Music Trade Review

Issue: 1917 Vol. 64 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
45
THE MUSIC TRADE REVIEW
0. W. HOPKINS ASSUMES NEW POST
TALKING MACHINE DEALERS VISIT VICTOR FACTORIES
Newly Appointed General Sales Manager of the
Columbia Graphophone Co. Takes Up Duties
Members of the Talking Machine Men, Inc., Spend Day at the Camden Plant of the Victor Co.
Inspecting the Various Processes of Manufacture Employed There—Entertained at Luncheon
George W. Hopkins, whose appointment as
general sales manager of the Columbia Grapho-
p h o n e Co., New
York,
was
an-
nounced in The Re-
view recently, ar-
rived in New York
Monday to assume
his new duties. Mr.
Hopkins will have
his headquarters at
the executive offices
of the company in
the W o o l w o r t h
Geo. W. Hopkins
Building, and he is
now busily engaged in mapping out his sales
campaign for the coming fall.
As general sales manager of the Columbia
Graphophone Co. Mr. Hopkins will have unlim-
ited opportunities to add to his international
prominence as a sales manager of exceptional
ability. He resigned the post of vice-president and
general sales manager of the American Chicle
Co. to join the forces of the Columbia Grapho-
phone Co., and for years had been vice-presi-
dent and sales manager of the Loose-Wiles Bis-
cuit Co. Mr. Hopkins is recognized as an au-
thority on matters of sales management and
occupies a premier position among the leading
sales managers of the United States.
A delegation made up of members of the
Talking Machine Men, Inc., the organization
composed of talking machine dealers from New
York, New Jersey and Connecticut, visited the
factory of the Victor Talking Machine Co.,
Camden, N. J., on Wednesday, June 13.
Arriving in Camden the party was met at the
station with a number of automobiles and were
immediately escorted to the factory. Over fifty
members of the association being present, the
party was divided into squads of seven and
to be a very interesting sight for the visiting
dealers.
The dealers after the trip through the plant
were unanimous not only in their praise of the
courtesy and hospitality shown by the Victor
organization, but with the feeling that they
could better sell the products of the company
after having such a close-up view of the differ-
ent workings.
Several of the dealers made a side trip to
Atlantic City after the visit to Camden, while
Members of Talking Machine
eight, each with a member of the Victor or-
ganization as a pilot to carry them through the
various buildings, shops and departments. The
first place visited was the cabinet factory and
the members of the party were surprised at
the speed and thoroughness of the work there.
At noon the party was escorted to the dining
hall where a very satisfying luncheon was
served, an officer of the Victor company sitting
at each table. After luncheon other depart-
ments were visited, including the assembling
and shipping departments and the record fac-
tory. While many marveled at the method of
turning out records others seemed to be most
interested in the shipping department of the
company and the speed which was shown there.
The record pressing department also proved
Men, Inc., at Victor Factory
the majority returned immediately to New York.
The following is a list of those who were
present: Wm. Berdy, Saul Birns, E. G. Brown,
Michael Gottleib, Philip Marcus, B. R. Foster,
M. W. Gibbons, Paul Heifer, P. R. Han^sen,
H. Jaffee, J. T. Kortz, H. S. Conn, R. Bisceglia,
J. L. Unger, Matheu Levin, F. B. Roth, Fred
Michaelis, R. Montalvo, Jr., A. P. McCoy, Jas.
Davin, M. M. Reinhart, A. I. Ross, Ben W.
Roth, Max Rothstcin, R. V. Bragdon, M. Singer,
A. V. Schouler, A. V. Schouler, Jr., E. H. Smith,
M. Goransky, I. Zion, J. T. Coughlin, H. Mielke,
Albert Galuchie, Sol. Lazarus, Max Landay, B.
Tish, F. B. Schoemaker, E. H. Fontaine, Jas.
Donnelly, Frank Mandel, Louis Epstein, Jos.
Mayer, John Lanzaro, B. Guy Warner, Max
Goldsmith, A. H. Mayers, J. Schwetz, M. Berlow.
