Music Trade Review

Issue: 1917 Vol. 64 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
12
Mr. Truda is receiving the heartfelt sym-
pathy of his friends in and out of the trade on
Large Sums of Money for Public Improvements Appropriated—Adam Co. Featuring the Knabe account of the recent death of his wife. Mrs.
Line—Wurlitzer Co. Encouraging Patriotic Gardening—Mrs. Truda Passes Away—Other News
Truda was thoroughly conversant with the piano
vertising which the Baldwin pianos had at the business.
BUFFALO, N. Y., April 30.—Buffalo piano men,
Robert L. Loud was among the entertainers
who know that their trade will not suffer as Billy Sunday meetings in this city. Mr. Truda
long as this city's industrial growth continues, has heard from some good prospects' which at the Press Club frolic at the Majestic The-
are delighted with building conditions in this originated from this source. In some instances, atre Sunday evening. He used a Mason &
territory this spring. The railroads and manu- when the tabernacle was crowded, people were Hamlin grand. He played the Polonaise in E.
facturing concerns will spend millions of dol- perched on top of the pianos, which were One critic said: "It was a splendid interpreta-
lars in improvements here this year. New marred and banged, but did not lose any of tion."
The King Furniture Co. is making a display
York State will probably spend more than $1,- their fine tonal qualities. This store also han-
000,000 on a new barge canal lock at Tona- dles the Newby & Evans and Boardman & Gray. of pianos and Columbia Grafonolas.
wanda. Upward of three hundred new homes,
ing mechanism of extreme sensibility, which
FIGHTING FOOD SHORTAGE
in many of which musical instruments of some
gave an exact duplication, artistically convincing
kind will be needed, will be erected this sum-
mer at Lockport. The foregoing is only a A. B. Chase Co. Announces That It Will Pre- of Mr. Godowsky's unusually individual interpre-
pare and Turn Over to Employes the Factory tations. The effect was as though the soloist
hint of the money to be spent for improve-
had yielded to the demand for a repetition of
Lot for Growing of Vegetables—Display of
ments in Buffalo and vicinity in 1917. Past ex-
each number. Every dynamic sublety, every
Public Spirit Highly Commended Locally
periences of the piano dealers teach them that
nuance was faithfully reflected in this repro-
out of all this development plenty of money for
duction.
NORWALK, O., May 4.—The A. B. Chase Co.,
pianos, players and talking machines will
"There is no doubt about the value of the
emerge. These satisfactory conditions have always quick to take a part in anything tending
enthused the piano trade and prompted the plac- toward the public good, has shown an active in- novel feature introduced at this recital. The
terest in the present movement to meet the dan- Ampico reproducing piano not only makes it
ing of substantial orders.
This is Knabe week in the piano department ger of food shortage by having as many citizens possible for all to hear the best interpretations,
of the J. N. Adam Co. There are afternoon as possible plant their own gardens and pro- but it preserves for posterity the work of our
recitals of the Knabe Ampico reproducing piano. vide their own tables with vegetables. The greatest pianists."
The various styles of this line are shown in at- stand of the A. B. Chase Co. was announced last
S0HMER GRANDS IN DEMAND
tractive window displays and are well adver- week on the bulletin board of the factory as
follows:
tised in the Buffalo newspapers. "We are go-
C. A. Eyles Returns From Three Months' Trip
"We are facing a serious food shortage.
ing after the Knabe business to the fullest ex-
in the West, and Tells of Good Conditions
"Everybody should plant all they can for next
tent, and so far the results have been very
"The greatest grand business I have ever ex-
gratifying," said S. J. Butler, manager of this winter. We will plough and drag the factory
lot and turn it over free of charge to employes perienced," said C. A. Eyles, traveling repre-
department.
sentative for Sohmer & Co., New York, who
Two Knabe grands were used at a recital needing more land for gardens."
