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THE
PATRIOTISM AND SMALL GOODS
DEVELOPING SUMMER TRADE
Attractive Window Displays of Musical Instru-
ments Used in War Times Can Be Arranged
With Very Little Trouble and Expense
Banjos, Mandolins, Guitars and Ukuleles in
Especial Demand During Summer Months
Dealers in small goods are afforded an un-
usually good opportunity just now for featuring
their Wares in attractive window displays, be-
cause of the conditions generally prevailing at
the present time. The intimate association of
drums, fifes and bugles with things of a military
and patriotic nature makes it very easy for the
dealer in small goods to devise window displays
that will not only attract attention, but will
also be productive of sales.
One of the local New York merchants recently
had a very attractive patriotic window display,
which can be duplicated by any dealer with
almost no expense. In the center of the show
window were placed ten snare drums arranged
in pyramid form. The background was draped
with two American flags, from which red, white
and blue streamers ran down to the bottom of
the window. In the center of the background,
immediately under the flags, was placed a repro-
duction of "The Spirit of 76." Several fifes
were arranged in the form of tripods and placed
around the pyramid of drums. In one corner of
the window there lay a large bass drum with a
bugle standing on the upturned drumhead. Sev-
eral sets of drum sticks, arranged in a fan-
shaped form, occupied the immediate fore-
ground.
In the corner opposite the large bass drum a
regiment of small leaden soldiers was arranged
immediately in front of a couple of tiny canvas
tents. The toy soldiers lent a novel touch to
the window and served the added purpose of
connecting the musical instruments and the dis-
play with the military preparations which are
evidenced on all sides at the present time.
HOW SMALL GOODS ARE MADE
The summer season has brought with it a
pleasing increase in the demand for fretted in-
struments, and in fact stringed instruments of
T H E OLDEST AND
all kinds. The demand for banjos has been ex-
LARGEST MUSICAL
ceedingly good all through the year, due to the
MERCHANDISE HOUSE
general use of these instruments for dance
music. The summer always brings good busi-
IN AMERICA
ness in mandolins and guitars, as these two
Exclusively Wholesale
instruments are closely associated with vacation
times and out-door life in general.
C.BR*ZNO§-SOA?,INC.
The call for Hawaiian ukuleles and Hawaiian
D51-53F(H/RTH AVE. NEWYORKCITY
steel guitars has also increased, the only dif-
ficulty being to obtain a sufficient supply of
Vic tor" Dis trihu fors
these instruments to satisfy the demand. In
addition to the factories in Hawaii which turn
out ukuleles, there are several plants in the PROSPECTS IN THE ARMY AND NAVY
United States which are kept busy turning out Dealers Should Keep Their Stocks Well Up so
these instruments.
as to Meet Demand for All Kinds of Mu-
Dealers in all sections of the country antici-
sical Instruments From Army and Navy Men
pate good business during the summer months,
despite the fact that the conditions at present
In a recent issue of one of the Sunday news-
prevailing have absolutely shut off importations papers there appeared in the Rotogravure Sec-
from Europe.
tion a photograph which attracted considerable
interest among the local musical merchandise
INCREASED COST_OF PIANO STOOLS dealers. This illustration depicted a number
Tonk Mfg. Co. Advances Wholesale Price in of sailors on board a battleship entertaining
themselves with various musical instruments, in-
Order to Cover Increasing Cost of Supplies
cluding a guitar, ukulele and harmonica.
CHICAGO., I I I . , June 25.—The increasing cost of
When tin's photograph was called to the at-
supplies, which has been felt by piano manufac- tention of Samuel Buegeleisen, head of Bueg-
turers for the past two years, has had an equal eleisen & Jacobson, importers and whole-
influence on manufacturers of piano stools. salers, he commented as follows: "The dealers
President P. A. Tonk, of the Tonk Mfg. Co., throughout the country will find it to their ad-
recently stated that the exceedingly high prices vant.ige to prepare for an active demand for
of raw materials used in constructing piano musical instruments for the army and navy.
stools had necessitated advancing the wholesale They should keep their stocks up-to-date and
price on Tonk stools about one-third. The metal complete, as there will undoubtedly be a steady
parts used in constructing the stools cost 100 per call for musical instruments of all descrip-
cent, more than they did at the beginning of
tions. We are making arrangements to co-op-
the year, and wood has also increased in a cor- crate with our dealers in every possible way so
responding ratio. This increase in wholesale that they can handle their requirements with
price was made in order that the uniform stand- maximum profit."
ard of quality which has been characteristic of
Tonk products might be maintained.
H. A. Weymann & Sons, Inc., of Philadelphia,
Pa., recently had a very attractive window dis-
play which consisted of samples of the Keystone
brand of guitars, banjo-mandolins, mandalutes,
wood-rim banjos and ukuleles in various stages
AN IMPROVED_GUITAR BRIDGE
of manufacture, from the roughly' sawed mate-
rial to the finished product. The window was
WASHINGTON, D. C, June 25.—Albert Fickert,
most interesting, and the process of manufac- Brooklyn, N. Y., was last week granted Pat-
turing employed in the making of these instru- ent No. 1,230,695 for a guitar-bridge.
ments was easily understandable from the dis- Among the principal objects which the pres-
play.
ent invention has in view are: To prevent the
strings of a guitar from pulling out of their
points of anchorage; to provide a simple and ef-
ficient means for holding the anchored ends of
the strings of guitars or similar musical instru-
ments; and to Strengthen bridge construction.
AND
DURRO
STEWART
satisfy the most exacting buyers. Try
Helmet, II Trovatore and La Melodia
Violin Strings.
OLIVER DITSON GO.
BOSTON. MASS.
M anuf acturers
Importer* and Jobber* ot
Buegeleisen & Jacobson
MUSICAL
MERCHANDISE
NEW YORK
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ESTABLISHED 1834
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