Music Trade Review

Issue: 1917 Vol. 64 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President, C. L. Bill, 373 Fourth Ave., New York; Vice-President, J. B. Spillan'e,
373 Fourth Ave., New York; Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorial Staff:
B. BRITTAIN WILSON, CARLETON CHACE, I~ M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
WM. BRAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE:
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Departments conducted by an expert wherein all ques-
t ; o n s o f a technical nature relating to the tuning, regu-
l i o d e i i
f i
l i g, g
I l d J C l ' l lailU dUU
g f
Tfwlinfoal D o n a p t m o n t c
lating and repairing of pianos ancf player-pianos are
I C t l l l l l t a i U c p d l Illicitly, dealt with, will be found in another section of this
paper. We also publish a. number of reliable technical works, information concerning
which will be cheerfully given upon request.
Plavoi* Piann anil
Exposition Honors Won by The Review
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NEW
YORK,
JUNE
2, 1917
= EDITORIAL
T last the National Piano Manufacturers' Association has
A
come to a realization of the fact, as many other trade asso-
ciations have already done, that to secure effective representation
a paid staff is a necessity. Members of the Manufacturers' Asso-
ciation have in the past shown a loyalty to the organization that
has been most praiseworthy ; they have given up their time and
spent their money generously for the benefit of the trade as a
whole, but every member of the association is a business man
with his own business responsibilities to look after and there is
naturally a limit to the time that he can take from his personal
affairs to devote to organization work.
This has been proven most emphatically in connection with
the fight on the proposed excise tax on musical instruments in
the War Revenue Bill. Certain men went to Washington and
did their best to protect the interests of the trade. They pre-
pared and presented arguments that in their minds were most
logical and effective. These men were called back to their own
desks and others took their places, thus breaking the chain of
thought, for the new representatives had to begin all over again
studying the arguments of their predecessors and formulating
new arguments of their own.
Other organizations, notably the Automobile Chamber of
Commerce, had paid representatives on the job in Washington
from the time the significance of the bill was first realized, and it
is in line with such a policy that the Manufacturers' Association
arranged for Charles H. Parsons to go to Washington as a rep-
resentative of the association and stay there until the tax fighi
is either won or lost.
It will mean, for one thing, that the campaign of the piano
men will be carried on systematically and under one direction,
that the various forces that can be brought to bear will be di-
rected into one channel and where they will be doubly effective.
With the "war chest" as an accomplished fact—and it will
be after July first—there will be provided a corps of paid
officials representing the association who will have no business
interests other than the association's interests, whose time will
belong exclusively to the association and who will act as its
representatives on all occasions, anywhere, and for as long a
period as is necessary.
It is estimated that this will be done upon payment by mem-
bers of the association of one-tenth of one per cent, of their net
annual production. If such an organization had been in force at
the time the tax bill came up and through its efforts succeeded
in killing the clause applying to musical instruments, it would
have in that one instance saved fifty times the maximum cost of
its maintenance.
Looking at it from all angles the "war chest" should prove
very cheap insurance.
LTHOUGH a thousand miles away from the convention
A
hall, and over twenty-four hours distant by fast mail, the
Review's staff men from headquarters, assisted by the local or-
ganization of the Chicago office, succeeded in offering to the trade,
on schedule time, by far the most complete and most consecutive
report of the convention happenings. Every feature of the con-
vention sessions and the social affairs in connection therewith
was reported in detail, and in addition the various exhibits at the
National Music Show as well as those in hotels and warerooms
in Chicago were covered in a systematic and exhaustive manner
not attempted by any other publication.
The Review hereby acknowledges the many congratulatory
messages that have been received at this office regarding the
convention number and feels that the work and heavy expense
entailed has met with the full measure of appreciation that makes
all work worth while. The Review reached the trade in New
York and neighboring sections of the East promptly on Satur-
day morning, thereby carrying the first complete report of con-
vention happenings to the piano men in the East.
HE Chicago convention meetings brought forth the fact that
T
it was possible to have genuine co-operation among the
various trade associations without in any way interfering with
the individual rights and privileges of any one of the organiza-
tions.
