Music Trade Review

Issue: 1917 Vol. 64 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MIMIC TRADE
VOL. LXIV. No. 16 Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York. April 21, 1917
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Science and Sense in Piano-Making
T
HE wonderful progress which the American people have made in every material respect has been a
progress made by experimenters, not by investigators—by hard sense and hard work, not by research.
Allowing for all the exceptions one can bring up—and they are many—this great f^Pt nevertheless
stands out: Uncle Sam has made his way by native shrewdness. In a country less favored by nature,
the story might have been different. But that is mere speculation.
In piano-making America leads the world. This is no statement of brag or boast; the fact is admitted
by all. The good American piano is the best piano made anywhere. The commercial American piano is far
better than the commercial European piano. Yet piano-making would seem to be essentially a scientific process,
not an experimental process.
If Americans have been chiefly great as daring triers of new notions, how comes it that American pianos
are really the best pianos?
The answer is not far to seek. It rests on the simple but incontrovertible fact that piano-making is a
scientific industry that has never yet—anywhere—been absolutely conducted on a truly scientific basis.
European nations that boast of their scientific methods and sneer at "Whittling Uncle Sam" have never
produced a piano action like the American piano action, or a player action like the American player action.
The reason, again, is simple to find. Piano-making has never yet had to be scientific. Never yet; but those
never-yet times have been succeeded by "right now" times. Piano-making to-day has to be scientific, or it will
fail, must fail, does fail.
Great and honored names have figured in the American piano industry. Great systems of piano-making still
persist, in all essentials directly traceable to definite streams of ideas set in motion by individual piano-makers.
The Steinway, the Chickering, and the Weber schools may be traced in their influence upon contemporary
piano-making; an influence wholly admirable and advantageous.
But new days bring new tasks. "Other times, other manners," said the old Roman. The times are changed,
and we have changed with them. The piano of 1917 is not the piano of 1890. Tonally, architecturally, tactually,
dynamically, it has to perform functions that thirty years ago were hardly anticipated, much less known. The
musical taste of our people has changed. The talking machine has been an enormously powerful influence. The
dozen great American symphony orchestras have had their big share. The piano of 1917 must be neither brassy
nor woody, neither hard nor soft. But it must, above all things else, be rich and noble!
To-day's piano must sing. It must sound like a diapason in a cathedral organ; and anon like the pipes of
Pan. It must, in short, be an inclusive musical instrument, in itself the synthesis of all tones.
Here is the task set before us to-day. It is not an imaginary task, but one practical and immediately nec-
essary. The piano which is to succeed in the next two or three years is the piano that is wholly expressive of
the day's requirements in tone. There are a thousand distractions, a thousand appeals, a thousand plausible
reasons for doing something else than play the piano these days. Automobiles, talking machines, motion pic-
tures, all maintain their ceaseless lure. We must have, to cope with these competing attractions, a piano that
is relatively perfect; that possesses a tonal fascination beyond reproach and beyond competition.
That means science. It means that the acoustical problems must be studied afresh and applied fearlessly.
It means that in every department of piano-making the great brains must be concentrated on the problems of
betterment, tonal and mechanical. Let there be no mistake! In every department of American industry the
once despised or barely tolerated man of science is now sought after, wanted, demanded! In piano-making the
great old days of merely following tradition are passed forever! We must get away from the thought of them
We welcome and demand American science in piano-making as in everything else.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, I n c .
President, C. L. Bill, 373 Fourth Are.. New York; Vice-President, T. B. Spillane.
373 Fourth Are., New York; Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Are., New York.
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorial Staff:
B. BBITTAIN WILSON, CAKLETON CHACE, L,. M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
WM. BRAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWEKS
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NEW
YORK,
APRIL
2 1 , 1917
EDITORIAL
in the music trade industry, as in fact in almost
B USINESS
every commercial line, has been materially affected during
the past week, owing to the prevalence of war preparations, and
the prominence of war topics in the daily press. This, of course,
was inevitable following the breaking of our relations with Ger-
many, but it is generally expected that within a few weeks
conditions will so settle themselves that the interruption to
progress in the industrial field will prove to have been but tem-
porary.
