Music Trade Review

Issue: 1917 Vol. 64 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
11
THE MUSIC TRADE REVIEW
currency of the American list price or even less.
Certain American musical publications are now
American Consul William J. Dawson Tells of the Effect of the European War on the Demand for being retailed at Rosario at 15 per cent, below
Musical Publications in Argentine—An Opportunity for Export Trade From This Country
the American list price, while leaving a good
WASHINGTON, D. C, June 11.—Some interest-
Since the war began, the importance of the profit to the dealer.
ing facts regarding the effect of the war upon United States as a source of supply for music
Customs Duties and Charges
the demand for musical publications in Argen- has considerably increased, according to Rosario
Musical publications (musica impresa) are
tine are offered in a recent report sent to the dealers. This is especially true of good edi- classified under paragraph 692 of the Argentine
Bureau of Foreign and Domestic Relations by tions of classical composers, arranged for the import tariff and are subject to a duty of 25
Consul William Dawson, Jr., stationed at Ro- use of students and conservatories. There are per cent., to which must be added the regular
sario, Argentina. In his report Mr. Dawson numerous conservatories at Rosario, and the surtax of 2 per cent, assessed on all imports
says:
number of music students is large.
the duty on which is 10 per cent, or over, and a
Before the present war, about two-thirds of
Texts in Spanish Native Industry
special additional surtax of 5 per cent, recently
the sheet music and musical publications im-
A leading Rosario importer considers it is voted and in force until December 31, 1917,
ported into Argentina came from Germany. highly essential that American houses publish assessed on imports the duty on which is more
Italy and France were next in importance as their texts for this market in Spanish. This is than 20 per cent. This duty of 32 per cent,
foreign sources of supply. The following offi- not customary at present, and English texts and (including surtaxes) is collected not on the de-
cial figures of imports of music into all Argen- directions are unsatisfactory. German publish- clared or actual value, but on the "aforo" or
tina show the annual average for the five years ers furnish Spanish texts, or occasionally officially fixed valuation for customs purposes,
from 1908 to 1912, and amounts for 1913:
French, which, with Italian, is far more widely which is for musical publications 80 gold cen-
tavos per kilo. This makes the duty equivalent
Average
understood here than English.
Countries—
for 5 years,
1913
The native music publishing industry, with to a specific rate of 11.2 cents per pound, includ-
1908-1912
headquarters in Buenos Aires, is said to be im- ing paper or other wrapping.
Pounds. Pounds portant and supplies considerably more than
In addition to the import duty, the Argentine
France
5,613
9,147 half the Rosario trade, particularly in music for tariff prescribes certain official charges for cus-
Germany
48,493
63,800 the general public. For students and conserva- toms handling, storage, and statistics, which
Italy
17,860
15,313 tories, Buenos Aires products are said to be amount to a little less than 1 per cent, of the
Spain
849
375 higher in price and less attractive than those value of merchandise. The foregoing duty and
United Kingdom
,.
1,715
1,704 which are imported.
charges apply to musical publications imported
United States
1,129
3,342
Prices and Discounts
from all countries, there being no preferential
Other countries
145
201
Single publications, attractively presented for or conventional rates.
popular use, are sold by Buenos Aires publish-
Credit Terms—Quotations—Shipping
Total
75,804
93,882 ers to dealers as low as 6 to 10 paper centavos
The recognized credit terms here are 90 days
Imports During the Past Three Years
( 2 ^ to 4% cents) each. It is believed that if from the arrival of goods, but many importers
Argentina imported 72,786 pounds of music American houses are to compete in this field are accustomed to paying cash against docu-
in 1914, 41,577 pounds in 1915, and 24,996 pounds it will have to be with very cheap editions in ments when dealing with American firms. It is
during the first six months of 1916. Separate Spanish. Before the war German publishers often well to give, the customer an opportunity
figures showing imports into this consular dis- sold similar products at 10 pfennigs (2.38 cents), to inspect the merchandise before accepting the
trict alone are not available.
f- o. b. factory, and gave from 10 to 15 copies documents. If it is desired to build up a per-
While practically all imported music is en- free with every 100 ordered.
manent business, it is advisable to offer credit.
tered at Buenos Aires and credited in customs
American houses must be prepared to give
Prices quoted f. o. b. New York are acceptable
returns to that port, Rosario has music houses heavy discounts on their list prices for all kinds to the leading Rosario houses, although, when
which import directly and place orders without of publications. In general, the discount must practicable, c. i. f. quotations are to be pre-
the intervention of Buenos Aires concerns, be large enough to enable the retailer (at Ro- ferred. At present very few vessels come
although they enter their goods largely at the sario generally the importer himself) to sell through to Rosario from American ports, but
national capital.
the publications at the equivalent in Argentine goods may be transshipped at Buenos Aires.
THE SHEET MUSIC TRADE IN THE ARGENTINE REPUBLIC
^ >
%«*• J U K I
,w? •>•
STASNY
LIBRARY EDITION
2 . «
Wonderful Standard
Sellers
TIT
% Oije
Jlappo
"One Happy
Day"
A Beautiful Story told so melo-
diously that we promise you will
never forget it.
Three Keys—High, Med. and Low
>
'•Win/3 6 Music r-N.
\
6 fey
Zeo/7 i?e Tosfa
,«»W VMWI ^ ^
"That's Why I Love to Live"
A song of supreme tenderness with a haunting
simplicity of melody that appeals to all.
Three Keys—High, Med. and Low
Words 6y
"Just a Kiss"
Music 6
Con Barf/}
6
A Lyric of Poetic Beauty and a
melody that clings to memory, easy
to sing and hard to forget.