CLEVELAND ASSOCIATION TO MEET
Mayor Davis, of Cleveland, Addresses Talking
Machine Men at Meeting This Week
CLEVELAND, O., June 18.—The Cleveland Talk-
ing Machine Dealers' Association will hold its
regular monthly meeting in the Colonial Hotel
on Wednesday of this week.
Mayor Davis,
of this city, will address the gathering. Wade
Poling, of the Cleveland Piano Co., is chair-
man of the entertainment committee. A report
will be made on the new plan of interest on de-
ferred payments on talking machines which was
recently put into effect here.
Plans for the summer outing in July will also
be discussed by the members. More talking
machine dealers and jobbers are applying for
membership in the organization.
Dealers are selling many of the cheaper grade
of machine now, as people are outfitting their
summer cottages.
SETTLE ALLOWANCE QUESTION
San Francisco and Oakland Talking Machine
Dealers' Association Reaches Agreement on
That Matter at Last Regular Meeting
SAN FRANCISCO, CAL., June 16.—The regular
monthly meeting of the San Francisco and Oak-
land Talking Machine Dealers' Association was
held here a few days ago; and, though there
was nothing of great business importance to
come before the meeting it was one of the best
attended the association has yet held. It was
largely a social session, and is considered a suc-
cess.
The dealers have at length solved the ques-
tion of allowances on traded-in machines appar-
ently to the satisfaction of all parties concerned,
and at the last meeting it was decided that the
members of the association should hereafter
allow not more than $5 for used cylinder horn
machines and not more than 20 per cent, of the
selling price on all disc horn machines. It is
believed that the agreement will be strictly
maintained, and that it will prove of real bene-
fit to the trade,
THE HEINEMAN DISPLAY AT THE NATIONAL MUSIC SHOW
One of the most attractive exhibits at the
National Music Show in Chicago was that of
the Otto Heineman Phonograph Supply Co.,
New York, which had a large double booth
facing on two aisles and devoted to the prod-
uct of the Heineman plant at Elyria, O., and
also the recently acquired Meisselbach factory
at Newark, N. J. Seven different models of
Heineman and four Meisselbach motors were
shown, motors being shown on pedestals, un-
enclosed, thus demonstrating their noiseless-
ness. On the walls were frames in which were
displayed all the various component parts of
the motors. Both Heineman and Meisselbach
sound boxes, tone arms and other accessories
were displayed.
An interesting feature was
that showing the various steps in the manufac-
ture of talking machine motors.
Immense
legends on either wall declared that more than
500,000 Heineman motors have been sold in the
U. S. during the past two years. The com-
pany co-operated with nearly twenty talking
machine manufactur-
ers using their prod-
it c t by permitting
them to show sam-
ples of their machines
in their booth. Those
in charge were Otto
Heineman, president
of the company; S. A.
Ribola, manager of
the Chicago office; W.
G. Pilgrim, assistant
sales manager; W. C.
Strong, factory man-
ager at Elyria; L. F.
Kieffer, Central West
division; P a u l
L.
Baerwald, E a s t e r n
sales manager; C. W.
Ncumeister, manager
of the Cincinnati of-
Handsome Heineman Motor Exhibit at Chicago Music Show
fice.
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46
THE MUSIC TRADE REVIEW
FINAL PROGRAM FOR JOBBERS' CONVENTION NEXT MONTH
GOOD THINGS IN THE "PEPTIMIST"
Plans Call for Two Business Sessions—Some Talks by Factory Experts—The Usual Entertain-
ments for the Convention Delegates and Elaborate Features for "Victor Day"
The Victor Co. will take charge of things on
Latest reports from Victor distributors in the
various sections of the country indicate that Wednesday, July 11, and will entertain the job-
the forthcoming annual convention of the Na- bers and their families in Atlantic City itself,
tional Association of Talking Machine Jobbers,
to be held at the Hotel Traymore, Atlantic City,
CONVENTION PROGRAM
N. J., on July 9, 10, 11, will be one of the best
attended in the history of the organization, for
Monday, July 9
there are many things just now that demand the
Morning—Reception and registration.
earnest attention of those engaged in the trade.
