Music Trade Review

Issue: 1917 Vol. 64 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The National Trade Conventions in Chicago
RMFW
THE
VOL. LXIV. No. 21. Published Every Saturday by Edward Lymaa BUI, Inc., at 375 Fourth Ave., New York. May 26, 191-7 ***%$$£
/he ^lalit)? that lia^ }>een huilt into a product
W t he measured^ the pre^ti^e it has attained
STEINWAY
10 Cent9
Year
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
r-—•—
Power Counts
Whether it be the power of a
motor, the power of a master
mind, the power of a name—in
every line, power is the thing
that counts.
In motor-boat racing a powerful
engine counts. In the piano bus-
iness the merchant succeeds in
accordance with the selling ability
of his organization and in accord-
ance with the self-selling power
of the instruments he handles.
Sterling pianos and Sterling
players have a tremendous self-
selling power. It is the cumula-
tive result of starting with a
good name and keeping that
name good by m a i n t a i n i n g a
corps of master builders to de-
sign and construct Sterling piano-
fortes, by a thorough recognition
of and strict adherence to the
principles of superior quality, by
keeping up with the livest wheels
of progress and by rendering
the kind of co-operative service
that makes life - long Sterling
boosters out of all our dealers.
THE STERLING CO
DERBY, CONNECTICUT
j REVIEW S E R V I C E ^

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