The manufacturers, for instance, effected their plan for rais-
ing what was termed a "war chest" for carrying on development
work through the medium of the National Bureau for the Ad-
vancement of Music and for organizing a paid staff of experts
in cost systems, legislative matters and other factors of im-
portance to the trade.
President Coffin, of the association, then went to the mer-
chants and explained what had been done, with the result that
they promised not only moral but financial support for the work.
The same procedure was followed in the cases of the Travelers'
Association and of the National Association of Music Roll
Manufacturers.
The association officers realized particularly that the music
advancement work was of vital importance to every depart-
ment of the business and that any results attained through such
work were in the interests of every individual engaged in the
business, for increased demand in musical instruments brought
about thereby meant activity for those engaged both in producing
and selling such instruments.
Each branch of the trade and each association may have -its
individual problems, but the fact remains that there are also
problems that affect the interests of the industry as a whole,
and they can best be met by united action.
ROM the trade viewpoint at least, the National Music Show
F
held in Chicago last week proved a decided success. For that
matter, all the exhibitions held during Convention Week, either
at the Music Show, in the hotels or in local warerooms, served
to attract an unusual number of dealers, possibly because there
were an unusual number of dealers in town.
Getting back to the main subject, however, the Music Show
so impressed the merchants that they voted to have a similar
show in connection with the convention to be held in New York
next year. Now it is up to the manufacturers to lay their plans
accordingly for 1918.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Following War Revenue Legislation in Washington
UDGING from the developments in Washington it is now
clearly evident that the War Revenue Bill recently passed
by the House of Representatives is being subjected to a thor-
ough revision by the Senate Finance Committee, to the end that
a law more equitable to all the business interests of the country
shall be ultimately passed.
The Senate Committee is of the opinion that it would be
highly improper at this time to impose any heavier burdens upon
the industries of the United States than are absolutely necessary
Unless business is encouraged and extended as far as possible,
the privations which would result from the present war would
rest that much more heavily upon the country. It is believed
that any tax which increases the burden of business during the
war is ill conceived and opposed to the best interests of all con-
cerned.
Members of the music trade industry will note with interest
that the Senate Finance Committee has made a very thorough
revision of that section of the House bill, entitled VI, and in the
greater majority of instances the committee recommends the
elimination of taxation or the substitution of stamp taxes for
the manufacturers' gross sales plan of the House. The Commit-
tee has practically suggested that the tax upon pianos, organs and
other musical instruments, not operated mechanically, should be
struck out, but the Committee is further considering some form
of taxation upon mechanical musical instruments and talking
machine records. This may take the form of stamp taxes as
recommended in a number of other instances. The committee is
still seeking estimates from the Treasury Department on this
matter, but at this writing very satisfactory progress has been
made so far as the music trade industry is concerned.
Many of the items in this section are classed as luxuries,
when as a matter of fact they are prime necessities in the in-
dustrial life of the country. So far as the appellation of "luxu-
ries" to musical instruments is concerned, the error of this classi-
fication has been illuminatingly explained to those in charge of
the bill by the various officers of the local and national piano
associations. That music is an absolute necessity during war
times has been demonstrated not only in this country but in
Germany and England. In the latter country the initial tax on
musical instruments was removed because of the importance of
music in the life of the people—both civil and military.
J
An enormous revenue can be raised in this country without
double, confiscatory or punitive taxation, and had the Committee
of the House of Representatives having the War Revenue bill in
charge, taken into consideration the opinions of experienced
business men—many of them experts on taxation—a measure
could have been outlined that would be free from reckless the-
ories and would show a fair consideration for all interests. They
preferred, however, to frame their own bill, which is full of
crudities.
Nothing in the science of government calls for wider knowl-
edge than taxation, and it goes without saying that the American
people can and will pay thousands of millions of dollars taxation
cheerfully, but they believe that in taxation all should share alike,
and that no industry should be signaled out for oppression.