11 A. M.—Swimming.
Not only are the ordinary problems of the
2 P. M.—First business session.
business, such as stock shortage, sales methods,
2.30 P. M.—Entertainment for ladies.
etc., ripe for further discussion, but there have
Evening—Visits to the piers.
recently developed new problems growing out
Tuesday, July 10
of the war situation, and including possible taxes
9
A.
M.—Golf
tournament at Country
on musical instruments, increasing difficulties in
Club.
transportation, advances in freight rates, and
11 A. M.—More swimming.
other features too numerous to mention, but
2
P. M.—Second business session.
which require careful and efficient handling.
2.30 P. M.—Auto trip for ladies.
As is indicated in the program printed" herewith
Evening—Annual banquet.
there will be two business sessions, one on Mon-
Wednesday, July 11
day afternoon, July 9, and the other on Tues-
Victor Co. Day—Entertainment of Job-
day afternoon, July 10. The rest of the time
bers by Victor Co. at Atlantic City.
being given over to amusement and entertain-
ment. As has been announced before in The
Review, it is planned to have Victor Co. officials instead of carrying them to Philadelphia or to
and department heads address the jobbers on the factory in Camden. Just what the company's
pertinent subjects, and then answer any ques- program is, has not been made public, but past
tions regarding manufacturing or sales details performances would indicate that it will be an
that may arise. The jobbers will themselves elaborate one.
Among the jobbers themselves, the entertain-
take care of the various details of the asso-
ment plans call for a golf tournament at the
ciation's work, but will not read any papers.
C o u n t r y Club, a
tournament that has
become an annual fea-
J
ture. There will be
the usual organized
excursion, along the
boardwalk, on to the
piers and into the
briny, and during the
daily sessions, t h e
ladies will be taken on
special trips by them-
selves.
The Victor jobber
has not yet made
- Why you should attend the National Association who
his hotel reservations
of Talking Machine Jobbers Convention July 9-10-11. had better hurry and
insure himself against
Reason number one is Yourself. The other 109 disappointment.
The
headquarters will be
will meet you in Atlantic City.
at the Hotel Tray-
Hotel Travmore - Make Reservation* thru Trostler.
more, and the dates,
Some Snappy Publicity for Coming Convention of Talking Machine Jobbers July 9, 10, 11.
House Organ Issued for Sales Staff of Columbia
Graphophone Co. Is Most Interesting
THERE ARE EXACTLY 110 REASONS
FEATURING PATRIOTIC RECORDS
LIBERTY BELL_RECORD MADE
Victor Talking Machine Co. Issues Striking Pos-
ter Announcing Record of "America" by
Whitehill—Other Special Literature
Victor Talking Machine Co. Makes Record of
Tones of Liberty Bell During Recent Liberty
Loan Campaign in Philadelphia
The Victor Talking Machine Co. in its ad-
vertising continues to pay particular attention
to patriotic music of all kinds, and from the de-
mands made upon Victor dealers for such rec-
ords, the campaign is not only timely but de-
cidedly successful. The latest advertising mat-
ter issued is a striking poster featuring a record
of "America" as sung by Whitehill; the poster
bears a striking reproduction of the Statue of
Liberty with several warships passing by the
base of the statue. There is also a special
poster featuring the popular song "Don't Bite
the Hand That's Feeding You," with Uncle Sam
bearing a market basket and holding out his
hand to a mixed multitude below.
June 18.—During the re-
cent Liberty Loan campaign the Liberty Bell
was sounded in order to remind the public that
the closing hours of the campaign were at hand.
The bell was not actually rung, but was sounded
by means of a gold hammer, wielded by Mayor
Smith, of this city. In order that the tone of
the bell, which has not been sounded since 1835,
might be preserved, the Victor Talking Ma-
chine Co. set up a recording apparatus near the
bell and made a record, as the bell was being
sounded.