Three Keys—High, Med. and Low
"Because You Are Mine,
Sweetheart"
An inspiring melody with a lyrical setting
woven around love and romance.
Three Keys—High, Med. and Low
"Mighty Lonesome for
Somebody"
"That's Why I Call You Dear"
This beautiful dialect ballad "of the South"
has that intimate touch of realism which can not
fail to endear it to all music lovers.
Medium Key only
A charming lyric set to a fascinating and irre-
sistible melody. Each time it is played the en-
joyment will be greater.
Three Keys—High, Med. and Low
Order today, Vocal 15c per copy, Instrumental 12}4c per copy
A. J. STASNY MUSIC CO., 56 West 45th St., New York City
INSTRUMENTAL
"DANCE OF THE WOODNYMPHS"
The treatment of this composition iu technique
and construction is of the finest and you will
enjoy its charm, daintiness and melodic beauty.
Grade !5.
"VALSE MAYBELLE"
Possessing rare musical value and originality,
it makes a splendid piano solo with several in-
teresting variations of expressions. Grade 3.
"INNOCENCE"
A Meditation possessing all the sweetness and
charm of innocence, expressing the tenderest and
most beautiful sentiment in every note. Grade 2.
"LOVE'S GARDEN"
Although a classical composition it has a mel-
ody one can not help but appreciate and will
make a welcome addition to any Library. Grade
4 or 5.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
A SUCCESSFULJVUJSIC SALESMAN
Wm. Jerome Ruger Making an Excellent Rec-
ord With the Stasny Co.
Among the successful traveling salesmen con-
nected with music publishing houses is William
MUSIC
TRADE
REVIEW
Shortly after joining the organization he made
a trip through the South and startled the Stasny
shipping department with the large orders he
was able to book. Since that time the results
he has obtained have added to the honors he
early won with the Stasny concern.
Much of the success of Mr. Ruger is no doubt
due to the concentration he gives the work he
has in hand and, not having reached his ma-
jority, he is filled with the enthusiasm of youth.
Mr. Ruger has a magnetic personality, and his
pleasing ways and manners have won for him
many friends among the music dealers and sales-
men with whom he has come in contact.
Herewith is reproduced a photograph of Mr.
Ruger, who is at the present time leading the
Stasny organization in the number of copies sold
of their song hit, "Just You," which has nearly
reached the three hundred thousand copy mark.
PATRIOTIC SONGS THAT ARE SELLING
Your Country and My Country," by Irving Ber-
lin; and the second, "Joan of Arc, They Are
Calling You," with words by Alfred Bryan and
Willie Weston, and music by Jack Wells. The
first number is featured in the high-class catalog
of the company, and the second in the popular
catalog.
"For Your Country and My Country" has
gained special prominence through its use on
various occasions as a recruiting song by those
seeking to enlist men in the army and navy.
The lyrics are excellent, and the melody is of
the sort that has a popular appeal, and will in-
sure the salability of the song, even after the war.
"Joan of Arc, They Are Calling You" is of
the more popular type as being widely used by
vaudeville singers, and others of that class.
The professional department of Waterson, Ber-
lin & Snyder have "gone after" the song with
energy, and that a real demand has been cre-
ated, is indicated by the volume of sales al-
ready registered.
"For Your Country and My Country" and "Joan
of Arc, They Are Calling You," Both Proving
Successful for Waterson, Berlin & Snyder
Waterson, Berlin & Snyder, New York, are
Wm. Jerome Ruger
among the few concerns who have produced
Jerome Ruger, who joined the sales staff of the patriotic numbers that may really be termed suc-
A. . J. Stasny Music Co. about a year ago. cessful. The first of the new numbers is "For
THE
NEW INCORPORATION
A certificate of incorporation was issued last
week to Harold Flammer, music publisher.
The capitalization of the concern is $5,000, the
incorporators being Harold Flammer, George
M. Vail, and A. L. Wright, of New York City.
TWO LATEST SONGS INTRODUCED BY
JOHN McCORMACK
-No. 3 i
Xo.linD
Music by GUSTAVE FERRARL
Words by WILLIAM F. KIRK.
SiiTltrhvMr TOTTN M* > f!O'RMAf!ir
m
Piu lento e molto espressivo. SUHg ° j " LF - lJuni>l
• t/UllMAt/Ji.
n J M
We came to the end of the Rainbow of Love.
night fello'er meadow and stream.
*
,
^ .
.
.
. The end of our wonder-ful dream.
*m>
-1—4.
U i> J' ^ J>
And fast came the 6torm clouds a - bove.
No treasureof gold was ours to be-hold,
«---—--•>
a p - P
The heavens grew dark andthe shadows drewnear And
«
r;-.
,
Dark,
«-
m
Copyright MCMXVII by Euoaey & Co.
No.linC
0N°-2inD
Words by
P. J. O'REILLY.
1
H I IliMFIl CALL
Sung by Mr. JOHN M9C0RMACK
fNobilmente.
fa 0'
Music by
WILFRID SANDERSON.
L =
Trum-petjBil-vertnroated
rail!
Youwho woke our gallant
sires,
Speak forCountryandfor All,-
.. fmarcato e.
poeortt molto roll.
Wake
again forgot-ten fires!
SpeakforCountry and for All,—
Trum-petl
Trum -
- pet,/-?\ Call I
Topyrigh^MCMXVII by BooseyA Co.
PUBLISHED
BY THE HOUSE OF SONG
BOOSEY & CO.
9 East 17th Street, NEW YORK
FAME
(And TORONTO and LONDON)

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