The patriotic spirit shown by the company in returned Monday from a three months' Western
given by Emil R. Keuchen at Perkins Memorial
Hall Tuesday. Another Knabe was played at this matter is understood when it is stated that trip. "There is not only a phenomenal, stead-
an amateur musical comedy, "The Girl From for the past two years considerable money and ily increasing demand for small grands, but our
Hengerer's" at the Majestic Theatre Monday effort has been expended to prepare this vacant representatives tell us that there is also an ac-
plot near the factory as a park, and to make it tive call for the larger sized grands.
evening.
"General conditions throughout the West are
W. H. Reilly, sales manager for the Albert a local beauty spot. The company realizes,
Schuler Piano Co., has been landing some good however, that food is more essential than very satisfactory, and I heard very little com-
flowers—hence the announcement.
ment regarding the probable effect of the war
sales in Dunkirk and Warsaw.
A local citizens committee, known as the on the business situation. There seems to be
Pupils of Miss Julia Fields will use a Kra-
kauer piano at a recital at 94 Plymouth avenue Home Gardens Commission, is co-operating an undercurrent of optimism and confidence
with individuals and concerns who are endeavor- which is reflected in the orders that dealers in
Saturday afternoon.
all lines of merchandise are placing with travel-
A Steinway grand will be used at the second ing to increase the local food supply.
The A. B. Chase Co. was one of the first piano ing representatives."
annual concert to be given by the Masten Park
High School chorus, under the direction of manufacturers to follow in line with the sugges-
tion made by The Review at the start of the HARDMAN GRAND AT RECENT AFFAIRS
William Adam Fuhrmann, Friday evening.
home
garden campaign, with factory workers.
A report from North Tonawanda says that
The Hardman grand was used Sunday evening
the Rudolph Wurlitzer Co. is taking an active Local piano merchants are also taking an active at the New York Hippodrome at a concert
part
in
the
garden
campaign.
part in the campaign for patriotic gardening.
The newspapers of Norwalk have printed long given by the New York Community Chorus.
About 50 per cent, more planting will be done
stories
about the act of the A. B. Chase Co. This grand was also used Sunday night at the
by the company this year than in 1916. The
which
from
a purely commercial standpoint Metropolitan Opera House during the course of
company will have four teams working. The
"Naval Night," which was given under the
represents
a
good
piece of business.
produce will be sold to the firm's employes at
auspices of the Woman's Auxiliary Naval Re-
less than market prices, as has been the prac-
cruiting organization.
AMPICO RECITAL IN PITTSBURGH
tice in past years. The Wurlitzer Co. will erect
Ashley B. Cone, vice-president of Hardman,
ten new houses on Ohio street, recently opened Frederick and Hamilton Cos. Give Joint Dem- Peck & Co., spent a few days this week visit-
through its property on the Niagara boulevard,
onstration of Ampico Reproducing Piano
ing the company's dealers in New England.
for the convenience of employes.
Fred W. Lohr, secretary of the company, called
PITTSBURGH, PA., April 30.—An Ampico recital
The Adams-Koenig Piano Co. recently sold
upon
a number of the Hardman representatives
to the Family Theatre, this city, a piano manu- that attracted an audience of 2,000 was held last in nearby territory, including Buckingham &
Thursday evening at Carnegie Hall under the
factured by the Hallet & Davis Co.
joint auspices of the W. F. Frederick Piano Co. Moak, Utica, N. Y.; Weeks & Dickinson, Bing-
M. Truda, who features the Baldwin line, con- and the S. Hamilton Co. Leopold Godowsky, hamton, N. Y., and Fred F. Kramer, Altoona,
tinues to reap benefits from the extensive ad- the world famous pianist, was the soloist at this Pa.
recital, which followed the general lines of the
Ampico comparison recitals that have been
given in different sections of the country.
