Music Trade Review

Issue: 1917 Vol. 64 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
RMFW
fflJJIC TIRADE
VOL LXIV. No. 20 Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York.
May 19, 1917
sia
*& $2.00 °°$
Per
Year
Minimum Prices in Piano Advertising
F
OR months past the ever live topic in the piano trade has been the constantly increasing" manufacturing
costs, the jumps in prices of materials and items of overhead that are part of the piano making" business.
There has been discussion after discussion of ways and means for either absorbing part of this increased
expense or passing it along, sometimes with definite results and sometimes without. The wholesale prices
of pianos have been increased, a little at a time by some piano manufacturers, and in substantial jumps by others.
It had to be done.
Up to date, however, the bulk of this discussion has been from the standpoint of the manufacturer. It is
he who has been worried over increased costs, and ways and means for meeting the situation. The retail
piano merchant has not thus far figured as he should in the handling of the problem.
It is not meant by this that the retailer hasn't received consideration, for he has from the manufacturer's
viewpoint. What has been lacking, however, has been an open, frank, and above board consideration of the
retailer's problem, from the angle of the man who must go out and get the increased piano prices from the
ultimate consumer.
Perhaps the fact that the piano manufacturers increased their prices according to their individual views
rather than collectively, and that the merchant was forced to pay more for only.one make of piano at a time,
served to lull him into a sense of false security.
Now, however, there is in prospect an increased financial burden on the manufacturer that must be passed
on in a lump sum to the retailer and in turn to his customers, and this will develop a situation that has already
served to wake the merchant up to his responsibilities.
This added financial burden will come through the passage of the War Revenue Hill now before Congress.
There will be taxes of various sorts placed on many of the materials that go into piano making, and, most
important of all, a tax of 5 per cent, on pianos at their source, that is, at the factory. As the bill now stands,
too, the piano merchant must take an inventory of his stock and pay taxes on all pianos in stock on the basis
of 5 per cent, of their wholesale value, when he receives the proper notification.
Piano men, particularly the manufacturers, are naturally fighting the bill and trying to persuade the
legislators that music, whether produced by pianos or other instruments, is a necessity and not a luxury, and
that there should therefore be no tax put on it under such circumstances. *
These conditions exist or may shortly come about. They must be faced even by the most optimistic
members of the trade, and the house of the retailer must be put in order so that he may not only survive but
keep things going at a normal speed in the months and years that are to come.
The Piano Merchants' Association of New York has already sensed the necessity for educating the public
to expect to pay more for both pianos and player-pianos, and this youngest of trade associations has already
taken steps to that end as recorded in the news section of The Review this week.
The recognition by mutual agreement of a minimum price at which a piano or player-piano may be
advertised, and the elimination of terms from advertising, are the two first steps necessary to put the piano
buying public in a frame of mind where it will expect to pay a fair price for instruments. Such an agreement
regarding advertising is not in any sense an attempt to fix minimum prices. The retailer can advertise a piano
at the minimum price suggested ($225), and once the customer is in the store sell him a piano at any price
he desires. He can eliminate terms from his advertisements, simply stating that convenient payments can be
arranged, and yet sell his instruments for a dollar down and a dollar a week if that is the kind of business he
happens to favor.
(Continued on page 5)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President, C. L. Bill, 373 Fourth Ave., New York; Vice-President, J. B. Spillane,
373 Fourth Ave., New York; Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J TIMPE
Business Manager
Executive and Reportorlal Stall:
B. BRITTAIN WILSON, CARLETON CHACE, L. M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
WM. BRAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE:
CHICAGO OFFICE:
JOHN H. WILSON, 324 Washington St. E. P. VAN HARI.INGEN, Republic Building.
Telephone, Main 6950.
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Lyman Bill, Inc.
PianA and
Departments conducted by an expert wherein all ques-
I lallu allU
tions of a technical nature relating to the tuning, regu-
nonarlnutnfc
lating and repairing of pianos and player-pianos are
l l c p d l II1ICUI&. d e a I t w i t h > w []i be found in another section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
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EDITORIAL
HE proposal to tax all musical instruments 5 per cent, on
T
their wholesale prices has naturally aroused a lively degree
of interest in the trade, and manufacturers and dealers, through
their national and State associations, have been carrying on active
campaigns to arouse Congressmen and Senators to a full realiza-
tion of the injustice and unwisdom of this tax as far as it affects
the music trade industry.