Of course an ideal taxation bill is difficult to attain, but in a
multitude of counsellers there is wisdom. A great many sugges-
tions on equitable taxation have been made by business men.
Among others we notice that the Victor Talking Machine Co.,
and Richard D. Wing, New York piano manufacturer, have made
suggestions that a tax of one per cent, on the value of all pro-
ducts manufactured in this country (outside of food stuffs),
would bring in a much larger amount of taxation than that fig-
ured out in the House bill. These views appear elsewhere in
this issue of The Review.
This, however, is only one of a number of suggestions, which
are naturally influencing the Senate to a proper conception of its
duties to the business interests of the Nation. In this War
Revenue taxation it is much safer to make haste slowly than
work an injustice to the business interests of the country, who
are most willing to stand their share, and more than their share,
provided a law is enacted that is fair to the country at large.
The piano men are not opposed to taxation, for it is a necessary
development of our war policy, but they are opposed to unfair,
discriminatory taxation.
It is gratifying that the National Piano Manufacturers' Asso-
ciation, at its convention in Chicago last week, appointed a per-
manent representative in the person of Chas. II. Parsons, who,
aided by other members of the industry, and by representatives
of the National Association of Piano Merchants, will see that
the claims of the music trade industry are properly presented and
looked after in Washington.
N an open letter to the trade the Steger & Sons Piano Mfg. Co.
of the most complete and interesting addresses ever
O NE delivered
I
make the pertinent suggestion that this is the proper time for
before an assembly of piano men was that of
the dealer to shorten terms on piano sales. In other words, the
Richard Lee of the Advertising Clubs of the World, delivered at
the Round Table Luncheon of the Merchants' Association. Mr.
Lee held an audience of over 150 for well over an hour with a
story of his fight against the International Automobile League
and other fraudulent advertisers in the automobile field—a story,
which, though based on fact, possessed the interest of clever
fiction.
The story was of particular interest in that at the close. Mr.
Lee stated that he had files full of proof against fake advertisers
in the piano field and planned to clean up this industry as his
next work.
After listening to what he had done to the automobile people,
it was not hard to realize that the piano man Mr. Lee really
goes after had better take to the woods and hide there. In other
words, when the Advertising Clubs of the World go after an
advertiser they are sure to get him from the start. Mr. Lee
asked for the support of the legitimate members of the trade
through the Vigilance Committee of the Merchants' Association
or as individuals in the cleaning up of certain localities, for their
own protection.
Mr. Lee made a very broad statement that misleading ad-
vertisers could not live were it not for the support of legitimate
members of the industry. He said the fraudulent advertiser as a
rule was well organized but that the legitimate members of the
trade would stand aside and watch their competitor carrying on
a losing fight without raising a hand to aid him. The legitimate
members of the piano trade might bear this fact in mind in the
advertising war that Mr. Lee has promised us.
dealer should so revise his selling terms as to obtain the largest
amount of cash possible out of each sale. The advice is good
because the tremendous resources of the country are not im-
paired. Prosperity is plainly evident, particularly in agricultural
sections. There is, moreover, in prospect the circulation of
enormous amounts of money that will go to purchase war sup-
plies of every sort.
Under such conditions the retail buyer should purchase
instruments on a proper basis. If one customer does not want
to pay there will be many others who will. Those who do not
meet their payments promptly after the instrument is in the
home should be made to observe the contract or the instruments
should be repossesseed.
This is no time for tying up capital in long time contracts.
It is the time for having capital at hand to make quicfc turn-
overs. Having capital tied up in instalment contracts, even at
six or eight per cent., is not good business when there are so
many opportunities for turning that capital over several times a
year and at a much higher rate of profit.
The piano merchant to-day should subordinate sales volume
to profit volume. In other words, he should figure his business
prosperity not according to the number of sales in his books but
according to the cash profit that he has made within a given
time. Cash in bank is a one hundred per cent, asset; piano in-
stalment paper, on the other hand, unfortunately, is not, and
that plain fact should be borne in mind by the piano merchant
who is building for the future.

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