Music Trade Review

Issue: 1917 Vol. 64 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President, C. L. Bill, 373 Fourth Ave., New York; Vice-President, J. B. Spillane,
373 Fourth Ave., New York; Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
J. B. SPILLANE, Editor
J. RAYMOND BILL, A s s o c i a t e Editor
AUGUST J . TIMPE
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Business Manager
E x e c u t i v e a n d R e p o r t o r i a l Staif:
B. BRITTAIN WILSON, CARLETON CHACE, L. M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
W K . BRAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWERS
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REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning, regu-
lating and repairing of pianos and player-pianos are
p
d e a ] t w i t h > w *]] b e f o u n d i n another section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
~nallU aUU
Exposition Honors Won by The Review
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Paris Exposition, 1900 Silver Medal.. .Charleston Exposition, 1902
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NEW
YORK,
MAY 26, 1917
= ED1TORIAL
that marked distinct progress in real ac-
A CONVENTION
complishment for the advancement of the industry was
that of the National Piano Manufacturers' Association, which
closed its sessions in Chicago last Saturday. For the first time
the sessions were open to the press, and matters of wide national
interest were discussed and acted upon.
Outside of the question of war taxes, the most vital subject
under consideration was that of providing the Association with a
"war chest" for financing its various interests, such as the matter
of legislation, freight bureau, insuring the permanency of the
Bureau for the Advancement of Music, and other matters which
are under the jurisdiction of this body.
One of the speakers emphasized a point that has been re-
ferred to frequently in The Review, that the industry suffers not
from over-production, but rather from a lack of sales promotion,
which could be effectively developed if the association were pro-
vided with sufficient funds to do advancement work similar to
that done by other national bodies for broadening the scope of
association activities. The Foundrymen's Association and
several other large national bodies of manufacturers are provided
with funds wherewith experts are employed for handling the mat-
ter of costs, freights and other essentials in connection with
the expansion of the industry along those lines compatible with
its importance in national affairs. This is the object sought by
the piano manufacturers to-day.
Naturally, the best plan of securing the funds—a plan of
financing that will be simple and equitable—was the crux of
the discussion in Chicago, and in this connection Richard W.
Lawrence and the others participating deserve credit for their
suggestions in bringing this matter to a successful issue.
The committee appointed to suggest the best means of de-
termining the manner in which the assessment of one-tenth of one
per cent, should be levied gave it as their opinion that the best
plan substantially was as follows:
"Houses doing business up to $100,000 would be assessed at
the rate of one-tenth of one per cent, with a minimum fee of
$100; while houses doing a business of from $100,000 to $150,000
would pay $150 and so on, classifications to be made according
to each $50,000 of business done during the year."
Of course there are a number of details to be worked out
in this connection, but in the main the matter was placed upon a
basis which seemed agreeable to all, and which bears every
promise of working satisfactorily and effectively. This income,
added to the regular dues of the members, which continues on the
same basis as last year, will give the association a fund that will
enable it to maintain and put into being a number of important
plans which will revert to the benefit of the entire industry.
The work accomplished at this convention of the National
Piano Manufacturers' Association means much for the future of
the industry. It means a branching out into a larger field of na-
tional importance; it means placing this organization and the in-
dustry on a par with the great national bodies of the country. It
should enable the association to arrive at an accurate and expert
knowledge of manufacturing costs, and place a system of infor-
mation at the service of the members of the trade that will
establish the industry on a profit-producing and safer basis.
At the various sessions of the National Piano Manufacturers'
Association at Chicago, there was manifest a splendid spirit that
marked a departure from olden days. There was a freedom of
opinion, and a more earnest seeking after real trade accomplish-
ment than ha£ ever occurred at any previous convention. All
this means much for the future of the industry.
Congratulations are in order on the really splendid work
accomplished by this great gathering in Chicago.
/"-\NE of the important papers included in the convention re-
^~s ports in The Review this week is the annual report of
John A. Turner, as president of the National Association of
Piano Merchants, for Mr. Turner sets forth a record of accom-
plishments that speaks well for the energy of the administrative
officers of the association and their assistants during the year.
It has been a year that has brought new problems to every
line of trade, but the piano men have, through their association,
taken up the work earnestly and for the most part with success.
In the line of constructive work there are the accomplish-
ments of the National Bureau for the Advancement of Music,
and the success of the bureau has been largely due to the
co-operation which the piano merchants have offered in carrying
the message of "music in the home" to every section of the
country. Then there has been a systematic effort inaugurated
through the medium of the Better Business Bureau to check the
activities of that element of the trade which is inclined toward
misleading advertising, wherein the association has exercised its
corrective power. This work has been well done because there
has been concentration, and the policy has been followed of
doing one thing at a time and doing it well.