The very comprehensive brief forwarded to Chairman
Kitchen, of the Ways and Means Committee, by the National
Piano Manufacturers' Association, and which was printed in last
week's Review, pointed out how the music trade industry would
be seriously hampered and endangered by this proposed taxation.
Following a breathing spell, with a very short period of pros-
perous times, we are now face to face with a p'roposed increase
of expenses in the way of taxation, which comes right on top of
the increased cost of materials and labor. The margin of profit
in the construction of pianos to-day is so small that a tax of 5 per
cent, would bring about a condition that would imperil the
industry.
There is no desire on the part of the members of the music
trade industry to fight legitimate taxes, for the war naturally
involves a large expenditure of money, which can only be met in
this way, but it is a question for discussion whether it is wise to
penalize business by inflicting such excessive taxes as will
virtually tie up business.
If the people of this country are to meet general taxation
business must be encouraged rather than harassed. Already there
has been a slowing up reported in a number of industries, owing
to the overdose of "economy" talk which has been so freely fed
out by some of the leading officials of the government.
It is evident that the prosperity of the merchant, the manu-
facturer, and all of their employes, depends upon getting the
people to understand that lessened consumption means lessened
production, and that consequently unnecessary economy will
REVIEW
surely injure rather than benefit. The main point to-day is to
talk business and to do business—to cultivate a feeling of confi-
dence in the future.
Obviously the new war revenue bill is not calculated to
encourage this feeling. It is so loosely drawn and works such
an injury to all branches of business that it would seem as if
those concerned with its preparation were inclined to strike back
at business for some fancied wrong. For instance, one of the
members of Congress who helped prepare this bill claimed that
he had voted against going to war, and now that the people
wanted war, he was helping to make them pay for it. This is
not the expression of a statesman, but rather a partisan, who puts
his own personal feelings above the interests of the country.
Americans in all lines of industry, whether employers or
employes, are willing to do their share to help the government
finance this war, but the wisdom of trying to get within one year
such a vast amount of money through taxation and by such
drastic means is open to debate. As our Washington corre-
spondent pointed out last week it seems altogether likely that the
fate of the musical instrument tax will in reality be determined
in the Senate. This will not be due solely to the circumstances
that the Senators will have the benefit of first-hand information
from men in the trade as to the wisdom of levying such a tax and
what form, if any, it should take, but rather to the fact that the
Senate is apt to impose its will upon the House in the ultimate
compromise over any legislative measure as to which the two
houses differ in opinion. • Some Senators who do not take kindly
to the House proposals have declared that the revenue bill "will
not be recognizable" after the Senate has remodeled it, and while
these prophets have not disclosed what sections of the bill as
originally drafted are to be shot to pieces it is more than likely
that musical instruments will come in for attention.
Meanwhile manufacturers and dealers should get in touch
with their Senators and Congressmen by wire, and let them know
how they and the industry feel regarding this inequitable tax on
musical instruments. If you have not wired to Washington you
haven't done your duty. This matter is mighty vital to you and
to the whole industry.
HE campaign started last week by the Piano Merchants'
T
Association of New York to improve retail conditions by
fixing a higher minimum price at which its members will agree
to advertise pianos and player-pianos and to bring about the
elimination of terms from advertisements is decidedly a move in
the right direction, a move that is prompted most forcefully by
present conditions.
The local piano men have fortunately decided upon that
reform which will have the greatest effect in bringing to the
public a new realization of piano values, and they should hammer
on the campaign until a definite result is accomplished. In this
work they will have the assistance of every right thinking mem-
ber of the trade, for the adoption of such minimum advertised
prices will revert to the benefit of the trade as a whole without
working harm to any single member of it.
Just a word of warning, however. A discussion of trade
reforms naturally brings into the limelight numerous conditions
such as what are termed throw-ins, long time instalments and
other factors. Each, of course, is important, but some present
problems in adjustment that will take time and effort to solve.
Let the piano men stick to their first announced object.
Clean up the advertising. Place it on the right basis and then,
if desirable, deal with the other questions. The demand of the
hour is to impress the public with the fact that pianos are worth,
and are going to cost, more than formerly. Meeting that demand
is a man-sized task, without complicating the situation with
ramifications.
RANCIS MARTIN, District Attorney for Bronx County,
F
who spoke at the Piano Club of New York at the special
weekly luncheon on Wednesday of last week, gave his hearers
some new ideas on what the term "slacker" means in a civic as well
as a military sense. Mr. Martin pointed out that each citizen
had a definite part to play in upholding and assisting the county
officials in the performance of their duty; for a locality, known
for its law abiding character, was immediately accepted as a good

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