Music Trade Review

Issue: 1917 Vol. 64 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Freedom from Repairs ?
you back up such a guarantee by actual physical proof? You can. Provided
A ND you can manufacture
or sell a player-piano containing the Simplex Player Action.
Why should we make such a broad claim for the Simplex
-Action? Because throughout all the years which we have
been building the Simplex Player Action our main aim has
been to produce an action that will stand just such a guarantee.
No part of the Simplex Action has ever been considered
satisfactory to us until it had been simplified in construction to
the point of highest efficiency. This has extended not only to
the separate parts of our action, but to the manner of putting
these parts together.
STANDARD, INTERCHANGEABLE PARTS.
SEPARATE UNITS OF ALL VITAL PARTS.
GROUPING OF UNIT PARTS INTO LARGER UNITS
. FOR EASY INSTALLATION AND ACCESSIBILITY.
Those are the real features of the Simplex Action of today.
Don't get the idea that we are claiming the impossible for
the Simplex. In the best constructed actions in the world
there are chances for troubles over which the maker has no
control. For example, dust working into the valve. It is to
""make easy disposal of such troubles that we evolved the famous
Simplex Unit Pneumatic, a form of construction which has
practically revolutionized player action building.
PLAYE
SOLVED THE SIMPLEST WAY
A screw-driver and a few minutes' time are all you need to
get at any ailment that may have attacked a Simplex
Pneumatic. You just take out the pneumatic whole and replace
it with a new one or one from the end of the scale—and the
trouble is taken care of.
Please, remember that although replacing a Simplex Pneu*
matic is the easiest job in the world you rarely have it to do.
Because we have made provisions to guard against even
these unexpected valve troubles. For example, a fine screen
is used in the Simplex Pneumatic as a precaution against dust.
Any manufacturer, dealer or repairman who will contrast
the simplicity of the operation described above with the work
necessary in ordinary actions will at once see the importance
of knowing more about the Simplex.
A book that describes the newest player action construction
will be sent free on request. This book is for every man in any
branch of the player piano business—Manufacturer—Dealer—
Salesman—Tuner—Repair Man. Why not write for it today?
SIMPLEX PLAYER ACTION CO.
10 BLACKSTONE ST.,
WORCESTER, MASS.
9
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE REVIEW
Francisco, and then proceed to Alaska, re-
maining in the Far North for some time. H e
Improvement Over Preceding Month Shown, and Dealers Are Optimistic Regarding the Future is making the trip for needed change and rest,
—Birkel Co. Has Timely Window Display—H. B. Tucker a Benedict—Personals and Other News as well as for pleasure.
Frank Anrys, general manager of the Wiley
Los ANGELES, CAL., June 2.—The month of May partment of Barker Bros., returned last Mon-
closes with the music business in this city day from a several weeks' business trip through B. Allen Co., arrived here Thursday from San
showing a little dullness. As a whole, however, the Eastern and Middle States. During his ab- Francisco. He motored down, accompanied by
the month proved very satisfactory, yielding, in scence he placed several large orders for pianos Mrs. Anrys, and plans to remain a couple of
most cases, more or less improvement over and players with the Eastern factories, and while weeks.
B. Platt, of the Platt Music Co., returned
April. The demand for high-priced pianos re- in Chicago he inspected the convention exhibits
mains very good, and talking machines have at the Coliseum. He was honored by the em- Thursday from his trip to Chicago, where he at-
He had intended to
taken a forward spurt that has been particu- ployes of his department on Tuesday evening tended the convention.
larly gratifying during the last two weeks. with a course dinner at the Alexander Grill, go on to New York, but was able to complete his
Country business has fallen off a little from following which he entertained his hosts and business through the medium of the convention.
Clarence Lucore, well known "special sales"
what prevailed a few weeks ago, but it is gen- hostesses with a story of his trip.
promoter, was called to his old home in this
erally believed that as soon as the various crops
Establishes Show Rooms in San Francisco
city from Chicago the first of this week to at-
are ready for harvesting, which in some prod-
Harry L. Nolder, secretary and treasurer of
His father
ucts will begin in June, there will be a gen- the Starr Piano Co., Pacific branch, returned tend the funeral of his father.
eral reawakening of country activity.
last week from a ten days' business trip to passed away last Friday.
George K. Dowd, well-known piano salesman
San Francisco, Fresno, San Jose and other
Change in San Bernardino Store
The Wilson Music Co., of San Bernardino, middle-State cities. He says he found business of this city and San Francisco, has joined the
Cal., heretofore owned and managed solely by conditions very satisfactory, and especially so sales force of the Fitzgerald Music Co.
L. H. Wilson, has been reorganized as a partner- in the San Joaquin Valley. While in San Fran-
ship concern, B. R. Megenity becoming half cisco he completed arrangements for the estab-
BUSINESS FAILURES DURING MAY
owner with Mr. Wilson. Mr. Megenity was lishment of handsome headquarters and show-
formerly connected with the Pasadena branch rooms for his company in the Manufacturers' War Conditions Cause Little Disturbance in
Business During Month, According to Dun's
of the Southern California Music Co. The Wil- Exhibition Building, at 1055 Market street.
Report—Smallest Record In Seven Years
son Music Co. devoted its attention mainly to Heretofore the company has maintained only a
talking machines before the reorganization, but warehouse in the Northern city.
