Music Trade Review

Issue: 1917 Vol. 64 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President, C. L. Bill, 373 Fourth Ave., New York; Vice-President, J. B. Spillane,
373 Fourth Ave., New York; Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorial Stall:
B. BRITTAIN WILSON, CARLETON CHACE, L. M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
WM. BRAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE:
CHICAGO OFFICE:
JOHN H. WILSON, 324 Washington St. E. P. VAN HARLINGEN,
Telephone, Main 6950.
Republic Building,
209 So. State Street. Telephone, Wabash 5774.
H. SCOTT KINGWILL, Assistant Manager.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OCR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
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ADVERTISEMENTS, $4.50 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $130.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
technical nature relating to the tuning, regu-
lating and repairing of pianos and player-pianos are
p
d e a i t W j t h i w [n b e f 0U nd in another section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
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Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.. .Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901 Gold Medal
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NEW
YORK,
JUNE
2 3 , 1917
EDITORIAL =
the business world there is evident a marked increase in con-
I men N fidence.
The seeming scare which frightened so many business
at the breaking- of our relations with Germany has subsided.
The war is no longer a bugaboo to the business man, for he
realizes that at an early date conditions should be better than
ever, because not only the United States, but the Allies oi this
country, will expend fabulous sums of money here, and this
should result in a tremendous stimulation of business generally.
The most disturbing factor to-day, as far as it affects the
piano industry, is the high cost of living. When this matter is
regulated by law, it will mean a lot to the piano industry, because
as pointed out to The Review by a prominent piano manufac-
turer this week, the women of the country are essentially the
piano buyers, and it is the women who feel the increased cost
of living most, because they are the financiers of the house.
Some of the money which goes for the increased cost of living
would go for pianos, or other musical instruments, were there
some fair regulation of the food situation—a regulation that
would keep the cost of living within bounds—that would enable
the people of America to live as cheaply as those in such warring
countries as England, Germany and Canada. That there will
be Government regulation of food supplies is inevitable in view
of the grasping policy of a number of speculators, who look for
immediate gain rather than for the public good.
Business has been favorably affected by the news from
Washington showing the trend toward reduction of the taxation
proposed by the War Revenue bill. The first principle of war
taxation should be to discourage as little as possible those indus-
tries which go on from year to year, earning only moderate and
regular returns for their products, or for the service they render
to the public. Upon the continued prosperity of such industries,
and the millions of individuals who look to them for employment
and wages, the enduring power of the nation for war is bound
in a large measure to depend. Hence business men have not
taken kindly to the idea of trying to raise too much of the war
expenses by immediate taxation.
Then, too, there were two provisions in the House bill, which
promised to make things very irksome to business enterprises.
One of them was the tariff increase with the imposing of a 10 per
cent, duty on everything in the free list, and the other was the
peculiar excess profits tax. Both of these are now regarded as
impossible of enactment, and business men naturally breathe
easier.
Of course, it is necessary for the Government to impose
unusual taxation upon our citizens, and in order that this taxation
may be borne with the least detrimental consequences, it is im-
perative that business conditions should not be disturbed, there-
fore it is of vital interest that the people of the country should
avoid all hysterical disturbances and retain their composure,
and proceed with the conduct of their business in such a manner
as to cause the currency of the country to circulate exactly as
it does during peaceful periods. If the usual circulation be main-
tained, then while the comforts to which we are accustomed
will still be enjoyed, and all necessities provided, the taxes im-
posed by the Government can be paid without obnoxious conse-
quences to business, and the war prosecuted with the least
embarrassment to all.
Much has been uttered on the subject of economy, and it is a
most unfortunate expression to have employed for the reason that
it is susceptible of a mistaken interpretation. Extravagance
should be avoided, of course, but it would be better during the
continuance of the war to be extravagant than to be unwisely
economical.
The elimination of waste is what should be advocated and
enforced, but the people should buy as usual, dress as usual,
live as usual, and not make any sudden or radical change in their
business or other habits. Especially should this be impressed
upon women who, very naturally, will not so readily understand
the necessity for avoiding business suppression.
HE Webb, or Administration bill, designed to promote ex-
T
port trade by legalizing joint foreign selling agencies, has
passed the House, and again goes to the Senate for consideration.
This is a very worthy measure—one which has the support of
every business organization of the country, and which was so
strongly supported at the recent music trade conventions in
Chicago. It is designed to remove all doubts in the minds of
American exporters as to the construction that should be placed
upon existing anti-trust laws as applied to organizations engaged
in export trade. All the other great commercial nations permit
similar organizations.
The sponors of the bill say its enactment would enable
American exporters to fortify themselves very successfully for
after-the-war competition. The music trade industry is now
building up a very excellent business with South American coun-
tries as well as with Australia, and the bill just referred to would
afford a protection and a stimulus that is much needed if we are
to extend and maintain a market abroad.