NEW CATALOG^FJtEPAIR PARTS
Victor Co. has just issued a new catalog of
repair parts for the Victrola XVII for the con-
venience of repair men, and in which the various
parts are listed in the usual comprehensive man-
ner.
The Broadway Phonograph Co., Inc., of Man-
hattan, has increased its capitalization from
$6,000 to $10,000.
PHILADELPHIA, PA.,
DRIVE ON NEW COLUMBIA RECORDS
The Columbia Graphophone Co., New York, is
planning to make a special drive on the new
records listed in its August supplement. This
list contains a series of records which are par-
ticularly adaptable for exploitation by Colum-
bia dealers during the summer months, as the
popular hits should meet with a ready sale in
all sections of the country. Attractive window
cards and hangers have been prepared for use
by the Colurabia representatives, and newspaper
advertising will call the attention of the public
to the musical qualities of this list.
The trade promotion department of the Co-
lumbia Graphophone Co. has just issued the
second number of the "Peptimist," a brief and
newsy house organ which is published for the
members of the company's sales staff and which
is edited by Paull Haydn. This edition is filled
with interesting news and comments for the
men on the firing line.
The first page contains a message of intro-
duction welcoming George W. Hopkins, the
new general sales manager of the company.
Other interesting articles in this month's edi-
tion of the "Peptimist" include a list of Colum-
bia records presented under the heading "Above
Comparison," and incidental items concerning
members of the sales staff.
Under the heading "Two Fires" the following
interesting editorial appeared:
"There are two fires in an engine on which
depends its successful run—the fire in the head-
light and the fire in the firebox. One is the
seeing power, the other the going power.
"There are two 'fires' in a salesman, on which
depends his successful run—the fire of reason in
his head and the fire of loyalty in his heart.
"Your toil, your time and your head—these
your company buys, but in your own keeping
is that other factor which neither man nor
money can buy. It is yours to hold or to give.
On it depends more of your success and the suc-
cess of your company than many a sale.
"Let loyalty be the keystone of your work.
One arc rests upon the desires of your com-
pany, the other upon the needs of your dealers.
So the appreciation of your company and the
backing of your dealers will support you right
and left.
"Loyalty is the solvent of all friction, the
foundation of all success. Loyalty is common
sense. It will bring you unguessed repute. It
will bring you the world's honor and your own
respect.
"And your company is worthy of your loyalty.
It is a company of big men, big hopes, big ideals,
big possibilities, big accomplishments. The
greatest tribute a man could have, Shakespeare
puts into that single, final sentence of Brutus,
'In all my life I found no man but he were
true to me.' Let your company feel you are
true to it.
"The man who is loyal deserves and receives
loyalty. It is the backbone-virtue of a sales-
man. Let your dealers know you are loyal to
them and to their interests—loyalty will sell
where all the language in Webster's fails.
"Loyalty is success."
STRIKING PATHE_PAGE PUBLICITY
The Pathe Freres Phonograph Co. used a full
page advertisement in last week's Saturday Eve-
ning Post that was one of the most attractive
and timely talking machine ads that has ap-
peared in a national magazine for some time
past. The copy made an appeal for summer
business featuring the model 25 Pathephone
which is particularly adapted for camping and
vacation purposes together with a reproduction
of the Pathe sapphire ball. The text also pre-
sented a list of patriotic Pathe records, and pen
and ink sketches of some of the famous artists
recording for the Pathe library gave a touch
of human interest to the page.
NEW INCORPORATIONS
A certificate of incorporation has been
granted to the Standard Phonograph and Acces-
sories Co. of Dallas, Texas. The capitalization
is $10,000, the incorporators being V. A. McCul-
lough. L. B. White, and B. L. O'Connor.
The Lion Talking Machine Co. has been in-
corporated under the laws of Delaware with
a capital stock of $200,000 for the purpose of
manufacturing musical instruments and talking
machines. The incorporators are Charles T.
Brooks, A. C. Wooten and B. D. Moses.

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