Comparatively little disturbance in business
Two Music Firms Moving to New Locations
hereafter will also push the piano and player
has
resulted from the economic readjustments
business. It represents the Wiley B. Allen Co.
The Fitzgerald Music Co. is moving this week
occasioned
by the new war conditions and the
Huge Torpedo Features Window Display
from 947-949 South Broadway to its new loca-
country's
commercial
mortality remains relative-
One of the large show windows of the Geo. J. tion on Hill street, near Seventh. The Smith
ly
moderate,
failures
during
May, as reported to
Birkel Co. has been attracting an unusual Music Co. is also in the midst of moving, its
R.
G.
Dun
&
Co.,
numbering
1,296 and supply-
amount of attention during the past week. It location being changed from Seventh and Hill
ing
liabilities
of
$11,771,891.
These
returns do
is featured with a huge torpedo, loaned by the streets to the corner of Grand avenue and Ninth
not include the receivership of a life insurance
local Navy Recruiting branch, in an appropriate street.
concern in Pennsylvania, involving $23,800,000,
setting. The torpedo is a five meter .45 centi-
Celebrates Anniversary With Sale
of which $21,700,000 represents reserve. Omit-
meter Whitehead, twelve feet long and eighteen
The Southern California Music Co. in cele-
ting this failure the number in May exceeds the
inches in diameter, and weighing 1,480 pounds.
bration of the thirty-seventh anniversary of
unusually light mortality of April, but the de-
Piano Man Takes a Bride
its establishment in Los Angeles, began on
faults were less numerous than in May of the
H. B. Tucker, piano salesman for the Wiley Thursday of this week a big special sale on
two immediately preceding years and the in-
B. Allen Co., of this city, and brother of Man- "every discontinued style, shopworn, used or
debtedness is below that of April and the small-
ager E. P. Tucker, was married Tuesday eve- slightly used piano, player-piano, music roll,
est for May since 1910. Thus, in May, 1916,
ning, May 29, to Miss Olive Storm, a popular music cabinet, as well as offering bargains in
there were 1,482 failures for $19,466,436, and
society girl of Azusa, Cal. The ceremony was sheet music, brass, reed and stringed instru-
in 1915» the number was 1,707, the amount being
performed in the church of Azusa, in the pres- ments." The sale is announced in a special
$21,053,212, while in the other years back to
ence of a host of friends and relatives, after full six-column advertisement published in the
1910, when less than $10,000,000 was reported,
which the couple departed on a motor honey- several newspapers.
the liabilities ranged from about $13,500,000 to
moon. Fellow-employes at the Allen Co. store
Visitors and Personals
$23,500,000, the high point being in 1914. Not-
presented the bride and groom with a handsome
Geo. J. Birkel, president of the Geo. J. Birkel
withstanding the numerical increase over April,
sterling silver carving set.
Co., departed Wednesday on an extensive tour
a tendency which has appeared in eleven of the
John W. Boothe Returns From Trip
of the Coast. He will spend a few days in La
previous twenty-two years, there is much that
John W. Boothe, manager of the music de- Jolla and perhaps a couple of weeks in San
is encouraging in the May insolvency record,
iiiiiiiiiiiimniiiiiiMiiiiniiiiiiiiiMiiii
especially when the steady increase in firms in
business is considered.
PIANO TRADE FOR MAY SATISFACTORY IN LOS ANGELES
If you had no complaints or kicks —
— or orders to "send a man over right away!"
— if you weren't kept busy repairing players
you have sold—think how much you would
save in a year; not only in money, hut in
good will!
Mighty little new business comes from the
knocking of dissatisfied, disillusioned pur-
chasers. It is the satisfied purchaser who is the real business booster.
And if you want to meet a satisfied purchaser talk to the owner of a
LAUTERHUMANA
The Lauter-Humana is not only a beautiful instrument as to tone,
responsiveness, and artistic capability; it is the player-piano that
positively gives no repair troubles—a fact proven by actual experience.
It is sold by us with a five-year guarantee, in writing. Ask any
Lauter-Humana dealer about it.
Catalogs and full information upon request
LAUTER PIANO COMPANY
:: :: NEWARK, N. J.
Makers of hauler Uprights, hauler Grands, The hauter-Humana
BALDWIN CO. PUSH LIBERTY LOAN
Plan Inaugurated Whereby Employes May Sub-
scribe to War Fund
CINCINNATI, O., June 7.—In order to arouse
the interest of its employes in the Liberty
Loan the Baldwin Piano Co. with its customary
progressiveness and thoughtfulness has offered
its employes a plan whereby they may subscribe
to this loan by borrowing the necessary funds
from the company.
The announcement to the employes read as
follows:
"The Government has called upon all its cit-
izens to assist in the prosecution of the war to
a speedy and successful issue. The great Lib-
erty Loan offers to everyone his or her oppor-
tunity, especially to those of us who have not
been called upon to bear arms.
"The bonds are to be issued in denominations
of $50, $100, $500 and $1,000, and will bear in-
terest at the rate of 3 l / 2 per cent.
"The Government has done its part in pro-
viding bonds in small denominations and, in
order to make it possible for any of our em-
ployes to participate, we have decided to loan
them the funds they need to cover the purchase
price, on terms as follows:
"Minimum, 10 per cent, down; minimum, 2
per cent, each week thereafter.
"Interest on deferred payments 3 l / 2 per cent,
(same as allowed by the Government)."

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