sons' band instruments, reports a big demand
Prescott pianos which they are placing in homes for banjos and saxophones. In fact the demand
on the instalment plan. The Prescott piano is so heavy that he has had trouble supplying
being an old standard make, C. S. Walter, the the increase. Many of the cafes and dance or-
Heine manager, expects to place a record num- chestras have added these instruments to their
ber throughout the State in a short time. An ad- orchestras, causing a large number of profes-
vertising stunt that has not been used for twenty sional musicians to take them up. Violin players
years will be resurrected, and five canvassing are now learning the banjo and flute and clarinet
cars, especially fitted up fqr the purpose, carry- players the saxophone.
ing good artists who will give free concerts, will
Fred W. Wood, of Kansas City, organ and
cover the state introducing both grands and player-piano manufacturer, has let the contract
player-pianos to the public in all the small for a beautiful $10,000 home to be built at Los
towns en route. Each car will carry fifteen in- Cerritos, Cal. Mr. Wood, his wife and son,
struments and will supply direct to the customer James, are spending the winter in Los Angeles.
and retail dealer.
I. N. Rice, representing the Behning Piano
To Distribute Pathe Instruments on Coast
Co., is expected from Chicago this week.
Omar M. Kruschke, proprietor of a music
house in Berkeley, has just returned from an IMPROVED BINDING POST FOR PIANOS
extensive trip to New York. He announces that
WASHINGTON, D. C, January 15.—Ernest R.
Ayres, Hutchinson, Kan., was last week granted
Patent No. 1,211,658 for a string-holding means
for pianos and the like, one-half of which he has
assigned to Martin R. Benson, Harper, Kan.
This invention relates to binding posts for use
in connection with the strings of a piano or like
instrument, the same being a division of an ap-
plication filed on December 18, 1913, Serial No.
ETTER Piano or Player-
807,532, and which was issued as Patent No.
Piano value cannot be
1,181,422, dated May 2, 1916.
found. You had better
One of the objects of the invention is to pro-
investigate the Schmidt-
vide improved means whereby a binding post can
Dauber instruments.
be used both as a means for holding a bridge to
a sounding board and also as a means for fasten-
409 W E S T 14TH S T . NEW YORK
ing strings to the bridge.
B
Victrola XVI, $200
Victrola XVI. electric, $250
Mahogany or oak
Other styles $15 to $400
Victor
supremacy
is lasting
It is built on the solid
f o u n d a t i o n of g r e a t
things actually accom-
plished.
And the success of every
Victor dealer increases
with every new develop-
ment of this wonderful
instrument.
Victor Talking Machine Co.,
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributor!
I m p o r t a n t N o t i c e . All Victor Talking Machine* are
patented and are only licensed, and with right or w e with
Victor Records only. All Victor Records are patented and
are only licensed,
and with right of use on Victor Talk-
ing Machines only.
Victor Recordt and Victor Machine* are tcientifically
co-ordinated and synchronized by our ipecial processes of
manufacture; and their use, except with each other; is
not only unauthorized, but damaging and unsatisfactory.