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THE
Now that the great decision has been made
and the Rubicon definitely crossed, the business
man will begin to ask himself what is to be the
course of future events. That business will in
fact not be disturbed at all, that the chances are
strong for a boom in all industries, and that the
music trade will benefit thereby is the opinion
of many whose views are customarily received
with respectful consideration and attention.
The experience of our British allies in this re-
spect has been extremely interesting. In spite
of a dependence upon foreign sourcs for such
essentials as piano and player actions, tuning
pins and wire, the British piano business has suf-
fered only from the difficulties of improvising
supplies and by the war-caused shortage of
skilled workmen. The retail business, however,
has been remarkable, and the fact is noted that
pianos are being sold among a class of persons
who have never bought such instruments be-
fore. The cause is to be found, of course, in
the war-time wage level.
MUSIC TRADE
15
REVIEW
need anticipate no slump whatever, but rather
the contrary; and the music roll branch of that
trade may expect to share in the general ac-
tivity.
THE AEOLIAN CO.
The Themodist metrostyle edition for May
contains the third and fourth movements of
MacDowell's magnificent Indian suite, of which
At this moment it is- very proper to direct at- the first and second parts were published for
tention to the fact that the organization of in- April. The Aeolian bulletin also contains quite
dustry by the Government, which we may an- a number of the recently added song rolls, in-
cluding Nevin's "Rosary" and Marshall's "I
ticipate, may lead to a system of allotment of
Hear You Calling Me," both played by Felix
raw materials among non-military trades. It
Arndt.
The Metro-Art hand-played rolls in-
is conceivable, for instance, that the supply of
paper available for music roll manufacture, may clude two little MacDowell pieces also played
be cut down, whether on public or by private by Arndt. The usual number of Jass>, saxo-
initiative. Should such a condition of affairs phone and dancing arrangements are, of course,
be found to exist after a time, the manufac- to be found. We give a general selection from
turers might well have to consider using more the May list as follows:
SONG ROLLS
discretion concerning the selections they put
Composer
Title
Played by
out and the number of them. A shortage of il'Hardelot—Because
Arndt
Santly—Hawaiian
liutterfly
Morse-Rees
paper has, of course, existed for the past year; Vincent—Naughty, Naughty, Naughty—Fox-trot,
Elrebach-IIerzog
and at the present time there is not the slightest
Nilson—Peruvian Maid—One-step
Wilson Burdo
reason to anticipate any condition of still Tati;—Somewhere a Voice Is Calling
Arndt
METRO ART
greater stringency.
But it is never wise to
Wilson & P.rowne—Have a Heart
prophesy what may happen in the development (irieg—Dance Caprice
Arndt
Now, in the United States, with the industries
Luban—(iallon o' Gas—Fox-trot
Paris
of a situation, the like of which we have never Let's
All
lie
Americans
Now—One-step,
Jass
arr.
.
.
.Berlin
duly organized and the machinery of production
had to deal with before. If it should ever be- You Said Something
turned to account with more than normal ac-
TIIERMODIST-METROSTYLE
come good policy to consider cutting down any
Title
Composer
tivity and efficiency—as, of course, will be the
Border
Comrades
March
Hamilton
part of the present output, we hope that less Honeymoon Inn—Medley
One-step
Kern
case within a comparatively short time—it is
paper may be devoted to nonsense and more to May Heaven Bless Your Wedding Day
Piantadosi
plain that the purchasing power of the workers
Sunny Nook—Hesitation, Saxo arr
Hamitton
the sort of music that encourages, stimulates Charme d' Amour—Valse
Cremieux
will not be reduced but expanded. The with-
Waldteufel
and inspires. The days before us are not neces- Polka Militar
drawal of many men from industry for military
sarily, or even probably, days of danger; but
purposes will also be to the advantage of busi-
they will surely be days of inspiration and of
AMER1CAJSJMANO CO.
ness, for the same reason. The piano trade
vast events. We are at war; and the Amer-
The May Rythmodik bulletin contains a con-
ican people will need the inspiration of good tribution from Richard Buhlig in the shape of
ADVANCE LIS'TOF
music, not of bad; of music with a message,
(Continued on fagc If))
not of more or less tuneful piffle set to more or
less stupid words. Of course, the music roll
men are not in the business of song publishing.
For MAY 1917
They reproduce whatever sells well first as sheet
music. But they need not follow a bad ex-
LATEST POPULAR SONGS
ample, even if the publishers should be minded
All the World Will Be Jealous of Me.
to give it. They can do their best to popularize
Hiilliid. Flayed by Frank C. Western.