As President Wilson pointed out in his great economic
message to the people this week, "no army with guns and banners
was ever charged with a graver responsibility for its country's
welfare than those soldiers of the deep mines, the furrowed
fields, the factories and the railroads." Hence the business man
who keeps a level head and a firm hand on the business tiller is
working effectively for efficiency and success. This does not
mean any lack of patriotism; on the contrary, it is the best ex-
emplification of American character.
Business in the music trade industry will be just what we
make it. There will be ample opportunity to be patriotic and
still look after business. It is the time not so much for talk as
for action all along the line. Commenting on the conditions of
trade and the business of the banks, Dun's Review in its latest
issue says:
"Changing conditions in business result from the national
exigency, but thus far the economic readjustments have been
effected with a minimum of unsettlement. Both producing and
distributing interests give precedence to Federal requirements,
and in banking circles action has been taken with a view to
facilitating the proposed extensive financing. The leading indus-
tries, as expected, receive additional stimulus from government
contracts of magnitude, allotted at special figures, and most of
the works are pushed to the limit of capacity, with further heavy
demands foreshadowed.
"It is discouraging to those who have hoped for general
reaction to see the commodity markets go still higher. All know
that recoil from the present extreme levels must inevitably fol-
low, but in only one week of the last fifteen have recessions
outnumbered advances in a list of over 300-wholesale quotations,
and none can say with certainty when the upturn will culminate.
"Extensive payments through the banks continue at the
leading centers, and total clearings this week amount to
$4,871,876,361, an increase of 20.7 per cent, as compared with the
same week last year and of 61.2 per cent, as contrasted with the
corresponding week in 1915."
ITH the declaration of war and the voting by Congress of
W huge
sums to carry on the campaign and to make loans to
the allies, it was naturally assumed that there would be new
taxes levied all along the line, with the music trade as an industry
and as individuals taking a proportionate share.
According to the proposals of Secretary of the Treasury
McAdoo just announced, taxes may be placed on musical instru-
ments, talking machines, etc.. sufficiently high to bring in revenue
estimated at $7,000,000. If the proposed division of taxation be-
comes a law it will thus be seen that the proportion assessed
against each piano and each talking machine will represent a
very substantial amount.
According to those in close touch with the situation the tax
will be levied at the source. In other words, the manufacturer
will have to pay—which means that the tax must eventually be
assessed against the ultimate purchaser through increased prices
all along the line.
It is interesting to note that in Secretary McAdoo's list
musical instruments are apparently considered as luxuries, yet it
is pertinent to call attention to the fact that in Great Britain's
list of war industries, that is, industries which the Government
maintains are necessary even under war conditions, are included
the making of pianos and, unofficially, talking machines.
;
The piano men of the United States must pay their share
of the expenses of war just as must the members of other indus-
tries. It is right and just that they should,.but there still remains
a question of their paying more than their just share.
',
Secretary McAdoo's figures are to be considered merely tenta-
tive, and may be changed about entirely before a definite law is
approved and passed by Congress. The figures may be taken,
however, as showing which way the wind blows, and the mem-
bers of the piano trade individually, and particularly through the
medium of their State and national associations, should watch
developments carefully, to the end that the industry be not dis-
criminated against in the final adjustment of taxes; that it stands
its just share, but not more than its just share.
T
HE importance of the Victor-Macy case and the interest
developed in the question before the United States Supreme
Court, while the decision was being awaited, resulted in a mass
of free publicity in the daily papers that from some standpoints
may not prove to the best interests of the industry, regardless
of what effect the decision will have.
A careful study of the Supreme Court's finding by attorneys
of standing leads them to the belief that the decision affects
only a particular type of license and does not in any sense strike
a blow at the principles of price maintenance, and that con-
tractual relations which existed between the Victor Talking Ma-
chine Co. and its jobbers and dealers before the decision are still
binding. In other words, definite contracts providing for the
maintenance of retail prices are still perfectly legal contracts,
regardless of what license notice may appear on the machines
themselves. It is to be hoped, for the good of the trade, that
such an interpretation of the decision is the correct one.
HE address of George W. Gittins upon his election to the
T
presidency of the New York Piano Manufacturers' Associa-
tion last week, in which he seriously advised the piano manufac-
turers to readjust themselves to meet changing conditions, is not
to be taken as the outburst of a calamity howler, but rather as the
able advice of a piano man who knows and sees, and who, knowing
and seeing, feels it incumbent upon him to advise caution. And it
may be stated right here that the manufacturers who listened to

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