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THE MUSIC TRADE REVIEW
AN ORGANIZATION OF WORKERS
ADDITIONS TOJDISON PLANT
Progress of the Heineman Phonograph Supply
Co. Due to the Calibre of the Executive and
Staff—Expansion All Along the Line
Many Buildings Now in Course of Erection at
Phonograph Laboratories in Orange—Fire-
proof Construction a Feature
The marked success achieved by the Otto
Heineman Phonograph Supply Co., New York,
can be attributed not only to its progressiveness
and the quality of its products, but to the effi-
ciency and exceptional mental calibre of the
executive and sales staffs.
Otto Heineman, president of the company
bearing his name, has gathered about him a
staff of co-workers who are specialists in their
respective fields, and who have become imbued
Front row, left to right: S. A. Ribolla, Otto Heineman,
Paul L. Baerwald. Standing, left to right: C. W. Neu-
meister, W. G. Pilgrim, W. C. Strong and Claude T. Pott.
with the spirit of aggressiveness which has
characterized this company's activities from the
first day it entered the American market some
two years ago. Mr. Heineman is aptly named a
"human dynamo" and the members of his sales
and executive forces are rapidly earning similar
sobriquets in the talking machine industry. All
of them are conversant with the mechanical
construction of the Heineman products, having
spent considerable time at the company's plant
in Elyria, O., before visiting the manufacturers
throughout the country.
The company has opened branch offices in
several of the leading cities and according to its
present plans additional branches will be estab-
lished in the near future so that the users of
the Heineman motors, tone arms, sound boxes,
etc., may receive maximum co-operation and
service from all angles. The managers of these
branch offices frequently spend days or weeks
with the company's clients carrying out Mr.
Heineman's idea of working with the manufac-
turers and helping them solve their problems in
a thorough and practical way. That this method
has met with the approval of the talking ma-
chine manufacturers is evidenced in the wide use
of the Heineman motor by leading concerns.
The recent amalgamation of the Otto Heine-
man Phonograph Supply Co. and A. F. Meissel-
bach & Bro. has given the members of the
Heineman sales staff an opportunity to develop
new channels of co-operation, for the Meissel-
bach motor has been a signal success since first
placed on the market and is highly regarded by
all factors of the industry, particularly the
manufacturers of high grade machines.
NEW INCORPORATIONS
The Federal Record Corp., of Albany, N. Y.,
has been incorporated for the purpose of manu-
facturing talking machines and musical instru-
ments. The capitalization of the concern is
$100,000, the incorporators being J. P. O'Brien,
W. H. Hastings and F. G. Goldie.
A certificate of incorporation has been issued
to the Mazophone Mfg. Co., of Delaware, for
the purpose of manufacturing music boxes and
talking machines. The capitalization is $500,000,
the incorporators being Virgil B. Mays, E.
Griffith-Williams, Edgar H. Mclntire, J. D.
Keatings, James E. Harvey, Richard E. Parton
and R. R. Hartman, the latter being of Chicago.
Extensive building operations now under way
at the Edison laboratories in Orange, N. J., in-
volving a quarter of a million dollars at this
time, will be partly completed by the first of
February, 1918. A number of buildings are be-
ing erected to increase the production of phono-
graphs. Their completion will increase the
productivity of disc record manufacture more
than 33 per cent. The largest buildings will be
the one where molds are to be made and the
$175,000 boiler house.
The lessons drawn from the big fire in the lat-
ter part of 1914 pointed plainly to the present
method of constructing buildings as the best
suited to prevent fire spreading over the entire
plant. Undaunted by the tremendous loss in-
volved in the conflagration Thomas A. Edison
the morning following the big fire began apply-
ing these costly lessons in the construction
work that immediately followed. To-day the
Edison laboratories are said to be the nearest
approach to fireproof that any buildings can be.
In the new boiler house, plans of which call
for 5,000 horse power, one addition will be put
up at a time. The present construction calls for
a 1,200 horse power wing. When this is com-
pleted, additions will follow until the 5,000 h. p.
boiler installation is completed.
A local and city fire alarm system helps to
keep the plant in immediate touch with the city
fire department. The modern fire alarm system,
which was completely installed the first of this
year, has worked very well. A well-drilled fire-
fighting force, frequent fire drills and the most
modern methods of fire prevention are some of
the things depended upon to suppress a blaze.
Including the new buildings under construc-
tion, there are thirty-five structures making up
the phonograph works of Thomas A. Edison,
Inc., not including the Edison storage battery
buildings.
HOW TO AVOIDJ)ULL SEASONS
Victor Co. in Sending Out Advertising Litera-
ture Makes Some Timely Comments
In sending out the latest batch of advertising
matter to the trade, including blanks, by means
of which the dealers can order electrotypes, or
matrices of carefully prepared advertisements
for use in local papers, the Victor Talking Ma-
chine Co. offers the following most appropriate
comment upon the question of dull seasons:
"Keep sharp and avoid dull seasons.
"A young man who had just bought a half
interest in a certain business approached the
senior partner and asked, 'When is our dull
season?'
" 'When would you like to have it?' replied
the senior partner ironically. 'We have always
managed to do without a dull season here, but
if you want one all you have to do is arrange
for it and it will come.'
"The surest way to have a dull season is to
expect it, to submit to it, in fact to plan for it
and arrange for its entertainment, so to speak.
There are Victor dealers who find summer a
dull season. They are looking for a dull season
—consequently, that is what they find.
"The truth is that there is just as good an
opportunity for Victor business in summer as
in winter. The human race becomes more a
race of 'pleasure-hunters' in the summer. They
spend more money at it, too. And let us ask
you, 'What is summer without music?' Sum-
mer and music are twin sisters, and music is
what you have to sell.
"Make a study of the summer market as dis-
tinguished from the winter market. The par-
ticular difference between them is in the kind
of business and in the way to go about the
job of getting it. Do not cut down your local
advertising. Use as many of these ready-made
advertisements as possible. They strike the
right note for summer selling."
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the^
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
• een m a d e in thi is
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
v
373 Fourth Ave.
NEW YORK