Ball
Allah's Holiday. jazz-Kag Fox Trot. From
music rolls that appeal to something more than
Kiitinkii. Flayed by Viola Steadman.
Friml
von Tilzer
86982 He'w Junt Like You. One-step Song.
a desire to fox-trot.
Played by i'iola
Steadman.
"PERFECTION"
30c
30c
«<;•)!>•»
8fi»9fi Just the Kind of a Girl You'd Love to Make
Your Wife. .Tiiz/,-Iliig One Step.
von Tilzer
Played hy Frank M. Hearn.
Penn
80095 Magic of Your Eyes, The. Ballad.
Played by Joseph J. Fecher.
86983 M-I-S-S-I-S-S-I-r-P-I. Jazz-Kag Fox Trot
(The Spelling Sung.)
Tierney
Played by George Morton.
My
Heart
Is
a
Garden
and
You
Are
My
Beau-
86900
tiful Hose. Ballad.
Fischer
Played by Joseph J. Fecher.
Yellen
87000 My t i t t l e China Doll. One Step.
'Flayed bv Harry W. Walter.
Friedland
H(j9»< My Sweet Egyptian Rose. Ballad.
Companion Sons to "My Little Persian Howe."
Played by Drucilla Adler.
Olman
86001 Oh! Johnny. Oh! Johnny, Oh!
Jazz-Rag One Step.
Played by lldna Mackey.
86984 Somewhere in Delaware. Jazz-Rag Fox Trot.
Played by Kathrync Delaney.
Kohinson
Berlin
86985 There Are Two Eyes (ii) in Dixie.
Jazz-Rag Fox Trot.
Plaved by Paul E. Rozvley.
86986 There's Something About You Makes Me Love
You. Jazz-Rag Fox Ti-ot.
Lunge
Played by Alvin Gardner.
Glogau
86989 When It's Circus Day Back Home.
Jazz-Rag One Step.
Played by Alvin Gardner.
87001 Won't You Give Me a Chance to Love You?
Ballad. Played by Joseph J. Fecher.
Monaco
86980 You're In Love. From "You're in Love."
Friml
Jazz-Rag Fox Trot.
Played by Viola Steadman.
LATEST DANCES
Zamecnik
86993 All America March.
• Played by Doris Goodwin.
Deane
86988 Moonlight Blues. Jazz-Rag Waltz.
Played bv Frank C. Weston.
Scbroeder
86994 Rig-a-Jig "Rag. Fox Trot.
Played by Paul E. Rowley.
Olman
86981 Step Along Henry. Fox Trot.
Played by Frank M. Hearn.
We have, in our time, rather unsparingly crit-
icized music roll men for reproducing worthless
so-called "hits." Nor do we now feel called
on to reverse the opinion. But we shall be for-
given for saying that, so long as the American
people want that sort of music, it is our business
to encourage them in buying and playing and
singing (by means of the song rolls, if you will)
songs that will at least be healthy in sentiment.
We are not likely to be accused of desiring to
boost the composer of many successes whose
latest is entitled "Let's All Be Americans Now,"
but the sentiment, if not wholly candid, is at
least healthy. Let rolls of that song be pushed
for all they are worth. We need them at this
moment. The same is true of that other song,
"America, Here's My Boy." The pestiferous
inanity that scattered its false sentiment two
years ago in the shape of "I Didn't Raise My
Boy to Be a Soldier" has been—O! how iron-
ically—rebuked by the stern events of this year.
Let us have "the other thing now, even if the
sentiment is a bit crude and the music flashy.
The idea back of it all is healthy; and that is
what interests us. Music roll publishers can
now do much to popularize healthy songs, songs
We will allow you the 16c price on shipments of 100 without stupid gush or eagle-screaming bunk,
or more rolls at a time.
but with clean, sane and inspiring sentiment,
We will be glad to send you a sample roll free.
cleanly and sanely expressed, with music just
as catchy and lively as our versatile Piantadosis
Standard Kusic Roll Co.
and Monacos and Irving Berlins can grind out.
Maker, of Muiic
Orange. N. J.
Let us have patriotic music roll bulletins; and
Mambar of ttw National Association of Music Roll Mtnutacturars of fcnarlca
have them now!
GUARANTEED
SERVICE
UNDER PENALTY
United States Music Co
CHICAGO
U. S. A.
The most d a r i n g and
original interpretation
ot the word
SERVICE