O PR ING is convention season in this trade, and as a result,
**J during the past six weeks or so, annual meetings of trade
bodies have been occurring with a frequency that is almost be-
wildering; moreover, the meetings without exception have been
fraught with action and accomplishments.
The latest conventions were those of the music publishers
and music dealers held in New York last week, the proceedings of
which should be of direct interest to everyone engaged in the
music trade in any capacity.
Music itself is the fundamental of the business. Without
music, the piano, the band instrument and even the talking ma-
chine would be useless, and the development of the business of
sheet music production along the right line works to the advan-
tage of every section of the industry by stimulating increased
interest in music as a whole.
The music men discussed frankly the problems of their busi-
ness, they touched on subjects in open meetings that in the past
have generally been reserved for star chamber consideration.
This is the year for frankness in discussing business prob-
lems generally. The piano men and music roll men, instead of
conducting their meetings in a self-satisfied way, uncovered and
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
PUTTING THE TRADE HOUSE IN ORDER
(Continued from page 3)
and at the reports of the supply markets, will give the reason. He cannot figure ahead and fix prices and terms
on any basis that is likely to be permanent. His financial assets must be more or less liquid to enable him to meet
existing conditions, and when the manufacturer endeavors to keep his affairs in shape by insisting upon reason-
able terms from the retailer, the latter should recognize the precarious position of the manufacturer and work
with him instead of against him.
The manufacturer, in a large degree, is the keystone of the trade. If he is unable to continue business, the
retailer will have nothing to sell to the public, and the piano supply man can find no market for his goods.
Credits in the piano trade have been in a more or less unsatisfactory condition for many years past, and the
conditions confronting this country at the present time make imperative the necessity for placing the financial
status of the trade in general on a firmer, more secure, and more businesslike foundation than it has ever been
before.
faced facts and boldly took up subjects that although sometimes
not very pleasing, nevertheless required adjustment. The music
publishers and dealers followed the same course, and the talking
machine men will probably adopt the same policy at their meet-
ings in the near future.
When the several associations reach the point where they
will combine their forces, either through the Music Industries
Chamber of Commerce or by some other arrangement, they will
be in a position to accomplish real things, not alone for their own
particular divisions of the trade, but for the industry as a whole.
The manner in which the trade organizations have endorsed and
arranged to combine their efforts in support of the campaign for
the advancement of music proves that united action is not only
possible, but is also practical.
another page of The Review, this week, there is told the
O N story
of a piano manufacturer who received a draft for a
substantial amount from a dealer in South America but who has
not yet received the order which the draft is to cover. South
American business has hitherto been a business of long credit
and if the habit of paying for goods, not when they are ordered,
but before they are ordered, is developed out of the war, it will
be a habit worth watching and cultivating.
T
HE death of Paul G. Mehlin, announced in The Review last
week, marks the passing of one of the best known of what
may be termed the "old school" of piano makers. Mr. Mehlin's
love for piano making was not built on a dollars and cents basis.
There was something deeper that held his interest. To him the
piano was something almost alive, something that would respoad
to the efforts of the maker, not alone as a profit producing
item, but also as tangible proof of accomplishment and of the
The
ability and knowledge that made it possible. Although numerous
changes in trade conditions have taken place since Mr. Mehlin
first started making pianos, although the piano has been taken
off the pedestal and transferred from the luxury to the necessity
class, he never lost faith in his ideals—ideals, we are glad to say,
that are cherished by his sons who now head the business which
he founded.
HE trade as a whole has apparently taken the matter of
T
the coming military draft too lightly, from a business point
of view, and has not stopped to consider the ultimate effect
upon business of the withdrawal from industry of a million or
more young men for Government service. The piano man should
exercise care in looking over the personnel of his establishment
and endeavor to lay plans that will protect him in a measure at
least if more than an ordinary proportion of his employes are
taken. He should be able to estimate properly those who through
physical condition or otherwise will probably be disqualified or
exempted from service, then a study should be made of the par-
ticular work done by the remaining members of the staff, and
plans laid for taking care of their duties in the event that they
are drafted. The business man in any line owes it to himself to
take precautions.
HE purchase by Christy Mathewson, the noted baseball
T
pitcher and manager, of a specially designed player-piano,
with pilasters and trusses carved in the form of a baseball bat
surmounted by a baseball, opens a new range of possibilities for
the sale of special pianos. The author can have his pilasters
carved in the form of a pen, a soldier can have a gun upended, the
automobile fan can have a pile of tires and so on. It looks like
Christy has started something.
Public
tnmfo
more than ever before, is keenly alive to extraordinary piano values.
That is why the
now leads the way to bigger sales. It attains maximum quality at mini-
mum price. Customers are impressed with this fact —and they buy.
STRAUBE
PIANO
235 S. Wabash Avenue, CHICAGO, ILL.
COMPANY
Factory, HAMMOND, IND.

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