Mr. Godowsky played several selections
manually, which were immediately afterwards
reproduced on the Ampico from records made
by Mr. Godowsky for this library. The music
lovers in attendance were enthusiastic in their
praises of the musical qualities of the Ampico,
are conscientiously made good
and the recital was a signal success. C. Alfred
Known to the Public for over
instruments; in other words,
Wagner, vice-president of Chickering & Sons,
and Berthold E. Neuer, retail manager of Wm.
the sweetest things out.
Knabe & Co., New York, represented the Ameri-
as always' one of
can Piano Co. at this recital.
All of the local newspapers contained splen-
did notices of the musical value of the Ampico,
We have a fine of tier to make
the critic of the Pittsburgh Dispatch stating in
to live wire dealers
part as follows: "The second group, consisting
of the Chopin 'Ballade in A Flat' and 'C Sharp
Raymond Piano Co.
Minor Scherzo,' and Liszt's 'Concert Study in
88
Brown Place
New York
72 East 137th Street
NEW YORK
F Minor,' were played upon the Ampico repro-
ducing piano, a.n instrument fitted with a record-
BUFFALO LOOKING FORWARD TO PROSPEROUS SUMMER
RUDOLF
PIANOS
RAYMOND
PIANOS
50 YEARS
THE BEST
RUDOLF PIANO CO.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
t
THE MUSIC TRADE REVIEW
13
TRADE HAPPENINGS IN DETROIT
Dealers Confident of Good Business—Foto-
players in Demand—Grinnell Bros. Featuring
the Duo-Art Pianola—Henry Ling Secretary
of Pageant—Other News
DETROIT, MICH., April 30.—"Attend to your par-
ticular business and business in general will
take care of itself." This is the way a De-
troit motor car company in full page advertise-
ments in the daily newspapers sums up the duty
of every man, woman and child. The ad was
called "Tend to Your Own Business," and some
of the paragraphs are worthwhile repeating to
the piano trade. For instance, "From here and
there come rumors of slackening business and
need for stern retrenchment. This is hysteria,
not common sense. Business is good and will
be better as fast as such misguided stories are
suppressed, and the energy that evolved them
turned to productive labor. Again—we say—
attend to your particular business and business
in general will take care of itself.
Work
harder, work longer, and make your work pro-
duce more."
Max Arnovitch, of the American Photo Player
Co., 101 John R street, says business has been
very satisfactory since opening the Detroit
branch.
He has a lot of excellent prospects,
and believes most of them will eventually sign
up. The Forest Theatre, Detroit, has installed
a Fotoplayer. At least six big new theatres are
to be erected in Detroit this year, and all of
them will install organs.
"Darkness and Light" pageant opened at the
Detroit Arena on Saturday, and is up to expecta-
tions. The pageant will last until May 26, be-
ing given every evening except Sundays. J.
Henry Ling, of Ling's Music House, is secre-
tary of the pageant, and William Howland,
musical director.
The Phoenix Piano Co. has opened for busi-
ness at room 54, 213 Woodward avenue.
The Packard Motor Car Co. has abandoned its
project of erecting an orchestral hall in connec-
tion with its proposed downtown retail build-
ing. The matter will be taken up at a later
date.
Grinnell Bros, this week have been pushing-
strong their Duo-Art Pianola piano, which can
be installed in the Steinway, Stroud, Steck or
Weber pianos. The Duo-Art department is on
the fourth floor, the room being fitted up like the
music room of a rich man's home, even to the
carpets and draperies.
Burton Collver is in
charge of this department.
Grinnell Bros, this week advertised the "rec-
ord-lite" for Victrola owners, priced at $3.50
and $4. In the same advertisement they listed
the Victrola dealers in Detroit, of which there
are fifteen.
T. B. Thompson, of Gulbransen-Dickinson Co.,
sellers of nationally priced pianos, was a De-
troit visitor this week.
A. J. Kendrick and R. J. Waters, formerly
with the Victor Co., and now with the Bruns-
wick-Balke-Collender Co., are in Detroit in con-
nection with the opening of the new Wallace
Brown Brunswick Shop. After spending a few
days here they will go to other cities where
similar stores will be opened.