Summing up, Mr. Turner calls attention very properly to
the present political situation, for it is a situation that demands
the attention of every business man. There will probably be
many problems arising during the coming year that will make
the piano merchants glad that they have an association, to enable
them to take concerted action when such action is not only
desirable but possibly vital. Mr. Turner's message is one that
warrants close study.
development of the piano trade is well indicated by a
T HE perusal
of the various catalogs that have been issued by
different piano manufacturing houses recently. For many years
the majority of the catalogs, of what might be termed the stock
type, had a picture of the factory and the introduction; then
a picture of the founder of the house; several pages devoted
to pictures of the instruments, and finally some testimonials.
They were all laid out in the same way and a surprising number
of them differed chiefly only in the name they carried.
In recent months, however, there has been quite a reversal
of form, and the catalogs that are now sent out to represent
piano houses and their products are veritable works of art.
The piano houses have evidently come to the conclusion that
if it is worth while producing a catalog at all, it is worth while
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
COMMUNITY MUSIC AS A TRADE FACTOR
{Continued
from page 3)
—<••••
IUit also it is directly cultivating your musical territory, making- it fertile, sowing seed that shall return
an hundred-fold.
Many clever ideas are being put forth for the further improvement and expansion of the piano business.
Most of them have to do with ways of forcing sales, of appealing to the prospect, of eliminating this or that
or the other inefficiency in the machinery of business.
But here is something that goes deeper. Here is something that looks at the piano business as a music
business primarily. After all you might as well treat pianos as musical instruments; and sell them as such.
To stir up excitement about pianos, stir up excitement about music. The rule is simple and it works.
producing a catalog that stands out from the printed represen-
tatives of other houses even though the effort costs more time
and money. Individuality pays in any line and particularly in
the matter of catalogs.
One thing can be said of the piano trade today, however,
and that is that with very few exceptions the catalogs of all reflect
individuality, and there are few indeed that are commonplace.
NE of the problems faced by piano and piano supply manufac-
O
turers at the present time, especially those located in the
smaller cities and towns, is the growing scarcity of labor, both
skilled and unskilled, together with increased cost of the labor
still obtainable. Incidents are on record where manufacturers
of munitions and products of such character have opened re-
cruiting offices in towns where other types of factories are located
and have taken away a large percentage of workmen. The success
of the munition makers in getting this help has been due to
the fact that they have been able to offer wages that could not
be met by any piano manufacturer in his right mind. It has
been recorded, too, that supply factories located in towns away
from munition plants have experienced much difficulty in get-
ting" any sort of help, despite the fact that really good pay was
offered for work that could be learned easily in a week or two.
There is no question but that there is a strong tendency
towards higher cost of labor of all sorts, and piano men, as well
as manufacturers in other lines, will have to consider this labor
cost in connection with other increased expense of manufactur-
ing. There has been little complaint from New York manufac-
turers to date, although the newspapers carry numerous
advertisements for piano workers of various kinds, but with the
military demands of the nation, now the President has signed the
new Army Bill, there will probably be a still further labor
shortage that the piano men must prepare to meet.
of the National Piano Travelers' Association
T are HE to members
be congratulated upon the success of their efforts to
enlist new members in the National Association of Piano Mer-
chants, for the results demonstrate that the traveling men
answered the call promptly and efficiently. The traveling man
makes an ideal recruiting agent for a national association of
retailers, for he is the connecting link between the individual
dealer and the outside trade. His suggestions and his advice
are heeded because in his tours about the country he is enabled
to gather a fund of valuable business information that a man
tied to one location is bound to miss, unless the traveler brings
it to him. As the traveler, therefore, tells of what the Piano
Merchants' Association has accomplished, ,is doing and plans to
do, his words command respect, and invariably are heeded.
TheInwardof*Merit
he high position that the A. B. CHASE Piano occupies in
the musical world is solely the reward of merit. The
reputation of this distinguished instrument was not gained
in any other way except by continually and conscientiously adhering
to a rigorous manufacturing policy for over forty years.
As a result of this policy the tone of every A. B. CHASE Piano is as
perfect as human ingenuity can make it. The construction is as
flawless as expert workmanship and select materials can devise. The
design is as distinctive as artistic genius can create.
During convention week the A. B.
CHASE Welte ' Mignon Reproducing
Piano and the complete line of A. B.
CHASE Grands and Uprights were on
exhibition at Grosvenor, Lapham fe?
Company, Fifth Floor, Fine Arts Bldg.
THE A'B'CHASE
COMPANY
NORWALK. ' OHIO

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