ASY TO VORK;
^~7k> oistj motion of (lie?
A o ^ A m o r o n PldtjprAction
is in iisdfa nobbl /American.Playpr Action. Co.
437 Fifth Avenue-yV1JorkCitv
IMPROVEMENTS IN BROOKLYN TRADE
INTRODUCING MISS HERTZ
Business as Usual Both a Slogan and a Fact—
Many Piano Dealers Have Refurnished, Re-
modeled and Redecorated Their Headquarters
A nine-pound baby girl arrived Saturday eve-
ning at the home of Louis C. Hertz, one of the
most popular members of the Wanamaker piano
sales staff. Mr. Hertz, who is "buying" for all
his co-workers, confidently expects that Miss
Hertz will be a famous operatic singer.
This spring has brought many changes in the
warerooms of the piano dealers of Brooklyn,
some have moved to new and larger quarters,
others have changed the interiors of their ware-
rooms, while still others have made changes
and improvements on the exteriors of their
stores.
The slogan of the dealers here is "Business
as Usual," and according to the majority of the
trade there seems to be no necessity for a
slogan, as the month of April proved up to nor-
mal, despite the inclement weather.
Hardman, Peck & Co., who recently moved
into their new warerooms at 47-51 Flatbush
avenue, will shortly have the whole store ready
for inspection. Up to this time there has been
work which has not been quite finished.
The Sterling Piano Co. recently had the in-
terior of the warerooms and offices entirely re-
arranged, and now have a lower floor which is
more attractive than ever.
Among other removals for this season is that
of the store of Chas. E. Gorham, Inc., which
moved early this week from 60 Flatbush avenue
to a new location at 368 Livingston street,
right around the corner from the old quarters.
The American Talking Machine Co., Victor
distributor, is now located in its new building',
which was erected especially for it. The new
building is lo_cated at 356 Livingston street,
and is a four-story building with all modern
improvements to facilitate the handling of
Victor business.
J. B. Cohen, manager of the Pease warerooms,
has had his warerooms rearranged and entirely
redecorated. The office which was formerly on
the right side of the store has been given a
position on the opposite side, and an addition
of several booths was made to those already in-
stalled for the demonstration of machines in
the talking machine department. The new deco-
rations have also given the store a more in-
viting appearance than ever.
Alterations are now being made on the en-
trance to the warerooms of Otto Wissner, Inc.
Plans for the same call for several improvements
which will add to the attractiveness of the store.
Sales for April at the above store were well up
to expectations and from reports of the sales
force the outlook for the coming months is
good.
DEATH OF HARRY T. ROGERS
Awarded first prize in many world compe-
titions during the past sixty years, the
Schomacker Piano is now daily receiving
first prizes of preference won by its superb
tone, wonderful breadth of expression and
structural beauty.
SCHOMACKER PIANO CO.
23d and Chestnut Sts.,
Philadelphia, Pa.
The many friends of Harry T. Rogers will
regret t o learn of his death, which occurred on
April 24. Mr. Rogers had been associated with
George R. Fuller, of Fuller's Music House, New
Bern, X. C, for the past fourteen years.
The Uecorah Music Shop, of Decorah, la., is
moving into new quarters in the Severson Build-
ing, on Water street.
The E. C. Andrew Music Co., of Willimantic,
Conn., will shortly occupy a store in the Jordan
Bros. Building.
AWARDED
Supreme Award
of Merit
American Steel &
Wire Company
Maker of
Perfected
and Crown
Piano Wire
Highest Standard of
Acoustic Excellence
Chicago, New York, Worcester, Cleveland, Pitta-
burgh, Denver. Export representative: U. S. Ste«l
Products Co., New York. Pacific Coast representa-
tive: U. S. Steel Products Co., Saa Francisco, Los
Angeles. Portland, Seattle.

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